return on sponsorship report contents - Uptown Art Fair

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return on sponsorship report contents

Uptown Art Fair 2 2017 Sponsors 3 Overview and History 4 2017 Art Fair Overview 5 – 15 Artists 5 Commemorative Artist and Print 5 Artist Awards 6 Performance Stage presented by GO Radio 7 Beer Gardens presented by Indeed Brewing Company 8 Food Vendors 8 Culinary Arts Competition presented by Kitchen Window 9 Subaru Family Imagination Station 10 New Horizon Academy Youth Art Fair 11 US Bank Community Possible Charitable Partners Tent 12 Metro Transit “Art Pass” 13 AAA Minneapolis Bike Valet 13 Recycling presented by Sons of Norway 14 VIP Hospitality 14 Uptown Information Booth presented by Stutsman Realty 15 Volunteers 15 Attendance Facts & Figures 16 Media Overview 17 Television Coverage & Examples 18 – 21 Print Coverage & Examples 22 – 23 Radio Coverage 24 Online Coverage & Examples 25 – 29 Social Media Report & Examples 30 – 31 Advertising Report & Examples 32 – 34 Newswire Coverage 35 On-site Impressions & Examples 36 – 38 Results and Outcomes 39

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uptown art fair 2017

The vision of the Uptown Art Fair is to bring art to people of all ages, cultures and backgrounds; and to draw traffic and add vibrancy to Uptown Minneapolis. We foster an appreciation of the arts and provide a showcase and sales outlet for professional and amateur artists from around the country. Produced by the Uptown Association since 1973, the art fair is the Association’s primary fundraising event as well as economic engine for the community, generating revenue that pay for numerous local projects. In 2017, more than 379,000 people attended this nationally acclaimed, award-winning event that featured non-stop musical entertainment, one of the only youth art fairs in the state showcasing 80 talented young people, art activities for the entire family, fine food and refreshments from over 25 vendors, a culinary arts stage and a charitable partner program that highlights caring and giving organizations in our community The Uptown Art Fair is a labor of love made possible by hundreds of volunteers, the generosity of sponsors, the kindness of local businesses and those who support the arts. In our humble (and admittedly biased) opinion, it’s the best fair around. We hope you enjoyed your experience with us and look forward to partnering with us again in 2018 on August 3 – 5!

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history

55 years ago, a group of local businessmen and women in the Uptown Commercial Club tried to develop ways to increase traffic and draw more people to the core of Uptown. In the late 1950’s, the Uptown area had fallen on hard times so there was interest by area businesses and residents to regain the popularity of the past. One idea was an art fair and the Uptown Art Fair was born! The first Uptown Art Fair was held in 1964 and featured 146 artists selling their wares on folding tables on the sidewalk. It brought art into everyday life onto the streets of an urban neighborhood and brought increased attention to the business district in the Hennepin – Lake area. Throughout the 1960’s, Uptown continued to gain a reputation as an “artsy” neighborhood and the Art Fair added to that perception. In later years, the newly formed merchants association, the Uptown Association, took over the production of the event and new ideas emerged to make the event bigger and better. One key idea was to increase the quality of the show and attract new artists through the development of a jury system that required higher artist standards than before. Since then, the Uptown Art Fair has evolved into an internationally recognized 3 day fine arts festival and one of the top 10 fine arts festivals in the country. With over 440 vendors participating including; artists, food, and sponsors, and an attendance of 379,000 art enthusiasts enjoying the show in 2017, the event is the largest art fair in the state of Minnesota and second only to the Minnesota State Fair in number of attendees.

overview The Uptown Art Fair, now having celebrated its 54th year, takes over the commercial district in Uptown Minneapolis.

What began as a neighborhood art sale just down the block from what is now Calhoun Square has developed into a

nationally recognized event. The Uptown Art Fair caters to tourists, art enthusiasts, artists, and festival-goers from

around the country.

Over the years, proceeds from the Uptown Art Fair have funded bicycles for police officers, a 3-phase business marketing study, an environmental planting project, 46 bike racks, community graffiti clean-up events, an awards program honoring local businesses, art installations of utility boxes, networking opportunities for residents and businesses, and visitor maps just to name a few.

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2017 art fair overview

artists

SELECTION PROCESS

The Uptown Art Fair follows an arduous three-day jury process using a state-of-the-art online application and jury process called ZAPP™. Five highly knowledgeable artists, instructors, and experts in the industry comprise the jury panel that handpicks exhibitors after previewing projections of artist’s images on large screens.

Only previous year’s award winners receive invitations to exhibit in the next year. In 2017 a total of 765 artists applied to exhibit in the Art Fair, with only approximately 340 spots available. As such, it is an honor to be invited to exhibit at the Uptown Art Fair.

2017 EXHIBITING ARTISTS

This year’s exhibiting artists traveled from 32 states and 2 countries. A total of 111 exhibitors responded to our artist survey, reporting sales over $600k of art in 2017, averaging approximately $5,500 per artist. Artists share that the Uptown Art fair was their most successful event of the season and, in some cases, of their career.

2017 commemorative artist | nicole houff

Each year, the Uptown Art Fair selects a commemorative artist to represent the quality and dedication our artists bring to the Art Fair. The 2017 selection was Nicole Houff, an 18-year Uptown Minneapolis resident, who has a self-proclaimed “mild obsession” with Barbie. She’s photographed the doll and cultural icon in more than 100 scenes, producing studio-quality prints that evoke whimsical, often satirical situations. An Uptown Art Fair award winner, Houff created an original photograph specifically for the 2017 Commemorative Poster. She put thought into the combination of what Uptown meant to her personally, and the iconic marquee of the Uptown Theatre. “I love that Barbie is a conversation starter. People come up and talk to me at my booth about what she means in today’s culture,” said Houff. I was greatly honored to be this year’s Uptown Art Fair commemorative artist and enjoyed having many conversations with fair goers.”

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During the Art Fair, twelve expert judges representing each of the media fields select the 2017 Uptown Art Fair “Best of Show” and “Artists of Merit” winners. Winners of the “Best of Show” are honored at the Artist Brunch hosted by Cowboy Slim’s. A “Best of Best of Show” winner is also selected for special recognition and an additional cash prize. “Best of Show” winners in each media receives a $500 check recognizing their excellence, while the “Best of the Best” receives a $750 check. In addition, all “Best of Show” winners are invited to forego the 2018 application process and exhibit at the event free of fees in the location of their choice.

best of show

CHRISTINA SMITH 2-D Mixed Media | Fayetteville, AR

LUKE PROCTOR 3-D Mixed Media | Mt. Horeb, WI

ROBERTA POLFUS Ceramics | Oak Park, IL

JEFF CONDON Drawing | Grand Rapids, MI

BILLIE BARTHELEMY Fiber | Pinewood, MN

WILLIAM ORTMAN Glass | Columbus, OH

JOHN RUFF Jewelry | Springfield, MO

WILLIAM McCARTHY Painting | Hamden, CT

STEVE WEWERKA Photography | St. Paul, MN

HOLLY FOSS Printmaking | Minneapolis, MN

JEF RAASCH Sculpture | Milwaukee, WI

PAUL GILLAM Wood | Timbo, AR

Best of best of show

STEVE WEWERKA Photography | St. Paul, MN

ARTIST BRUNCH The 2017 Best of Show winners were announced and awarded on Saturday, August 5 at the Artist Brunch hosted by Cowboy Slim’s. Cowboy Slim’s located in the heart of Uptown provided an upscale breakfast as a thank you to exhibiting artists who also received monetary awards in each of 12 mediums. Slim’s is not only a favored destination for many but along with their other restaurant concepts, proudly supports many charities through their Cowboy Jack’s Foundation.

Steve Wewerka Blue Boat

artist awards

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2017 performers Amazing Thai Dancers│ Dance

Matthew Griswold│ Folk

DeKam and Johnson│ Pop

Jackson and the Roosters │ Americana

Nick Eagon │ Alternative Rock │Vintage Vibe

July Fighter │ Indie Rock

Saving Vinyl City | Funk Pop

Bleeker | Alternative Rock

Rince na Chroi Irish Dancers │ Dance

Dave Sandersfeld │ Indie Rock│ Soul

Sawyer’s Dream │Original Rock

Elle Casazza │ Soul/Jazz

Wastrels │ Psychedelic Rock

Sun Dragons │ Alternative

Savage Moods │ Rock/Progressive

Bandon “DJ Bonics” Glova | Hip Hop

Jeremy Darling │ Multiple Genre

Rhythm and Swing │ Dance

Dustin Lee │ Americana

Vibe Corp │ Alternative Funk & Reggae

Radiochurch │ Indie R & B

The Go Radio Performance Stage featured a variety of performers from the Twin Cities’ diverse and thriving cultural scene. Our daytime acts located at the Lotus Uptown restaurant delighted music fans of all tastes from Thai, Swing and Irish dance troupes to the musical sounds of Indie Rock, Jazz and Reggae.

presented by GO RADIO

performance stage

Our evening bands on Friday and Saturday nights extended the musical experience to our guests while they enjoyed the nearby beer garden. Saving Vinyl City, a five piece funk pop band based out of Minneapolis featuring instruments that range from rock guitar all the way to brass kicked off the festivities on Friday. Following Saving Vinyl City, was the alternative rock band from Canada, Bleeker. Based outside of Toronto, Bleeker has toured with multiple headlining bands and brought their true rock ‘n roll spirit to the art fair stage. Kicking off the evening on Saturday was Brandon Glova better known by his stage name of DJ Bonics. DJ is the hip hop DJ for Wiz Khalifa and also a part time DJ in Pittsburgh and Philadelphia.

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The guests at the Uptown Art Fair were able to kick back and soak in the live art at the GO MN Performance Stage while enjoying a cold, refreshing brew from Indeed Brewing Company. The beer garden as well as the other beer locations throughout the art fair property featured a variety of beer choices to help everyone relax and cool down. Our partner, Indeed Brewing Company was founded by Rachel Anderson, Nathan Berndt and Tom Whisenand in Minneapolis and sold its first beer in 2012. Today its employees number over 50 and they distribute in three states and counting. The garden also offered a prime viewing area for the nearby performance stage were musicians and dancers were rocking and clomping throughout the day and evening providing a perfect outdoor summer experience.

presented by INDEED BREWING CO.

In Uptown, we LOVE our food, with the Art Fair being no different. The Art Fair boasts a wide variety of dining options, catering to all tastes. While we still had our fan favorites like cheese curds, corn dogs, and mini doughnuts, this year, we added nine unique food trucks to the mix.

Baja Smoothies

Baldys BBQ

Ben & Jerry’s

Bridgeman’s Ice Cream

Craft Mobile Kitchen

Filfillah Restaurant

Fro Yo Soul

Habanero Tacos

Jerry’s Lemonade

Kitchen Window

K-Town Street Food

beer gardens

food vendors

Minnesota Grills & Rotisserie

My Burger

Old Tyme Kettle Korn

Pimento Jamaican Kitchen

Quality Food International

R Taco

Red Savoy Pizza

Specific Foods

Thelma’s Minnesota

Tom Thumb Donuts

2017 food vendors

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participating chefs & artists

chef artist

** Chris Ikeda | Lake & Irving (2017 WINNERS) Melaine Kell

Jourdan Morris | Mill Valley Kitchen Susan Gainen

Zach Cizek | Bollito’s Bethany Madetzke

Keven Giffin | Birch’s on the Lake Greg Lecker

Amy Carter Gina Glynn

Fredy Perdomo | Lotus Uptown Peggy Hall

Ricardo Carmona | Las Tortillas Mexican Restaurant Mari Marks

Adam Desanto | Stella’s Fish Café Victoria Welch

DeSean Hollie | Bardo Mary Rivard

Matt Lepisto | Town Hall Brewery Amanda Vallone

Joshua Hedquist | Copper Hen Rhea O’Shion

Emily Baugus | Pimento Kitchen Danica Bleess

presented by KITCHEN WINDOW

Some of the Twin Cities’ hottest chefs and most creative artists battled for culinary supremacy at the 6th annual culinary arts competition. Teams were given three themed ingredients, one secret ingredient, and 30 minutes to create a mouthwatering dish and eye pleasing piece of art. Local food, art and media personalities judged each round scoring the teams on culinary merit, artistic merit, overall creativity and most unique use of the ingredients with the winning team being crowned on Sunday afternoon. As a special addition, we invited our guests to try their hand at a plating design contest between rounds of the Culinary Arts Competition. Guests submitted their names for a chance to participate where they were given several ingredients and 20 minutes to create the most visual presentation. Special prizes were awarded to the winners.

Culinary arts competition

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Subaru was the proud sponsor of the 2017 Family Imagination Station presented by Northern Clay Center. All ages and

abilities were welcomed to participate in these free activities which included making a plethora of clay objects including

bowls and summer themed projects.

Ongoing pottery wheel demonstrations were also an integral part of the weekend. Guests were able to spend a few hours

or a few days at the Subaru Family Imagination Station and uncover their love for clay and the arts. Over 675 pounds of

stoneware clay was used in the demonstration area while teaching artists talked about the process of making pottery and

answered questions from attendees.

subaru family imagination station

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Celebrating its 13th year, the New Horizon Academy Youth Art Fair gave young artists an opportunity to shine at the Uptown Art Fair. Bringing together more than 80 up-and-coming artists between the ages of 8 and 18, the youth art fair showcases their talent while allowing them to display, discuss and sell their artwork while keeping all of the proceeds. The New Horizon Academy Youth Art Fair was held inside Calhoun Square on Saturday and Sunday. Works included everything from photography and painting to wood working and jewelry. This art fair component is an excellent opportunity for youth artists to showcase their work and experience an art fair alongside experience artists. The average sale for the weekend was $250 and the most earned was $825.

new horizon academy youth art fair

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participating non-profits

US bank community possible Charitable partners tent

At the Uptown Art Fair, we believe in our community and all that it has to offer. To that end, we selected four local non-profits to be featured during the weekend. Each of these organizations created a unique and entertaining space including an interactive activity or demonstration which allowed guests to learn more about them and how they make our community special. Sponsored by US Bank, this tent was a natural fit to their corporative and giving platform of “Community Possible” which focuses on the areas of work, home and play. US Bank believes that the building blocks for our great country are a stable job, a home to call your own and a community connected through culture, arts recreation and play.

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metro transit art pass

The Uptown Art Fair once again partnered with Metro Transit to provide convenient, reliable and environmentally friendly transportation. On Saturday and Sunday during the Art Fair, thousands of attendees downloaded an “Art Pass” prior to the event on www.uptownartfair.com and www.metrotransit.org, or picked one up on site at the Uptown Information Booth or Metro Transit Information Booth. Valid for complimentary bus and metro line rides to the Uptown Art Fair, and the Powderhorn Art Fair. The Art Pass made it easy to enjoy Minneapolis’ premiere arts weekend; over 10,524 rides were taken over those two days.

AAA minneapolis bike valet

For the eighth year, complimentary bike valet services was available for visitors to the fair. My Bike Project offered free bike valet parking to an average of over 1,500 bikes per day, greatly reducing the auto traffic and providing a stress-free parking experience at the Uptown Art Fair. Sponsored by AAA Minneapolis, the bike corral conveniently located near the Midtown Greenway allowed our guests to park their bikes for free under the supervision of the My Bike Project volunteers. My Bike Project is a non-profit organization that provies programming and resources to encouraging bicycling and walking in currently underrepresented communities throughout the Twin Cities. The My Bike Project is a program of the Cultural Wellness Center.

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presented by SONS OF NORWAY

As a thank you to our sponsors, the VIP Hospitality area served as a retreat from the August sun and a break from the hustle and bustle of the fair. Metro Transit graciously opened the doors of its major bus hub for the weekend in support of our sponsors, who were invited to sit down and enjoy a wonderful complimentary lunch and dinner thanks to Corner Coffee and Marina Grill. Our sponsors are essential to the success of the art fair and the VIP Hospitality Area is our way of thanking those who support this event.

Large events like the Uptown Art Fair produce on average 2.44 pounds per person, per day. It is a challenge for an event of our size to implement waste reduction programs but with the help of the Sons of Norway, a local business located right in the heart of Uptown, we are able to coordinate recycling as well as composing of food waste.

recycling & organics collection

In 2017, over 4,000 pounds of recyclables

and compostable material were collected.

vip hospitality

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presented by STUTSMAN REALTY, INC.

The Uptown Information Booth sponsored by Stutsman Realty is one of the most visited locations during art fair weekend. Manned by one of the Uptown Association’s long standing committees, the Information Booth acts as a concierge for the art fair and all things Uptown. Armed with maps, lists and directories, the knowledgeable team of volunteers was able to help guests locate sponsors, find a particular kind of food or discover a particular artist whose work they loved. In addition, volunteers also distributed complimentary Metro Transit passes for the weekend. As a bonus, representatives from the Apple Store in Uptown were on hand to help fair-goers take a quick visitor survey one of their iPads. Everyone who took a survey was given a reusable bag from Stutsman Realty filled with valuable products and coupons from local businesses including information on the activities in the Twin Cities surrounding the Super Bowl in February of 2018. A few lucky guests also won stadium blankets donated by Stutsman Realty.

uptown information booth

volunteers

Volunteers play a valuable role at the Uptown Art Fair. Their support helps keep the event free to the public and truly makes the whole weekend a huge success. The hundreds of volunteers help with a variety of different jobs such as artist registration, beverage sales, artist booth sitters, and much more. The Uptown Association has been dedicated to the community and is proud of the lasting relationships it has formed with volunteers over the years. Families have made volunteering at the Uptown Art Fair a tradition while newcomers are excited to be more involved! Once at the art fair, the volunteers all received a high quality complimentary t-shirt sponsored by The Ackerberg Group. These unique shirts made it easy for patrons and sponsors to ask for assistance when needed during the art fair. Volunteers were also given beverage coupons and Bridgeman’s ice cream.

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16%

20%

11% 21%

22%

10%

2017 VISITOR AGE

18 - 25

26 - 35

36 - 45

46 - 55

56 - 65

66+

19%

19%

22%

19%

21%

2017 VISITOR INCOME

UNDER $25,000

$25,000 - 45,000

$46,000 - 75,000

$76,000 - 124,000

$125,000+

attendance facts & figures

The near perfect weather conditions at the 2017 Uptown Art Fair attracted 379,000 (crowd count calculation). Data is gathered throughout the weekend via public surveys to better serve our audience in years to come. We recognize that the fair draws a diverse audience of loyal attendees and newcomers. 31% of our attendees were first-timers in 2017. In addition, 23% had attended the event between 4-10 times and 19% for more than 10 times. The art fair continues to attract a predominantly female audience of 71.3%. This is advantageous for sponsors in that the reach of their message was maximized while their brand identity was reinforced to return customers.

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MEDIA TYPE NUMBER OF CLIPS

EST. REACH EST.

VALUE/COST

TELEVISION 61 1,994,694 $887,394

PRINT 13 2,074,448 $518,612

RADIO 232 177,500 $3,000

ONLINE 45 187,708,613 $46,927,153

TOTAL EARNED MEDIA 351 191,955,255 $48,336,159

ADVERTISING 179 14,736,996 $890,921

WIRE RELEASE 190 87,530,473 $21,882,618

TOTAL MEDIA CLIPS 720 294,222,724 $71,109,698

Prior to and during the event, the Uptown Art Fair strategically utilizes a wide variety of channels to garner attention and maximize attendance. Preview events, social media, paid advertising, and a complex public relations campaign coordinated by Bellmont Partners round out our efforts. Employing diverse outreach tools and having strong partnerships with the media ensures that we continue to create anticipation and interest in the Uptown Art Fair.

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television

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TELEVISION

Date Time Title Outlet Est.

Audience Est. Value

Duration (sec)

Link

7/27/17

3:40 PM CDT

Twin Cities Live

KSTP

18838

$6,338.00

87

https://app.criticalmention.com/app/#clip/view?2872 0021/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0

7/28/17

9:46 AM CDT

FOX 9 Buzz

KMSP

26087

$5,665.00

26


7/31/17

4:06 PM CDT

KARE 11 News at 4pm

KARE

71128

$8,501.00

13


7/31/17

4:28 PM CDT

KARE 11 News at 4pm

KARE

71128

$8,501.00

18


7/31/17

4:28 PM CDT

KARE 11 News at 4pm

KARE

71128

$8,501.00

18


8/2/17

9:19 AM CDT

FOX 9 Buzz

KMSP

25411

$53,711.00

378


8/3/17

6:49 AM CDT

FOX 9 Morning at 6AM

KMSP

26860

$8,990.00

13


8/3/17

11:11 AM CDT

KARE 11 Today

KARE

11819

$3,748.00

50


8/3/17

3:37 PM CDT

Twin Cities Live

KSTP

20933

$20,190.00

95


8/3/17

4:48 PM CDT

5 Eyewitness News at 4:30

KSTP

33806

$25,148.00

63


8/4/17

4:45 AM CDT

KARE 11 News Sunrise

KARE

5138

$2,929.00

32


8/4/17

4:56 AM CDT

WCCO 4 News This Morning at 4:30

WCCO

9570

$4,471.00

31


8/4/17

5:11 AM CDT

WCCO 4 News This Morning at 5

WCCO

20471

$8,135.00

33


8/4/17

5:20 AM CDT


KARE

8093

$11,718.00

30


8/4/17

5:23 AM CDT


KARE

8093

$11,718.00

29


8/4/17

5:23 AM CDT


WCCO

20471

$8,135.00

38


8/4/17

5:24 AM CDT

5 Eyewitness News at 5:00AM

KSTP

21303

$16,576.00

18


8/4/17

5:54 AM CDT


WCCO

20471

$8,135.00

41


8/4/17

6:01 AM CDT


WCCO

40709

$20,530.00

60


8/4/17

6:14 AM CDT


WCCO

40709

$10,265.00

43


8/4/17

6:24 AM CDT

5 Eyewitness News AM

KSTC

0

$0.00

12


20

8/4/17

6:42 AM CDT


WCCO

40709

$10,265.00

26


8/4/17

6:46 AM CDT


KMSP

30331

$40,768.00

216


8/4/17

7:52 AM CDT

45 News Morning

KSTC

8077

$1,832.00

16


8/4/17

8:39 AM CDT


KMSP

35630

$39,316.00

216


8/4/17

8:53 AM CDT

45 News Morning

KSTC

10740

$2,421.00

14


8/4/17

9:01 AM CDT

WCCO Mid- Morning

WCCO

38367

$23,552.00

113


8/4/17

9:35 AM CDT

FOX 9 Buzz

KMSP

26300

$32,488.00

209


8/4/17

9:51 AM CDT

FOX 9 Buzz

KMSP

26300

$8,122.00

18


8/4/17

11:52 AM CDT

5 Eyewitness News Midday

KSTP

47475

$15,242.00

43


8/4/17

5:13 PM CDT

WCCO 4 News at Five

WCCO

90344

$16,214.00

34


8/4/17

5:24 PM CDT

FOX 9 at 5p

KMSP

19958

$11,013.00

173


8/4/17

6:47 PM CDT

5 Eyewitness News at 6:30

KSTP

41716

$11,899.00

38


8/4/17

9:38 PM CDT

45 News at 9pm

KSTC

12231

$6,175.00

30


8/4/17

7:46 AM CDT


KMSP

38463

$33,312.00

229


8/4/17

6:00 AM CDT


KMSP

30331

$10,192.00

31


8/4/17

6:00 AM CDT


KMSP

30331

$10,192.00

35


8/4/17

6:00 AM CDT


KMSP

30331

$10,192.00

38


8/4/17

6:00 AM CDT


KMSP

30331

$10,192.00

29


8/5/17

6:30 AM CDT


KSTP

44576

$21,071.00

18


8/5/17

6:32 AM CDT


KSTP

44576

$21,071.00

30


8/5/17

6:43 AM CDT


KSTP

44576

$21,071.00

48


8/5/17

7:02 AM CDT

FOX 9 Morning Saturday

KMSP

30816

$6,964.00

33


8/5/17

8:01 AM CDT


KMSP

24901

$4,648.00

55


21

8/5/17

8:08 AM CDT


KSTP

38833

$10,733.00

18


8/5/17

8:11 AM CDT


KSTP

38833

$32,199.00

179


8/5/17

8:32 AM CDT


KSTP

38833

$10,733.00

27


8/5/17

8:35 AM CDT

KARE 11 News Saturday

KARE

33481

$8,691.00

23


8/5/17

8:37 AM CDT


KMSP

24901

$4,648.00

11


8/5/17

2:19 PM UTC

N/A

N/A

62287

$11,179.00

N/A


8/5/17

5:17 PM CDT

5 Eyewitness News at 5

KSTP

42665

$10,333.00

18


8/5/17

5:19 PM CDT


KSTP

42665

$10,333.00

12


8/5/17

6:03 PM CDT


KSTP

31162

$9,007.00

28


8/6/17

6:08 AM CDT

WCCO 4 News Sunday Morning at 6

WCCO

26710

$9,071.00

16


8/6/17

6:08 AM CDT

WCCO 4 News Sunday Morning at 6

WCCO

26710

$9,071.00

38


8/6/17

7:06 AM CDT

FOX 9 Morning Sunday

KMSP

38535

$8,691.00

26


8/6/17

7:16 AM CDT


KMSP

38535

$34,764.00

201


8/6/17

7:25 AM CDT


KMSP

38535

$8,691.00

37


8/6/17

7:35 AM CDT


KMSP

38535

$34,764.00

205


8/6/17

9:06 AM CDT


KMSP

41949

$23,301.00

176


8/6/17

9:29 AM CDT


KMSP

41949

$31,068.00

181


TOTAL

1,994,694

$887,394.00

22

print

23

PRINT MEDIA

Issue Outlet Circulation Section/Headline

June 2017 Minnesota Monthly 53,701 Go to More Fairs and Festivals

7/26/17 City Pages 50,000 A-List

7/30/17 Star Tribune 274,438 CALENDAR

7/30/17 Star Tribune 274,438 ART

August 2017 Shop Dine Live N/A August Events

August 2017 Minnesota Parent 73,000 Events

August 2017 American Art Collector 497,800 August 2017 Events

August 2017 Minnesota Good Age 40,000 August Can't-Miss Calendar

8/2/17 City Pages 50,000 A-List

8/2/17 Minnesota Daily 18,000 Events

8/4/17 Star Tribune 274,438 SEEWORTHY - Uptown + Powderhorn

8/4/17 Pioneer Press 194,195 Event Calendar

8/6/17 Star Tribune 274,438 CALENDAR

TOTAL 2,074,448

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Date Time Program Outlet Length

(seconds) Link

5/23/17

Morning Show

GO 96.3

(Starts at 1:01:00)

https://soundcloud.com/go963/ben-dana-and-giselle-replay-52317

Various

Various

Various

The Current

N/A

N/A

Various

Various

Various

Go Radio

N/A

N/A

8/4/17

2:10 PM CDT

Chad Hartman

WCCOAM

26

https://app.criticalmention.com/app/#clip/view?28720056/token/c045c4a6- 5fd9-470e-9bda-1d637545c5f0

8/4/17

7:07 PM CDT

Sports to the Max with Mike Max

WCCOAM

45


8/4/17

11:07 PM CDT

The Night Show with Tommy Mischke

WCCOAM

49


8/5/17

6:07 AM CDT

Denny Long

WCCOAM

42


8/5/17

7:08 AM CDT

Denny Long

WCCOAM

37


radio

https://soundcloud.com/go963/ben-dana-and-giselle-replay-52317

25

online

27

ONLINE

Date Outlet Est.

Audience Headline Link

4/18/17

Pioneer Press

2117052

Plenty to get festive about as Twin Cities festival and art fair season gears up

http://www.twincities.com/2017/04/18/plenty-to- get-festive-about-as-twin-cities-festival-and-art-fair- season-gears-up/

May 2017

Midwest Living

665688

Find Local Art You Love (And Make It Look Great At Home!)

http://www.midwestliving.com/homes/decorating- ideas/find-local-art-you-love-and-make-it-look-great- at-home/

5/12/2017

Live and Love MN Blog

N/A

Twin Cities Art Fairs 2017

http://www.liveandlovemn.com/blog/artfair2017

5/12/17

Rochester Post- Bulletin

442053

One dream leads to another

http://www.postbulletin.com/life/lifestyles/one- dream-leads-to-another/article_e3697638-8849-57dd- 82f5-6e6f6f89d387.html

5/23/17

GO MN

19519

Uptown Art Fair Commemorative Artist and Print Reveal

http://www.gomn.com/calendar/uptown-art-fair- commemorative-artist-print-reveal/

5/25/17

Minnesota Monthly

60,000

50 Things to do in Minnesota This Summer

http://www.minnesotamonthly.com/Travel- Minnesota/50-Things-to-do-in-Minnesota-This- Summer/

6/1/17

WCCO-TV Online

27,540,017

Uptown Art Fair Commemorative Print Inspires ‘All Dolled Up Contest’

http://minnesota.cbslocal.com/2017/06/01/uptown- art-fair-commemorative-print-inspires-all-dolled-up- contest/

6/2/17

Mpls.St.Paul Magazine

188,343

Best of Summer - East vs. West

http://mspmag.com/arts-and-culture/general- interest/best-of-summer-east-metro-vs-west-metro/

6/15/2017

Midwest Weekends

N/A

Art al fresco

https://midwestweekends.com/plan_a_trip/shopping _eating/art_fairs/art_fairs_midwest.html

6/16/17

City Pages

1,110,000

Barbie artist Nicole Houff to judge a doll-themed contest for the Uptown Art Fair

http://www.citypages.com/arts/barbie-artist-nicole- houff-to-judge-a-doll-themed-contest-for-the-uptown- art-fair/428693133

6/22/17

Thrillist

11,540,000

THE ABSOLUTE BEST THINGS TO DO IN THE TWIN CITIES THIS SUMMER

https://www.thrillist.com/events/minneapolis/fun- things-to-do-in-minneapolis-st-paul-this-summer

7/14/17

AXS

5,350,000

Best summer festivals and concerts in Minneapolis and St. Paul 2017

https://m.axs.com/best-summer-festivals-and- concerts-in-minneapolis-and-st-paul-2017-120505

7/14/17

City Pages

1,110,000

All Dolled Up Uptown Diorama Contest winners

http://www.citypages.com/slideshows/all-dolled-up- uptown-diorama-contest-winners/434348473

7/18/17

WCCO-TV Online

153007

MNfusion: Smack Shack Hosts 5th Annual Crayfest

http://minnesota.cbslocal.com/2017/07/18/mnfusion- smack-shack-crayfest/

7/19/17

Family Fun Twin Cities

N/A

Free Twin Cities August Events & Activities

http://www.familyfuntwincities.com/free-twin-cities- august-events-activities/

7/19/2017

Twin Cities Arts Reader

N/A

PREVIEW: Elle Casazza At The Uptown Art Fair

http://twincitiesarts.com/2017/07/19/preview-elle- casazza-at-the-uptown-art-fair/

7/24/17

Mpls. St. Paul Magazine Online

188343

12 Local Teenage CEOs Who Mean Business (Da Bomb Bath Fizzers)

http://mspmag.com/arts-and-culture/general- interest/12-twin-cities-ceos-who-mean-business/

http://www.twincities.com/2017/04/18/plenty-to-get-festive-about-as-twin-cities-festival-and-art-fair-season-gears-up/



http://www.midwestliving.com/homes/decorating-ideas/find-local-art-you-love-and-make-it-look-great-at-home/



http://www.liveandlovemn.com/blog/artfair2017

http://www.postbulletin.com/life/lifestyles/one-dream-leads-to-another/article_e3697638-8849-57dd-82f5-6e6f6f89d387.html



http://www.gomn.com/calendar/uptown-art-fair-commemorative-artist-print-reveal/

http://www.gomn.com/calendar/uptown-art-fair-commemorative-artist-print-reveal/

http://www.minnesotamonthly.com/Travel-Minnesota/50-Things-to-do-in-Minnesota-This-Summer/



http://minnesota.cbslocal.com/2017/06/01/uptown-art-fair-commemorative-print-inspires-all-dolled-up-contest/



http://mspmag.com/arts-and-culture/general-interest/best-of-summer-east-metro-vs-west-metro/

http://mspmag.com/arts-and-culture/general-interest/best-of-summer-east-metro-vs-west-metro/

https://midwestweekends.com/plan_a_trip/shopping_eating/art_fairs/art_fairs_midwest.html

https://midwestweekends.com/plan_a_trip/shopping_eating/art_fairs/art_fairs_midwest.html

http://www.citypages.com/arts/barbie-artist-nicole-houff-to-judge-a-doll-themed-contest-for-the-uptown-art-fair/428693133



https://www.thrillist.com/events/minneapolis/fun-things-to-do-in-minneapolis-st-paul-this-summer

https://www.thrillist.com/events/minneapolis/fun-things-to-do-in-minneapolis-st-paul-this-summer

https://m.axs.com/best-summer-festivals-and-concerts-in-minneapolis-and-st-paul-2017-120505

https://m.axs.com/best-summer-festivals-and-concerts-in-minneapolis-and-st-paul-2017-120505

http://www.citypages.com/slideshows/all-dolled-up-uptown-diorama-contest-winners/434348473

http://www.citypages.com/slideshows/all-dolled-up-uptown-diorama-contest-winners/434348473

http://minnesota.cbslocal.com/2017/07/18/mnfusion-smack-shack-crayfest/

http://minnesota.cbslocal.com/2017/07/18/mnfusion-smack-shack-crayfest/

http://www.familyfuntwincities.com/free-twin-cities-august-events-activities/

http://www.familyfuntwincities.com/free-twin-cities-august-events-activities/

http://twincitiesarts.com/2017/07/19/preview-elle-casazza-at-the-uptown-art-fair/

http://twincitiesarts.com/2017/07/19/preview-elle-casazza-at-the-uptown-art-fair/

http://mspmag.com/arts-and-culture/general-interest/12-twin-cities-ceos-who-mean-business/

http://mspmag.com/arts-and-culture/general-interest/12-twin-cities-ceos-who-mean-business/

28

7/26/17

MinnPost

857067

The Metro Transit bus driver who started an art fair; The Capitol Steps at the Ordway

https://www.minnpost.com/artscape/2017/07/metrotransit-bus-driver-who-started-art-fair-capitol-steps- ordway

7/27/17

Family Fun Twin Cities

N/A

Twin Cities August Family Festival Calendar

http://www.familyfuntwincities.com/twin-cities- august-family-festival-calendar/

7/31/17

KARE-TV Online

1521684

Uptown Art Fair runs this weekend

http://www.kare11.com/entertainment/television/pr ograms/news-at-4/uptown-art-fair-runs-this- weekend/460769908

7/31/17

PhenoMNal Twin Cities

7892

The Uptown Art Fair - PhenoMNal twin cities

https://www.phenomnaltwincities.com/the-uptown- art-fair-2/

7/31/17

Twin Cities Business Online

44792

Out of Office: August 2017

http://tcbmag.com/Lifestyle/Articles/2017/August/Ou t-of-Office-August-2017

7/31/17

WCCO-TV Online

27544017

Last Of The Summer Festivals In Minnesota

http://minnesota.cbslocal.com/2017/07/31/last-of- the-summer-festivals-in-minnesota/

8/1/17

Minnesota Monthly

60,000

Shopping + Style: August 1-6

http://www.minnesotamonthly.com/Blogs/Twin- Cities-Style/Shopping--Style-August-1-6/

8/1/17

Secrets of the City

13,000

On Our Radar: Some Best Fests of Fest Season

http://www.secretsofthecity.com/email- secrets/view/on-our-radar-some-best-fests-of-fest- season

8/2/17

City Pages

1,110,000

Cat Video Festival draws the feline freaks to CHS Field: A-List 8.2-8.8

http://www.citypages.com/arts/cat-video-festival- draws-the-feline-freaks-to-chs-field-a-list-82- 88/437938513

8/2/2017

KEYC Mankato

N/A

54th Annual Uptown Art Fair August 4-6

http://www.keyc.com/story/36036233/54th-annual- uptown-art-fair-august-4-6

8/2/2017

Minneapolis St. Paul Business Journal

44897

54th Annual Uptown Art Fair August 4-6

https://www.bizjournals.com/twincities/prnewswire/ press_releases/Minnesota/2017/08/02/CG56945

8/3/17

KFAN-AM

23506

Uptown Art Fair

http://kfan.iheart.com/calendar/event/598346d777be 1b5f47a9ce47/

8/3/17

Minnesota Monthly Online

59676

Weekend Best Bets: August 4–6

http://www.minnesotamonthly.com/Things-To- Do/Weekends/Weekend-Best-Bets-August-4-6/

8/3/17

Minnesota Parent Online

13962

Calendar | Minnesota Parent

http://www.mnparent.com/calendar/4166/uptown- art-fair

8/3/17

News Talk 100.3 FM

2333

Uptown Art Fair

http://twincitiesnewstalk.iheart.com/calendar/event/ 598346d777be1b5f47a9ce47/

8/3/17

Star Tribune Online

10836237

Minneapolis offers an art fair weekend in Uptown and Powderhorn

http://www.startribune.com/minneapolis-offers-an- art-fair-weekend-in-uptown-and- powderhorn/438348573/

8/3/17

Twin Cities Live Online

26404

8/3 What's Happening This Weekend

http://twincitieslive.com/article/stories/s4562840.sht ml?cat=10687

8/4/2017

Minnesota Monthly

60000

ClayToGo at Uptown Art Fair

http://www.minnesotamonthly.com/Calendar/index.p hp/name/ClayToGo-at-Uptown-Art-Fair/event/24940/

8/4/17

One News Page

449390

Artists Around The World Gather For Uptown Art Fair

http://www.onenewspage.us/video/20170804/86357 57/Artists-Around-The-World-Gather-For-Uptown- Art.htm

8/4/17

Star Tribune Online

10836237

Twin Cities' 5 must-see art shows this weekend

http://www.startribune.com/twin-cities-5-must-see- art-shows-this-weekend/438607673/

https://www.minnpost.com/artscape/2017/07/metro-transit-bus-driver-who-started-art-fair-capitol-steps-ordway



http://www.familyfuntwincities.com/twin-cities-august-family-festival-calendar/

http://www.familyfuntwincities.com/twin-cities-august-family-festival-calendar/

http://www.kare11.com/entertainment/television/programs/news-at-4/uptown-art-fair-runs-this-weekend/460769908



https://www.phenomnaltwincities.com/the-uptown-art-fair-2/

https://www.phenomnaltwincities.com/the-uptown-art-fair-2/

http://tcbmag.com/Lifestyle/Articles/2017/August/Out-of-Office-August-2017

http://tcbmag.com/Lifestyle/Articles/2017/August/Out-of-Office-August-2017

http://minnesota.cbslocal.com/2017/07/31/last-of-the-summer-festivals-in-minnesota/

http://minnesota.cbslocal.com/2017/07/31/last-of-the-summer-festivals-in-minnesota/

http://www.minnesotamonthly.com/Blogs/Twin-Cities-Style/Shopping--Style-August-1-6/

http://www.minnesotamonthly.com/Blogs/Twin-Cities-Style/Shopping--Style-August-1-6/

http://www.secretsofthecity.com/email-secrets/view/on-our-radar-some-best-fests-of-fest-season



http://www.citypages.com/arts/cat-video-festival-draws-the-feline-freaks-to-chs-field-a-list-82-88/437938513



http://www.keyc.com/story/36036233/54th-annual-uptown-art-fair-august-4-6

http://www.keyc.com/story/36036233/54th-annual-uptown-art-fair-august-4-6

https://www.bizjournals.com/twincities/prnewswire/press_releases/Minnesota/2017/08/02/CG56945

https://www.bizjournals.com/twincities/prnewswire/press_releases/Minnesota/2017/08/02/CG56945

http://kfan.iheart.com/calendar/event/598346d777be1b5f47a9ce47/

http://kfan.iheart.com/calendar/event/598346d777be1b5f47a9ce47/

http://www.minnesotamonthly.com/Things-To-Do/Weekends/Weekend-Best-Bets-August-4-6/

http://www.minnesotamonthly.com/Things-To-Do/Weekends/Weekend-Best-Bets-August-4-6/

http://www.mnparent.com/calendar/4166/uptown-art-fair

http://www.mnparent.com/calendar/4166/uptown-art-fair

http://twincitiesnewstalk.iheart.com/calendar/event/598346d777be1b5f47a9ce47/

http://twincitiesnewstalk.iheart.com/calendar/event/598346d777be1b5f47a9ce47/

http://www.startribune.com/minneapolis-offers-an-art-fair-weekend-in-uptown-and-powderhorn/438348573/



http://twincitieslive.com/article/stories/s4562840.shtml?cat=10687

http://twincitieslive.com/article/stories/s4562840.shtml?cat=10687

http://www.minnesotamonthly.com/Calendar/index.php/name/ClayToGo-at-Uptown-Art-Fair/event/24940/

http://www.minnesotamonthly.com/Calendar/index.php/name/ClayToGo-at-Uptown-Art-Fair/event/24940/

http://www.onenewspage.us/video/20170804/8635757/Artists-Around-The-World-Gather-For-Uptown-Art.htm



http://www.startribune.com/twin-cities-5-must-see-art-shows-this-weekend/438607673/

http://www.startribune.com/twin-cities-5-must-see-art-shows-this-weekend/438607673/

29

8/4/17

WCCO-TV Online

27544017

4 Things To Know From Friday, Aug. 4, 2017

http://minnesota.cbslocal.com/video/category/news/ 3709276-4-things-to-know-from-friday-aug-4-2017/

8/4/17

WCCO-TV Online

27544017

Artists From Around The World Gather For Uptown Art Fair

http://minnesota.cbslocal.com/video/3709263-video/

8/4/17

WCCO-TV Online

27544017

Hundreds Of Artists' Work On Display At Uptown Art Fair

http://minnesota.cbslocal.com/2017/08/04/uptown- art-fair/

8/22/17

Travel + Leisure

3157277

Everything you need to do on your next trip to Minneapolis

http://www.travelandleisure.com/trip-ideas/things- to-do-in-minneapolis

Meet Minneapolis, Convention + Visitors Association

N/A

#26 of 52 Must Sees leading up to Super Bowl LII.

http://www.minneapolis.org/superbowl/52-must- sees/26-uptown-art-fair/

Explore Minnesota

N/A

Fairs & Festivals

http://www.exploreminnesota.com/events/fairs- festivals/?keywords=&pageIndex=0&radius=0&mapTa b= false&sortOrder=asc&sort=randomdaily&locationid=& re gion_id=&attrFieldsAtLeast=&attrFieldsAtMost=&start Da te=08/18/2017&class_id=14,89,147,149&lat=&lonhttp

://www.exploreminnesota.com/events/fairs- festivals/?keywords

City South Magazine

N/A

Uptown Art Fair 2017

http://slpmag.com/uptown-art-fair-2017

MN Artists

N/A

2017 Uptown Art Fair

http://www.mnartists.org/event/2017-uptown-art-fair

TOTAL 187,708,613

http://minnesota.cbslocal.com/video/category/news/3709276-4-things-to-know-from-friday-aug-4-2017/

http://minnesota.cbslocal.com/video/category/news/3709276-4-things-to-know-from-friday-aug-4-2017/

http://minnesota.cbslocal.com/video/3709263-video/

http://minnesota.cbslocal.com/2017/08/04/uptown-art-fair/

http://minnesota.cbslocal.com/2017/08/04/uptown-art-fair/

http://www.travelandleisure.com/trip-ideas/things-to-do-in-minneapolis

http://www.travelandleisure.com/trip-ideas/things-to-do-in-minneapolis

http://www.minneapolis.org/superbowl/52-must-sees/26-uptown-art-fair/

http://www.minneapolis.org/superbowl/52-must-sees/26-uptown-art-fair/

http://www.exploreminnesota.com/events/fairs-

http://www.exploreminnesota.com/events/fairs-

http://slpmag.com/uptown-art-fair-2017

http://www.mnartists.org/event/2017-uptown-art-fair

30

FOLLOWERS

TO DATE

2017

UPTOWN ART FAIR

TOTAL IMPRESSIONS

FACEBOOK

6,668 132,087

TWITTER

1,749 26,900

TOTAL 2017 IMPRESSIONS 158,987

INSTAGRAM

#UptownArtFair

642 3,233

ALSO FIND US ON SNAPCHAT!

social media

31

New this year – follow the Uptown Art

Fair on SnapChat!

32

advertising

34

ADVERTISING

OUTLET SIZE/TYPE ISSUE AUDIENCE

REACH AD RATE

Star Tribune

Digital banner display 300 x 600 7/17- 8/4 355,000 $6,035

1/4 page B /W Variety A & E 8/2/17 616,970 $6,150

1/4 page B /W Variety A & E 8/4/17 616,970 $6,150

Digital campaign 7/17-8/4 354,900

Pioneer Press

Life combo B/W 2 column x 5.5" 7/30/17 421,404 $1,155

Life combo B/W 2 column x 5.5" 8/4/17 274,949 $176

A & E Live B/W 6 column x 4" 8/2/17 274,949 $1,400

Taxi display/mobile banner 7/24- 8/6 214,285 $1,500

City Pages

1/2 page color 5/10/17 391,191 $2,282

1/2 page color 7/19/17 391,191 $2,282

1/2 page color 7/26/17 391,191 $2,282

1/2 page color 7/26/17 391,191 $2,282

Full page color 8/2/17 391,191 $4,127

Targeted Reskins on calendar page 5/18/17 4,568 $480



Targeted Reskins on calendar page 6/28-7/1 22,592 $480



Newsletter banner 5/10/17 38,498 $1,200





Event listings in Promotions newsletter 5/9/17 36,787 $200











Banner campaign 5/10-8/2 150,032 $1,200

Ebalst of Exclusive newsletter 7/24/17 54,978 1500

Metro Transit

25 bus kings 7/10- 8/7 3,750,000 220,000

100 interior cards 7/10 - 8/7 2,700,000 536,000

10 kiosk posters 7/10 - 8/7 2,200,000 82,880

Facebook post reach 2,726

Metrotransit.org homepage and button 4,388

Twitter 4,940

Southwest Journal

1/6 page Color 7/13/17 37,000 $65

Back cover Color 7/27/17 37,000 $1,995

Web tile 7/11 - 8/7 5,029 $30

The Downtown Journal

1/3 page Color 7/27/17 35,000 $650

TOTAL 14,731,696 $890,921

35

54th Annual Uptown Art Fair August 4 - 6

PICKUP TOTAL TOTAL POTENTIAL AUDIENCE

190 87,530,473

TRAFFIC VIEWS WEB HITS

618 4,256

AUDIENCE MEDIA VIEWS ORGANIZATION VIEWS

99 13

ENGAGEMENT ACTIONS

45

Total Pickup by Source Type

Newspaper

Broadcast Media

Financial NewsService

Blog

Online NewsSites

Other

Total Pickup by Industry

Media &Information

Financial

Retail &Consumer

Entertainment

Health

Other

newswire release

36

Event Programs 40,000

Commemorative Prints 150,000

Promotional Posters 40,000

Sponsor Maps 1,200

Invitations Food Vendor Meeting Sponsor Luncheon

4,000

Signage/ Banners

Food Vendors Volunteer/Artist Headquarters VIP Hospitality Beer Gardens Performance Stage Youth Art Fair Recycling/Composting Culinary Arts Stage Merchandise Uptown Information Booth Sponsors Stanchions All Dolled Uptown Photo Contest Charitable Partnership Tent Medical Tent

3,200,000

Street Signage 20’ Paint Cans (2) Calhoun Square Entrances Street Intersection Banner

6,300,000

Sandwich Board Signage

Performance Stage Directional Map/Arrows Artist/Volunteer Registration Public/Reserved Parking Family Imagination Station Commemorative Print/Merchandise Sponsors Beer Gardens Youth Art Fair Culinary Arts Stage Uptown Information Booth Girard Avenue Entertainment Visit Local Businesses Bike Valet Charitable Partnership Tent

8,400,000

Artist Permits 14,750,000

Best of Show Banners 600,000

Best of Show Awards 420,000

Artist Award Checks 110,000

Inserts in Vendor Packets

Invitations Instructions Menus Parking Passes

63,000

Registration Packets

Artists Sponsors Volunteers

2,600

Daily Newsletters 2,000

Credential Badges / Lanyards

Artists and Assistants Staff/Art Fair Board Sponsors City Officials/VIP Guests

2,850,000

Merchandise

Uptown Information Booth Shirts Staff/Art Fair Board Shirts Recycling Shirts Volunteer Shirts Youth Art Fair Shirts

2,560,000

Guides

Artist Food Vendor Know-It-All Sponsor Volunteer

3,000

Food and Beverage Vouchers

Artist Sponsors Volunteers

2,700

Uptown Information Booth 5,300,000

Surveys Artists Visitors Vendors

15,000

TOTAL ON-SITE IMPRESSIONS 44,813,500

on-site impressions

39

results & outcomes

Total attendance: 379,000

Total print impressions: 2,074,448

Total print publicity value: $518,612

Total TV audience reach: 1,994,694

Total TV ad equivalency: $887,394

Total online impressions: 187,708,613

Total online publicity value: $46,927,153

Total Metro Transit Art Pass impressions: 8,650,000

Total on-site impressions: 44,813,500

Total advertising equivalency including sponsors: $71,109,698

Total TV story count: 61

Total number of artists: 331

Total number of volunteers: 559

return on sponsorship report contents - Uptown Art Fair

Documents

Transcript of return on sponsorship report contents - Uptown Art Fair