Sabine Loetscher-Ehrler Project Manager Corporate...

Sabine Loetscher-Ehrler Project Manager Corporate Responsibility Integrating Business Skills into ecotourism operations Workshop Session 8, June 2011

The business case for sustainability in tourism

Sustainable supply chain management at Kuoni

Supplier Code of Conduct

Monitoring and supporting key suppliers

Sustainability certification and sales

Sustainable tourism products - best practice

Key points for success

Examples of sustainable products

Certification & communication to customers

Trends in sustainable tourism

Corporate Responsibility | 2


Protection of landscapes, nature reserves and

scenic attractions

Protection of endangered species and eco-

systems

Economic benefit for people

Creating jobs

Fostering cultural exchange and understanding


Emerging trend and consumer demand

Long-term investment in our business

Risk management

Strenghtening good brand image and reputation

Quality improvement

Cost reduction

Source of innovation

Corporate Responsibility

Getting started: analysis and scope

Management and organisation

Labour / fair working conditions

Socio-cultural and economic impacts

Environmental impacts

Measurement, reporting and review


Management

Policies and regular reporting

Organisation and destribution of responsibilities

Employment practices

Maintenance

Utility monitoring

Measures for saving water and energy

Food and Beverage

Waste reduction

Local sourcing

Housekeeping and laundry

Towel reuse programme

Reducing chemicals



Map and analyse your business’ greatest impacts.

Define the scope of your business’ responsibility.

Know your key stakeholders and seek their advice from the beginning.

Support from CEO

Written sustainability policy

Goal: maximize positive impact, minimize its adverse impacts

Individual designated with responsibility

Integration of policy into core business operations through regular training, working

groups etcetera.

• Written contracts and employees handbook

• Training of employees

• Treating people fairly (legal minimum wages, paid overtime, benefits)

• Open communication style

• Effective complaints procedure


Employing local residents

Choosing local suppliers and sustainable products

Contributing to the protection of local historical and cultural sites, e.g. by enhanced

customer communication

Protecting children from sexual exploitation in tourism

Protecting rights of indigenous or tribal people

Foster local art, food, shops etcetera

….

Reduction of energy consumption and use of renewable energy

Water and waste water management

Waste minimization and management

Nature conservation and biodiversity management

….


Define clear key performance indicators for each of the focus issues

Measure the impact

Report and communicate the results

Review your sustainability strategy on a regular basis

Involve your key stakeholders

Best practice examples ‘communication’:

Six Senses Little Green Book, Asia: www.sixsenses.com/Environment/Downloads

Vamos Village, Greece: www.vamossa.gr

CGH Earth, India: www.cghearth.com

http://www.sixsenses.com/Environment/Downloads

http://www.vamossa.gr/

http://www.cghearth.com/

Sabine Ehrler, KDM Workshop 2009

GSTC – Global Sustainable Tourism Criteria

Travelife Sustainability System

Green Globe

Fair Trade in Tourism South Africa

Rainforest Alliance (verification)

….


http://www.greenglobe.com/introduction/107


Myclimate ticket – carbon offset

Travelife – promoting sustainable hotels

–ananea – sustainable travel programme

–Fair Trade Travel – the first fair trade product

in tourism

Mainstream segment „Lighthouse projects“

Sabine Ehrler, KDM Workshop 2009

John Ruggy, Harvard University, 2008


70% of customers are still confused about the term sustainability

22% of customers actively seek a sustainable holiday product

40% of customers do not want to think about being green while on holiday

>50% of customers expect the industry to take the lead in sustainability issues

High need for customer communication and engagement.

High interest of tourism associations such as ABTA (UK), ANVR (NL)

Commitment of large TOs such as Kuoni Group, TUI, Thomas Cook

Destination initiatives on sustainability (e.g. Portugal, Abu Dabi, Tenerife)

High interest in sustaining the tourism sector

Strong network of organisations and individual experts

Increasing attention of , ....

Source: ABTA 2011, World Tourism Forum Lucerne 2011


http://www.kuoni-group.com/corporate+responsibility



Kuoni Corporate Responsibility, www.kuoni-group.com/corporate+responsibility , [email protected] Sabine Loetscher-Ehrler, [email protected]

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