Museum of Anthropology

IOTO International Inc.

April 2008

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

IOTO International Inc.269 West Keith RoadNorth Vancouver, BCV7M 1L7 Canada

Will SpatCEOwspat@ioto.ca

Jimmy AuBusiness Developmentjimau@ioto.ca

The Problems

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

There are so many places nearby that can give meaning to the First Nations experience. How do we make these connections for our visitors so that they can better feel these places where people modified trees, took to sea, pulled canoes onshore, farmed clams, and celebrated their cultures?

Besides information about the First Peoples and British Columbia’s cultural communities, let’s provide travel information on how to reach those sites for the ultimate experience!

Wouldn’t it be great if we could trace some of the displacements related to pieces in our collection – like Lévi-Strauss’s The Way of the Masks, only live with museum groups?

How do we leverage technology in the museum and outside its walls to create an even better experience for our visitors?

New Media is turning the museum inside out – giving the possibility of accessing the collection in the spaces to which the artifacts relate, as well as at the places where they are stored. How do we curate space using New Media tools?

The Solutions

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Lets create a spatial network around anthropology. We can be the center node: visitors who come to us are linked to other nodes: Humlusum, Keekullukhun, Stsulawh and Wh’muthkweyum. Or even events and happenings at other venues – like Steetewuk was supposedly a place for bentonite. Our network can link with Science Centre’s to understand the native uses of bentonite and how volcanic ash was altered in the deposits.

We can take the initiative to extend The Museum of Anthropology ‘s ‘brand’ to all the local sites of cultural significance, enriching the experience of our visitors and having the people of those sites appreciate where we are coming from.

We could curate a list of spots associated with particular t objects, so that we could go to Khwaykhway, walk past Lumberman’s arch to hit the Vancouver Aquarium to better understand the contents of the midden, and raise some of the issues Jared Diamond is on about in Collapse!

With a kiosk for reserving trips and a hydrogen shuttle, we can take visitors to places that are hugely significant for our collection, while supporting a visible presence in the community!

We curate a list of culturally significant sites and use New Media technologies to present those sites to our visitors in the foyer. Then they can actually reach the sites from our foyer or just see how our Museum is actually a node in a host of culturally significant spots!

The Anthropology Network• Expands the public world of anthropology by linking related local events and spaces

with one another through an exciting, cutting edge technology.

• Generates buzz and curiosity around anthropology by promoting interested patrons the most popular events and destinations. What is the most popular anthropology destination this week?

• Creates an opportunity to learn more about anthropology in Vancouver by letting patrons reach out further than what typical museums can.

• May create an extended sales network through kiosks placed at allied locations like Granville Island, Capilano Suspension, & Vancouver Art Gallery.

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

How it Works

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Granville Island Marion Scott

Gallery

Dr. Sun Yat-Sen Chinese Garden

Vancouver Maritime Museum

Vancouver Library

Museum Of Anthropology

Vancouver Museum

A kiosk provides information and wayfinding. It increases connectivity across different venues by creating a network.

The kiosk displays a ranked list of destinations that are the most popularly traveled – according to where the kiosk is.

Costs

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Benefits

Belonging - Common trips foster strong communities by providing social connection through group activities and increased contact with like-minded people.

Joy – Associate the pleasures of community activity, education and journeys with the Museum of Anthropology.

Knowledge - Provides easy access to a variety of destinations associated with anthropology but outside the museum. This increases knowledge and awareness within the community and thus impacts and stimulates future behaviours.

A function of number & type of deployments, number of transportation services to integrate, and the level of programming and data-mining desired. Performed at cost for seeding clients.

GET ON BOARD WITH IOTO !

Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile.

IOTO International Inc.

Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA.

What we do: Our focus is to improve human connectivity between destinations while respecting the environment.

We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO2 decision matrix for easy trip comparison and optimization.

Data generated from passenger selections defines focus areas.

Our

Foc

us

Reduce Traffic

Congestion

Reduce Parking Demand

Create Hobby Tribes

Minimize Carbon

Footprint

Generate Impressions

Increase Location Traffic

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

THANK YOU FOR YOUR TIME! PLEASE FEEL FREE TO CONTACT THE IOTO TEAM WITH ANY QUESTIONS.

Next

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

Week 1: Preliminary discussions

• Shuttle frequency, destinations, target demographics, vehicle type and livery • Web implementation, belonging, security, and Q&A. * Of importance to marketing, environnmenal, and operations personnel

Week 2: Agreement in light of preliminary discussions

• Settles Terms & Conditions, rates, roles and responsibilites.• Works from documents arising from preliminary discussions.* Of importance to marketing, environmental, accounting and legal staff.

Week 1 Week 10

Week 8: Lead up to the start of launch• Promotion and awareness.• Viral marketing.

Week 10: The Museum of Anthropology Network launches!• First kiosk launches providing information on destinations within the network

and when the shuttle will be avialable to get there.