SarahLWLee_Resume_1214
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SARAH L. LEE 429 W. CEDAR ST. #3, KALAMAZOO, MI 49007 ◈ +1 (269) 598-6741 ◈ SARAH.LW.LEE@GMAIL.COM ◈ LINKEDIN.COM/IN/SARAHLWLEE PROFILE A highly experienced marketing communication manager with expertise in all forms of media, innovative content development, and ability to manage organizational relationships with the public. A skilled candidate with more than 8 years of public relations, marketing and journalism experience. __________________________________________________________________________________________ PROFESSIONAL EXPERIENCES GREENLEAF HOSPITALITY GROUP, Kalamazoo, Michigan July 2011 – Present A multi-million company with 850 employees that include the Radisson Plaza Hotel & Suites, Old Burdick’s Bar & Grill, Webster’s Prime, Zazios Italian Restaurant+Bar, Burdick’s for Breakfast, Sydney Fashions, Blush Salon+Spa, Kalamazoo Athletic Club, Rio Coffee, Wedding Studio, Wings Stadium, Wings West and Kalamazoo Wings Hockey Team. Director of Marketing & Communications August 2013 - Present • Expanded marketing responsibility and oversight to include Wings Stadium, Wings West, and Kalamazoo Wings Public Relations & Marketing Manager July 2011 - July 2013 • Direct responsibility and oversight to develop marketing strategies for 12 Greenleaf Hospitality units • Develop, coach, and engage direct reports of 3 graphic designers and marketing manager • Oversee, coordinate and monitor more than 15 media strategies for GHG hotels, restaurants, and retail outlets • HUMANeX manager’s training focused on coaching, recognition, development and identifying top talent SARAHLWLEE CONSULTING, Kalamazoo, Michigan August 2010 – Present Consultant/Designer/Speaker • Keynote speaker for small to mid-size business workshops regarding social media strategy • Consulted on rebranding, website development, strategic marketing solutions and platform coordination for non-profits, restaurants, small businesses, and arts organizations KALAMAZOO REGIONAL CHAMBER OF COMMERCE, Kalamazoo, Michigan July 2008 – July 2011 A private non-profit company that served 3,500 member companies with 27,000 employees. Director of Communications July 2010 – July 2011 • Responsible for developing and executing a $30,000 annual marketing and communications budget Communications Manager July 2008 – July 2010 • Developed and managed the organization’s branding campaigns, marketing strategy and external communication to members • Directed and managed $10,000 in online advertising revenue and 3 publications content on a weekly and monthly schedule Events Intern May 2008 – July 2008 • Assisted events coordinator at events through registrations, event set up/tear down, coordinating volunteers, and program support 360°(PAN ASIA CONCEPTS), Kuala Lumpur, Malaysia February 2006 – April 2006 A small-sized marketing agency with 8 employees focused on brand management and marketing communications. Public Relations & Marketing Communications Executive • Developed and created original content for in-house publication, KIDZ magazine, on topics such as parenting and activities INTEGRATED PUBLIC RELATIONS, Kuala Lumpur, Malaysia May 2002 – May 2003 Public Relations Intern • Assisted in clients promotional events through registrations, media relations, and program support VOICE FOR APEC (ASIA PACIFIC ECONOMIC COOPERATION), Los Cabos, Mexico Malaysian Student Representative December 2002 • Created a short film documentary on APEC with other student delegates from various countries using iMovie • Co-hosted a live television forum interview between APEC country leader and APEC student delegates
Transcript of SarahLWLee_Resume_1214
SARAH L. LEE 429 W. CEDAR ST. #3, KALAMAZOO, MI 49007 ◈ +1 (269) 598-6741 ◈ [email protected] ◈ LINKEDIN.COM/IN/SARAHLWLEE
PROFILE
A highly experienced marketing communication manager with expertise in all forms of media, innovative content development, and ability to manage organizational relationships with the public. A skilled candidate with more than 8 years of public relations, marketing and journalism experience.
__________________________________________________________________________________________ PROFESSIONAL EXPERIENCES
GREENLEAF HOSPITALITY GROUP, Kalamazoo, Michigan July 2011 – Present A multi-million company with 850 employees that include the Radisson Plaza Hotel & Suites, Old Burdick’s Bar & Grill, Webster’s Prime, Zazios Italian Restaurant+Bar, Burdick’s for Breakfast, Sydney Fashions, Blush Salon+Spa, Kalamazoo Athletic Club, Rio Coffee, Wedding Studio, Wings Stadium, Wings West and Kalamazoo Wings Hockey Team.
Director of Marketing & Communications August 2013 - Present • Expanded marketing responsibility and oversight to include Wings Stadium, Wings West, and Kalamazoo Wings
Public Relations & Marketing Manager July 2011 - July 2013 • Direct responsibility and oversight to develop marketing strategies for 12 Greenleaf Hospitality units • Develop, coach, and engage direct reports of 3 graphic designers and marketing manager • Oversee, coordinate and monitor more than 15 media strategies for GHG hotels, restaurants, and retail outlets • HUMANeX manager’s training focused on coaching, recognition, development and identifying top talent !
SARAHLWLEE CONSULTING, Kalamazoo, Michigan August 2010 – Present Consultant/Designer/Speaker
• Keynote speaker for small to mid-size business workshops regarding social media strategy • Consulted on rebranding, website development, strategic marketing solutions and platform coordination for non-profits, restaurants, small businesses, and arts organizations !
KALAMAZOO REGIONAL CHAMBER OF COMMERCE, Kalamazoo, Michigan July 2008 – July 2011 A private non-profit company that served 3,500 member companies with 27,000 employees.
Director of Communications July 2010 – July 2011 • Responsible for developing and executing a $30,000 annual marketing and communications budget
Communications Manager July 2008 – July 2010 • Developed and managed the organization’s branding campaigns, marketing strategy and external communication to members • Directed and managed $10,000 in online advertising revenue and 3 publications content on a weekly and monthly schedule
Events Intern May 2008 – July 2008 • Assisted events coordinator at events through registrations, event set up/tear down, coordinating volunteers, and program support !
360°(PAN ASIA CONCEPTS), Kuala Lumpur, Malaysia February 2006 – April 2006 A small-sized marketing agency with 8 employees focused on brand management and marketing communications.
Public Relations & Marketing Communications Executive • Developed and created original content for in-house publication, KIDZ magazine, on topics such as parenting and activities !
INTEGRATED PUBLIC RELATIONS, Kuala Lumpur, Malaysia May 2002 – May 2003 Public Relations Intern
• Assisted in clients promotional events through registrations, media relations, and program support !VOICE FOR APEC (ASIA PACIFIC ECONOMIC COOPERATION), Los Cabos, Mexico
Malaysian Student Representative December 2002 • Created a short film documentary on APEC with other student delegates from various countries using iMovie • Co-hosted a live television forum interview between APEC country leader and APEC student delegates !
!2SARAH LING WEI LEE
EDUCATION Western Michigan University, Kalamazoo, Michigan MASTER OF ARTS, Organizational Communication June 2008
• Graduate Student Research Award - Scholastic Journalism Division, AEJMC, 2008 • Kappa Tau Alpha Honor Society, 2008
BACHELOR OF ARTS, Major: Journalism, Minor: Music December 2005 • Dean’s List: 2002, 2003, 2004, 2005 !
ACADEMIC TEACHING EXPERIENCE: School of Communication, Western Michigan University Part-Time Instructor
• Public Relations & Organizations (Sophomore/Junior 3000-level class) January – April 2013 • Case Studies in Public Relations/Crisis Communications (Senior 4000-level class) August – December 2012 • Interpersonal Communication Honors Class (Honors 1000-level class) February – May 2011
Graduate Assistant/Instructor of Record August 2006 – April 2008 _________________________________________________________________________________________
PROFESSIONAL DEVELOPMENT AND EXPERIENCES Certified Tourism Ambassador (CTA), Kalamazoo, Michigan November 2012
• Tourism Ambassador Institute accredited certification program provided by Discover Kalamazoo (local convention visitors bureau) that serves to increase tourism by inspiring front-line hospitality employees and volunteers to work together to work together.
Leadership Kalamazoo Program, Kalamazoo, Michigan June 2010 • The program provides a unique opportunity for a diverse community group to learn and work together, building leadership skills and
new relationships for the future. Phases Online, Kuala Lumpur, Malaysia January 2006 – December 2006 Editor & Content Manager
• Reinvented and collaborated to develop an online version of Phases magazine to continue providing a platform for young writers to grow their writing skills and also the opportunity to publish their work.
Western Herald, Western Michigan University May 2004 – April 2005 Arts & Entertainment Staff Writer
• Authored articles for the newspaper on culture, music performances, theater performances, entertainment events ECHO Magazine (Sunway College), Selangor, Malaysia Editor-in-Chief January 2002 – May 2003 Malaysian Business Magazine, Kuala Lumpur, Malaysia Freelance Writer June 2001 – July 2003 Phases Magazine, Kuala Lumpur, Malaysia Junior Editor & Event Organizer May 1999 – August 2003 __________________________________________________________________________________________
VOLUNTEER ACTIVITIES Marketing & Communications Committee, Downtown Kalamazoo Incorporated April 2013 – Present Marketing Committee, Downtown Kalamazoo Restaurants & Retailers Association August 2011 – Present Founder, TweetUp Kalamazoo (#tweetupkzoo) April 2010 – Present Board of Directors & Marketing Committee, Fontana Chamber Arts December 2010 – May 2014 Board of Directors, Colleagues International February 2011 – December 2013 Marketing Committee, Blood, Sweat & Tears (Live Talent Competition) November 2010 – September 2011 Member Services Committee, Leadership Kalamazoo July 2010 – December 2012 Kinetic Affect LIVE (Local Television Show), Kalamazoo, Michigan April – August 2010 Chase Publishing Center, Kalamazoo Communities in Schools February – December 2009 Marketing & IT Advisory Committee, Kalamazoo Institute of Arts August 2008 – August 2009 Communiqué (Communication Graduate Students Organization), Western Michigan University October 2006 – April 2008 Malaysian Student Organization, Western Michigan University August 2006 – April 2007 Phi Sigma Pi National Honor Fraternity, Western Michigan University April 2005 – December 2005 Theatre for Community Health, Western Michigan University August 2005 – December 2005
