Science World H-Shuttle IOTO International Inc. April 2008 © 2008 IOTO International Inc. For IOTO...

Science World H-Shuttle

IOTO International Inc.

April 2008

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

IOTO International Inc.269 West Keith RoadNorth Vancouver, BCV7M 1L7 Canada

Will [email protected]

Jimmy AuBusiness [email protected]

GET ON BOARD WITH IOTO !

mailto:[email protected]

mailto:[email protected]

The Problems


How do we reach out and engage British Columbians in science? How do we inspire future scientists and showcase technology to the general public?

How do we foster social networks around science and create a stronger image for science in the community?

How do we correlate scientific ideas, models, demonstrations, and displays at Science World with real-world scientific innovations?

How do we address environmental concerns and reduce our greenhouse gas footprint to help meet B.C’s environmental objectives?

Traditional marketing messages are being filtered out by audiences. How do we open the cocoon so that people engage their values and each other through science?

The Solution


Reach out to the community by networking with scientific events outside Science World. Let the Hydrogen Shuttle aggregate and take people to the events so that we foster interest in science in the community.

Create a social network by being a central science node. Invite other organizations and destinations that share commonalities, to join the network of knowledge, fun, and innovation!

Real-world demonstration on how some touch-screen kiosks, digital maps, and a GPS enabled Hydrogen Shuttle can promote convenience, wayfinding, sustainability and much more!

The Hydrogen Shuttle is a locally-based environmental friendly mode of transportation. It acts as a catalyst for change and creates awareness of green technology innovation in the community.

Innovative impression-based and impact-based advertising all in one vehicle!

The Science Network• Expands the public world of science by linking local scientific events and spaces with

one another through an exciting, cutting edge technology.

• Generates buzz and curiosity around science by having the Hydrogen Shuttle take interested patrons to the most popular events and destinations. What is the most popular science destination this week?

• Reaches out to demographics who cannot or will not drive – like ‘tweens and teens.

• Creates social tribes by allowing visitors to vote on selected destinations for the Hydrogen Shuttle, and to socialize with the like-minded while aboard.

• May create an extended sales network for Science World through kiosks placed at allied locations like Granville Island, Vancouver Art Gallery, & Museum of Anthropology.


The Hydrogen Shuttle• Impression-based advertising - A liveried shuttle

produces as many impressions as a print campaign with a far smaller carbon footprint (200-300% less). Shuttle retention rates are higher too!

• Impact-based advertising - Success is quantifiable and can be measured by how many users have participated in voting and have used the service.

• Environment-friendly. Collective forms of transportation are many times more efficient than the private automobile in terms of energy consumed, emissions generated, time, and land use.

• Pooled investment in collective transportation - Enables innovative technologies that would otherwise not be pursued singly because of their higher cost. (fuel cells, hybrids, alternative fuels, electrics, IT).


Billboards Vehicles

Retention rates ashigh as 97%, compared with 19%for stationary billboards.

X number of papers distributed Y number of impressions

300% Reduction in Carbon Footprint!

Z Kilometers traveled Y number of impressions

How it Works


The Technology

• Information Platform - Displays a decision matrix showing, time, money, and CO2 for each destination. Standardized for easy comparison across different modes of transportation services available near the location at which a kiosk is placed.

• Transaction Platform - Offers a “one-stop shop” for transportation services. Implements a payment platform where users can quickly purchase their trip directly – avoiding uncertainties and inefficiencies associated paying at service booths and aboard vehicles.

• Deployment Types - Allowing easy deployment on the Science World website and on various connected devices such as kiosks, cell phones, iPods, Macs & PCs.

• Data-Mining - Tools to discover niche markets, hobby tribes, and other customer segments by studying where passengers are coming from and going to. It can help refine, optimize, and locate new or existing collection points and routes.


Developed in partnership with BCIT, IOTO’s technology is a Location Based Services (LBS) application consisting of a web-based client interface linked to a spatial database. It was internationally recognized as a finalist in the navigation category of the Americas section of the 2007 Navteq Global LBS challenge, judged in Orlando, USA.

Costs


Benefits

Belonging - Common trips foster strong communities by providing social connection through group activities and increased contact with like-minded people.

Image – A unique concept that generates a far stronger viral presence than other forms of advertising. Areas where traditional forms of advertising are limited or unavailable may be accessed. Achieves retention rates 5 times that of stationary billboards. Carbon footprint and environmental impact is many times smaller than print advertising forms.

Joy – Associate the pleasures of environmental sustainability, community activity, education and journeys to the word “science”.

Knowledge - Provides easy access to learning science “on-site”. This increases knowledge and awareness within the community and thus impacts and stimulates future behaviours towards science and technology.

A function of number & type of deployments, number of transportation services to integrate, the level of programming and data-mining desired. Performed at cost for seeding clients.

GET ON BOARD WITH IOTO !

Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile.

IOTO International Inc.

Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA.

What we do: Our focus is to improve human connectivity between destinations while respecting the environment.

We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO2 decision matrix for easy trip comparison and optimization.

Data generated from passenger selections defines focus areas.

Our

Foc

us

Reduce Traffic

Congestion

Reduce Parking Demand

Create Hobby Tribes

Minimize Carbon

Footprint

Generate Impressions

Increase Location Traffic


THANK YOU FOR YOUR TIME! PLEASE FEEL FREE TO CONTACT THE IOTO TEAM WITH ANY QUESTIONS.

Next


Week 1: Preliminary discussions

• Shuttle frequency, destinations, target demographics, vehicle type and livery.• Web implementation, belonging, security, and Q&A. * Of importance to marketing, environnmenal, and operations personnel.

Week 2: Agreement in light of preliminary discussions

• Settles Terms & Conditions, rates, roles and responsibilites.• Works from documents arising from preliminary discussions.* Of importance to marketing, environmental, accounting and legal staff.

Week 1 Week 10

Week 8: Lead up to the start of voting• Promotion and awareness.• Viral marketing.

Week 9: Countdown to launch begins.• Moderated voting site goes live. Members decide on Hydrogen

Shuttle destinations for initial four-week odessey.

Week 10: The first Hydrogen Shuttle Launches!• First shutttle launches to top destinations at media event. Voting begins

for next odessey in accompanying media splash.

Science World H-Shuttle IOTO International Inc. April 2008 © 2008 IOTO International Inc. For IOTO...

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