rj's listing packet(LUXURY)

RJ Salerno, REALTOR®

Each office is independently owned and operated

WHY SHOULD YOU HIRE ME?

Some of the homes we have had the distinct honor to sell…..

“Hope and faith alone are not enough to sell your home but what

it will do is bring about the people with the means and the power

to make it so.”



My name is RJ Salerno and I am proud to be a part of the

Century 21 Mike Bowman, Inc. team of which has the

distinct honor of being the Official Real Estate Company

of the Dallas Mavericks.

Some of the career endeavors I am proud to state and stand

as my qualifications, I have served honorably in the United

States Army during the Kuwait conflict of the 1990’s. I

have also been a successful independent business owner

for over 20 years in the industries of Insurance and Real

Estate. In the insurance industry I helped many seniors

achieve their financial goals with the varying insurance products that I provided. I

have served as real estate agent and owner in the past and I am proud to have

served many Sellers and Buyers achieve there next transition of life. I am well

aware of the demands it requires to properly do the job at hand in helping people

walk side by side to accomplish their transition of buying or selling a home. I have

also been a business owner of a local cleaning and restoration company; of which I

was the former owner and founder of ACE Carpet Care until its successful

purchase by Dry Force, LLC. of Grand Prairie, TX.

I have had a love and passion for the real estate industry going back as far as I can

remember…..My primary goal along the way has been to give the people I work

with a resounding satisfaction of a job well done that they’re not accustom to.

When you put me on your side, I bring to you a team of professionals with a

wealth of knowledge and understanding to help assist you and your family through

each step of the process successfully.

The motto I developed at ACE Carpet Care was, “Expect Excellence…..we’re not

satisfied til you!” This is what I bring to the table when you choose RJ Salerno.

Contact me at (817) 503-3944.

Professional Memberships:

National Association of REALTORS®

Texas Association of REALTORS®

MetroTex Association of REALTORS®



Dear RJ Salerno,

Congratulations on achieving the 2014 Masters Emerald award. Your hard work

and dedication to your customers, your community and the CENTURY 21®

System have enabled you to earn this outstanding achievement.

It is because of affiliated sales professionals like you that the CENTURY 21 brand

continues to be a powerful force in real estate and receives notoriety, such as

our recent sweep of the 2014 J.D. Power Home Buyer and Seller Satisfaction

Awards. You are a valued member of the CENTURY 21 System, and I am proud

to have you as a part of CENTURY 21 Real Estate! In fact, we have a

customizable press release available through PR Studio you can send to your

local media and spheres of influence about your accomplishments! Simply go

to PR Studio on 21Online under the folder “Awards and Recognition” to access.

Our annual conference is our opportunity to celebrate your success with you

and other C21 professionals that are like-minded. I hope that you have already

made your plans to join us at 2015 Global Conference, February 22-25 in

Washington DC! You don’t want to miss out on the wonderful networking and

learning opportunities as well as the opportunity to celebrate your remarkable

achievements this past year.

Thank you for all of your efforts in 2014, I wish you the best for a prosperous 2015.

Regards,

Rick

Rick Davidson

President & CEO

Century 21 Real Estate LLC



Dear RJ Salerno,

Congratulations on achieving the 2013 Masters Ruby award. Your hard work and

dedication to your customers, your community and the CENTURY 21® System

have enabled you to earn this remarkable achievement. You are a valued

member of the CENTURY 21 family, and I am proud to have you as a part of the

CENTURY 21 team!

I hope that you have already made your plans to join us at the

2014 CENTURY 21® Global Conference – Sell Like a Champion! If you have not,

please do so now. I want to see you! This is one event you won't want to miss. It is

professionals such as yourself that make us all winners and get us closer to our

collective goal to be the global leader in real estate transactions. Join

thousands of your fellow CENTURY 21 System members and celebrate being an

integral part of the SMARTER. BOLDER. FASTER.® brand that everyone is talking

about. I look forward to seeing you in Las Vegas, March 17-20!

Thank you for all of your efforts in 2013, I wish you the best for a prosperous 2014.

Respectfully,

Rick Davidson

President & CEO, CENTURY 21®

http://email.c21.com/century40/c2.php?CT21/49271606/764971/H/N/V/http://www.century21events.com/2014GC/



THINGS TO KNOW

Serious buyers only shop For Sale By Owners to SAVE

the COMMISSION

The Law of SUPPLY and DEMAND

The difficulty separating LOOKERS from BUYERS

More Marketing Services ultimately equals MORE

BUYERS

The Longer it takes to sell, the more MONEY that can

be LOST

3rd

Party Negotiating saves TIME & MONEY

Doesn’t It Just Make Sense?

UNDERSTANDING YOUR OBJECTIVES

What is most important to you in making a move?

Why are you moving?

Where are you moving?

When would you like the move to be completed?

What are you looking for in an agent?

Who else would you have to talk with in order to

make a decision?

What would it take to make you comfortable listing

with me today?



First Tier marketing services Conduct marketing consultation meeting to include pricing recommendation and marketing

recommendations

Create a “property positioning statement” to help identify target prospect groups

Provide Realtor staging recommendations

Place the home in the local/regional multiple listing system (MLS) with multiple photographs

Install lockbox if appropriate

Install a for sale sign in the yard if allowed and if appropriate

Place a brochure box on property (if appropriate) stuffed with nicely done information sheets Add property listing on www.Realtor.com, Zillow.com and Trulia.com (premium placement)

For homes priced at $500,000 and above, place in www.WorldProperties.com

Place property listing on company’s website

Take photographs of exterior views, key rooms, and special features

Create and reproduce a full color property brochure

Create and reproduce mini-brochure cards - 200 of these will be provided to seller

Email color digital flier to a select group of luxury agents

Create a bound property brochure book to include photos and description of home, area information, school info, neighborhood or building covenants and restrictions (or relevant documents), utility costs, property vendor lists, and other information as agreed upon by seller. This property brochure book will be available in the house for prospect review. Additional copies will be available upon request for serious prospects.

Offer twice monthly reports on market activity in the relevant area and price point

Compile follow-up reports for showings

Host a “broker open” event for area agents

Work with seller to create a room-by-room showing guide

Create a digital property brochure on agent’s website with website sign rider on yard sign

Implement additional customized marketing initiatives for the property

Realtor or Realtor’s representative will attend closing

Possible fee allocation:

Three percent professional fee paid to selling brokerage firm/agent

Three percent professional fee allocated to marketing costs and to listing brokerage firm and Realtor for professional services

Second Tier marketing services (in addition to the above services) Create a property specific website

Place a website sign rider on the yard sign

Have professional still photography done for the home

Provide one hour consultation with a professional stager selected by Realtor

Realtor will be present for showings

Coordination of “sale ready” seller-paid initiative to maximize property marketability and speed the closing process (to include: pre-appraisal, pre-marketing home inspection, needed repairs, offer two hour consultation with decorator for home buyer)

Possible fee allocation:

Three percent professional fee paid to selling brokerage firm and agent

Two percent professional fee allocated to marketing costs

Two percent allocated for professional services delivered by brokerage firm and listing

http://www.realtor.com/

http://www.worldproperties.com/



Realtor

Third Tier marketing services (in addition to all above services)

Provide buyer’s home warranty Implement additional marketing budget for customized print, PR, video, event or Online

promotion

Incentive offered to selling agent/firm Possible fee allocation:

Three and one-half percent paid to selling brokerage firm and agent

Two and one-half percent allocated to marketing costs

Two percent allocated for time and professional services delivered by brokerage firm and listing Realtor

Century 21 Global

• Language, Currency and Unit Translation: Throughout the site, the content has been translated into 16 languages: English, German, Russian, Japanese, and Korean, Dutch, and Turkish, two versions of Spanish, French and Portuguese, and three versions of Chinese. The site also translates currency and units of measurement based on the consumer’s preference.

• Localized Content Pages: Each country will have localized content with useful

information for foreign buyers to assist them in making informed decisions.

• Interactive Map: An interactive map will provide international customers with a visual

look at the breadth of the Century 21 system and will show all of the available regions,

offices and agent contact information.

• Search Capabilities: Buyers can search for offices, agents, residential, commercial and

land properties for sale and for rent. The search results can also be filtered by features

like property type, and numbers of bedrooms and bathrooms to provide the precise

listings that match the buyer’s needs.



ForSalebyOwner.com founder gives up on own listing, hires real estate broker by AGBeat in Housing News - August 3, 2011 127 Flares 127 Flares × Former FSBO CEO sells home the traditional way Founder and former CEO of ForSalebyOwner.com, Colby Sambrotto listed his 2,000 square ...

Former FSBO CEO sells home the traditional way Founder and former CEO of ForSalebyOwner.com, Colby Sambrotto listed his 2,000 square foot New York condominium on his own through online classified ads and FSBO sites, but after six months, he opted to hire New York broker Jesse Buckler who immediately advised a price change as the listing was not attracting the right buyer. After giving up on the DIY route, Sambrotto’s decision to hire a broker led to attracting multiple offers, closing for $150,000 over the original asking price. The Wall Street Journal reports the listing sold for $2.15 million including a 6% commission.

Many FSBOs turn to Realtors The news stands as an enormous validation of the real estate profession and while some may tease, it is no laughing matter and the former FSBO CEO made a good financial decision.



AGBeat columnist Herman Chan said, “If people want to take a stab at For Sale By Owner (ie FSBO), go for it. But well over 80% of FSBO’s eventually have to list with an real estate agent to get their house sold. It’s harder than it looks!”

NOT A NEW DILEMMA Marlow Harris, Seattle Residential and Investment Consultant at Coldwell Banker Bain Associates told AGBeat, “The ForSaleByOwner.com founder’s dilemma is one we see quite often and is not unusual. Trying to sell your own property yourself or using a discount brokerage, is not the solution for everyone. Unusual properties, properties in the higher price range, these are more difficult to sell and often require specialization.” Harris continues, “We see these choices across the board, from single family homes to huge housing developments. For instance, Vulcan, one of Paul Allen’s companies which has invested heavily in Redfin, does not use Redfin to market their many condominium projects. They use traditional real estate firms such as John L. Scott, Williams Marketing and Matrix Real Estate, finding that the do-it-yourself approach to real estate just doesn’t work for these types of sales.” Tagged with → FSBO • News • Real Estate News

Please allow the opportunity for me to look at your home today to give you my expert opinion of the choices and available options you may have, you have nothing to lose and everything to gain!

RJ Salerno (817) 503-3944



EASY EXIT

LISTING AGREEMENT

What's your biggest fear when you list your home with a real estate agent? It's

simple.

You worry about being locked into a lengthy listing agreement with a less then

competent real estate agent costing your home valuable time and exposure on the

market

Well, worry no more. We take the risk and the fear out of listing your home with a

real estate agent. How? Through this EASY EXIT Listing Agreement.

When you list your home through our company’s EASY EXIT Listing Agreement,

you can cancel your listing at any time. No hassles. It's easy.

* You can cancel your listing anytime (5 day right to cure)

* You can relax, knowing you won't be locked into a lengthy contract

* Enjoy the caliber of service confident enough to make this offer

We have strong opinions about real estate service. We believe if you are unhappy

with the service you receive, you should have the power to fire your agent.

It takes a strong belief in the quality of one's service to make this kind of stand, but

our company never settles for less than the highest professional standards you

deserve.

We are confident you will be happy with our service and results. That's the

simple truth. We always stand behind our commitment to serve you.

Address__________________________________________________________

Seller’s Initials_____________ Broker’s Initials___________________________



WE PROVIDE EXTRA LEVELS OF SERVICE!

Supplying our customers and agents with additional tools and support helps in the sale or purchase of a home. Behind the scenes, our in-house team and I work closely together to ensure a smooth and

successful transaction.

Relocation & Referral Office

Customer follow-up &

AgentServices Dept.

Reception, Showing, and

Feedback Dept.

Hud & Multiple

Listing Service Dept.

Leasing & Property

Management Dept.

Advertisement Marketing, Housing,

Websites plus DFW

marketplace.com



OUR HISTORY. . .

A history of high standard and quality in real estate

since 1969

Mike Bowman has been a leader in the development of distinguished Northeast Tarrant County communities for over 40 years.

The company has had a long tradition of relocating families in and out of Northeast Tarrant County. In fact, Century 21 Mike Bowman, Inc. has sold more homes in Northeast Tarrant County over the past 40 years than any other office.

Century 21 Mike Bowman, Inc. has received the prestigious honor of being the only brokerage in the history of the CENTURY 21 system to be named the #1 Office in the World in closed transactions 17 times!

Century 21 Mike Bowman, Inc. sells a home every 3.8 hours, 24 hours a day, 7 days a week, 365 days a year! In the past ten years we’ve closed over 36,700 transactions resulting in over $4.75 billion in sales volume.



Together, Let's Make a Difference

We are dedicated to enhancing the well-being of our communities. We are especially proud of

our real estate professionals and staff who volunteer countless hours and make significant

contributions in their communities.

The following is a partial list of organizations that we have sponsored or provided community

service.

Adopt-A-School Program Hurst-Euless-Bedford ISD All American Cowgirl Chicks

BRAs for a Cause Colleyville Women's Club City of Grapevine HERO Program

Dallas Mavericks Foundation DFW Founder's Plaza Euless Citizens Police Association

Girl Scouts, Texas Oklahoma Plains Council GRACE Grapevine Colleyville ISD

Happy Hill Farm / Dallas Cowboys Courage

House HEB Education Foundation

Lady Bird Johnson Middle School - Net Zero

School

Luke's Wings Mavs Foundation - College

Scholarships The Miss Texas Pageant

The Mrs Texas Pageant National American Miss Pageant National Vietnam Veterans Coalition

Foundation

Philip's Wish Race for the Cure Ronald McDonald House of Fort Worth

Salvation Army 6 Stones Foundation SPCA of Texas

Tarrant County Area Food Bank Wounded Warriors



The internet is the place to be and Century 21 Mike Bowman, Inc. has a POWERFUL WEB PRESENCE!

Did you know…

90% of home buyers use the internet to search for a new home*

38 million home buyers search the internet each month for real estate information*

Only 9% of home buyers used newspapers as a source of information when purchasing a home*

We will captivate the attention of the buyer by bringing your home to life with moving panoramas right from these websites…

- c21bowman.com - century21.com - realtor.com - tourfactory.com - the Multiple Listing Service and Gateway (the customer auto-

email service of the MLS).

- Trulia, Zillow and many, many more.

* 2010 National Association of Realtors Profile of Home Buyers and Sellers



Your Home’s Website! Your webpage will automatically feed to: •Google.base.com •Trulia.com •Zillow.com •Oodle.com •DotHome.com •Vast.com •elookyloo.com •Clrsearch.com •HotPads.com •FrontDoor.com •And more. . .

Fliers, maps, schools, lead capture and more. . .

A Website just for your property!

With it’s own web address!

And more!

Slide Virtual Tour



How Our Exclusive System Works for You

Our agents received over 1200 buyer and seller calls a month.

We receive hundreds of leads monthly from our advertising, Lending Tree, other lead producing programs and through our Relocation Department

Our Customer Service Department follows up with all buyers who call and email our company

We continually look for new ways to expose your home to potential buyers locally and worldwide through the latest technology, new programs and associations

We’ve updated our website with property search access on nearly every page, and we are creating websites for most North Texas cities to catch more buying traffic while increasing exposure for our sellers.



SELLERS & BUYERS PREFER CENTURY 21 MIKE BOWMAN, INC.

Proven Results for 2013

YOUR HOME IS JUST A CLICK AWAY! www.c21bowman.com

Our website hosts over 100,000 properties listed* in the North Texas area, and is regarded as one of the TOP Marketing tools in the Dallas/Fort Worth area. Buyers searching for property can call or e-mail Century 21 Mike Bowman, Inc. agents who will expose this buyer to our company listings first.

• 29,020 Showing Appointments

• 2150 Properties Listed

• 2273 Closed Transactions

• House sold every 3.8 hours

• #1 CENTURY 21 Office in Texas

• #1 CENTURY 21 Office in the Nation

• #1 CENTURY 21 Office in the World

• Over 160 agents covering all areas

#1 CENTURY 21 OFFICE IN THE WORLD – 2013!!!

In Closed Transactions!

http://www.c21bowman.com/



TESTIMONIALS

I give RJ Salerno 5 Stars! He sold my house at higher than I thought was possible the DAY it was listed. Unbelievable professionalism and knowledge. He was on top of every detail throughout the process of selling AND buying homes. I honestly did not know what a difference the BEST real estate agent can make. Highly recommend him. - Kathy Francis

So far, RJ has been exceptionally professional, prompt and helpful in the process of my first experience selling a home. I do not hesitate recommending him to anyone else searching for a good realtor in the area. - Angela Newman

We would highly recommend working with RJ in ALL aspects of Real Estate. He is very personable and easy to work with. Along with his professionalism and knowledge of the "real estate" industry, he has an uncany ability to "listen" to his clients and quickly infer exactly what it is they are looking for. Hi sis a true gift to the profession! - Al Robinson

I used RJ as both a buyer's and seller's agent and he does a great job at both. He's a bulldog and I would rather have him on my side of the table than go against him. - Kevin Diamond

RJ is the best agent I have ever used. Very, very good at his job. I would recommend him to anyone looking to buy or sale a home. - Mike Maxwell

RJ was very prompt, professional, competent and managed to pull everything together just as we asked him to do! Very refreshing for the "real estate" industry. I would highly recommend him! - Delana

rj's listing packet(LUXURY)

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Transcript of rj's listing packet(LUXURY)