RNAO NELA social media the future is now -

Nurse Execu*ves and social media:The Future is Now

Rob Fraser MN RN @rdjfraserLearn more, help others.

Digital Tool Strategist and [email protected]

Tuesday, 27 March, 12

Know the tools

Manage information

Be present

Share expertise

Set boundariesTuesday, 27 March, 12

Know the toolsTuesday, 27 March, 12

Primarily internet- and mobile-based tools for sharing and discussing information among human beings.

(Wikipedia, 2009)


Messaging


Slideshare.net/rdjfraserContent Sharing (presentation, documents)


snipurl.com/SMresearchSocial Network| Collaborating| Sharing


communities.rnao.org Social Network| Collaborating| Sharing


Manage information


Inbox Zero


Test and experiment


SubscriptionGoogle Reader


Mobile Apps


MendeleyOrganize | Sharing


Be presentTuesday, 27 March, 12

National Research Corporation. 2011. 1 in 5 Americans use social media for health care information. Nationalresearch.com, Feb. 28.

1 in 5 adults use social media for healthcare information (2011)


Or else……


Linkedin.comProfessional Network| Collaborating


TwitterMicrobloging| Social Networking


Link to Profiles


Share expertiseTuesday, 27 March, 12

Sharing ideas earlier allow

Book Journal Conferences Website, Twitter, Youtube


BlogPublishing


Video Sharing

Marketing/PR Patient Education

http://www.youtube.com/watch?v=aUaInS6HIGo

Content Sharing


PodcastContent Sharing

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=254707344


Care ChallengeContent Sharing


Set boundaries


ANA Social Media Policy

No paCent informaConEthical boundariesPossibly publicUse privacy seHngsReport misuseCreate local policy


Evolve Socialmediagovernance.com

•Mayo Clinic

•Cleveland Clinic

•Roche

•Kaiser Permanente


RNAO NELA social media the future is now -

Technology

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