Say it with drawings workshop by Virpi Oinonen
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Transcript of Say it with drawings workshop by Virpi Oinonen
Two problems:
- (lack of) Shareability and stickinessin corporate change communication
- There is too much Top down communication
Stuff I’ve learnt:
it’s QUICKER to do a good
“Narrative INFOGRAPHIC”
than a good video/animation
It’s also a flexible format
“If you give people facts without a story,
they will explain it within their existing
belief system.
The best way to promote a new or different
belief is not with facts, but with a story”.
- Dave gray
Bear in mind:
My approach / philosophy:
If it’s important then everyone should
be able to understand it
Keep things Simple but smart
Try not to bore people
TASK: comic strip about
a problem1st Panel: I / we want. . .
( THE GOAL )
2nd panel: BUT . . .
( The obstacle )
3rd panel: So. . .
(How things suck because we can’t reach our goal)
How comics/comics workshops
could help your organisation?“culture mapping” exercise ?
(good when dealing with the negative, unspoken rules!)
Solving problems?
Getting everyone on the same page before a big project/initiative?
As a way to collect and share stories of people or teams who are already doing things
the new way
Customer journey mapping
what else …?BENEFITS :
- deal with negativity
- shareable content
- have fun