Seduce your users and they will come back Trondheim Developer Conference
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Transcript of Seduce your users and they will come back Trondheim Developer Conference
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Seduce your users
and they will come back
@hakhap
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Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
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Fredrik Johnsson
• Interaction designer• Computas AS
• Malmö, Sweden
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Arrive Perform Leave
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• Oden Plan, Stockholm• Increase use of stairs?
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Stand out form the crowd
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Tease
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Easy but not to easy
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Make it fun to
• Submit data• Browse data
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Know your users
• Mental model• Meaning
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Be unpredictable
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Be unpredictable
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Invite to hang around
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Give something
• P• U• M• P
• Personal• Unexptected• Meaningful• Pleasently Packaged
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Dopplr personal travel report
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User investment
http://johnnyholland.org/wp-content/uploads/netflix-curiosity.jpg
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Small steps
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Sum it up
• Beauty• Challenge• Unknown is intriguing• Give something
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Fredrik JohnssonSenior interaction designer
@hakhap
Computas.com
Thank you