S N J S#` - longfordcollege.com
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Transcript of S N J S#` - longfordcollege.com
MSC
FOOTBALL AGENT
ENTER THE SECRETIVE WORLD
THE FOOTBALL AGENT .
Find out more
WWW .LONGFORDCOLLEGE .COM
TAKE YOUR FOOTBALL MANAGEMENTSKILLS TO THE NEXT LEVEL
Understand how to find clients andidentify talent.How to find and approach football clubs.How to build and develop a network andbuild trust.Work as an ethical agent and satisfy thefuture requirement of FIFA and UEFA.To give you a practical hands on learningdegree.
This programme will equip you will the practical andtheoretical tools you need to become a successfulfootball agent.
Payment can be with in full or 4 equal instalments.If payment in full is made at time of enrolment, fees are £6800For payments by instalments - first payment is £1400, then followed by threeequal payments of £1867.
THE DEGREE AT A GLANCE
The degree is a Master of Science Degree awarded by the James Institute inGeneva. James Lind Institute is a recognised degree awarding college inSwitzerland
There are no written examinations. Assessment is through project work andassignments.
The degree carries 60 ECTS credits
The duration of the course is 12 months
Fees. The total cost of the course is £7000.
Courses are delivered online with live lectures as well as pre-recordedmaterial
Courses delivered through English only
Opportunity to add an additional year to gain an MBA.
JOHN VIOLA
“There is an unbelievableopportunity here for people to be
involved in the sport that theylove, and we want to help those
people achieve their dreams”– JOHN VIOLA –
Coming from a financial services background over 25 years ago tobecome
one of the first FIFA registered football agents in the UK, John is avastly experienced agent having negotiated several high profile andglobal transfers throughout his career.
John became one of the first modern football agents in the UK in1995 and has conducted transfers worldwide, at the highest leveland to the highest standard.
Some notable accomplishments during Johns career as anintermediary include; taking a Real Madrid player to England,breaking a UK club’s record transfer fee and represented a BrazilianWorld Cup and Champions League winner.
He has dealt with some of the highest profile players in the world,such as Luis Figo and represented hugely talented players such asRoberto Carlos among many more.
John is respected by his peers and is well placed to handle all thecomplex areas surrounding the world of football today; fromsourcing record breaking player moves to negotiating club sales.
PHIL MCTAGGART
Phil McTaggart is a highly motivated and creative professional with21 years’ experience working within the elite business world offootball.
After joining John Viola in the football industry he quickly becomethe youngest officially registered agent in Europe at the time. Sincethen Phil has made strides in the industry and earned hisreputation as a leading professional in the field.
A conscientious and enterprising individual with a dedication topersonal development, as well as a forward-thinking attitude anddesire to innovate acting as an effective leadership figure.
Phil has been privileged to work with a range of high profile footballplayers, clubs, agencies & service providers across the globe,including those in the world’s top leagues and so have developed avast range of contacts within the playing, commercial and off-fieldsides of the industry.
Together John & Phil form 451 Football Consultancy – a unique,modern football agency with experience that is unrivalled in manycorners of the business
LEARNING METHODS
Pre-recorded lectures posted on our portal along withextensive support materials.Live webinars with your tutors.Football agent oriented: training specifically for beingan effective and ethical agent.No written exams; assessment is through practicalwork-based assignments.Collaborative dialogic approach.
Our learning model uses virtual learningenvironment available 24 hours a day, 7 days aweek.
LEARNING OUTCOMES
NETWORKING
Being an effective representative for your client.How to gain respect by football clubs.How to negotiate the best deal for your client.How to enter and close the deal.How to network and build a valuable contact list.Effective marketing techniques. Potential pitfalls toavoid.How to deal with football clubs. How to be an ethicalagent.The importance of stamping out racism
You will learn:
Established in 1994, and growing ever since, our teamand external consultants are highly experienced inboth player and club representation at elite level.Joining this course allows you to meet other studentson the course network the opportunity to connectand collaborate, to share their passion for sports andtheir professional expertise.Establish links with former students who are nowsuccessful agents.
451 Football Consultancy is a highly dependableintermediary business operating in today’s fastmoving and exciting world of professional football.
The Master of Science in Football Intermediary is a 1 yearonline with optional blended onsite workshops. The degreecarries the standard ECTS credits recognised across Europethrough the Bologna agreement. Delivery consists of pre-recorded lectures and support materials delivered online andon-demand. The coursework is supplemented by synchronouswebinars and online tutorials delivered through the collegevirtual learning environment.
Each MSc Degree carries 60 ECTS credits and take one year tocomplete online and/or blended. Assessment is by writtenassignment and no written examinations. Assignments aregraded as fail. Pass, merit or distinction. Each assignmentcontributes to the final MSc grade achieved.
The final project you will complete is your capstone project thatwill be in the form of a business plan that will form the basis ofyour own sports agent business.
The MSc degree is accredited by the James Lind InstitutesRushford Business School in Geneva.
THE SYLLABUS
Gain a prestigious Swiss degree.
WHAT YOU WILL STUDY
A business model that is uniqueThe economics of footballAlternative football businessapproachesAnalysing the external environmentUsing STEEP to analyse a footballbusinessStakeholders in football clubsLaw and the football industryIntroduction to contract law
Module – The Business of Football (5 ECTS)
Contextualising Racism in FootballFootball, ‘Race’ and IdentityThe Development of Football’s Anti-RacismPolicing Racism in FootballRacisms and the Cultures ofFootball
Module – Racism in Football (5 ECTS)
Mental health awarenessprogrammes for athletes, coachesand parentsPrevention of burnout in juniorathletesUnderstanding physical activity andsport in mental healthThe culture of physical activity andsportWomen in sport and physicalactivity
Module – Mental Health (5 ECTS)
History of the football agentThe new regulations – why has itchangedTransparency in FootballWorking with minors – what isinvolvedWorking across different FootballAssociations
Module Football Agents – anIntroduction (5 ECTS)
Work permitsQualification through internationalexperiencePleading a case for a work permitRelocation of playersGoverning Body Endorsement(GBE)Making an appeal against a workpermit
Module – The Football AssociationRegulations (5 ECTS)
Develop your business plan to startyou own football/sports consultancyEstablish how you will find newclients and the measures you willtake to promoting them to sportingorganisations
Business Plan - Capstone Project (5 ECTS)
How to find new potential clientsNetworking in the football worldHow to approach a new clientDetermining the future worth ofclientsGuiding and managing a new clientWorking with established players
Module - Working with clientsIdentifying clients (5 ECTS)
How to arrange a meeting with afootball clubProtocols and attention to detailwhen meeting face to face with clubEffective ways to make the firstcontactBasic elements in marketing yourplayerProducing compelling evidence forthe club to look at your clientEffective marketing techniques
Module - Marketing of the playerand your agency (5 ECTS)
What’s it all about?How do you reach customers?How can traditional and digitalmedia work together?Inbound and outbound marketingKey Social Platforms for DigitalMarketingGrowing and Engaging an AudienceDeveloping Data-Driven Audienceand Campaign InsightsSetting up a Social MediaExperience for a BusinessCreating and Optimizing SocialMedia Campaigns
Module- Digital and Social MediaMarketing (5 ECTS)
What is the transfer window?Rules of the transfer windowThe importance of preparationUnderstanding the contractualsituation of your clientThe summer transfer windowThe January transfer window
Module - Transfer Windows (5 ECTS)
Agreement of a transfer fee, andextraneous conditionsThe process of the medicalContracted and non-contractedplayersPotential pitfallsThe intermediary incomeTransfer fees and/or loanagreement
Module - The deal making (5 ECTS)
The player’s contractCommission structures forintermediaryThe intermediaries contractBenefit in kind tax implicationsNegotiating the contractPayment terms
Module - The intermediary and the client (5 ECTS)
KIERAN BROWNWhat a course! Massive thanks toJohn Viola, Phil McTaggart and histeam. Would highly recommend if
you want to understand themechanics of the world of football.Since entering the programme with451FC I have since used my training
to get a job at a London basedagency.
MARTIN FARRELLHaving completed the introductory
course and learning loads about therole of a modern football agent. I amsure this new course will be brilliant.
MATTHEW ELLIOTThis is a great course. It breaks down
each area an intermediary has tocontend with. It’s really insightful and
a lot of fun too. Definitely worthdoing if you have inspirations of
becoming an agent.
BABATUNDE ELLIOTI cannot over emphasize how
important this course is for aspiringagents and even some already in the
game to take the course. It is veryeducational and open your eyes to
things you didn’t know. Since I beganthe programme John & Phil have
even began to mentor me personallyto help me enter the industry
FEEDBACK ON OUR COURSES
WHO IS LONGFORDCOLLEGE?
RESTART WITH NEW SKILLS :
Education is a powerful force for the good. It can freepeople from poverty. Teach people to help themselvesand to prosper. Together with footbal l , these two forcesare powerful . Our consortium believes in a better world.Where education is a r ight and not a privi lege for thefew. We believe that everyone should be given thechance to study what they want, to be what they want tobe. No one should be left behind. It is through educationand footbal l that we can break down barriers to hatredand racism. Through education, we can al l make adifference.
Prof Vincent English FRSAPresident .
Ireland
Tel +353 43 334 1980
www.longfordcollege.com
WHO IS 451 FOOTBALLCONSULTANCY?
Here at the 451 Football Consultancy/John Viola Academy,we are proud of our strong and proven track record ofhelping players from youth academies achieve their fullpotential in the game. Our services offered to our youthplayers mirror those of an experienced professional player,but with a keen emphasis on personal development andoff-field lifestyle choices.
We have the expertise to handle all your requirementswithin the business world of football, with a proven trackrecord of providing clients with high-quality representationservices that are tailored to their specific needs. The JohnViola Academy has a global network of contacts andpartners in all the major football demographics throughoutthe world
5 St. Vincent PlaceGlasgowG1 2DH
Unit 3, IDA Templemichael Business Park
Ballinalee Road Longford, Co. Longford N39 P296. Ireland
James Lind Institute Rue de la Cité 1,1204 Genève, Switzerland
