Sar2013annualreport

2013 Annual ReportSarasota Association

of Realtors®, Inc.2320 Cattlemen Road

Sarasota, Florida 34232 Phone: 941/952-3400 FAX: 941/952-3401

www.sarasotarealtors.com www.facebook.com/SarasotaRealtors

2013 SAR OfficersPresident Roger Piro

Town & Country RealtyPresident-Elect Peter Crowley

RE/MAX Alliance GroupSecretary

Xena Vallone Xena Vallone Realty

Treasurer Stafford Starcher

RE/MAX Alliance GroupImmediate Past President

Laura Benson Michael Saunders & Company

Chief Executive Officer Kathy Roberts

2013 SAR Board of DirectorsSteve Bailey

Coldwell BankerDavid Clapp

RE/MAX Alliance GroupMichael Davenport

King RealtyJoe C. Hembree

Hembree & AssociatesMarianne LeBar

Michael Saunders & CompanyDebbie Judge

Michael Saunders & CompanyBrad Lindberg

Sperry Van Ness CommercialRenee Marquiss

Xena Vallone RealtyChristina Pitchford

Allen Real EstateCarla RaymanColdwell Banker

Drayton SaundersMichael Saunders & Company

Bob StanleyColdwell BankerKristin Triolo

Atchley International RealtyAmy Worth-Paul

RE/MAX Platinum Realty

Sarasota Association of Realtors®Celebrated (and Made) History in 2013

The year 2013 was an historic one for the Sarasota Association of Realtors®, filled with individual and organizational

accomplishments, watershed moments, a positive real estate market transition, and an encouraging sense of forward stability and progress in our community.

SAR set a major goal of raising the bar on the professionalism of our members, and we were able to assist hundreds of Realtors® in achieving passage of their Code of Ethics training requirements.

We offered a remarkable number of high-quality, valuable

educational forums, well-attended by our members. See the amazing stats on Page 12.

We provided important opportunities for our members to advocate for laws, programs and initiatives that supported the real estate industry through RPAC (Realtor® Political Action Committee).

We successfully supported the Commercial Investment Division in their achieved goal of becoming an NAR Accredited Commercial Organization. They did it, and were also recognized as one of only six ACE (Accredited Commercial Excellence) award winners this year!

We created and continued altruistic partnerships in our community, with Habitat for Humanity, Community-Assisted and Supported Living (CASL), and many other organizations.

Finally, we welcomed our members into our brand new, state-of-the-art facility - a new home for SAR for the decades to come.

Thank you, SAR members, for making these dreams come true in 2013 - our success is certainly your success! And we can’t wait for 2014!

SAR CEO Kathy Roberts

Sarasota Association of REALTORS® 2013-2015 Strategic Plan

GOAL 1.1: Engage 50% of brokers who manage 5 agents or more as partners with SAR to increase professionalism among members of SAR by October 1, 2013.

Strategies Assigned To Timeline Budget1.1.1 Identify the brokers who manage 5 agents or more.

Staff By 12/31/12 None

1.1.2 Hold quarterly broker forums at SAR with speakers addressing issues and topics (what’s getting people in trouble).

Executive Committee

3/31/13 & Ongoing

None

1.1.3 Develop a monthly e-blast to Brokers covering Brokers issues.

Staff liaisons Q2 2013 & Ongoing

None

Goal 1.2: SAR Realtors are recognized as true professionals and trusted advisors.

Strategies Assigned To Timeline Budget1.2.1 Implement “Bridge the Gap” training for new members.

Professional Development

Q3 2013 TBD

1.2.2 Implement an Ombudsman Program. Professional Standards

By October 2013 & Ongoing

TBD

1.2.3 Disseminate Pathways to Professionalism to all members (magazine, website, etc.).

Staff Q1 2013 None

1.2.4 Create a work group to investigate ways to raise the bar.

President January 2013 None

Professionalism

Mission The mission of the Sarasota Association of Realtors® is to advance members’

professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics. We are committed to be the leading advocate of real estate in the

communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide.

Critical Issues Professionalism

Education Value Proposition Political Advocacy

Effective Communication

Vision To be the trusted resource for real estate professionals and the community.

2 2013 SAR ANNUAL REPORT Supplement to Sarasota Realtor® Magazine www.sarasotarealtors.com

Sarasota Association of REALTORS® 2013-2015 Strategic Plan

GOAL 1.1: Engage 50% of brokers who manage 5 agents or more as partners with SAR to increase professionalism among members of SAR by October 1, 2013.

Strategies Assigned To Timeline Budget1.1.1 Identify the brokers who manage 5 agents or more.

Staff By 12/31/12 None

1.1.2 Hold quarterly broker forums at SAR with speakers addressing issues and topics (what’s getting people in trouble).

Executive Committee

3/31/13 & Ongoing

None

1.1.3 Develop a monthly e-blast to Brokers covering Brokers issues.

Staff liaisons Q2 2013 & Ongoing

None

Goal 1.2: SAR Realtors are recognized as true professionals and trusted advisors.

Strategies Assigned To Timeline Budget1.2.1 Implement “Bridge the Gap” training for new members.


Q3 2013 TBD

1.2.2 Implement an Ombudsman Program. Professional Standards

By October 2013 & Ongoing

TBD

1.2.3 Disseminate Pathways to Professionalism to all members (magazine, website, etc.).

Staff Q1 2013 None

1.2.4 Create a work group to investigate ways to raise the bar.

President January 2013 None

Professionalism

Mission The mission of the Sarasota Association of Realtors® is to advance members’

professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics. We are committed to be the leading advocate of real estate in the

communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide.

Critical Issues Professionalism

Education Value Proposition Political Advocacy

Effective Communication

Vision To be the trusted resource for real estate professionals and the community.

A Strategic Vision

This year, the Sarasota Association of Realtors® staff and volunteers embarked upon the strategies to achieve goals of the 2013 Strategic Plan.

Critical Issues Identified

- Professionalism- Education- Value Proposition- Political Advocacy- Effective Communication

SAR Tackles Innovative Initiatives

- Engage 50-percent of brokers who manage five or more agents with SAR to increase professionalism among members

- Ensure SAR Realtors® are recognized as true professionals and trusted advisors

- Institute four new technology programs by the end of the year

- Provide Property Management programs for Realtors®

- Create a value proposition that clearly defines the value of all programs, products and services that SAR offers

- Achieve 120 percent of the Realtors® Political Action Committee (RPAC) dollar goal

- Increase participation of members in RPAC to 25 percent of members

- Increaseawareness of Realtor® issues among local government entities and staff

- Inform members of issues and candidates

- Post a consumer-facing web site.

- Increase the number of “Likes” on Facebook page to 3,500 and increase participation in social media

- Publish an Annual Report

- Produce an effective e-blast read by 30% of membership

2013 SAR Goals2013 President Roger Piro at the Installation Event.

www.sarasotarealtors.com Supplement to Sarasota Realtor® Magazine 2013 SAR ANNUAL REPORT 3

After more than a decade of dreams, planning, budgeting, site selection, design and construction, the Sarasota Association of Realtors® broke the ribbon on April 22, 2013 and opened the new, state-of-the-art headquarters facility at 2320 Cattlemen Road in Sarasota!


New SAR Headquarters - By the NumbersConstruction Cost - $2.5 Million*

Square Footage - 15,000

Lot Acreage - 3.57 Acres

Height at Peak - 25.4 feet

Auditorium Capacity - 126

Parking Spaces - 199

Restrooms - 14

HD Projectors - 5

HD Plasma Monitors - 2

Network Data Storage - 4 TB

Miles of Cable - 3A/C Units - 10

LED Light Fixtures - 188

Water Usage - 40% Less Than Typical Bldg.

Energy Efficiency - 25% Above Florida Energy Code

Florida Xeroscape Plantings - 1,000+

Thanks to the forward-thinking preparation of previous SAR leaders, the new headquarters was paid for through a special building fund established over 10 years ago.*The previous land and building on Tuttle Road was exchanged for the current site, and after accounting for all construction, equipment, furnishings and incidentals, SAR moved into the new facility and remained debt-free.


Property Sales Soaring

Statistics are compiled from My Florida Regional MLS for properties in Sarasota County for the first 10 months of 2013, compared to the first 10 months of 2012.

Single Family - 2013 (first 10 months)

Sales— Up 17%

Inventory— Down 1%

Total Sales Volume— Up 24.4%

Distressed Sales — Down 19.7%

Condominium - 2013 (first 10 months)

Sales— Up 36%

Inventory— Down 12.7%

Median Sale Price— Up 20.1%


Distressed Sales — Down 24%

Median Sale Price— Up 12%


Sales— Up 7.6%

Months of Inventory— Down 38%




Sales— Up 10.7%



Total Sales Volume— Up 16%




Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%







Sales— Up 7.6%





Sales— Up 10.7%






SAR Revenues:January through October 2013

MLS


Membership

CID

Operations


SAR Expenses:January through October 2013

MLS

Public Policy


Membership

International

CID

Operations

Membership Numbers Strong

Sarasota Association of Realtors® MLS

242 307 358 465 391 342 250 216 266 291 305 350

26843085

3704

4436 43413987

3403 3229 3223 3238 33303675

29263392

4062

4901 47324329

3653 3445 3489 3529 36354025

0

1000

2000

3000

4000

5000

6000

Dec. 31,2002

Dec. 31,2003

Dec. 31,2004

Dec. 31,2005

Dec. 31,2006

Dec. 31,2007

Dec. 31,2008

Dec. 31,2009

Dec. 31,2010

Dec. 31,2011

Dec. 31,2012

Dec. 31,2013

(Projected)

SAR Membership Affiliate/Auxiliary

Realtor Member

Total Members

The Sarasota Association of Realtors® achieved its highest membership level during 2005, when it topped 5,000 for a short period. This year’s end-of-year membership is projected to top 4,000 for the first time in six years.


Volunteerism WorksAt SAR, It’s All About the People

Without a strong foundation, a home will not long stand.This is true in real estate, and it’s also true in organizations like the Sarasota Association of Realtors®, which was

founded 90 years ago by a group of local industry practitioners and advocates who recognized the value a trade association brings to a diverse business group.

From our founding President Franklin P. Dean, to our current President Roger Piro, SAR has been extremely fortunate to have had a wealth of talented, committed and energetic leaders at the helm, and thousands of volunteer committee members over the years to achieve the SAR mission.

We Thank the 203 Members Serving on these 19 Committees:

AffiliateBoard of DirectorsCommunicationsCommunity OutreachExecutive CommitteeFinanceGlobal Business Council Steering CommitteeGreen Realtors® Alliance of SarasotaGrievanceMember Benefits

NominatingMLS ExpressProfessional DevelopmentProfessional StandardsPublic PolicyRealtor®/Attorney Joint CommitteeRPAC (Realtor® Political Action Committee)SARPAAT (SAR Political Action Advisory Trustees) Scholarship

Total Committees: 19; Total Members: 203

The MLS Express Committee under the leadership of Fred Sieger rebranded, revamped and re-energized the weekly property marketing meetings. Now, tips and neighborhood info are offered weekly.


Membership Has Its PrivilegesThere’s an old adage - you can’t get something for nothing. Another saying goes, “If the deal looks too good - it is.”These statements may be generally true. But with your membership in SAR, we’ve forged many partnerships with local

businesses that can actually save you more than your cost of annual membership. These benefits are in addition to the member discounts for many education forums and seminars; the 10 percent discount for magazine advertising; free special networking events throughout the year; and much more.

Simply visit our web site - www.sarasotarealtors.com - and click on any of the member benefit business logos found on the left side of the home page, and start saving today! We also feature a Member Benefit in every Weekly Update e-mail.

Below are just a few of SAR’s business partners offering a Member Benefit:


CID celebrated its 40th anniversary this year! Unbeknownst to the founding members, their first meeting enabled CID and its members to become an influential voice in our region on matters affecting the commercial real estate profession and other interests. The remarkable strides made this year to enhance the value of CID resulted in its highest membership level since 2007. Several key accomplishments have set the path for CID’s continued growth and influence.

- CID Achieves National Accreditation In 2013, CID earned the distinguished Commercial Services Accreditation from the Commercial Real Estate Division of the National Association of REALTORS®, one of only 110 commercial groups throughout the US to meet the requirements for this designation.

- CID Named ACE Award WinnerSAR was selected to receive a 2013 ACE Award from the National Association of Realtors®, for Accredited Commercial Excellence, in recognition of extraordinary leadership in delivering commercial programs that are engaging Realtors® and strengthening the community (one of only six in the nation this year!)

- Education, Networking, ProfessionalismCID members enjoyed enhanced formal and informal educational and networking opportunities in 2013. CID hosted CCIM’s, Introduction to Commercial Investment Real Estate Analysis, a two-day course, and co-hosted the CCIM Mid-Year Market Update at the new SAR offices. The September meeting – Downtown Horizons – was held at The Francis with over 130 attendees, both members and non-members. The scholarship program also continues to provide incentives for members to continue their education.

- Increased Outreach Through Marketing & TechnologyCID’s new website, www.commercialsarasotarealtors.com, is live! This is a large project that CID completed in 2013 and the site continues to improve and expand with valuable information for commercial real estate practitioners. CID developed a new eblast format as well as an aggressive advertising campaign promoting programs and events. The increased visibility and accessibility has been an integral part of CID’s growth this year.

- CID Annual Golf Tournament & Fundraiser a Success!The 2013 event was held at the Founders Club on October 28th and was, again, extremely successful. Funds raised, $10,000 through the generosity of the sponsors, golfers and volunteers, were donated to Team American Cocktail Society on behalf of Makings Strides for Breast Cancer.

The Commercial Investment Division tackled an extremely challenging strategic plan for 2013 and the results are clear – comprehensive outreach programs, new website, enhanced educational and networking opportunities – membership at its highest level in 6 years. CID’s success will continue under the new leadership of 2014 President, Lori Hellstrom.

Momentous Year for SAR’s Commercial Investment DivisionBIG STEPS


At left, Community Outreach Chair Roxanne Foley presents a $10,000 check from SAR to CASL (Community Assisted and Supported Living). Scott Eller and Charley Richards accept the contribution for their group that supplies homes for disabled adults.

GIVING BACK

At right, three of the 2013 SAR Scholarship Award winners are shown - from left to right, Brittany Ring, NeSharri Jones and Bristol Bertha (Joshua Beychok unable to attend). Each student received $2,000 from SAR to help pursue their college educations.

At right, Lillian Sanders and her family (along with Mom, Ruby) are shown at the work site of their new Habitat for Humanity home, made possible through a $25,000 donation from SAR, along with hundreds of hours of volunteer time by SAR members in the home’s construction. Habitat presented SAR with the coveted Chairman’s Award in December!


Education Is KEYAt the Sarasota Association of Realtors®, Professional Development is an essential cornerstone of what we

do for our members. We provided nearly 200 sessions for our members, helping them gain valuable ongoing education, learn about new trends and developments in the real estate industry, earn designations and certifications to enhance their business acumen and further their careers, and improve their profitability.

2013 Professional Development, by the numbersCategories # Sessions # Attendees

Continuing Education 9 415Designation Courses 9 218

Informational Seminars 7 126Global Business Education 6 437

Leadership Training 6 108MLS System Training 110 2,387

Orientation/Code of Ethics 12 846License Courses (Brokers/Agents) 5 47

Seminars (FR-BAR Contract, Smart Lunches, etc.) 27 1,886Technology Training 8 284GRAND TOTALS 199 6,672

Professional Development is at the heart of SAR’s mission

SAR Member Dave Swenson leads a New Member Orientation session.


Achieving Global ReachSAR’s Global Business Council Almost Doubles in Size

Major 2013 Accomplishments:- Recognized as NAR Gold Council for third consecutive year - one of only 14 in the nation- Representation at annual SIMA Exhibition in Madrid, Spain- Sponsored seven seminars/conferences at SAR- Held various socials/networking sessions in conjunction with events, and with SAR Affiliates- Held very successful Sarasota International Real Estate Conference- Grew membership from 89 up to 170 members- GBC member Pat Tan is NAR President’s Liaison to the United Kingdom- GBC member Carla Rayman is NAR President’s Liaison to Republic of Panama- SAR is the NAR Ambassador Association to AEGI in Spain

Florida is one of the nation’s top destinations for international buyers, and SAR has embraced this growing trend in real estate through the SAR GBC.


Industry AdvocatesPublic Policy, RPAC and SARPAAT Committees Reach Out

Major 2013 Accomplishments:- 10 Key Contacts appointed to interface with Sarasota County/City of Sarasota elected officials- 5 of the 6 City of Sarasota Commission candidates interviewed by SARPAAT (SAR Political Action Advisory Trustees) for election endorsements- 10 Public Policy Committee members phoned all SAR members residing in city limits prior to election- Funded 10,000 phone calls on behalf of two commission candidates with Realtor® Party dollars- 2 Commission candidates received contributions for their campaign- 6 Major RPAC Investors identified and promoted- Numerous Calls for Action from NAR promoted to SAR membership


Communication InnovationsUtilizing innovative technologies to more effectively and efficiently communicate with our members is crucial to many SAR goals and initiatives.

- Sarasota Realtor® Magazine - Printed monthly and delivered to 2,000 members, plus digital distribution to 1,600- Constant Contact - More than 1,000 messages delivered in 2013 to email database approaching 4,000- Issuu.com - Publishing tool for digital flip version of magazine- Ustream.com - Online media streaming of live and recorded events (weekly MLS Express; special seminars; education classes)- Facebook - News, announcements. and thousands of online photos from events- Twitter - Messages concerning upcoming SAR activities- Prezi - Digital billboards of events at our new headquarters- HD Multimedia - Various presentations using five HD projectorsSAR is always researching to find cost-effective, innovative ways to communicate with our members!


Sara

sota

Ass

ocia

tion

of R

ealt

ors® ,

Inc.

2320

Cat

tlem

en R

oad.

Sara

sota

, FL

3423

2PR

SRT

STD

U.S

. PO

STA

GE

PAID

MA

NA

SOTA

, FL

PER

MIT

NO

. 451

Sar2013annualreport

Documents

Transcript of Sar2013annualreport