Pick1 - How to seduce a woman
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Transcript of Pick1 - How to seduce a woman
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Pick1 is an enterprise solution delivering Big Data for Opinions. The sweet spot between the Market
Research and the Retargeted Advertising Industry.
Get closer to your audience
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Opinions: a new actionable dataset
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Market and competitive landscape The biggest player in the market (TNS, $2B/year, 16k employees) has no Social Media Department, while online tools only help you create questions.
Traditional Market
Research
Online Surveys Services
Traditional Retargeting Advertising
Social Engagement Companies
$35B/year $70B/year
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Benchmark on the pricing points
Source: Google
Source: Wikipedia Source: aytm.com
Source: a WPP MR Company
ONLINE SURVEYS SERVICES
Cost per Vote (= per Click)
$0.20 - $4.50 TRADITIONAL
MARKET RESEARCH
Cost per Vote (= per Click)
$0.75 - $7.50
GOOGLE / FACEBOOK ADVERTISING
Medium Cost Per Click
$0.05 - $3.50
RETARGETED ADVERTISING
VALUE
SOCIAL INSIGHTS
VALUE
PICK1
the one-stop-shop through which
generating both
TRADITIONAL PAY-PER-IMPRESSION BANNER
Average CPM $5 with
CTR 0.3% = CPC
$1.67
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Pick1’s business model Pay-per-use tool for self-providing SMBs plus a
premium price subscription model in white-label for Brands, Agencies and Enterprises.
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Some current traction indicators
Clients Users Revenue Metrics
+15.9% M-O-M 2012 growth
362% Overall 2012 growth
85,000 Votes collected
+64% Pageviews (up to)
+87% Time on Site (up to)
-40% Bounce-Rate (up to)
$136k Deals closed in 2012
$1k-$6k Per client per month
70-80% Profit per client
Press
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Pick1’s team and advisors
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1. Armando Biondi, Chairman.Former radio speaker in Italy, 4 non-tech startups, 3 tech startups 2. Paolo Privitera, CEO. 18 years in tech, involved in 6 startups, 10+ awards, 10 years in the USA 3. Stefano Silvestrini, COO. Co-founded and grew a 4.5M community with My-PersonalTrainer.it 4. Enrico Carlesso, CTO. Former Head Dev. in one of the three most important italian incubators 5. Simone De Battisti, Chief Analytics Officer. Research Director in 4 different WPP companies 6. PierFrancesco Cardillo, VP of BizDev. Managed €30M/y revenue in the previous company
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Lorenzo Thione Powerset, Artify
Juan Pablo Puerta Craigslist, Etsy
David Weekly Pbworks, Oha.na
Massimo Sgrelli Wave Group
Andrea Vaccari Glancee, Facebook
Max Ventimiglia H-art, H-farm
Davide Casali Dachis Group
IdaRose Sylvester Silicon Valley Link
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Pick1’s investors and funding
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We’re finalizing a $1.0M-$1.5M extended Seed Round for a 15-20% stake, open to give a board seat. The
company will reach break-even in Dec ‘12 / Jan ‘13.
Pick1 is backed by the founding team ($150k), some Convertible Notes ($285k) and a Seed Round led by ChileGlobal Angels ($535k) joined by 500 Startups.
Oliver Flogel Former Telefonica CEO
Wilson Pais Innovation Lead Microsoft
Gonzalo Begaso Former Google Executive
Jordi Ferrer Former Head of Digital TNS
Dave McClure’s 500 Startups
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Use of proceed and ultimate dream
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To become a “Freebase for the opinions”: the global resource which allows people and machines to effectively create, access and exploit unique cross-linked opinions.
1. Strengthen the team to address unattended clients 2. Complete the new tech layer for CRM/cookies/API The goal is to reach $2M-$4M revenue by 2013 end.