SAPPHIRE NOW: Improve the Hiring Process with Mobile and Collaborative Recruiting
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Transcript of SAPPHIRE NOW: Improve the Hiring Process with Mobile and Collaborative Recruiting
Improve the Hiring Process with Mobile and Collaborative RecruitingSuccessFactors Recruiting Execution
Peter BrasketDirector, SuccessFactorsCofounder, [email protected]
© 2012 SAP AG. All rights reserved. 2Customer
Goals Workforce Planning
Performance Compensation Succession AnalyticsRecruiting Learning Jam
Employee Central
BizX Insights
AlignGet people workingon the right things
Optimize Find the right peopleand make them great
Accelerate Run the business better
The Recruiting Execution “Fit”: SuccessFactors-SAP
SuccessFactors BizX Suite
SAP HCM
Core HR and Payroll
Time & Attendance
Management
Workforce Planning & Analytics
SAP HCM
© 2012 SAP AG. All rights reserved. 3Customer
Improving the Hiring ProcessAttract, Engage, Select, Measure
© 2012 SAP AG. All rights reserved. 4Customer
Attract & Engage Step One: Face Reality on the Talent Shift
Off Line Active Passive
© 2012 SAP AG. All rights reserved. 5Customer
Search Engines (SEO)
Social Media Networks
Search Engines (SEM)
Major Job Boards
Niche Job Boards
Aggregators (Sponsored)
Talent Community
Career Site
Aggregators (Organic)
SEO Sitemaps
XML Feeds
Email Alerts
RSS Feeds
Managed Spend
Widgets
Mobile
J2W Managed Automated Routing
Recruitment MarketingPlatform
Sponsorship Job Category Source
PREMIUM123 Engineering Dice
PREMIUM123 Engineering EngineerJobs.com
PREMIUM123 Engineering Indeed PPC
Support HR & the Hiring Process by Automating your Reach to the Talent Shift
© 2012 SAP AG. All rights reserved. 6Customer
Enabling these new Channels produces Immediate Results
© 2012 SAP AG. All rights reserved. 7Customer
These new Channels reach Passive Talent, generate Faster Hires, and lower Recruiting Costs
© 2012 SAP AG. All rights reserved. 8Customer
MOBILE AS A RECRUITINGENABLER
© 2012 SAP AG. All rights reserved. 9Customer
How Important is Mobile to Recruiting
1) Search & Promote key job categories ONLY
ExampleUS Subsidiary
German Chemical Company
2012Total
VisitorsMobile Visitors
Mobile %
Jan 113,389 9,583 9%
Feb 120,730 11,963 10%
Mar 123,386 13,950 11%
Apr 123,590 15,225 12%
May 102,202 13,000 13%
June 103,907 13,096 13%
July 123,388 17,809 14%
Aug 121,806 17,492 14%
Sept 124,187 18,216 15%
2) Capture into Talent Community – do NOT force into ATS
© 2012 SAP AG. All rights reserved. 10Customer
Mobile is NOT a Source: it’s a Sourcing Enabler
Source: SuccessFactors Client: Recruiting Dashboard
© 2012 SAP AG. All rights reserved. 11Customer
SEARCH ENGINE OPTIMIZATION
433 MILLION GOOGLE SEARCHES IN MAY FOR JOBS/CAREERS
ARE YOUR JOBS VISIBLE?
Search Engines as Example: Mobile only Enables what can be Found by Google!
Google Keyword May 2012 Global Searches
Job 226,000,000
Employment 124,000,000
Career 83,100,000
Source: Google Keyword Tool
© 2012 SAP AG. All rights reserved. 12Customer
Attracting Passives – Not an Oxymoron: SEO Example – BASF-US
Quick Check for your Careers Page:# of Pages indexed by Google
469,000 Pages Indexed in Google….
© 2012 SAP AG. All rights reserved. 13Customer
Why does this Matter? FTSE 100 career visibility: Google
The FTSE 100 “Ps”
Career Pages Indexed
Pearson UK 1
Petrofac
62,100a
a this is actually all website pages,
including careers
Polymetal International 0
Prudential 6
Great Potential for UK/EU Employers
© 2012 SAP AG. All rights reserved. 14Customer
Why does this Matter? FTSE 100 career visibility: Google
The FTSE 100 “Ps”
Career Pages Indexed
SuccessFactors Comparable Company
Pearson UK 1 Pearson US
Petrofac
62,100a
a this is actually all website pages,
including careers
Xcel Energy
Polymetal International 0 URS
SuccessFactors Recruiting Marketing Client Comparables
© 2012 SAP AG. All rights reserved. 15Customer
Why does this Matter? FTSE 100 career visibility: Google
The FTSE 100 “Ps”
Career Pages Indexed
SuccessFactors Comparable Company
Career Pages Indexed
Career Site Powered by SuccessFactors
Pearson UK 1 Pearson US 125,000 http://jobs.pearson.com/
Petrofac
62,100a
a this is actually all website pages,
including careers
Xcel Energy 143,000 http://jobs.xcelenergy.com/
Polymetal International 0 URS 156,000 http://www.urs-jobs.c
om/
SuccessFactors Recruiting Marketing Client Comparables
© 2012 SAP AG. All rights reserved. 16Customer
The FTSE 100 “Ps”
Career Pages Indexed
SuccessFactors Comparable Company
Career Pages Indexed
Career Site Powered by SuccessFactors
Pearson UK 1 Pearson US 125,000 http://jobs.pearson.com/
Petrofac
62,100a
a this is actually all website pages,
including careers
Xcel Energy 143,000 http://jobs.xcelenergy.com/
Polymetal International 0 URS 156,000 http://www.urs-jobs.c
om/
40,000+ SEO Visitors in May 2012
Visibility = Thousands of Passives/Semi-Passives Monthly
Why does this Matter? FTSE 100 career visibility: Google
© 2012 SAP AG. All rights reserved. 17Customer
Attracting Passives = 30-40 Applies for a Hire
vs. 100+ Applies needed for a Hire from “Active” sources
Search Engines via Mobile & Wired: Business CaseVERY EFFICIENT Recruiting Channel
© 2012 SAP AG. All rights reserved. 18Customer
GET COLLABORATIVE:BUILD TALENTPIPELINES
© 2012 SAP AG. All rights reserved. 19Customer
Let them Collaborate with youImproving the User Experience: no more Apply or Goodbye
Multiple Engagement Options – Join Talent Community, RSS feeds, Job Alerts, Social Integration – GIVE THEM OPTIONS
Capture passivesCapture passives
Market job categoriesMarket job categories
Keyword job searchKeyword job search
Social networksSocial networks
Geographic
search
Geographic
searchEmphasize key jobs Emphasize key jobs
© 2012 SAP AG. All rights reserved. 20Customer
Enable Social Integration –FB, LinkedIn, Twitter, YouTube, Pinterest… - SHOWCASE YOUR EMPLOYER OF CHOICE SAVVY
Collaborate Via any Social Media they Prefer
© 2012 SAP AG. All rights reserved. 21Customer
Why? Because the Business Case says So:Social Media Conversion Data
Enable Social Integration –FB, LinkedIn, Twitter, YouTube, Pinterest… - SHOWCASE YOUR EMPLOYER OF CHOICE SAVVY
Source: SuccessFactors/Jobs2Web Analytics
Because Social Drives Conversions
© 2012 SAP AG. All rights reserved. 22Customer
Engage Visually – Job Maps, Hard-to-Fill Links, Talent Communities…
Job Search MapWidget
Job Search MapWidget
Bon Secours – Job Map Widget
Let Talent Collaborate Visually on your Career Site
© 2012 SAP AG. All rights reserved. 23Customer
Engage Visually – Job Maps, Hard-to-Fill Links, Talent Communities…
Bon Secours – Job Map Widget
Let Talent Collaborate Visually on your Career Site
© 2012 SAP AG. All rights reserved. 24Customer
Engage Visually – Job Maps, Hard-to-Fill Links, Talent Communities…
Bon Secours – Job Map Widget drives 95 hires
YTD
Source: SuccessFactors/Jobs2Web Analytics
Why? Because the Business Case says So:Map “Widget” Hiring Data
© 2012 SAP AG. All rights reserved. 25Customer
Collaboration: AUTOMATE ITSAP E-Recruiting ATS User
© 2012 SAP AG. All rights reserved. 26Customer
Automate Collaboration Business Case: Faster time-to-fill
SuccessFactorsRecruiting Marketing
Client:
Defense Industry
2011 to 2012:
Material Improvement in
Time-to-Fill
Has
Material Impact on Revenues &
Operations
Source: SuccessFactors/Jobs2Web Analytics
© 2012 SAP AG. All rights reserved. 27Customer
Annually Saves $600K (40%)- Fully Integrated- Real Time All System Reporting- Centralized & Linked Data
Results: (1.5 to 2X better!)- Total Hires: 500- Time To Fill: 6 Weeks- Cost To Fill: $2,000
Recruitment Marketing Platform impactBusiness Case: reduce cost-per-hire
Source: SuccessFactors/Jobs2Web Client
SuccessFactorsRecruiting Marketing
Client: Healthcare
© 2012 SAP AG. All rights reserved. 28Customer
Automated Measurement leads to operational improvement & excellence
28
Major Channel Visitors SubscribesApply Starts
Visit To Apply
CareerSite 5,010,651 211,165 440,282 8.8%Career Site Backlinks 3,588,086 159,988 325,156 9.1%Category Group Menu 487,633 8,468 23,235 4.8%Map Widget 54,206 2,361 5,830 10.8%Search Box 880,726 40,348 86,061 9.8%
Job Aggregator 3,530,521 215,220 308,425 8.7%Job Boards - Monster 79,090 20,063 23,909 30.2%Job Boards - Major 87,436 21,031 26,807 30.7%
CareerBuilder 68,226 17,022 21,653 31.7%Dice 6,353 1,905 2,379 37.4%The Ladders 12,857 2,104 2,775 21.6%
Job Boards - Niche 267,918 49,766 68,893 25.7%Pay-Per-Click 560,119 29,314 37,540 6.7%Search Engine 663,449 22,028 37,804 5.7%Social Network 56,121 7,069 9,181 16.4%Talent Community 2,779,857 18,860 276,374 9.9%
Grand Total 13,035,162 594,516 1,229,215 9.4%
Jobs2web Source/Candidate DataApply
Complete
Qualified HiresApply
To Hire411,799 75,180 12,119 34.0296,685 50,073 9,644 30.821,521 7,551 299 72.07,359 778 216 34.1
86,234 16,778 1,960 44.0224,599 28,457 1,920 117.025,659 2,465 148 173.427,715 3,538 304 91.222,202 2,336 262 84.72,340 961 32 73.13,173 241 10 317.3
54,864 5,114 393 139.632,508 3,221 266 122.229,106 4,713 989 29.410,681 1,316 82 130.3
164,973 16,210 1,449 113.9981,904 140,214 17,670 55.6
ATS Applicant Status DataCost Per
VisitorCost Per Qual App
Cost Per Hire
$0.05 $3.23 $20.03$0.05 $3.63 $18.87$0.03 $2.21 $55.73$0.05 $3.82 $13.77$0.05 $2.45 $21.01$0.09 $11.09 $164.38$4.59 $147.31 $2,453.53$7.25 $179.15 $2,084.95$7.98 $233.16 $2,078.88
$11.05 $73.07 $2,194.36$1.47 $78.59 $1,893.99$0.87 $45.79 $595.82$0.75 $130.12 $1,575.62$0.06 $9.14 $43.57$2.44 $103.87 $1,666.94$0.05 $8.54 $95.50$0.19 $18.02 $143.00
Source & Platform Cost
SuccessFactors Recruiting Marketing – Advanced Analytics
© 2012 SAP AG. All rights reserved. 29Customer
SuccessFactors and SAP IntegrationRecruiting Marketing & Analytics Available NOW
Q1 / 2013 Under considerationQ4 / 2012H1 / 2012
Wave 1: Set the foundationpoint to point integration
Wave 2: Run end-to-end processesmiddleware integration
“Pay for performance“ process integration
SAP payroll and SuccessFactors compensation
Employee and organizational data middleware integration
“Attract-to-hire” process integration
Vacancy and candidate integration to SuccessFactors Recruiting Management
Further process integration (e.g. skills & competencies)
Talent Management and Shared Services integration
File based integration for employee and organizational data
File base integration for analytical data
Unified access with single-sign-on
Planned innovationsSolution today
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
NOW
Thank you!
Peter BrasketDirector, SuccessFactorsCofounder, [email protected]