Savannah Food Co-op
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User Group A David Matthews | Tyler Morgan | Kevin Sankatumvong |Meredith Bush IACT-315-01 Human/Computer Interaction Prof. Michael Felix 05/07/13
description
A collaborative human/computer interaction project done by students at the Savannah College of Art and Design (SCAD). This presentation was created in order to share and document the research findings of our team. This project was done in collaboration with the owners and staff of the Savannah Food Co-op.
Transcript of Savannah Food Co-op
User Group A
D a v i d M a t t h e w s | T y l e r M o r g a n | K e v i n S a n k a t u m v o n g | M e r e d i t h B u s h
IACT-315-01 Human/Computer InteractionProf. Michael Felix
05/07/13
“Wish for profile system, so that previous purchases could be saved.”
“I like to streamline my order so that there’s no waste.”
“The online system works ok, but sometimes it’s a bit slow because of the large list of items to choose from.”
“There are over 150 items online, which is really overwhelming.”
“If my groceries don’t arrive, I like to get an email informing me of this.”
Savannah Food Co-op
“I would prefer to be able to walk around and interact with groceries.”
• Goes in on shop days but everything gets picked through.
• Enjoy online shopping. “Involves less traffic.”
• Simpler items can be bought from a supermarket but if she’s looking for quality she’ll go local.
“feels better to buy something when you know it comes from a good place.”
“I love fresh vegetables but you can’t always find what you’re looking for.”
• Farmers Market acceots foodstamps, but food co-op doesn’t.
“Prices are a little lower from farmers.”
• Fun to go to farmers market because you can find things you wouldn’t expect such as basil plant.
Foxy Loxy
• Most customers are 30-60 years old. Male/Female are equally spread.
• Some customers are new to Farmers Market.
• Others grocery choices: Kroger, Publix, Fresh Market, and Brighter Day.
• Many customers have online shopping experience.
• Many customers know Food Co-op and have used it; some are not familiar with.
Farmers Market
33%
22%
30%
15%
Device
Smartphone
Desktop
Laptop
Tablet
8%
25%
34%
33%
Device used to shop online
Smartphone
Desktop
Laptop
Tablet
40%
30%
20%
10%
Grocery Stores
Kroger
Publix
Brighter Day
Fresh Market60%
40%
Do you Shop online
Yes
No
Time line
THANK YOU
