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SBP

HOWEST

The extension cable reinvented Courtrai, 7 January 2015

Hive-5, a Belgian student group,

reinvented the extension cable for

their small business project. Even

though extension cables are known

to pretty much anyone since what

feels like forever, it seems the ‘old’

idea wasn’t just good enough yet.

Starting February 2015 this team of

young, eager, students will be

producing a new type of near

unlimited-way extension cable from

their offices in Lendelede, West-

Flanders.

We all know how conventional

extension cables never have

enough spacing to avoid large

adapters blocking nearby plug

sockets, simply don’t have enough

plug sockets or just way too many

for its purpose. The Hive-5 team

solves this by making it modular:

add as many sockets as you like.

With a smooth design that reminds

us of Apple’s products, it will fit in

any modern home or office.

Though, their idea isn’t limited to

adding regular (Belgian) plug

sockets. In the near future, they

intend to design and create

different type of modules. A module

with charging USB ports, wireless

charging, configurable LED

lighting, a Wi-Fi bridge or Ethernet

over Power module are all

possibilities under investigation. It

may be the first, but for sure not the

last thing we heard about this

innovative product.

More information, web shop and

contact info can be found on their

Facebook page, Hive-5:

https://www.facebook.com/hivefive

PRESS RELEASE

Picture 3 Power Cubes Picture 2 Hive-5

In the context of the course Small Business Project (SBP), we have received

the task to invent a creative idea. Thereafter, we had to work out our idea and

analyse the market that we would be targeting with our product or service.

Based on our analysis, we have made a business plan and financial plan. We

would like to thank all the people who have contributed to our project.

We would like to explicitly thank Joost Landsheere. He was our coach during

the course.

He gave us a realistic image of entrepreneurship. Besides that, he gave us the

necessary feedback.

We also want to thank Hugo Smid, chief designer at Smidesign. He has the

necessary expertise to help us with the product and business plan.

Last but not least, we would also like to thank Claudia Eeckhout. She is

responsible for the course and arranged input sessions with guest speakers

which we could attend.

THANKS TO

Our idea is to make a modular power strip where each module can be

attached to the following one. Each module gives power to the following

module. Every module can differ and have different functions. For example, a

module can be a normal socket, a dual USB module ...You can compose your

own power strip. Our goal is to make the design of the product very modern.

We have made a business plan to realise our idea. It is divided in five parts.

The first part is about our product and our company. There, we described the

mission and vision. You can also find the organisation chart.

To get insight into the needs of the market, we have conducted market

research. We will handle it in the second part of the business plan. The SWOT

analysis is the central subject of the third part. In that part, we will discuss the

strengths and weaknesses of our competitors. We will also analyse our

company’s strengths and weaknesses.

The fourth part exists out of the commercial plan. In this part we talk about our

corporate identity and also our marketing strategy. To determine the financial

feasibility of our product, we have made a financial plan. The financial plan

exists of a balance sheet and a realistic and pessimistic profit-and-loss

account.

INTRODUCTION

PRESS RELEASE ............................................................................................................................................................... 4

THANKS TO........................................................................................................................................................................ 5

INTRODUCTION ............................................................................................................................................................. 6

1 PROJECT PRESENTATION .......................................................................................................................... 11

1.1 ADMINISTRATIVE DATA ............................................................................................................................... 11

1.2 CHOICE JURIDICAL FORMAT ................................................................................................................... 11

1.3 THE INITIAL IDEA .............................................................................................................................................. 11

1.4 MISSION STATEMENT ................................................................................................................................... 12

1.5 VISION .................................................................................................................................................................... 12

1.6 ORGANIGRAM .................................................................................................................................................. 13

1.7 DREAMCOACH ................................................................................................................................................. 14

1.8 COMPETENTION ANALYSIS .................................................................................................................... 15

2 ENVIRONMENTAL ANALYSIS ................................................................................................................. 17

2.1 MARKET RESEARCH ....................................................................................................................................... 17

2.2 MARKET DESCRIPTION ................................................................................................................................ 26

2.3 CLIENTS ................................................................................................................................................................. 27

2.4 COMPETITORS.................................................................................................................................................. 28

2.5 SUPPLIERS............................................................................................................................................................. 31

2.6 TRENDS .................................................................................................................................................................. 32

2.7 WORK BREAKDOWN STRUCTURE ....................................................................................................... 33

2.8 RISK ANALYSIS .................................................................................................................................................. 34

3 SWOT ANALYSIS ............................................................................................................................................. 37

3.1 SWOT OF THE COMPETITORS ............................................................................................................... 37

3.2 SWOT OF THE COMPANY ........................................................................................................................ 39

4 COMMERCIAL PLAN ..................................................................................................................................... 41

4.1 CORPORATE IDENTITY ............................................................................................................................... 41

4.2 SMART GOALS .................................................................................................................................................. 41

4.3 MARKETING STRATEGY – MARKETING MIX.................................................................................... 42

4.4 COMMUNICATION MIX .............................................................................................................................. 46

5 FINANCIAL PAN ............................................................................................................................................... 49

5.1 BALANCE SHEET .............................................................................................................................................. 49

TABLE OF CONTENTS

5.2 PROFIT-AND-LOSS ACCOUNT .............................................................................................................. 51

6 CONCLUSION .................................................................................................................................................. 55

APPENDIX......................................................................................................................................................................... 57

EXTERNAL SURVEY QUIRKY ................................................................................................................................ 57

OWN CONDUCTED SURVEY.............................................................................................................................. 57

RESULTS SURVEY ........................................................................................................................................................ 59

CORPORATE IDENTITY ........................................................................................................................................... 60

LOGO ................................................................................................................................................................................. 60

COLOURS AND FONTS .......................................................................................................................................... 60

BUSINESS CARDS ....................................................................................................................................................... 60

BANNER ............................................................................................................................................................................ 61

MOOD BOARD ............................................................................................................................................................. 61

INVOICE ........................................................................................................................................................................... 62

FINANCIAL PLAN......................................................................................................................................................... 63

PRICES PRODUCT COMPOSITION ................................................................................................................. 69

EC DECLERATION ...................................................................................................................................................... 71

CONFIDENTIALITY STATEMENT CHINAPLASTCS .................................................................................. 72

WIREFRAMES .................................................................................................................................................................. 75

DRAWINGS ...................................................................................................................................................................... 76

WORK BREAKDOWN STRUCTURE – SUMMARY ...................................................................................... 77

WORK BREAKDOWN STRUCTURE – DETAILS ........................................................................................... 78

RESUMES .......................................................................................................................................................................... 80

LIST OF CHARTS........................................................................................................................................................... 92

LIST OF GRAPHS .......................................................................................................................................................... 92

LIST OF PICTURES ....................................................................................................................................................... 92

SOURCES & REFERENCES .................................................................................................................................... 93

NON DIGITAL REFERENCES................................................................................................................................. 93

DIGITAL REFERENCES .............................................................................................................................................. 93

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1.1 ADMINISTRATIVE DATA

Name | number Hive-5 | SBP 09

Street and house number Rozebeeksestraat 65

Postal code and city 8860 Lendelede

Telephone number 0479 84 12 09

E-mail address [email protected]

Website www.hive5.be

1.2 CHOICE JURIDICAL FORMAT

We chose to be a BVBA because of the following reasons. There is a

minimum capital needed of 18.500 euro. Only a capital of minimum 6.200 euro

needs to be paid. All associates are only liable to the extent of their

contributions.

1.3 THE INITIAL IDEA

Our idea is to make a modular power strip where each module can be

attached to each other. Examples of modules are: a standard round socket,

euro plug socket, a lamp with adjustable colour, a USB connection ...

Each module provides power to the next module. In that way, you can set your

own power strip together. As a result, you can make your power strip as long

as you want. Our goal is to keep the design as tight as possible, both the

modules and the cables. Our product is named Power Cubes.

The power strip will be beautiful and polyvalent because of its modularity. It

won’t be disrupting people’s nicely designed interior. It will prevent the loss of

sockets because you can put in blank modules to put more space in between

the sockets. All the modules will be easily exchangeable to another of our

power strips. We want to focus on the interior design market and the e-

commerce market.

1 PROJECT PRESENTATION

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1.4 MISSION STATEMENT

People want exclusive items. They want to customise their homes with more

unique ideas and products. That's why our company only presents exclusive,

modern household items.

By exclusive we mean that only a few designs will be produced. The goal of

our company is to make all these exclusive products modern, slick shaped

made using high quality materials to ensure decent workmanship.

1.5 VISION

Our products are exclusive already, but we want to go the extra mile for our

customers by providing them the possibility to personalise the products. In our

web shop we will have an amount of limited designs available that we would

make accessible to buy and ship worldwide. The more requiring customer can

use the web shop to instantly personalise our products to his or her liking.

In the future, we would also like to expand our assortment. This means that

we want to bring out more versions of our products and introduce new

modules that will bring new functionality

We strongly believe that innovation is important. Interior design is constantly

changing. Therefore, we want to ensure our clients that we will be informed

about the latest trends. In this way, we will be able to offer

them the best.

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1.6 ORGANIGRAM

Above you can find the division of tasks in our company. We have chosen for

this division because of the following reasons. A management assistant is

indispensable in a company. Consequently, it was an obvious choice that

Armine Manucharyan would work as our administrative director. She works

correctly and orderly.

Fabrice Stritzel has excellent leadership skills and is therefore our managing

director. He knows how to motivate, stimulate and coordinate our team. Niels

Swimberghe is very accurate. In addition, he is good with numbers. That’s the

reason we have chosen him to be our financial director.

A commercial director has to own organisational skills and a formidable pen.

That is why Faith Tremerie is the commercial director. Our technical director is

Arne Vanderheyden. He has a passion for technology and development.

Furthermore, he can work very precisely.

Because we don’t have all the knowledge and experience for designing and

producing a product like ours, we will outsource some things. We will hire a

product designer who will completely design the final product. We will also

need a company or a mould designer who will design the moulds.

Armine Manucharyan

Fabrice Stritzel

Faith Tremerie

Niels Swimberghe

Arne Vanderheyden

Picture 4 Organigram

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Fortunately, we have a team with a lot of IT and office skills. As a result, we

will be able to do our administration and develop our website, web shop,

customer database ... If we could go live with our idea, it wouldn’t be

affordable to pay five employees. We would reduce the team to one

management assistant and one IT expert and outsource if necessary. These

staff members would work half-time.

1.7 DREAMCOACH

Our main difficulty was to determine the required material and the price of our

product. It was important that we found someone who could help us with

product development. Therefore, we have addressed Hugo Smid, chief

designer at Smidesign. We have chosen him because he could help us with

our tactical and operational strategy.

Picture 5 Team

Picture 6 Logo Smidesign

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1.8 COMPETENTION ANALYSIS

Above you can find a radar plot of the skills of our team. The radar plot is

drawn on the basis of eight skills: social, spontaneous, leadership skills,

marketing, creativity, team player, computer skills, flexible. We have given

ourselves a score out of ten. The radar plot shows that we are a diverse team.

There is a good mix and we complete each other in several areas.

Picture 7 Radar plot competentions

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2.1 MARKET RESEARCH

2.1.1 PERSONAS

A persona is not a real person. It is someone fictional who represents more

people, who are likely to buy our product. We got this date from our survey.

Below, you can find some examples. The credits for the pictures go to Kathryn

Rathke Illustration.

2 ENVIRONMENTAL ANALYSIS

Picture 8 Persona 1

Picture 9 Persona 2

MARIAN DEWITTE

Marian is a single woman and her two children mean everything to her.

Her perfect evening is to watch television with her beloved two children.

Motivations to buy our product

I bought a digibox but I have not enough power supply

Goals

I want a power strip with power On/Off switch and minimal facilities to the

power strip.

Difficulties

I don’t want it to be expensive.

PATRICK RONSEEL

Patrick has been architect for more than 30 years. He feels most at home in big cities such as Antwerp and Brussels. He is completely absorbed in his work. Therefore, he has no time for his family. Motivations to buy our product

I have a new iMac and I bought an external hard disc, but there was no

power supply.

Goals

I want a power strip with On/Off switch. I want a beautify design and it

should be an eye-catcher.

Difficulties

There is not enough space on a power strip and they are not unique.

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Picture 11 Persona 3

ELISE DENOOR

Elisa is a young student. She is in her third year of law at the university.

During the week, she entirely focusses on her studies, but at the

weekends she prefers to have a drink with friends.


In her dormitory, there is only on power strip for the water heater, coffee

machine and mini fridge.

Goals

She wants to have more sockets.

Difficulties

Common power strips are not attractive and they are difficult to put away.


JOEY HILSON

Joey is married and has two children. He works in the factory. He is a

baseball fan and tries to pass on his passion to his children. Quality time

with his family is very important.


My eldest son has a new audio installation, but all the plugs are occupied.

Goals

He wants to have more sockets. He wants it to be safe and cheap.

Difficulties

A common power strip is ugly and difficult to hide.

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SANDRA BECKX

Sandra Beckx works as a freelance management assistant. She disposes

of a broad customer base spread all over the world. She is a real

workaholic. Being customer-oriented is her strongest asset.


As a freelance management assistant I dispose of different workspaces.

To work efficiently, I want to charge my electrical devices everywhere.

Goals

I want a flexible usage and a lot of available sockets.

Difficulties

A common power strip does not always work abroad. The cable is often

too short.

MUSH ADAMS

Mush is an executive assistant. She has been working for the airport for a

long time. Therefore, she travels a lot. In her spare time, she reads books

and listens to music.


I received a new phone as a gift and there is no socket available at home.

Goals

I want to use my power strip in other countries.

Difficulties

It is not always possible to roll up the cable of a common power strip. It is

not user-friendly.

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GINO DELFINO

Gino is a motivated French and Italian teacher. Neatness and accuracy

are important in his professional career and in his personal life. He really

enjoys life, cooking and nice food.


I received a coffee machine as a gift. I want to keep our other coffee

machine as well, but I only dispose of one socket.

Goals

Flexible usage is important. It has to be tidy.

Difficulties

Common power strips are sometimes difficult to use. The cable is often

too long.

MARC DELEYE

Marc is a CEO/father of two children. He works very accurately. Family is

the most important thing in his life. In his spare time, he likes to travel.


I have a new television and there are not enough available sockets.

Goals

I want the design to be tight. I want to have a lot of sockets.

Difficulties

There are not enough sockets available. Common power strips are not

always flexible.

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2.1.2 RETAIL SELLING

The first thing that customers will

need to know about our product is

that it is going to be expensive.

Consequently, our target audience

will be people with a lot of money

or people that are interested in

expensive or exclusive products.

In order to get a better insight into

the needs and desires of our target

audience, we have conducted

market research. Firstly, we started

to set a benchmark. It was made

on the basis of the income of the

average Belgian (Bevolking, 2014).

After doing research, we

discovered that there are 16

Belgian counties that are above a

prosperity index of 128 (Hoeveel

verdienen inwoners, 2014).

We are going to determine our

retail selling by one of the two

approaches that you will see

below.

2.1.2.1 RICH COUNTIES

Our first approach will be

determined by rich counties. Our

benchmark is set on an average

income of € 20 000 euro per year

after tax. After the determination of

the target audience, we needed to

be informed about their

whereabouts. In that way, we can

achieve a higher sales potential.

We decided that 20 000 people in

one town was our benchmark for

“many people”.

Now we could go to the second

step of our plan. Step two is going

to interior design shops in these

counties and sell our product.

Here, it was important to know the

number of people that could

potentially buy our product. That’s

why we have made a sum of all the

counties and local residents that

were above our benchmark of

20 000. As a result, we could make

an estimate of how many people

would buy our product in a store.

We took 1% of 97 598 in order to

have a realistic view.

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We can conclude that 975 people within Belgium are willing to buy for our

product. Personally, we didn’t find this number satisfying. As a consequence,

we handled a different approach.

2.1.2.2 EPICENTRES OF INTERIOR DESIGN

The numbers of the first approach were not good enough. After doing some

research and asking different people, we decided to not only focus us on rich

counties but also on the counties where the epicentre of interior design shops

are located. We believe that people are prepared to go the extra mile in order

to obtain an exclusive product.

It's helpful to have the numbers from case one, but it's also important to be

active in counties where designing and interior design are most existing and

most appreciated like Antwerp, Ghent, Courtrai … Based on our benchmark

and earlier research, we intend to sell our product in shops like RR interior in

Knokke. Consequently, we decided to weigh the two possibilities and

determine their values against each other. We decided to go with our second

approach.

Our goal is that not only common customers are informed about our product,

but also stores. As a result, B2B is very important. We can’t underestimate

selling our product in a store because people come to interior stores to get

new ideas and receive information about the latest trends. Our product needs

to be presented in showrooms, shops or even in exhibitions.

It takes an average of six to nine months until you can convince a customer to

buy your product. All help is welcome, that is why we also want to focus on

interior architects, because there is a big community out there. Wealthy people

Graph 1 Population in rich counties

23

are more likely to hire an interior architect so they won’t have to put time and

effort into decorating.

2.1.3 SIMILAR COMPANIES

In order to complement our market research, we searched for other

companies that operate in the same electronic business. Examples of these

companies are Niko and Legrand. To enable us competitively, we need to

know in what kind of stores, why and how these companies sell their

products. Furthermore, we need to be informed about their selling prices and

selling numbers… Additionally, it is important to know what customers buy

(extras, packaging ...). This market research enables us to determine our

market position and helps us to reach out better to our customers. Brand

positioning is a significant part in our market research.

The brand positioning of our product is also very important to us. We need to

be unique with our product features. Additionally, we need to know the relative

state of our product and brand. Not only our features will be important but also

the brand, because features can always be imitated by other companies. Of

course we didn't expect to have all the answers on our questions, but we tried

to get as much information as we could. We searched the web, went to some

electronics stores and did some mystery shopping.

Subsequently, we looked what the extension sockets of Legrand and Niko and

the kind of features they had. Some features (F) were:

F001 safe control alert when the allowed power is exceeded

F002 safe control alert when power is interrupted

F003 wall mounts

F004 furniture mounts.

F005 a switch with an indicator light that indicates the presence of

power

After receiving this information, we needed to find out where to buy those

products. We quickly learned that Niko and Legrand have web shops. They

don’t only sell online but also in stores. Here, it was crucial to find out in which

stores they sell and particularly in which counties.

We found out that Legrand and Niko also sell their products in counties that

we discussed. For instance, less than 10 kilometers of Zemst there are three

stores that sell Niko and Legrand products. What is striking is that Niko is

highly concentrated in Antwerp and Ghent.

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2.1.3.1 EXTERNAL INPUT OF THE MARKET

We received some numbers from

Quirky . Quirky is one of our

competitors. The company sells the

Pivot Power. It also did a survey

about power strips and made their

numbers publicly. It’s a survey from

12 May 2010.

In the appendix under “external

survey Quirky” you will find the

survey from Quirky. There are

questions like “How many devices

do you plug into your power strip at

once?” or “Do you use electrical

power strips?” .Those questions

and answers are also important for

us.

After being in contact with Quirky ,

we also received their selling

numbers. They sold 621 430 units

in three years. It took them one

year from starting with the idea in

April 2010 until May 11 2011 when

their product was for sale.

2.1.3.2 OUR SURVEY

We made a survey to get some

insight into our product, the existing

products and market.

Unfortunately, we only have 65

respondents . Most of the them are

between the age of 18 and 24,

though we do have some older

respondents as well. Most of the

them have no income or an income

between 1500 and 2000. In the

appendix under “Own conducted

survey” you will find the results and

questions from our survey. Some

questions are similar to the

questions from Quirky , but we also

added some extra questions for

example “What is your monthly

income?” or “What is your housing

situation?”

We don’t have enough

respondents who match with our

target audience. Consequently, we

can conclude that the results of the

survey aren’t representative, but

we did gain some knowledge.

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In the chart below, you can see the relation between the income and how

important the respondents think that the design should match with their

interior. The average is 6,06 on 10 which is good news. We can see a growing

trend, when the income is higher, they also find it more important.

The following chart represents the average of the price the respondents are

willing to pay (minimum and maximum) plotted on to the income category. The

average minimum is € 26,77 and maximum € 38,15. We do have to keep in

mind that most of the respondents are not in our target audience.

Graph 2 Average importance of design per income

Graph 3 Income category

26

This bar chart gives insight into where people want to buy our power strip. The

web shop and interior design shop are the most popular locations since these

were given as an option. The respondents also expect that the product will be

sold in hypermarkets and do-it-yourself shops.

Graph 4 Places to buy our product

2.2 MARKET DESCRIPTION

Everyone with internet access in Europe can go to our site and put together

their set of Power Cubes. We also decided to concentrate on the local market

in Belgium.

The reason for this is that there are multiple factors required to be successful

in a foreign country for example demographic factors, economic factors,

cultural factors ...

We have searched for local interior/design shops in Belgium where we can

sell our product to. These shops will showcase and sell our product. If the

customer in a design shop wishes to customise it, the design shop can walk

the customer through the process on the site.

We foresee that the customers will buy a set of Power Cubes once, though

they are satisfied with their purchase. That is why, we will not release all our

ideas for a module at once. Over time we will research, prototype and release

new modules or make new versions. We will inform the existing customers of

the new products to waken their interests so that they will buy a new module

or a new version.

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It quickly became clear that our market share wouldn’t be that big in Belgium.

We calculated that our market share would be 1 %. If we want to say it in

marketing terms our product is going to be a “dog”. This means that we have a

product with a low income potential. We would generate enough cash to

support ourselves, but we wouldn’t contribute much.

If we look at the size of the market we see that there is a diversified range of

providers that could or could not be our competitors. Additionally, if we look

at the growth of our market this is made based on the number of competitors

that we have and when they sold their first product. We see that there is a

small market growth which confirms our research about the market size.

Graph 5 Market growth

2.3 CLIENTS

We distinguish two types of clients. Clients that place orders through our web

shop (B2C) and shops (B2B) that want to sell our products to their customers.

2.3.1 END CUSTOMER

Our end customers are the customers that place orders through our web shop.

The product is very exclusive and expensive. That’s why our customer is

typically someone who likes a nice interior and likes exclusive and designer

products. Their age is between 30 and 60 years old and they are rich, but they

normally are not part of the richest. Our customer will find our product good

looking and a handy alternative for standard power strips. That’s why we will

find our product in an office (of a house) or a company with a modern good

looking interior.

The customers will buy our product instead of a standard power strip because

of the exclusivity, the design and of course the modular/extensible

28

functionality. More features can be added later on by buying new modules.

The customer will receive our product in a beautiful package and the delivery

costs are on us. Inside the package, there will be a flyer or sticker of our

company.

2.3.2 SHOPS

The shops that we will supply to are interior/design shops. These shops also

sell exclusive and beautifully designed products. These shops have the same

end customer as we do. That’s why we will need to negotiate prices. The

benefit of buying our product at a shop is the friendly customer service that a

site can’t provide. Furthermore, customers will have their product instantly if

they wish to buy a standard design. The shops will buy our products to sell

further to their customers in order to make profit. Our company’s benefit is that

we don’t have to sell it directly to the customer, the shop already has a

customer base.

2.4 COMPETITORS

We have searched for competitors with competing products or concepts.

They offer similar handy products, but our product is certainly distinctive

enough and they are not selling to the same target audience.

2.4.1 360 ELECTRICAL

360 electrical is a company based in Utah (USA). They offer three product

lines (PL):

PL001 REVOLVETM family: extension sockets with rotating outlets

REVOLVE BASICTM with four rotating outlets: $10,99

REVOLVE ETM with Surge Protection and Rotating Outlets: $ 17,99

REVOLVE E+TM with Surge Protection and Rotating Outlets +2 USB: $ 27,99

PL002 POWERCURVETM family: 3 extension sockets with 2 to 7 outlets that can rotate

POWERCURVETM MINI Mobile Surge Protector: $

24,99

POWERCURVETM 6-Outlet Surge Protector: $

34,99

POWERCURVETM 7-Outlet Surge Protector + 2

USB: $ 44,99

PL003 QUICKCHARGE family: chargers

29

They have three main features (MF):

MF001 Rotating Outlets: Each outlet rotates 360 degrees in

order to fit all your large plugs and will even remain

powered during rotation.

MF002 Dual USB Chargers: Can charge one tablet our two

smartphones at full speed.

MF003 Surge Protection: These devices come equipped with

918 joules of surge protection to keep your devices safe

(360 Electrical, 2014).

They don’t sell products to end customers but they work together with web

shops and local shops. 360 electricity only provides these products with the

US outlets (360 Electrical, 2014).

2.4.2 PIVOT POWER

This power strip comes with several pivots, which allows the customer to bend

it into circular, semi-circular or zig-zag shapes easily, so that the power outlet

won’t hog the space. Moreover, Pivot Power totally has six sockets, and

features surge protection.

The Pivot Power costs $ 29,99. It is being produced and sold by a company

called Quirky. One can submit ideas on the Quirky website and if there is

enough interest, Quirky will develop the idea and produce it. The inventor of

the idea gets his cut of the earnings. People can also buy it on Amazon. There

is also a European version of this product with European outlets.

2.4.3 ALLOCACOC

Allocacoc is a company that looks at well established, commonplace products,

and rethink them. They have a product that resemble ours, but not completely.

They have four product families (PF):

PF001 PowerBar: A power strips that only has small sockets

PF002 PowerCube: A cube that has a socket on each side

except for one side where the plug is. There are also

variants on this product that feature USB slots.

PF003 ReWirable: Plugs that feature a socket of a different kind

so you can use your electronic devices with a plug from

a different country.

PF004 Power Extensions: These are extension cables with the

extra feature that you can open/close the circuit.

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This company competes especially with the PowerBar and PowerCube.

Though, our power strips will feature more different kind of extensions and will

be better looking.

2.4.4 COMMON POWER STRIPS

A normal power strip is a device that provides more sockets. You have to plug

the device into one socket and you get more sockets available. As a result,

one can provide electricity to multiple electrical devices with one socket in the

wall. Sometimes a power strip features a switch that turns of all the sockets.

You can find power strips in DIY shops, supermarkets, hypermarkets …

A normal power strip is much cheaper but most of the time it doesn’t have a

nice design. The price for a normal power strip is between € 5 and € 25.

Our product provides the basic functionality of a power strip but is extensible.

You can choose different kind of parts and you can put in a blank part to make

sure that there is enough space between the sockets so you don’t lose any.

Our product also will be nicely designed.

2.4.5 POSITIONING MAP

We analysed some competitors from head to toe so we could see what their

vision and strategy is in order to learn from them and come to a conclusion.

Their vision is to not design a product for the looks but for the value.

Their strategies are the following. Most of them don’t want to make an

exclusive product now or in the future. To make their product more known,

they widened and extended their number of products. Consequently, they

could reach more potential customers and when they have more customers

they have more sales. They also did some cross selling.

+ design

- design

practical unpractical

Hive-5

Allocacoc

Pivot Power

Common extension socket

Revolve+ TM

Picture 16 Positioning map

31

2.5 SUPPLIERS

One of our suppliers is China

Plastic. This company takes care of

all the additional costs like

transport, customs costs … The

company is also prepared to guide,

improve, produce our idea with

some tips. They also work with five

other agencies to find the best

manufacturer in order to produce

your product for the best price. The

company is located in Asten.

Niko is our second supplier. We

have chosen Niko for two reasons.

On the one hand, the company will

provide electrical components. On

the other hand, the enterprise sells

products with CE marking.

The CE marking indicates a

product’s compliance with EU

legislation and so enables the free

movement of products within the

European market. By adding the

CE marking to a product, a

manufacturer declares, on his sole

responsibility, that the product

meets all the legal requirements for

the CE marking, which means that

the product can be sold throughout

the European Economic Area (CE

Marking, 2014).

The Marking means that the

manufacturer has verified that the

product complies with all relevant

essential requirements such as

health and safety or environmental

requirements. Furthermore, the

manufacturer had it examined by

an independent conformity

assessment body (CE Marking,

2014).

An EC declaration of conformity

document for a USB charger is

annexed.

We will have all sorts of partners

now and in the future. At the

moment, our network consists of

our dream coach Hugo Smid and

our main supplier Fred van de Ven.

Our network is extensive. We work

together with transport company

(UPS), a bank, a product designer,

a mould designer and a copywriter.

Picture 18 Supplier China Plastic Picture 17 Supplier Niko

32

2.6 TRENDS

2.6.1 SOCIOLOGICAL TRENDS

We are in a time where the average age is higher than before. This is good for

us because our target group is between 30 and 60 years old.

2.6.2 TECHNOLOGICAL TRENDS

Technology becomes smaller and more capable at the same time. In the

future, we can combine new technology or smaller technology with our

product. Things like an eco-monitor connected to an API are not so far fetched

2.6.3 ECONOMICAL TRENDS

There are a lot of economical changes announced by the Belgian government.

These changes could influence our target group which is the upper class. We

think it won’t influence the lifestyle and shopping style of our end consumer in

the short term. What influence it will have on the long term is unsure. That’s

why we have included this as one of the risks.

2.6.4 ECOLOGICAL TRENDS

We could address the ecological trend with the introduction of a new version

of the product which features a smart meter that keeps track of the usage of

electricity.

33

2.7 WORK BREAKDOWN STRUCTURE

We based our work-breakdown structure on research that we conducted by

talking to our dream coach and the Chinese plastic company.

There are 5 top-level tasks.

2.7.1 PRODUCT DEVELOPMENT

We will be developing the product from scratch with a product designer. In the

first phase, we will brainstorm about it, make a prototype, test and review it in

collaboration. Subsequently, we give the product designer time to develop the

product until it’s ready for production.

2.7.2 PARTNERS

We will need some partners to realise our idea. We need a mould designer,

mould builder, shipping company, production company, a company who

supplies the resources … Luckily, we found China Plastic. This company will

be doing the mould design, plastic resources, production and shipping.

Working with one company that is responsible for multiple tasks saves us a lot

of time. In a previous version of the WBS we had to look for partners, send out

RFQ’s and review the responses for every kind of company needed. We will

ship our products by plane to lose less time and we have taken customs into

account.

2.7.3 WEB DEVELOPMENT

We will develop two sites. On the one hand, we will make a company site to

promote our brand and share our vision. On the other hand, we will develop a

web shop where customers will be able to purchase our products. We have

foreseen 11 days for the company website because this is very

straightforward. The web shop will take 32 days to develop because this is

quite complex. The development is broken down into analysis, wire framing,

prototyping, web design, web development and the implementation of the

design.

2.7.4 FINANCES

There are only two tasks. We will look for sponsors and investors and we will

set a price once the product is completely developed.

2.7.5 MARKETING

There are two subtasks: advertising and looking for partner shops. For

advertising we will be designing flyers, posters, banners and make a product

video. We will also hand out demo models to shops when we have the

products in stock.

34

2.8 RISK ANALYSIS

RISK SOLUTION PROBABILITY COST RISK EVENT VALUE

We are not happy with one of the sketches

Go back to the drawing board

0,1 0,2 0,02

Feedback on prototype is very bad

Schedule more time on solving critics

0,1 0,2 0,02

The development of the product takes longer than expected

Give more time, postpone depending tasks

0,5 0,5 0,25

Mould design needs adjustments

Request adjustments and postpone depending tasks

0,8 0,5 0,4

Customs Postpone depending tasks

0,4 0,4 0,16

Chinese Holidays

Partnership actions will be delayed, depending tasks will be postponed

0,8 0,5 0,4

Developing the company site takes more time

Take more time 0,5 0,1 0,05

Developing the web shop takes more time


35

RISK SOLUTION PROBABILITY COST RISK EVENT VALUE

Designing flyers takes more time


Designing banner/poster takes more time


Creating product video takes more time


Not finding any sponsors and investors

0,2 0,7 0,14

Underpricing or overpricing the product

Recalculate price later

0,3 0,8 0,24

Not finding any partner shops

Produce less, only sell in web shop

0,2 0,8 0,16

The product doesn’t get sold at all

Lower the price to minimise the loss.

0,5 1,5 0,75

Invoices don’t get paid

Ask for an advance

0,3 1 0,3

Chart 1 Risk Analysis

37

3.1 SWOT OF THE COMPETITORS

3.1.1 REVOLVE + ™

3.1.2 QUIRKY PIVOT POWER CREATIVE OUTLET

3 SWOT ANALYSIS

S W

O T

The REVOLVE + TM has

three advantages. Firstly, you

can easily rotate each outlet

360 degrees. Secondly, you

can charge one tabled/ two

smartphones at full speed.

Finally, this product has a

surge protection.

S W

O T

The QUIRKY PIVOT has

several pivots and six

sockets. Furthermore, this

extension socket offers a

surge protection. There is a

European version of the

product. It is also possible to

submit ideas for new products

on the website.

Picture 19 Competitor Revolve+ TM

Picture 20 Competitor Quirky Pivot Power

rotatable

chargeable

surge protection

only US outlets

other outlets

competitors

several pivots

six sockets

surge protection

European outlets

competitors

submit ideas

not extendable

not reducible

38

3.1.3 ALLOCACOC

3.1.4 COMMON EXTENSION SOCKET

With the common extension

socket you can power up your

multiple electrical devices

from a single electrical socket.

These extension sockets are

very popular, but there are

already a lot of this type of

extension sockets.

The ALLOCACOC rethinks

items. They produce flexible

products for example a cube

that has a socket on each

side except for one side

where the plug is. There are

also variants on this product

that feature USB slots.

W

T

S

O T

S W

O

Picture 21 Competitor Allocacoc

Picture 22 Competitor Common extension socket

high functionality

extendable

variants

design

competitors

power up multiple

devices

variants

design

sot rotatable

short cable

not extendable

exists already

39

3.2 SWOT OF THE COMPANY

3.2.1 HIVE 5

We offer a power strip of

which every module can be a

different item. It can be a

standard round socket, euro

plug socket, a lamp with

adjustable colour, a USB

charger. The range of

modules could be expanded

in the future (Wi-Fi router …).

This product is expensive.

S W

O T

Picture 23 Power Cubes

customisable

flexible

design

more modules

expensive

expand product

design

exclusivity

competitors

41

4.1 CORPORATE IDENTITY

Our company name ‘Hive-5’

consists of two parts and has

different meanings. On the one

hand, it refers to high five. In this

context, the meaning cannot be

included as a greeting, a

celebration or congratulations. The

term represents our team. We

consist of five enthusiastic

members.

On the other hand, it refers to a

beehive because our product will

be used in domestic atmospheres.

It also has a symbolic function

namely diligence.

Bees are hardworking animals.

They are experts in building

compact and useful spaces. We

want to send this message out to

our clients. We want to put all our

effort in the promotion of their

interests and wishes.

In our corporate identity, we use

hexagons. These hexagons refer to

a beehive, as already stated. We

also created a defined colour

palette.

The appendix contains several

examples of our corporate identity.

4.2 SMART GOALS

We want to bring an attractive

modular power strip on the market.

Problems do often occur when

using common power strips.

Customers encounter the following

difficulties: they have to push too

hard, the cable is either too short or

too long, there are not enough

sockets …

Our goal is to increase the user-

friendliness of the product. Our

company is determined to avoid

above mentioned difficulties.

We want to give our customers the

possibility to use different sockets

with different formats and

capabilities. We do this by offering

them the ability to compose their

own power strip.

In our first year, we want to sell 500

basic pieces with an average of 3

modules per piece. Our company

wants to achieve this sale by using

large investments and promotional

campaigns.

4 COMMERCIAL PLAN

42

Specific we specify the sales we want to achieve

Measurable we can follow up on the sales ciphers

(sell 500 basic pieces with an average of three Power Cubes per piece)

Achievable with large investments and promotional campaigns

Relevant sales are important for our cash flow

(realised on the basis of large investments and promotional campaigns)

Time-bound during one year

4.3 MARKETING STRATEGY – MARKETING MIX

4.3.1 PRODUCT

It is intended that the customer can choose how his/her power strip looks both

the design and the size. Our product is an eye-catcher that is suitable for all

interiors and all places. Our product is an ideal gift for all kinds of occasions

such as Christmas, birthdays, weddings …

We manage a DIY principle. As already mentioned, the product is a power

strip that consists of different modules. Every module (H5) can be a different

item:

H5001 a standard round socket

H5002 a lamp

H5003 a euro plug socket

H5004 a USB connection

H5005 a blank module

Our goal is to provide our clients with excellent quality. Our company’s slogan

is “innovating your home”. We want to fulfil this slogan by offering modern and

exclusive products which are made by using high quality materials for example

sockets by Niko. In addition, we want to furnish a good service for, during and

after the purchase of our products. We are always willing to help our

customers.

43

4.3.2 PLACE

Our product will be sold through

two distribution channels. On the

one hand, we will distribute our

products in interior shops, design

shops and apple stores. On the

other hand, we will make an appeal

to a web shop. In both the interior

store and the web shop, clients will

have the opportunity to compose

their power strip.

For both distribution channels, we

dispose of a stock. Therefore, our

goods are very easily available. We

will rely on courier services for the

delivery via the web shop. We will

deliver directly to the interior and

design shops. For recurring orders,

we will also use courier services.

Another important element is

packaging. We have ensured that

the packaging fits with the look and

feel of our product. Packaging has

an important contribution to the

customer’s experience.

4.3.3 PRICE

Our price policy is based on a more

expensive part of the market given

that we produce exclusive

products. Our goods are for various

reasons exclusive. Firstly, we use

high quality material. Secondly, our

design is distinctive from other

products on the market. Thirdly, we

will only produce a certain number

of power strips. Therefore, we

focus on a richer target audience.

The competition for our product is

rather limited. Prices vary from € 2

to € 45. A basic piece costs € 45.

The cost for the different modules

is € 25/€ 35. The big advantage is

that the customer can personalise

the power strip. They can choose

how much they add or change. An

important issue is, that is only

designed for 5 modules. In that

way, the client will be able to

determine the price that he/she is

willing to pay.

In the beginning of our sales, we

will launch a special promotion that

will last two months. Consequently,

we want to increase our

recognisability. Clients who buy

four modules (sockets) receive a

module (lamp …) for free. In

December, we will launch a second

promotion. It contains the same

concept. Many gifts will be bought

during December. In addition, this

period is characterised for many

Christmas decorations: Christmas

lights, Christmas trees … People

feel the need for additional outlets.

44

4.3.4 CALCULATION

Our product consists of two pieces: a base and a socket module. A customer

pays € 45 for a base piece and € 25 for a socket module. To determine our

products’ prices, we have set up a price calculation per piece, per shipment

and in total.

MATERIAL COSTS EURO

BASE 6,94

Power cord 1,07

Polycarbonate ABS blend 0,1715

Switch 4,15

Plug in 0,02206

Surge protection 0,61

Packaging material consumer 0,92

SOCKET MODULE 7,64

Electric components 7,00

Polycarbonate ABS blend 0,1715

Connection pins 0,0441

Packaging material consumer 0,42

Chart 2 Material costs

Above you can find our material calculation per piece. We have also added

the packaging costs. There’s barely a small difference in productions costs for

all modules. As a result, we have used an average price.

45

SHIPMENT COSTS EURO

PACKAGING SHIPMENT 0,0652

Packaging material base 0,0489

Packaging material socket 0,0163

MISCELLANEOUS COSTS 0,709

Customs fees 0,015

Duties 0,042

Transport costs 0,652

Chart 3 Shipment costs

In addition to the price calculation per piece, we have also calculated costs per

shipment. These costs include transport (costs and packaging), custom fees

and duties. We will ship twice a year in July and in December. Per shipment,

we will transport 500 base pieces and 1.500 modules.

TOTAL COSTS EURO

BASE 7,70

Price per piece 6,94

Packaging shipment 0,0489

Miscellaneous costs 0,709

SOCKET MODULE 8,37

Price per piece 7,64

Packaging shipment 0,0163

Miscellaneous costs 0,709

Chart 4 Total costs

In order to produce one base piece, our company will have to pay € 7,70. As

we stated before, the customer can set a power strip together by adding

different modules. A customer pays a fixed price of € 8,37 for all modules. We

mainly want to make profit with our base pieces.

46

4.3.5 PROMOTION

Promotion is an important component in our company’s marketing strategy.

Consequently, we will provide in our first year a budget of € 8 000. In order to

promote our product, we will undertake several steps.

To bring our product to prospects, we will make a promotional video. A video

will enable us to reach a large audience. Another way to gain customers is by

distributing flyers and advertising in magazines. Moreover, we will participate

in interior design fairs such as Cocoon, Sfeer … In that way, we can increase

our brand awareness. Furthermore, it offers other advantages. It gives us the

opportunity to network.

In interior and design shops, our product will be mainly advertised at the

launch and at the end of the year. For these advertisements, we will use

posters and banners.

4.4 COMMUNICATION MIX

According to the marketing communication mix, there are six ways to

communicate (CO) your product or your message: advertising, personal

selling, discount and promotions, public relations and direct marketing. Below,

we will discuss which ones we will apply.

CO001 Advertising

It is costly to advertise our product on television or radio

that is the reason why we didn’t include it in our

business plan. For these advertisements, we will use

posters, banners and our site.

CO002 Personal selling

Selling is more emphasised by companies that sell

higher-end products like us. Because we require more

assertive efforts to persuade customers to buy.

CO003 Discount and promotions

To get the customer’s attention, we will promote our

product with discounts and contests. Along with those

things, we will use in the store signage to call customer

attention to the discounts.

47

CO004 Public Relations

This is similar to our advertising in that much of it

involves messages communicated through mass media.

So we going to be active on websites like Facebook,

Twitter...

CO005 Direct Marketing

Direct marketing includes some aspects of both sales

promotions and personal selling. So what we mean by

that in our company. We are going to approach the

customer by email when there is a special offer or for

promoting limited-time deals or new product launches.

49

5.1 BALANCE SHEET

Below, you can find our company’s investment plan starting from day one. Our

investments consist of software licenses, office furniture, office machines and

rolling stock. The software licenses include Autocad, PhpStorm, Microsoft

Office.

Our company intends to rent a building. The rental guarantees amount to

€ 1 500. We don’t dispose of inventories because we start producing in June.

We have € 92 449,12 on our bank account. We have obtained this amount of

money by taking out a loan of € 80 000. We will need it to balance out our

cash flow.

INVESTMENT PLAN DAY 1

INVESTMENTS 11 050,88

Licenses (software) 3 315,88

Acquisition building 0,00

Alteration works 0,00

Design

office furniture 1 200,00

office machines (computer + printer) 1 535,00

Rolling stock (cars …) 3 500,00

Guarantees (e.g., rental guarantee) 1 500,00

OPERATING MEANS 92 449,12

Bank 92 449,12

IN ALL 103 500,00 Chart 5 Investment plan

5 FINANCIAL PAN

50

Below, you can see our company’s financing plan. Our share capital is

€ 18 500. Our team consists of five members and each member invested

€ 3 700. As stated previously, there will only be two employees.

The contribution in kind is our rolling stock. We will use a second-hand car at

the value of € 3 500. As mentioned before, we have took out loan of € 80 000.

Unfortunately, we didn’t manage to get a win win loan from a friend or a family

member. In that way, we could have lent at a much lower rate.

Because we’re at the start of our company, we haven’t contacted any

suppliers. According to accounting rules, we’ve put guarantees also on the

passive side of our balance sheet. Consequently, our overall financing

consists of € 103 500. We can conclude that assets and liabilities are equal.

FINANCING PLAN DAY 1

OWN FUNDS 22 000,00

Share capital 18 500,00

Contribution in kind 3 500,00

LONG-TERM LOAN CAPITAL 81 500,00

> 1 year

Loan bank 80 000,00

Win win loan 0,00

< 1 year

Suppliers 0,00

Guarantees 1 500,00

OVERALL FINANCING 103 500,00 Chart 6 Financing plan

51

5.2 PROFIT-AND-LOSS ACCOUNT

We get our income from the sales

of our Power Cubes: a base and

one or more modules. We make

the most profit from the sale of our

base. In the first year, we have

estimated that we will sell 500

bases and 1 900 modules.

In our first year, we start selling in

July. This means that we will have

no revenue and only costs such as

notary, rent, insurances, office

equipment … Our result is negative

at the end of the year. This shows

that we are absolutely not

profitable in the first year.

Graph 6 Break even

52

From February until June, our

company is concentrated on

product development. From

February until March, we will work

on our product design. The process

will take a while because we’re

building from scratch. A product

designer and a mould designer will

help us during this process. At the

end of the project in March, we will

have to pay them € 3 000 (€

1 500 each). In February, April and

May, we will have mainly fixed

costs such as salaries, rent … As

already stated, we will only have

two employees.

In July we will have received our

goods. In this period of time, we

have started our sales. During July

and August, the first two months of

our sales, we are going to give a

large promotion in order to increase

our brand awareness. This

promotion has a consequence on

our revenue. This also applies for

December because we will

implement the same promotion.

We can conclude a few things. In

the first year, we don’t get a

positive outcome due to start-up

costs, investments and fixed costs.

That’s why will need our loan of €

80 000. In our second year, we

expect to sell more. This can also

be seen on our break even chart.

We will sell every month instead of

the first year, where we only sold in

the second half of the year.

Additionally, we will have almost

eliminated the loss of the first year.

At the end of the third year, we will

finally have made profit.

Chart 7 Estimated revenue

ESTIMATED REVENUE YEAR 1 YEAR 2 YEAR 3

SALES AND TURNOVER 70 450 116 000 145 000

ESTIMATE OF THE COSTS 99 078,29 90 244,12 97 724,36

ESTIMATE OPERATNG RESULT -28 628,29 25 755,88 42 576,11

55

After writing this business plan, we realised that there were many different

aspects that you need to consider when setting up a business. We have

learned various things.

It is important to conduct extensive market research. You should verify that

your idea meets the needs and the desires of potential consumers.

Additionally, you have to examine the strengths and weaknesses of the

product and your company. Once you have a product, you can start promoting

it. The importance of having a well-drawn up financial plan is here absolutely

required.

Guest speakers taught us different things. They made us especially aware of

potential risks and pitfalls because they have experienced those things

themselves. Not only their input was important, but also learning first hand by

doing things ourselves. We did this for instance by doing market research and

talking to several professionals who are active in the same business and

asking them feedback. Thanks to the feedback and the input, we had a

realistic view on the market and could start our financial plan.

During the making of the financial plan, we quickly realised that we needed a

lot of money to make our product. That was not the only problem, we also

needed to build up a network of suppliers and customers what also takes time.

We knew that there was a market out there because of all the competitors.

The financial plan also showed us that the product wouldn't be profitable in the

first two years. So we concluded that it was not really feasible in the given time

window. As from the third year, we will be able to make profit.

But the important thing is that we learned and tried and we will never forget

that a business plan is something that never changes.

6 CONCLUSION

57

EXTERNAL SURVEY QUIRKY

1 Because we feel modularity will make powerstrips more useable

(adding more ports, usb,etc) - 23,46%.

2 Because we feel that we can design a powerstrip that manages cables

better than current market offerings do - 19,44%.

The next survey is from 5 May 2010.

1 Do you use electrical power strips?

a. Yes - 98,84%

b. No - 0,97%

2 How many electrical power strips to you own?

a. 0 - 0,58%

b. 1-3 - 30,75%

c. 3-5 - 34,04%

d. 6 or more - 34,62%

3 How many devices do you plug into your power strip at once?

a. 0 - 0,19%

b. 1-3 - 9,28%

c. 3-5 - 61,70%

d. 6-9 - 24,56%

e. 10 or more - 3,68%

4 What percentage of the outlets on your power strip(s) are in use?

a. 0-25% - 1,93%

b. 25-50% - 17,21%

c. 50-75% - 35,78%

d. 75-100% - 44,49%

(Quirky, 2014)

OWN CONDUCTED SURVEY

1 What is your gender?

2 In what age category are you?

-18

18 – 24

25 – 30

31 – 40

41 – 50

51 – 60

APPENDIX

58

60+

3 What is your housing situation?

living alone

living together

student room

living with parents

other

4 In what income category are you situated?

500 – 1000

1000 – 1500

1500 – 2000

2000 – 2500

2500 – 3000

3000 – 3500

5 How frequently do you use a power strips?

Daily

Weekly

Monthly

yearly

6 On a scale of 10, how user friendly do you think a power strips is?

7 What issues do you encounter when you use a power strips?

8 Do you know any alternatives for a power strips?

9 What do you think of the design of a power strips?

10 On a scale of 10, how important is it, that the power strips fits into your

interior?

11 On a scale of 10, how interesting would you find a power strips that

gives you the possibility to use different sockets with different formats

and capabilities?

12 How much would you pay for such a product?

20€ - 30€

30€ - 40€

40€ - 50€

50€ - 60€

60€ - 70€

70€ - 80€

80€ - 90€

90€ - 100€

13 Where do you expect to be able to buy such a product?

Web shop

Interior design shop

Other

59

RESULTS SURVEY

60

CORPORATE IDENTITY

LOGO

COLOURS AND FONTS

Titles: Champagne & Limousines

Text: Arial

BUSINESS CARDS

Innovating your home

61

BANNER

MOOD BOARD

62

INVOICE

63

FINANCIAL PLAN

January February March April

A Estimate sales and turnover 0,00 0,00 0,00 0,00

A1 SALES Estimate of the possible sales in

numbers/projects/… - Power cubes: Base 0,00 0,00 0,00 0,00 - Power cubes: socket module 0,00 0,00 0,00 0,00

A2 PRICE Estimate of the price you will charge

(exclusive of VAT) - Power cubes: Base 0,00 0,00 0,00 0,00

- Power cubes: socket module 0,00 0,00 0,00 0,00

A3 TURNOVER (sales x price) Amount Base x price Base 0,00 0,00 0,00 0,00

Amount Socket modules x price Socket modules 0,00 0,00 0,00 0,00

IN ALL 0,00 0,00 0,00 0,00

B Estimate of the Costs (excl. VAT) 0,00 10 109,93 7 699,53 4 699,53

B1 Purchases Materials for trial order Base (4 pieces) - Power cord 0,00 0,00 0,00 0,00

- Polycarbonate ABS blend 0,00 0,00 0,00 0,00 - Switch 0,00 0,00 0,00 0,00 - Plug ins 0,00 0,00 0,00 0,00 - Surge protection 0,00 0,00 0,00 0,00 Socket module (16 pieces)

- Electric components (lamp, socket, USB connection …) 0,00 0,00 0,00 0,00

- Polycarbonate ABS blend 0,00 0,00 0,00 0,00 - Connection pins 0,00 0,00 0,00 0,00

64

May June July August September October November December

0,00 0,00 14 500,00 14 500,00 14 500,00 6 225,00 6 225,00 14 500,00

0,00 0,00 100,00 100,00 100,00 55,00 55,00 100,00 0,00 0,00 400,00 400,00 400,00 150,00 150,00 400,00

0,00 0,00 45,00 45,00 45,00 45,00 45,00 45,00 0,00 0,00 25,00 25,00 25,00 25,00 25,00 25,00

0,00 0,00 4 500,00 4 500,00 4 500,00 2 475,00 2 475,00 4 500,00

0,00

0,00 10 000,00 10 000,00 10 000,00 3 750,00 3 750,00 10 000,00 0,00 0,00 14 500,00 14 500,00 14 500,00 6 225,00 6 225,00 14 500,00

4 699,53 4 889,06 23 091,30 6 699,53 4 699,53 4 699,53 4 699,53 23 091,30

4 pieces

0,00 4,28 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,69 0,00 0,00 0,00 0,00 0,00 0,00 0,00 16,60 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,09 0,00 0,00 0,00 0,00 0,00 0,00 0,00 2,96 0,00 0,00 0,00 0,00 0,00 0,00

16 pieces

0,00

112,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 2,74 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,18 0,00 0,00 0,00 0,00 0,00 0,00

65

January February March April Materials for orders Base - Power cord 0,00 0,00 0,00 0,00

- Polycarbonate ABS blend 0,00 0,00 0,00 0,00 - Switch 0,00 0,00 0,00 0,00 - Plug in 0,00 0,00 0,00 0,00 - Surge protection 0,00 0,00 0,00 0,00 Socket module

- Electric components (lamp, socket, USB connection …) 0,00 0,00 0,00 0,00

- Polycarbonate ABS blend 0,00 0,00 0,00 0,00 - Connection pins 0,00 0,00 0,00 0,00

Packaging packaging material transport base 0,00 0,00 0,00 0,00

packaging material transport socket module 0,00 0,00 0,00 0,00

packaging material consumers base 0,00 0,00 0,00 0,00 packaging material consumer socket

module 0,00 0,00 0,00 0,00

B2 Services and miscellaneous goods Housing Expenses Rent 0,00 500,00 500,00 500,00

Gas, water, electricity, … 0,00 230,00 230,00 230,00 Insurances (fire, theft,…) 0,00 480 0,00 0,00 Embellishment, maintenance, repairs, … 0,00 600 0,00 0,00

Administrative Costs Bizz pack Belgacom 0,00 82,00 82,00 82,00

Office appliances 0,00 200,00 0,00 0,00 External advice:

product designer + mold designer + notary 0,00 750,00 3.000,00 0,00

Start-up costs 0,00 500,00 0,00 0,00 Software licenses 0,00 29,99 29,99 29,99

Miscellaneous costs Rent machines/material 0,00 0,00 0,00 0,00

Insurances: Modulis VIP BNP Paribas 0,00 550,00 0,00 0,00 Tools and small material 0,00 16,95 0,00 0,00 Subscriptions and membership fees 0,00 0,00 0,00 0,00 SABAM, fair compensation 0,00 0,00 0,00 0,00 customs fees: transport 0,00 0,00 0,00 0,00 duties: purchase goods 0,00 0,00 0,00 0,00 transport costs 0,00 0,00 0,00 0,00

66

May June July August September October November December 500 pieces 500

0,00 0,00 535,00 0,00 0,00 0,00 0,00 535,00 0,00 0,00 85,75 0,00 0,00 0,00 0,00 85,75 0,00 0,00 2 075,00 0,00 0,00 0,00 0,00 2 075,00

0,00 0,00 11,03 0,00 0,00 0,00 0,00 11,03 0,00 0,00 305,00 0,00 0,00 0,00 0,00 305,00

1 500 pieces 1 500

0,00 0,00 10 500,00 0,00 0,00 0,00 0,00 10 500,00 0,00 0,00 257,25 0,00 0,00 0,00 0,00 257,25 0,00 0,00 66,15 0,00 0,00 0,00 0,00 66,15

0,00 0,00 24,45 0,00 0,00 0,00 0,00 24,45

0,00 0,00 24,45 0,00 0,00 0,00 0,00 24,45 0,00 0,00 460,00 0,00 0,00 0,00 0,00 460,00

0,00 0,00 630,00 0,00 0,00 0,00 0,00 630,00

500,00 500,00 500,00 500,00 500,00 500,00 500,00 500,00 230,00 230,00 230,00 230,00 230,00 230,00 230,00 230,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

82,00 82,00 82,00 82,00 82,00 82,00 82,00 82,00 0,00 50,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

29,99 29,99 29,99 29,99 29,99 29,99 29,99 29,99

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 30,00 0,00 0,00 0,00 0,00 30,00 0,00 0,00 84,19 0,00 0,00 0,00 0,00 84,19 0,00 0,00 1 303,50 0,00 0,00 0,00 0,00 1 303,50

67

January February March April Travel Costs Leasing car 0,00 0,00 0,00 0,00

Fuel 0,00 70,00 70,00 70,00 Insurance and taxes 0,00 70,00 70,00 70,00 Maintenance and repairs 0,00 350,00 0,00 0,00 Circulation taxes 0,00 350,00 0,00 0,00 Parking/public transport 0,00 50,00 0,00 0,00

Marketing costs Printed matter (business cards, catalogue,

flyers, …..) 0,00 51,72 0,00 0,00 Online: website (hosting & production),

Google ads, … 0,00 10,00 10,00 10,00 Events, fairs and networking events 0,00 1 000,00 0,00 0,00 Promotion material: roll-ups, beach flags,

gadgets 0,00 511,73 0,00 0,00 Promotions: discounts 0,00 0,00 0,00 0,00

Subcontracting temporary personnel 0,00 0,00 0,00 0,00

Freelance 0,00 0,00 0,00 0,00

B3 Personnel Costs Monthly salary personnel (2 people) 0,00 2 000,00 2 000,00 2 000,00

Insurances: industrial accidents, … 0,00 0,00 0,00 0,00 Costs social secretariat 0,00 274,00 274,00 274,00

Remuneration Business Manager Directors' fee 0,00 0,00 0,00 0,00

Social contributions paid by the company/quarter 0,00 0,00 0,00 0,00

B4 Depreciations (see separate tab) Fill in the sum of all depreciations in the

column In All 0,00 1 433,54 1 433,54 1 433,54

C Estimate Operating Result Turnover (A) - operating costs (B1 to

B4 included) 0,00 -10 109,93 -7 699,53 -4 699,53

68

May June July August September October November December

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00 70,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

10,00 10,00 10,00 10,00 10,00 10,00 10,00 10,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 2 000,00 2 000,00 0,00 0,00 0,00 2 000,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

2 000,00 2 000,00 2 000,00 2 000,00 2 000,00 2 000,00 2 000,00 2 000,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

274,00 274,00 274,00 274,00 274,00 274,00 274,00 274,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00

1 433,54 1 433,54 1 433,54 1 433,54 1 433,54 1 433,54 1 433,54 1 433,54

-4 699,53 -4 889,06 -8 591,30 7 800,47 9 800,47 1 525,47 1 525,47 -8 591,30

69

PRICES PRODUCT COMPOSITION

Product Price Website ABS $2835 = € 2317,88

1 pound = 0,45 kg 1 500 pound = (1 500*0,45 kg) = 675 kg Total = 3,43 €/kg

http://www.premierplasticresins.com/pc-abs-natural-1500-lb-gaylord.html

Switch € 2,70/500 pieces http://www.conrad.be/ce/nl/product/700738/Marquardt-18353102-Wipschakelaar-250-VAC-10-A-2x-uitaan-IP40-vergrendelend-1-stuks/?ref=category&rt=category&rb=1

Power cord € 1,07/100 pieces http://www.tme.eu/nl/details/cable-704-1.5wh/voedingsdraden-computers-en-universeel/bq-cable/#

Electric components (USB …)

€ 7 http://www.niko.eu/nlbe/products/101-66600#sthash.Qkd3A7fO.dpuf

Lamp € 7,95 http://www.ledlampenkopen.nu/led-paneel/led-panel-downlighter-3-watt-3000k-gecertificeerd/

Packaging transport

€ 24,45/2 pieces (104 cm x 62 cm x 51 cm)

http://www.rajapack.nl/kartonnen-dozen-verzenddozen-exportcontainers/kartonnen-dozen/driedubbelgolfcontainer_PDT01261.html;pgid=d5hCMzTJ9gNSR0hZLpUMCLna0000PomxCJqu;sid=jbEPrMu4f6YLrJ8uEhErZTayDNmwu48w-VnS8R4NlQwR5s7dyS2THC55LqNAhFxj0bGsvoSQUOzaGQ

Adhesive tape roller

€ 16,95 (roller + 13 pieces of adhesive tape)

http://www.schaefer-shop.be/

Transport costs

€ 1303,50 http://www.excessbaggage.nl/nl/pages/calc/air2.php?id=58342&weight=200&ivalue=18000&zip=&submit=Bereken

Duties: purchase goods

€ 84,19 (purchase amount € 14 000)

invoercalculator.be

Customs fees

€ 30 https://thomas.vanhoutte.be/bereken-tax-en-douanekosten-internationale-verzending/calcu.php

PRICES PRODUCT C

OMPOSITION

70

Product Price Website ING Business Line

€ 80 000 https://www.ing.be/about/showdoc.jsp?docid=025704_ NL&menopt=sta%7Cpas%7Ccre&lang=fr

Surge Protection

€ 0,61/50 pieces http://www.conrad.be/ce/nl/category/SHOP_AREA_17304/Diodes

Connection pins

€ 0,00735/pieces Dongguan QingXi Xuernuo Hardware Products Factory

Packaging customers base

€ 0,92 / 500 pieces (21,5 cm x 15,5 cm x 10,5 cm)

http://www.rajapack.nl

Packaging customers module

0,42/1000 pieces (16 cm x 11 cm x 5 cm)

http://www.rajapack.nl

71

EC DECLERATION

72

CONFIDENTIALITY STATEMENT CHINAPLASTCS

Ondergetekende (firma/naam):

Adres:

Postcode Plaats:

Vertegenwoordigd door:

China Plastic_____________________

Voordeldonk 83___________________

5721HL ASTEN__________________

G.C.J.C. van de Ven_______________

Verklaart dat:

a. Ondergetekende is benaderd door (-1-), wonend te (-2-), hierna te noemen

"Uitvinder", met het verzoek kennis te nemen van zijn product of idee, welke

betrekking heeft op (-3-), hierna te noemen "(-4-)", zoals nader omschreven in

de bij deze verklaring horende bijlage(-n) (-5-), welke bijlage(-n)

ondergetekende ter inzage zal krijgen nadat onderhavige verklaring getekend

is en welke bijlage(-n) door ondertekende na inzage per pagina "voor gezien"

getekend zal (zullen) worden.

b. Ondergetekende de informatie, welke schriftelijk is vastgelegd in de onder

a. bedoelde bijlage(-n), wenst te verkrijgen van Uitvinder teneinde (-4-) op

technische en/of commerciële haalbaarheid (-6-) te kunnen beoordelen.

c. Ondergetekende de onder b. genoemde informatie zal beschouwen en

behandelen als strikt vertrouwelijke informatie en deze informatie tegenover

derden strikt geheim zal houden.

d. Ondergetekende slechts die medewerkers van haar organisatie van de

onder b. genoemde informatie op de hoogte zal stellen, voor wie geldt dat

zulks voor ondergetekende strikt noodzakelijk is, om een gefundeerd oordeel

over de informatie en de vinding te verkrijgen.

e. Ondergetekende bovendien deze medewerkers zal binden aan de inhoud

van deze geheimhoudingsverklaring.

f. Ondergetekende de onder b. genoemde informatie niet ten behoeve van

zichzelf of derden zal gebruiken, tenzij ondergetekende ten genoegen van de

Uitvinder kan aantonen dat de door uitvinder verstrekte informatie reeds voor

ondertekening van onderhavige verklaring binnen het bedrijf van

ondergetekende en/of publiekelijk bekend was.

g. Ondergetekende Uitvinder in de onder f. genoemde situatie z.s.m. onder

opgaaf van bron van deze bekendheid op de hoogte zal stellen.

73

h. Ondergetekende Uitvinder binnen *(-7-) weken na kennisname van de

onder b. bedoelde informatie schriftelijk op de hoogte zal stellen van de

uitkomsten van de conform b. verrichte beoordeling.

i. Ondergetekende, indien ondergetekende (-4-) of daarvan afgeleide

producten of ideeën wenst te fabriceren of te exploiteren, met de Uitvinder in

onderhandeling zal treden over een schriftelijke overeenkomst, waarin de

wederzijdse rechten en verplichtingen geregeld zullen worden.

j. Ondergetekende, indien hij aan Uitvinder te kennen geeft gegeven geen

interesse te hebben in (-4-), dan wel met Uitvinder niet tot overeenstemming

komt over de in i. bedoelde overeenkomst, geen verdere activiteiten van welke

aand dan ook met betrekking tot (-4-) zal ondernemen.

k. Ondergetekende het onder c. en f. genoemde zal betrachten gedurende

drie jaar na ondertekening van deze verklaring.

l. Ondergetekende aan Uitvinder een onmiddellijk opeisbare boete verbeurt

van EUR 15.000,- (zegge vijftienduizend Euro) voor elke overtreding van het

hiervoor bepaalde dan wel -naar keuze van de Uitvinder- EUR 1000,- (zegge

duizend Euro) voor elke dag dat de overtreding voortduurt, waarbij een

gedeelte van een dag voor een hele dag geldt. De boete(s) kom(t)(en) aan de

Uitvinder toe onverminderd alle rechten en vorderingen, daaronder mede

begrepen de vorderingen tot nakoming van de niet nagekomen bepaling(en)

en elk recht op schadevergoeding naast de hiervoor bedoelde boete(s).

m. Alle geschillen die in verband met deze overeenkomst ontstaan, geschillen

over het bestaan en de geldigheid daarvan daaronder begrepen, zullen bij

uitsluiting worden beslecht door de bevoegde rechter te *(-8-).

n. Deze verklaring wordt uitsluitend beheerst door Nederlands recht.

Het idee betreft .....................

Omschrijving van de huidige situatie, de gangbare werkwijze of het product.

Beschrijving van de nadelen van de huidige situatie, de gangbare werkwijze of

het product.

Beschrijving van de aangedragen oplossing en een vermelding de voordelen.

Het is niet aan te raden om al in een heel vroeg stadium details te melden.

Vraag ALTIJD om een legitimatiebewijs en een fotokopie voor uzelf.

Zonder legitimatiebewijs geen afspraak!

voor gezien:

74

Bedrijf B.V.

Directeur, Dhr./Mevr.

Plaats, datum.

Toelichting

(-1-) Uw naam en voorletters

(-2-) Uw adres en woonplaats

(-3-) Zeer korte omschrijving, waarbij U er zorg voor draagt niets essentieels

te onthullen

(-4-) Naam van Uw vinding

(-5-) Wij raden U aan een volledige omschrijving van Uw vinding als bijlage te

vervaardigen, zodat exact beschreven staat over welke materie

"ondergetekende" nu precies geheimhouding heeft te betrachten. Let erop dat

de U bijlage(n) pas ter inzage geeft nadat U de getekende

geheimhoudingsverklaring retour heeft ontvangen en tevens dat de

ondergetekende deze bijlage "voor gezien" tekent. Wanneer U een

octrooiaanvrage heeft ingediend, of een modeldepot heeft verricht, kunt U dat

ook aangeven.

(-6-) U kunt het bedrijf dat U inzage in Uw vinding geeft de vinding ofwel op

technische dan wel op commerciële haalbaarheid laten beoordelen. De

combinatie van de twee is uiteraard ook mogelijk. De clausule zoals deze is

opgenomen onder b. kunt U in dat geval onverkort overnemen.

(-7-) U dient bij de * te vermelden hoeveel tijd U het geïnteresseerde bedrijf

gunt om tot een oordeel te komen omtrent Uw vinding. Een termijn van 2 à 3

weken wordt daarbij redelijk geacht.

(-8-) U dient op de plaats van de * de naam van de plaats in te vullen waar

een rechtbank is gevestigd die in Uw regio (arrondissement) bevoegd is van

het geschil kennis te nemen. (De Haagse rechtbank is overigens bij uitsluiting

bevoegd om van octrooigeschillen kennis te nemen.)

75

WIREFRAMES

76

DRAWINGS

77

WORK BREAKDOWN STRUCTURE – SUMMARY

78

WORK BREAKDOWN STRUCTURE – DETAILS

80

RESUMES

Arne Vanderheyden

26 June 1992

Belgian nationality

Driving License Type B

83

Armine Manucharyan

Spoorwegstraat 52

8560 WEVELGEM

26 May 1993

Belgian nationality

85

Fabrice Stritzel

Wagnerstraat 63

8310 Assebroek

15 September 1993

Belgian nationality

87

Faith Tremerie

Rozebeeksestraat 61

8860 Lendelede

04 October 2014

Belgian nationality

90

Niels Swimmberghe

Hofschenkerstraat 7

8310 Brugge

27 April 1994

Belgian nationality

92

LIST OF CHARTS

Chart 1 Risk Analysis .................................................................................... 35

Chart 2 Material costs ................................................................................... 44

Chart 3 Shipment costs ................................................................................. 45

Chart 4 Total costs ........................................................................................ 45

Chart 5 Investment plan ................................................................................ 49

Chart 6 Financing plan .................................................................................. 50

Chart 7 Estimated revenue ........................................................................... 52

LIST OF GRAPHS

Graph 1 Population in rich counties .............................................................. 22

Graph 2 Average importance of design per income ...................................... 25

Graph 3 Income category.............................................................................. 25

Graph 4 Places to buy our product ................................................................ 26

Graph 5 Market growth ................................................................................. 27

Graph 6 Break even ...................................................................................... 51

LIST OF PICTURES

Picture 1 Hive-5 .............................................................................................. 4

Picture 2 Power Cubes ................................................................................... 4

Picture 3 Organigram .................................................................................... 13

Picture 4 Team ............................................................................................. 14

Picture 5 Logo Smidesign ............................................................................. 14

Picture 6 Radar plot competentions .............................................................. 15

Picture 7 Persona 1 ...................................................................................... 17

Picture 8 Persona 2 ...................................................................................... 17

Picture 9 Persona 4 ...................................................................................... 18

Picture 10 Persona 3 .................................................................................... 18

Picture 11 Persona 5 .................................................................................... 19

Picture 12 Persona 6 .................................................................................... 19

Picture 13 Persona 7 .................................................................................... 20

Picture 14 Persona 8 .................................................................................... 20

Picture 15 Positioning map ........................................................................... 30

Picture 16 Supplier Niko ............................................................................... 31

Picture 17 Supplier China Plastic .................................................................. 31

Picture 18 Competitor Revolve+ TM ............................................................. 37

Picture 19 Competitor Quirky Pivot Power .................................................... 37

Picture 20 Competitor Allocacoc ................................................................... 38

Picture 21 Competitor Common extension socket ......................................... 38

Picture 22 Power Cubes ............................................................................... 39

93

SOURCES & REFERENCES

NON DIGITAL REFERENCES

Kothler, P. & Armstrong, G. (2009). Marketing: de essentie. (10e druk).

Amsterdam: Pearson Benelux B.V.

Pollefliet, L. (2012). Schrijven: van verslag tot eindwerk: do’s and don’ts.

(vijfde druk). Gent: Academia Press

VLAJO, ‘Vlajo Small Business Project: Start Up Kit, 106 pagina’s.

DIGITAL REFERENCES

Allocacoc. (2014). Allocacoc – third competitor. (2014). Consulted on 21

December via http://www.allocacoc.com/

BNP Paribas Fortis. (2014). Modulis VIP BNP Paribas. Consulted on 21

December via https://www.bnpparibasfortis.be/portal/start.asp

Bevolkingscijfers. (2001). Bevolking naar woonplaats, nationaliteit, burgerlijke

staat, leeftijd en geslacht sinds 2001. (2001). Consulted on 21 December

2014 via http://

http://bestat.economie.fgov.be/BeStat/BeStatMultidimensionalAnalysis?loadD

efaultId=1309

Bizz Pack met vaste lijn. (2014). Consulted on 21 December via

http://www.proximus.be/nl/id_cb_packfixtel/zelfstandigen-en-kleine-

bedrijven/onze-producten/bizz-packs/bizz-packs-met-vaste-

lijn.html?ac_chn=cpc&ac_src=adwords&ac_aid=promo&ac_caid=ebu-bizzpack-

nl&ac_cp=ebu-

bizzpack&ac_cid=belgacom%20bizz%20pack&gclid=CjwKEAiA_s2lBRCe1YPXxtSeDcSJ

ACCIh3LnJI2t4zWPIzfZsA1zC28KQLwESAn8qeZLMDnMHqryhoCOuzw_wcB

CE Marking. (2014). CE Marking – Basics and FAQs. (2014). Consulted on 12

December 2014 via http://ec.europa.eu/enterprise/policies/single-

market goods/cemarking/about-cemarking/index_en.htm

Chinaplastic. (2014). Consulted on 21 December via

http://www.chinaplastic.nl/

http://www.allocacoc.com/

https://www.bnpparibasfortis.be/portal/start.asp

http://www.proximus.be/nl/id_cb_packfixtel/zelfstandigen-en-kleine-bedrijven/onze-producten/bizz-packs/bizz-packs-met-vaste-lijn.html?ac_chn=cpc&ac_src=adwords&ac_aid=promo&ac_caid=ebu-bizzpack-nl&ac_cp=ebu-bizzpack&ac_cid=belgacom%20bizz%20pack&gclid=CjwKEAiA_s2lBRCe1YPXxtSeDcSJACCIh3LnJI2t4zWPIzfZsA1zC28KQLwESAn8qeZLMDnMHqryhoCOuzw_wcB






http://www.chinaplastic.nl/

94

Conrad. (2014). Conrad – Marquardt 1835.3102 Wipschakelaar. (2014).

Consulted on 21 December via

http://www.conrad.be/ce/nl/product/700738/Marquardt-18353102-

Wipschakelaar-250-VAC-10-A-2x-uitaan-IP40-vergrendelend-1-

stuks/?ref=category&rt=category&rb=1

Images. (2014). Consulted on 18 December via

http://s3images.coroflot.com/user_files/individual_files/original_407962_pYPb

dHip_SlEzNVQQcet78LlR.jpg

ING. (2014). ING – Loan Business Line Consulted on 19 December via

https://www.ing.be/nl/retail/Pages/index.aspx

NIKO. (2014). NIKO USB-LADER VOOR INBOUW, SOKKEL MET

KLAUWBEVESTIGING. (2014). Consulted on 21 December via

http://samelek.be/webshop/product/niko-420-00500-usb-lader-voor-inbouw-

sokkel-met-klauwbevestiging

NIKO. (2014). NIKO – 101-666000. (2014). Consulted on 21 December via

http://www.dmlights.be/niko_101_66600~07Y4L

NIKO. (2014). NIKO – stopcontact met penaarde en kinderveiligheid, sokkel

en afwerkingsset White. (2014). Consulted on 21 December via


Quirky. (2014). Quirky – second competitor. (2014). Consulted on 21

December via

https://www.quirky.com/shop/44

SMIDESIGN. (2014). SMIDESIGN. (2014). Consulted on 21 December via

http://smidesign.be/

Vowb. (2014). Vowb. (2014). Consulted on 21 December via

http://vowb.vandale.nl/zoeken/zoeken.do

Worldwide baggage & packages. (2014). Worldwide baggage & packages –

luchtvracht tarieven. (2014) Consulted on 21 December via

http://www.excessbaggage.nl/nl/pages/calc/air2.php?id=58342&weight=200&i

value=18000&zip=&submit=Berekn

360electrical. (2014). 360electrical – first competitor. (2014). Consulted on 21

December via http://www.360electrical.com/

http://www.conrad.be/ce/nl/product/700738/Marquardt-18353102-Wipschakelaar-250-VAC-10-A-2x-uitaan-IP40-vergrendelend-1-stuks/?ref=category&rt=category&rb=1



http://s3images.coroflot.com/user_files/individual_files/original_407962_pYPbdHip_SlEzNVQQcet78LlR.jpg

http://s3images.coroflot.com/user_files/individual_files/original_407962_pYPbdHip_SlEzNVQQcet78LlR.jpg

https://thomas.vanhoutte.be/bereken-tax-en-douanekosten-internationale-verzending/calcu.php

https://www.ing.be/nl/retail/Pages/index.aspx

http://samelek.be/webshop/product/niko-420-00500-usb-lader-voor-inbouw-sokkel-met-klauwbevestiging

http://samelek.be/webshop/product/niko-420-00500-usb-lader-voor-inbouw-sokkel-met-klauwbevestiging



https://www.quirky.com/shop/44

http://smidesign.be/

http://vowb.vandale.nl/zoeken/zoeken.do

http://www.excessbaggage.nl/nl/pages/calc/air2.php?id=58342&weight=200&ivalue=18000&zip=&submit=Berekn

http://www.excessbaggage.nl/nl/pages/calc/air2.php?id=58342&weight=200&ivalue=18000&zip=&submit=Berekn

http://www.360electrical.com/

95

LEDlampen. (2014). LEDlampen – Led Paneel Dpwnlighter 3 Watt. (2014).

Consulted on 21 December via http://www.ledlampenkopen.nu/led-paneel/led-

panel-downlighter-3-watt-3000k-gecertificeerd/

Het Nieuwsblad. (2012). Het Nieuwsblad – Hoeveel verdienen inwoners in uw

wijk? (2012). Consulted on 21 December via

http://www.nieuwsblad.be/extra/inkomens/

Rajabox – Bescherm zeer zware producten in een driedubbelgolf kartonnen

container. (2014). Consulted on 21 December via

http://www.rajapack.nl/kartonnen-dozen-verzenddozen-

exportcontainers/kartonnen

dozen/driedubbelgolfcontainer_PDT01261.html;pgid=d5hCMzTJ9gNSR0hZLp

UMCLna0000PomxCJqu;sid=jbEPrMu4f6YLrJ8uEhErZTayDNmwu48w-

VnS8R4NlQwR5s7dyS2THC55LqNAhFxj0bGsvoSQUOzaGQ==

Rathke, K. (2014). Illustration. Consulted on 25 December via

http://www.snapthepix.com/Kathryn-Rathke-Illustration/131238/photos/

Standaard. (2012). Standaard– Sint-Martens-Latem rijkste gemeente van

België? (2012). Consulted on 21 December via

http://www.standaard.be/cnt/dmf20121024_00345899

Cable. (2014). BQ Cable. (2014). Consulted on 19 December via

http://www.tme.eu/nl/details/cable-704-1.5wh/voedingsdraden-computers-en-

universeel/bq-cable/#

TME. (2014). TME – BQ CABLE. (2014). Consulted on 21 December via

http://www.ups.com/content/be/nl/index.jsx

Vistaprint – visitekaart – banner. (2014). Consulted on 12 December via

http://www.vistaprint.be/?mk=vistaprint&ad=e&crtv=56083515629&psite=mkwi

d%7cgzaFu4KY&device=c&GP=1%2f12%2f2015+9%3a23%3a03+AM&GPS=

3401351311&GNF=0

Taks en douanekosten. (2014). Berekenen van tax en douanekosten bij een

internationale verzending. (2014). Consulted on 20 December via

https://thomas.vanhoutte.be/bereken-tax-en-douanekosten-internationale-

verzending/calcu.php

http://www.ledlampenkopen.nu/led-paneel/led-panel-downlighter-3-watt-3000k-gecertificeerd/

http://www.ledlampenkopen.nu/led-paneel/led-panel-downlighter-3-watt-3000k-gecertificeerd/

http://www.nieuwsblad.be/extra/inkomens/

http://www.rajapack.nl/kartonnen-dozen-verzenddozen-exportcontainers/kartonnen%20dozen/driedubbelgolfcontainer_PDT01261.html;pgid=d5hCMzTJ9gNSR0hZLpUMCLna0000PomxCJqu;sid=jbEPrMu4f6YLrJ8uEhErZTayDNmwu48w-VnS8R4NlQwR5s7dyS2THC55LqNAhFxj0bGsvoSQUOzaGQ





http://www.snapthepix.com/Kathryn-Rathke-Illustration/131238/photos/

http://www.standaard.be/cnt/dmf20121024_00345899

http://www.tme.eu/nl/details/cable-704-1.5wh/voedingsdraden-computers-en-universeel/bq-cable/

http://www.tme.eu/nl/details/cable-704-1.5wh/voedingsdraden-computers-en-universeel/bq-cable/

http://www.ups.com/content/be/nl/index.jsx

http://www.vistaprint.be/?mk=vistaprint&ad=e&crtv=56083515629&psite=mkwid%7cgzaFu4KY&device=c&GP=1%2f12%2f2015+9%3a23%3a03+AM&GPS=3401351311&GNF=0





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