Rosso Solini Secret Soles
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MN209 CA Group 3 27 th Feb 2012
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Transcript of Rosso Solini Secret Soles
MN209 CA Group 3 27th Feb 2012
CEO and Owner, Tara Haughton
D.I.Y. Fashion Kit to add a splash of COLOUR to any high heel shoe...
A designer look for less...
Rosso Solini’s Business Model
Capabilities/ Resources
Supply Chain Management
Key Partners
Cost Structure Value PropositionCustomer
Relationships
Customer Segments
Revenue StreamsDistribution Channels
Business Model Diagram
Quality Customer Service
www.rossosolinishop.com
Efficient Supply Chain Management
Value; High Quality, Fashionable Products at Low Cost Prices.
User-friendly, Personable Customer Support Services
Video Tutorials and Demonstrations
On-line Store
Rosso Solini Vs Christian Louboutin
Rosso Solini business model
needs
women
low cost
high quality
personable products
Christian Louboutinbusiness model
brand image
maximising company revenue
high prices
Market Segments
25 to 34 27%
18 to 2424%
35 to 44
15%
Women aged 25 to 34 account for 27% of Rosso Solini’s customer base.
‘Although I am a relative newcomer to the market, I understand the importance of the market.’ Tara Haughton, CEO.
MARKET DRIVEN
Rosso Solini’s Worldwide Marketplace
Australia
Asia
U.S.A.
HRM Challenges...
Rosso Solini faces new challenges regarding the recruitment and managing of new employees abroad.
Cultural Differences
Ensuring the right candidates are selected to be representatives for the business abroad.
Currency
Time Zones
Intellectual Property Law
Patents
TrademarksBrand
Image...
Design
Media Attention
Copyright
Decision Making ProcessPlanning :
Identify Objectives
Search for Alternatives Strategies
Gather Data about Alternatives
Select Appropriate Course of Action
Implement Decisions
Outcomes...Control:
Compare Actual Vs Planned
Respond to Differences from the
Plan
Take action...
Resolve problem areas.
Learn from the business’s findings!
Suggestions...We suggest that Rosso Solini should focus on increasing their on-line profile in order for the business to communicate with it’s growing markets abroad.
www.rossosolinishop.com
The business should also look into targeting major retailers as outlets for the sale of their products.
Investing in celebrity endorsements...
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