PowerPoint Presentation

Russian River Valley Winegrowers2013 Marketing ReviewPassport to Pinot2nd year for this eventContinues to surpass our expectations Creating an opportunity to educate the consumerDriving sales to our member tasting roomsFocused on Pinot, but also serves as an opportunity to present other varietals.

400 tickets 15% increase in ticket sales$16K profitThis years date May 24th & 25th38 wineries participated

2Grape to Glass

Grape to GlassCelebrating our 30th AnniversaryOver 750 attendees. Guests from all over the country.Wineries, Farmers Market vendors, and some of our local restaurant members.The money raised goes directly to the organization and allows us to continue to promote, educate and market our premier winegrowing region and the bounty of the Russian River Valley.18th annual G to G 44 wineries13 farmers market vendors(down from 47 & 14)(same attendance as 2012)We raised over $40,000, thanks in large part to our member support.

4Single Vineyard Night4th year event targeting the present and future consumers of RRV wines.Partnered with Uncorked Events Held at Ft. Mason in San Francisco. The event sold out! Food from RRVW members.

Millennial marketing eventwe decided to bring RRV to them in San Francisco in order to attract more of these consumers.Generals Residence spectacular locationAttendees raved about the winesHit target market 30-45350 attendees up 15%$3K income5Website

Fully interactiveMember pages include links to FB/YouTubeCalendarSearchable databaseFacebook & Twitter feedsFeatured articlesMobile compatibilityMember added events6

Pinot Classic Paule

Pinot Classic PauleHeld at Arista WineryAttended by media, trade, and key consumersIncluded the regions top chefsFocus on Pinot Noir and included many other varietalsHeld in JuneDesigned to generate excitement for Pinot ClassicReceived several write upsAnd interest from a number of businesses re: partnering & sponsorshipBecoming more of a consumer event in 2014Thomas schmidt john ashDuskie ZazuTim Kaufers Arista

8Sonoma in the City Sonoma County Vintners Pinot Days LA, Chicago, & San FranciscoThe RRVW was also represented at these outside events:

2014 & BeyondPinot Classic Passport to Pinot May 24-25Pinot Classic Paule Dinner May 24Single Vineyard Night November in S.F.Sonoma in the City w/ Sonoma County Vintners

Continuing ProgramsConsumer focusedHosted by Deloachpartnering with Uncorked to bring again Russian River Valley to the San Francisco millennialsAdditional wineries and expanded food selectionMORE WINERIES better promotion

11New Programs12RRV is a mature appellationWell written about by the pressUnderstood by both consumer and tradeMuch more diverse than given credit forA mosaic of growers, vintners, artists, & farmersRRV TodayRRV is a mature appellationRRV is well recognized and ready

13The size of the Russian River Valley AVA is so big that it is failing consumersgive us some meaningful geographic delimitations. You are now all grown up, and it wont hurt a bit-Charles OlkenMiddle Reach, Laguna Hills, Santa Rosa Plain, Western Russian River.such distinctions make sense -Steve Heimoff..smaller areas within the Russian River Valley AVA possess even more precise and consistent climatic and geologic characteristics that are in fact quite different from other areas inside the larger Russian River Valley AVA.-Tom WarkPress Impressions14Committee to define the neighborhoodsExplaining the RRV by defining its partsInformation in our newsletter, on our website and as part of our PR campaignPress tasting kitConsumer tasting kitNeighborhoods InitiativeNewsletter, written by growers and vintnersCommittee members: people from the RRVPress kit associated collateralConsumer kit available through a retail partner15Establish points of entry appropriate to welcome visitors to the Russian River ValleyRRV Entry Signs

FPO NOT FINAL16More Winery involvementGreater number of lotsGreater reachMore focus on other projects

Online AuctionWineries dont have to have people thereWinery promotionMarket to consumer outside the regionMore time to market the auction$52k from auction at G2GRedirect the energies on actually promoting the region instead of just raising money17In conjunction with the Bacigalupi FamilyAwarded to a student concentrating in the field of viticulture or viticulture businessIssued through the Farm Bureau$1000

Charles N. Bacigalupi Scholarship Still a few details to be worked outFarm Bureau had the proper mechanisms to

18Media Outreach national, regional and key blogsIncrease awareness about the quality and relevance of the Russian River Valley Create excitement about Pinot Classic Paule dinner and Passport to Pinot, driving visitors to the region throughout the yearInvite top wine writers and editors to the Russian River Valley for first-hand experiences, including to FAM trips Position the Russian River Valley as a premier Pinot Noir wine-growing region as well as highlighting all our cool-climate varietalsSupport key events in the RRVDrive ticket sales and awareness to key eventsGenerate interviews for key spokespeople and winemakers Issima! PR19Heres to a great 2013, and an even more wonderful 2014 and beyond!