Scheduling Donations & Refining Your Audience...Marketing Services Specialist Focus: Email, Social...
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Scheduling Donations & Refining Your Audience By Daniel Sohner & Taylor Rogers
Transcript of Scheduling Donations & Refining Your Audience...Marketing Services Specialist Focus: Email, Social...
Scheduling Donations & Refining Your Audience
By Daniel Sohner & Taylor Rogers
Taylor Rogers
Marketing Services Specialist
Focus: Email, Social & Web
Development
Daniel Sohner
Client Care Specialist
Focus: Client care and SEO expert
How is it going? Is your audience responding?
Are you reaching your goals?
Running out of ideas?
Feeling empowered?
Let us know – we’re here to help
The Overview
● Possible Frustrations
● How to: Schedule Your Donation
● Utilize Your Social Media
● Refine Your Audience
● Interacting with Your Community
● Content Generator
● Takeaways and Your To Do List
Frustrations of Social Campaigning
● Not seeing desired results
● Not enough engagement on posts
● “Do it tomorrow” syndrome
● Low reach?
● I’m out of ideas, what do I post?
● Which platform to choose
How To: Schedule Your Donation
Tuesday, December 10
End after amount donated
How to Utilize Your Social Platforms
● Inform followers about the scheduling process
● Break it down○ Create multiple post campaign ○ Link it out - make it as easy as possible
● Remind, remind, remind
● How do you stand out?○ Highlight why they should donate to you
● Start posting now!
Refine Your Audience
● What is your goal?
● Who do you want to target?
● Who is interacting with your posts the most?
● What geographic area do you want to target?
● Are there any specific interests / demographics that you want to target?
○ Age, gender, education, location
Interacting with Your Community What to post, how to respond to comments, and how to use hashtags
● Create posts that your audience can relate to
● Create post that you like to see on others websites
● Engage your followers
● Use hashtags that relate to your content, don’t over use hashtags
● Be responsive○ 71% of users expect a response within an hour○ Set up an auto-response
Last time we discussed:
● How to Donate● How to schedule Donations● Define Colorado Gives Day● Generic CTA● Countdown Post● Organization mission
ProTip: Use This Document for Easy Branding Guidelines
So, what should you post... So now we can think about:
● What is it about your organization that excites people?
● What is unique about your organization?
● What stories of triumph can you share?
Takeaways
● This is a huge benefit that most people don’t know about
● Gives you great, easy content to post
● Allows you the opportunity to interact with your community
● Refine your goals
● Use your social platforms to your advantage!
Pro Tip: Your followers already believe in your mission - you just have to remind them why!
Your To Do list
● Go through the scheduling process yourself to get familiar with it
● Schedule out social posts for the next two weeks to encourage people to schedule donations
● Refine your target audience
● Review “How To” video and share with your followers
