REVAMP YOUR ABOUT PAGE

FOR INCREASED CREDIBILITY &

PROMOTION

ABOUT YOUR ‘ABOUT’ PAGE

• What to include on your ‘About’ page

• Who you are

• What the site is about

• Learn if there is a real person or company behind the scenes

• Find contact information

• And basically see if your personality and philosophy is in line with theirs

• Does your ‘About’ page attract your ideal client?

THE REAL PURPOSE OF YOUR ‘ABOUT’ PAGE

• Your client wants to know what can you do for THEM

• It needs to encourage visitors to read more, contact you & hopefully make a purchase

ADD TO YOUR NAVIGATION• You don’t have to use ‘About’ as the page headline

• Be creative…entice clients to want to read more

TELL YOUR STORY• Melissa Ingold’s story appeals to frustrated entrepreneurs because she gives

them hope

LET YOUR PERSONALITY SHINE

• Avoid ‘dry’ copy & sales-driven bullet points

• Be friendly. Be enthusiastic. Be who you are!

TELL A COMPELLING STORY

• Your ‘voice’ should be apparent immediately

• Stories are instantly engaging

• Your story must resonate with your ideal client

– She needs to see herself in you

– She needs to see the possibilities for herself

What does YOUR ‘About’ page say about you?

ADD PHOTOS TO YOUR ‘ABOUT’ PAGE• Marie Forleo shows what type of business coach she is through her use of

pictures

ADD PHOTOS TO YOUR ‘ABOUT’ PAGE

• Carefully select your photos– They should NOT be an afterthought!

• Photos should enhance your story & attract a specific client

• Think about the image you want to convey to your reader

TYPES OF PHOTOS

• Professional headshots• Gives a solid business look to your page

• Choose a photographer who can capture your personality & style

• Ask to see their portfolio, talk to past clients, read their testimonials

• Choose someone whose style matches your business & image

• Can be expensive

TYPES OF PHOTOS

• Snapshots• Family snapshots, vacation photos or selfies can work

• Avoid bright sunlight

• Smile & make eye contact with the camera

• If others are in the photo, you may need a model release

• Keep it recent

• Your face should be in focus

• What’s going on in the background?

USING VIDEO

• Creates an instant connection

• Makes readers feel as if they have met you in person

• Clearly conveys tone of voice & body language

• Is interactive & engaging

• Solidifies your brand

USING VIDEO

• Keep it short – less than 3 minutes• Keep it relevant – how can you help your customer• Be entertaining – let your personality shine• Produce this video with the best quality you can

afford• Natural lighting is best

• Use a lapel mic instead of your computer’s built in mic

GO BEYOND THE BASICS

• Consider adding:• Opt in forms

• Contact info

• Testimonials

• Links to related content

• Things to buy

• Upcoming speaking engagements

OPT IN FORMS

• Make it flow naturally from the copy on your ‘About’ page

• Make it a no-brainer that people should sign up

OPT IN FORMS

• Marie Forleo tells about what she offers her readers & follows up with a nice, bold call to action

CONTACT INFORMATION

• Yes, you should have a contact page

• But you don’t want your readers to work too hard to reach you

• Don’t let them click away from your site

• Include:• Email

• Social media links

• A phone number

• A way to book an appointment with you

LINKS TO OTHER PAGES OR POSTS

• No page on your site should be a ‘dead end’

• Always give the reader something else to read

• Don’t rely on them clicking the ‘back’ button… they can just as easily click off your site

• Other things your reader might enjoy:

• Most popular blog posts

• Your podcast

• Best selling products or coaching packages

• Your resources page

NEVER MISS AN OPPORTUNITY

• Promote yourself!

• Tell the world if you’ve been featured in a magazine or on television

• Include upcoming speaking engagements on your ‘About’ page (a MUST if you’re a speaker)

• Make it easy for visitors to find the info they need

EXAMPLE: MARITZA PARRA

LESS IS MORE

• Yes, there’s a lot of info to include on your ‘About’ page…but don’t write an epic novel!

• What does your ideal reader want from your About page?

• What do you want your ideal reader to know about you?

FOR MORE INFORMATION…

• Please sign up for A Daily Dose of Motivation, for small business tips and tricks delivered to your inbox daily

• Check out Motivating Mum Facebook page – please leave a link there to your new About page