Romantic Relationship breakup on Twitter
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From “I love you babe” to “leave me alone” –
Romantic Relationship Breakups on Twitter
Kiran Garimella, Ingmar Weber, and
Sonya Dal Cin
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Source: http://fc07.deviantart.net/fs71/f/2010/093/1/5/Love_is_Everywhere_by_Chanti_mei.jpg
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Breakups are
Over 85% of Americans go through a breakup at least once in life.
Also..
Source: http://www.womansavers.com/images/break_up_advice.jpg
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Why online?• Scale
• Less self-reporting bias
• Social context
• Openly accessible data
• Ease of data collection
Why Twitter?
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But…• Lots of noise and lack of well-defined variables
• Limited power to determine causal links
• Privacy concerns.
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Data collection
* Fake profiles
• 28 hour snapshot of Twitter from July 2013.
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Data collection
Nov 4, 2013 Feb 23, 2014(BREAKUP)
Apr 24, 2014
• Tweets, mutual friendships and profile information collected every week.
Nov 11, 2013Nov 25, 2013
• Data collected for 24 weeks.
… …
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Data cleaning• Using crowdsourcing:
o Asked 3 human judges if two users were in a relationship.
o Labels for gender.
• Limited to English speaking users (US, UK, Canada).
• Got 661 couples, with high confidence.
• Paired each breaking up couple (BR) with a
random couple who didn’t breakup (NBR).
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Results
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Length of the relationship
VS.
Source: http://www.citynews.ca/files/2013/11/webselfieiphonesmartphonetwitterfacebook-473x315.jpg, http://cdn.comluv.com/wp-content/uploads/2014/02/old-couple-2.jpg
Are couples who have been longer in a relationship less likely to breakup?
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Length of the relationship
• The longer you’ve been in a relationship, the lesser is the chance of a breakup.
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Changes in profile
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Changes in the profile
Before breakup After breakup
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Changes in communication style
Source: http://cdn.sheknows.com/articles/young-couple-fighting-against-red-background.jpg , http://myjoyofliving.com/wp-content/uploads/2013/02/couple-fighting.jpg
After?
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Changes in communication style
Before breakup After breakup
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Changes in communication patterns
• How does the communication change compared
to users who don’t breakup?
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Partner Messages
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Non-Partner Messages
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Num. Original Tweets
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Changes in the social network
• Significant losses in friends.M
edia
n F
rien
ds
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Changes in the social network
• .. and followers.M
edia
n F
oll
ow
ers
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Post breakup depression
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Post breakup depression• Couples breaking up post more depressed tweets.
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Got dumped?
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Rejector vs. Rejectee• Being dumped hurts more.
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Stonewalling• Is only one side “doing all the talking”, before the
breakup?
• Yes!
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You just told us what we already knew!
• (Almost) True, but ..
• Validates existing models
• Also validates our data: despite various limitations, it
shows expected characteristics.
• More exhaustive psychological studies possible!
• Don’t breakup and fight publicly.
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More cool stuff possible!• Users moving on
• Same sex/married couples
• Analysis based on gender
• Predicting breakups?
• Want to collaborate?
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Media coverage
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Thank you!