Saturn _First Pitch _ Nov 6

SATURNJULIAN KRYSTEL YUAN ADAM

CMO CEO CFO CTO

planIt Conquer your future by focusing on the present.

A PLATFORM FOR COLLEGE STUDENTS THAT

BUILDS HEALTHY HABITS BY PROVIDING

FRAMEWORKS THAT BREAK DOWN RIGOROUS

TASKS INTO ACTIONABLE PLANS.

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The ProblemIntent to Solve

The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks.


The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks.

Students can feel anxious trying to balance school, work, friends and family while also trying to figure out life.


WE HAVE CONDUCTED 37 INTERVIEWS, WHICH

INCLUDED COLLEGE STUDENTS, ADVISORS,

COUNSELORS AND A PSYCHIATRIST.

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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.

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http://adaa.org/finding-help/helping-others/college-students/facts

The Problem

20.4 MCOLLEGE STUDENTSTotal enrolled Undergraduate and graduate students in 2016

Intent to Solve


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The Problem

6.1 M = 30%REPORT STRESS negatively affects their academic performance.

Intent to Solve


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8.4 M = 41%STATE ANXIETYas a top concern


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17.3 M = 85%ARE OVERWHELMEDby the magnitude of tasks


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HOW COULD WE ADDRESS PROCRASTINATION AND

AVOIDANCE BY BUILDING HEALTHY HABITS?

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The SolutionBased on Insights

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The Solution

Task Prioritization

1

Based on Insights

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The Solution

Task Prioritization

1 Handwritten to Digital Sync

2

Based on Insights

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The Solution

Task Prioritization

1 Handwritten to Digital Sync

2 Flexible Visual Layouts

3

Based on Insights

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The CompetitionCompetitive Analysis

Functional Exploratory

Organize Prioritize

Prompt to Update

Remain static

Users learnUsers know

Rigid Flexible

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The CompetitionCompetitive Analysis

Functional Exploratory

Organize Prioritize

Prompt to Update

Remain static

Users learnUsers know

Rigid Flexible

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ValidationThe Concierge Approach

Create a shared digital list to follow up with

33

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Create a shared digital list to follow up with

331 Freelist work and personal tasks

1

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Arrange tasks on a 2x2 and add priority

2 Create a shared digital list to follow up with

331 Freelist work and personal tasks

1

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Why Now?

TechnologyOptical Character Recognition

COGNITIVE CONTROL IS LIMITED.

WE HAVE A RESTRICTED ABILITY

TO DISTRIBUTE, DIVIDE, AND SUSTAIN ATTENTION;

ACTIVELY HOLD DETAILED INFORMATION IN MIND.

ON AVERAGE COLLEGE STUDENTS SPEND 94 MINUTES TEXTING48 MINUTES ON EMAIL38 MINUTES ON FACEBOOK34 MINUTES BROWSING INTERNET

https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864

SELF-REGULATION IS BECOMING INCREASINGLY DIFFICULT

https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864

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Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581.

Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/2016/12/29/business/paper-calendars.html.

Photography Credit Image 1: Tim Gouw

WORK CITED & SOURCES



http://journals.sagepub.com/doi/abs/10.1177/0956797614524581

SOM SAM TAM20.4 M 17.2 M 57 M

“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.

COLLEGE

STUDENTS

Total enrolled Undergraduate and graduate students in 2016

YOUNG

PROFESSIONALS

Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.

FREELANCE &

TELECOM WORKERS

Total of the U.S. independent workforce.

“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.

“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

COLLEGE STUDENTS

PLANNING

TOOLSMETHOD

too proud to

ask for help

avoidance

multi-task

doesn’t work

tasks take

long to finish

unprepared

lack structure

haven’t dealt

with rigor

overworked

overbooked

haven’t adapted

use the wrong

framework

difficult to

maintain

good ones

are expensive

lack

understanding

over reliance on

digital mediums

haven’t been

taught properly

can be

too rigid

need new resources

can be lost

or stolen

FEEL OVERWHELMED AND UNORGANIZED

THE PROBLEM Fishbone Diagram

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Revenue Streams

Channels

Customer Relationships

Customer Segments

Value Propositions

Key Activities

Key Partners

Key Resources

Cost Structure

On:

Iteration:

11 06

02

2017

No.

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College Students

Teach how to prioritize

Customer service

World of mouth

Google calendar

App & web development Freemium

Young professionals

Freelance & Telecom workersWebsite & App

Digitize paper planning

Organize plans made digitally and physically

Networking Platform

Marketing

Platform

Email

On campus ad

Universities & Colleges

Provide various formats

Provide quick tips

OCR tech

Saturn _First Pitch _ Nov 6

Design

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