RFL ANNUAL GENERAL MEETING - secure.rugby-league.com · AGENDA ITEM 3.0 CEO REPORT RALPH RIMMER....

RFL ANNUAL GENERAL MEETING

WEDNESDAY 25 JULY 2018

AGENDA ITEM 2.0 APPROVAL OF MINUTES

BRIAN BARWICK

AGENDA ITEM 3.0 CEO REPORT

RALPH RIMMER

AGENDA ITEM 4.0 - RFL BOARD OF DIRECTORS

KAREN MOORHOUSE

AGENDA ITEM 5.0 APPROVAL OF 2017 ACCOUNTS

TONY SUTTON

2017 FINANCIAL STATEMENTS

• Turnover reduced by £5.4m• Match income down £2.5m due to Ladbrokes Four Nations in 2016• Broadcast income down £2.5m due to Ladbrokes Four Nations in

2016• Government funding down £1m due to new Sport England funding

cycle

Agenda item 5.0 – Approval of 2017 Accounts

2017 PERFORMANCE TO BUDGET


Content removed as included confidential information relating to the RFL and/or Club(s)

STAFF


Content removed as included confidential information relating to the RFL and/or Club(s)

AGENDA ITEM 6.0 - RFL PRESIDENT 2018

RALPH RIMMER

AGENDA ITEM 7.0 – RFL VICE-PRESIDENT 2018

RALPH RIMMER

AGENDA ITEM 8.0 – APPROVAL OF AUDITORS

TONY SUTTON

AUDITORS

Agenda item 8.0 – Approval of Auditors

•Decision required to approve the appointment of KPMG as auditors up to the date of the 2019 AGM

•Recommended rotation of audit partner is ten years (listed clients five years)

•Recommended rotation of firm is ten years for listed clients, no requirement for limited companies

RFL COUNCIL MEETING

WEDNESDAY 25 JULY 2018

AGENDA ITEM 5.0 – STRATEGY

RALPH RIMMER & SIOBHAN ATKINSON

YEAR IN REVIEW

1. The Year in Numbers

2. 2017 Highlights

3. 2018 – Mid Year Review

Agenda item 5.1 – Strategy

CORPORATE GOALS (RFL STRATEGIC PLAN 2015-2021)


2017 HIGHLIGHTS

World Cup Success

- reach the Final

- Won the Bid to host in 2021

- TV viewing figures

- public recognition

Community Game Commercial and

events

- Grand

Final sold out

- Our League

launch

- STG

- Sport England

settlement

- Inclusivity and

diversity of playing

offer


CHANGING LANDSCAPE

Agenda item 5.1 - Strategy

Disruption

The Game working together

Strategic Review

Change in LandscapeSLE Governance &

Executive Change

RFL Executive Change

2018 TO DATE


Revised staffing structure – new

CEO, new Executive Board members,

Super League CEO

EPU progression Denver Test

Focus on Membership drive and Our League

50k+

Move to Etihad Campus

Hard Launch of WSLChallenge Cup Double Header

Focus on inclusivity

Return on Investment (ROI)

across Championship and

League 1

AGENDA ITEM 5.2 – MID TERM STRATEGY REVIEW

RALPH RIMMER & SIOBHAN ATKINSON

Agenda item 5.2 – Mid-term Strategic Review

A growing sport that provides positive experiences which encourage people to return

- Grows audiences – spectators and viewers

- Sustainable and Stable Clubs

- Grows Participation

- International Success

- Innovative and Inclusive Sport

- Compelling Product

- Customer led Sport with welcoming environments

- A central organisation which lives its VALUES

- A strong and energetic Super League Europe

KPI’s AND MEASURES

✓Clearly defined measures tracked regularly

✓Non relevant KPI’s removed

✓Incorporate internal reviews e.g. 12-18 review

✓Specific evaluation

❖Test capacity to complete each KPI

❖Validity of KPI in current climate

❖Data / KPI’s for the future

❖People resource to execute strategy


STRATEGY WITHIN A STRATEGY

•Visibility and profile – eyes of the public and key opinion formers

•Increase centrally generated revenue

•Finance sustainability

•Player development, recruitment and retention

Super League

•Sustainable clubs with a clear operating structure

•Player development, recruitment and retention

•Stadium and facility development

Champ and League 1

•Grow participation by 5% year on year – measurement tool to monitor

•Visibility and profile of the community game

•Key target groups – women and girls, disability, Armed Forces

•Partnerships and stakeholders

Community

•Mens

•Knights

•Womens

•Wheelchair

•Academy

•Youth

•England Talent Pathway

England & Performance

Pathway


PROCESS OF STRATEGY REVIEW

While considering a changing landscape

Exec/

LeadershipBoard

Dept review

RFL CouncilWider

stakeholdersCommunity

BoardChamps and

L1 forum

CRITICAL CYCLE 2018 - 2021

Sport England

Broadcast and

Commercial

Great Opportunity Lies

Ahead

We Need

You!

Council sign off December 2018


AGENDA ITEM 6.0 – 2018 REVIEWS

MARC LOVERING & RALPH RIMMER

RECAP AIM

Whole game review of the 12-18 age groups

OBJECTIVES

- Produce more and better players

- Achieve 5% growth & 2% retention targets

Agenda item 6.1 – 12-18 Review

KEY SURVEYFINDINGS

2,000 SURVEY RESPONSES

Players enjoyment rating 9/10

Poor Behaviours Playing for 4 – 6 years

34% playersalso play RU

Competition Structure

Host of reasons why players stop

playing

Scholarships

Summer Break

STRENGTHENING THE CONSULTATION

LITERATURE REVIEW

Theoretical and applied

work done across sports

National and international

Leading to a series of

options and

recommendations

IN DEPTH INTERVIEWS

Building on emerging

themes from consultation

In depth interviews with key

RFL staff and stakeholders

Together with info from

survey produce

recommendations

FOCUS GROUP WORK

Insufficient representation

from players in survey results

Parents register on

players behalf

Focus view work to ensure

we have sufficient

representation

STRATEGIC REVIEW

Meeting Andy Burnham

Key stakeholders

from across the game

Review and discuss


TIMELINE

INTERNAL SCOPINGOCT 2017

TERMS OF REFERENCE TO RFL COUNCIL

DEC 2017

GAME-WIDECONSULTATIONMAY – SEPT 2018

DETAILED CONSULTATION ON EMERGING THEMES

AUG – OCT 2018

REVIEW PAPERCOMPLETEDNOV 2018


PROCESS OF STRATEGY REVIEW

EXEC BOARD RFL BOARD

COMMUNITY BOARD

RFLCOUNCIL


ANY QUESTIONS?

AGENDA ITEM 6.0 RESPECT

RALPH RIMMER

NEW POSITIVE PROMOTION CAMPAIGN

Agenda item 6.2 – Respect Policy and rollout of refreshed Campaign

Remove Bad environments Good environments = Growth

Updated And Simplified Respect Policy.One Policy That Covers AllAspects Of The Game.


• Reward good / positive and punish

unacceptable behaviours

• Support repeat offenders and encourage

new positive ones

• Empower all clubs to take action with the

support of the RFL – self policing


• Stakeholder consultations to identify ways to

embed key messaging

• Benchmark now and then set KPIs for success

• RFL to provide toolkits that allow clubs to talk to

their

supporter/participants/coaches/volunteers/

Match Officials in their language

• Clubs to share best practise


RUNS FROM ENGLAND TO GRASSROOTS


Examples of how

‘Enjoy the Game’

can be used


COMMUNITY

CLUB EXAMPLE


AGENDA ITEM 7.0 PROJECT 2021

KEVIN SINFIELD & JON DUTTON

ENGLAND PERFORMANCE UNIT (EPU)

Aim •Win 3 World Cups in 2021

Objectives •Players and staff to enjoy representing England•Greater playing exposure against other countries• Intense and meaningful fixtures•More opportunities to wear the badge •Create life experiences

Agenda item 7.1 – England Performance Unit (EPU)

ENGLAND PERFORMANCE UNIT (EPU)

•6 England Teams

•Men, Women, Wheelchair, Knights, Academy & Youth

•135 players

•40 England Staff


CLUB ENGLAND

175 players and staff wearing our badge…


England Heart Beat

ENGLAND HEART BEAT

The purpose of the England Heart Beat is to provide clear and consistent messages for all England players and staff


4 CHAMBERS

Right AtriumWho We Are

Right VentricleHow We Play

Blood- Attitude

Left AtriumHow We Coach

Left VentricleHow We Support


Club England

Enjoyment

Exposure

Intensity

Life Experiences

Improve & Develop all players &

staff

Youth Academy Knights Wheelchair Women Men

Who We Are

Recognition of the past

Understanding the present

Clear focus on the future

Who we represent…

Connected & Consistent Attitude Belief

Clarity & Transparency with all clubs

Behave like Champions Consistently winning at major Tournaments

Win

3 World Cups

How We Play

Dominate field position & possession

Aggressive defence

Highly skilled

Intelligent game management

How We Coach

Keep it simple

Care about the players

Make it enjoyable

How We Support

Excellent and specific support

Healthy & Honest environment

Enables players to become the best version of themselves

ENGLAND HEART BEAT

2018

• EPS (Off feet sessions)

• KPS (Off feet sessions)

• National Performance Programmes (Regular sessions)

Youth, Academy, Wheelchair & Women

Core skill, Decision Making & Tackle Technique


Questions?

JON DUTTONCHIEF EXECUTIVE, RLWC2021

1. To be the most attended and

viewed World Cup ever

2. To deliver a profitable tournament

3. To leave a long-lasting legacy

4. To increase profile and visibility for

Rugby League

5. To be the most digitally connected

entertainment event of 2021

O U R S T R AT EG I C G OA L S

To create inspirational moments that excite, engage and leave a long-lasting legacy

STRUCTURE

Maximum of 14 venues Target of 3 venues Target of 3 venues

VOLUNTEERS

FACILITIES

DANCE CHOIR

CULTURE HERITAGE PUBLIC HEALTH LITERACY

PARTICIPATION FESTIVAL EVENT

IDP

COMMERCE + PARTNERSHIPS

HOST process

40 TOWNS

AND CITIES

AGENDA ITEM 8.0 – ANY OTHER BUSINESS

BRIAN BARWICK

RFL ANNUAL GENERAL MEETING - secure.rugby-league.com · AGENDA ITEM 3.0 CEO REPORT RALPH RIMMER....

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