Saturn _ First pitch
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Transcript of Saturn _ First pitch
A PLATFORM FOR COLLEGE STUDENTS THAT
BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS THAT BREAK DOWN RIGOROUS
TASKS INTO ACTIONABLE PLANS.
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The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks.
Students can feel anxious trying to balance school, work, friends and family while also trying to figure out life.
The ProblemIntent to Solve
WE HAVE CONDUCTED 37 INTERVIEWS, WHICH
INCLUDED COLLEGE STUDENTS, ADVISORS,
COUNSELORS AND A PSYCHIATRIST.
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The Problem
20.4 MCOLLEGE STUDENTSTotal enrolled Undergraduate and graduate students in 2016
6.1 M = 30%REPORT STRESS negatively affects their academic performance.
Intent to Solve
8.4 M = 41%STATE ANXIETYas a top concern
17.3 M = 85%ARE OVERWHELMEDby the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
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The Solution
Task Prioritization
1 Handwritten to Digital Sync
2 Flexible Visual Layouts
3
Based on Insights
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The CompetitionCompetitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to Update
Remain static
Users learnUsers know
Rigid Flexible
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The CompetitionCompetitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to Update
Remain static
Users learnUsers know
Rigid Flexible
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ValidationThe Concierge Approach
Arrange tasks on a 2x2 and add priority
2 Create a shared digital list to follow up with
331 Freelist work and personal tasks
1
COGNITIVE CONTROL IS LIMITED.
WE HAVE A RESTRICTED ABILITY
TO DISTRIBUTE, DIVIDE, AND SUSTAIN ATTENTION;
ACTIVELY HOLD DETAILED INFORMATION IN MIND.
ON AVERAGE COLLEGE STUDENTS SPEND 94 MINUTES TEXTING48 MINUTES ON EMAIL38 MINUTES ON FACEBOOK34 MINUTES BROWSING INTERNET
https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864
SELF-REGULATION IS BECOMING INCREASINGLY DIFFICULT
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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
SOM SAM TAM20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
COLLEGE STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones
are expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be
too rigid
need new resources
can be lost
or stolen
FEEL OVERWHELMED AND UNORGANIZED
THE PROBLEM Fishbone Diagram
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Revenue Streams
Channels
Customer Relationships
Customer Segments
Value Propositions
Key Activities
Key Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College Students
Teach how to prioritize
Customer service
World of mouth
Google calendar
App & web development Freemium
Young professionals
Freelance & Telecom workersWebsite & App
Digitize paper planning
Organize plans made digitally and physically
Networking Platform
Marketing
Platform
On campus ad
Universities & Colleges
Provide various formats
Provide quick tips
OCR tech