Promoting books and Reading since 1985 Sponsorship Proposal for Ranchi Book Fair 2010.
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Transcript of Promoting books and Reading since 1985 Sponsorship Proposal for Ranchi Book Fair 2010.
Center for Readership Development (CRD)
Promoting books and Reading since 1985
Sponsorship Proposal for Ranchi Book Fair 2010
Center for Readership Development [email protected]
2
Our Faith – Our BooksSome books are to be tasted, others to be swallowed, and some few to be chewed and digested.
~Francis Bacon
A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint.... What I began by reading, I must finish by acting. ~Henry David Thoreau
To read a book for the first time is to make an acquaintance with a new friend; to read it for a second time is to meet an old one. ~Chinese Saying
No entertainment is so cheap as reading, nor any pleasure so lasting. ~ Mary Wortley Montagu
"Tell me what you read and I'll tell you who you are" is true enough, but I'd know you better if you told me what you reread. ~François Mauriac
If you have read what is written above you will know that reading Books leads us to light because Books are The beacon of knowledge.
CRD is our vehicle to help people discover or retain the joy of reading.
Center for Readership Development [email protected]
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Center for Readership Development
26 Years of sustained Efforts in
developing readership
through Book Fairs
Bridging Institutional needs and
Retail efforts
Successfully aligning
Publishers, Retailers and Readers in a
single Diaspora every time for a
long time.
Started with 5000 Sft area and the last
event 500,000 Sft
20 Stalls to over 800 stalls
Started as an Individual
Effort and today this has created
a movement across Bihar
with Book fairs in Ranchi, Bhagalpur,
Darbhanga and Gaya apart from Patna.
Center for Readership Development [email protected]
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Our Events: 2010Ranchi Book Fair: 24th Sep to 05th Oct 2010
Patna Book Fair : 10th Dec-21st Dec 2010
Bhagalpur Book Fair: Date to be announced
Darbhanga Book Fair: Date to be announced
Center for Readership Development [email protected]
5
Our Reach Sponsors from all sectors including Banking, Telecom, Technology, Education etc. Participants from across the country representing different segment of book trade like:
Publishers and Digital Publishers Distributors Books & Stationary sellers, Educational Institutes Government Departments and Ministries
Visitors include people from the city and neighbouring districts along with: Technical Institutes Schools Colleges Libraries
Prominent personalities like Authors Scientists Chief Ministers and Governors Bureaucrats and Technocrats Artists Celebrities from the Public Life and from films
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Sponsorship avenues at our eventsHeads Patna Ranch
iBhagalpur Gaya Darbhanga
Main Gate Yes Yes Yes Yes Yes
Ticket Counters Yes Yes Yes Yes Yes
Administrative Office Fascia
Yes Yes Yes Yes Yes
Seminar Halls Yes Yes No No No
Tickets & Passes Yes Yes Yes Yes Yes
Erudition Fiesta Yes Yes Yes Yes Yes
Stage time for Public Interaction
Yes Yes Yes Yes Yes
Electric Poles Yes Yes Yes Yes Yes
Additional Forums Yes Yes Yes Yes Yes
Certificates Yes Yes Yes Yes Yes
Media Partner(Print,Electronic)
Yes Yes Yes Yes Yes
Radio Partner Yes Yes No No No
Telecom Partner Yes Yes Yes Yes Yes
Knowledge Partner Yes Yes Yes Yes YesCenter for Readership Development [email protected]
Center for Readership Development [email protected]
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Ranchi Over 1.4 million Population
Density >3500 persons/sq km
Literacy Rate @ 72.50%
Over 250 SchoolsOver 50 Colleges
Center for Readership Development [email protected]
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Target Participants Publishers•Print•Electronic
Publishing Technologies
Booksellers
Stationary
Educational Institutes•Institutions•Online Universities
Govt. Ministries
Computers and IT
Educational Consultants & Services
Foreign Consulates
Govt. Departments
NGO's
Media Houses
Center for Readership Development [email protected]
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Ranchi Book Fair (RBF)2010Date: 24th Sep to 05th Oct
2010
Venue: Harmu Ground
Area: 150 000 Sq Ft
No. of Stalls: 160 stalls of 100 Sq Ft each
Additional Features: Main stage; Food Court
Average no. of Visitors/Day: 12000 -15000 (estimate)
Center for Readership Development [email protected]
10
Ranchi Book Fair – Its USP’s
Offers a unique platform to stakeholders of interacting on one to one level with the target audience.
Book lovers of Jharkhand get a chance seeing and buying the latest titles from different publishers.
Offers an excellent opportunity to aspiring writers and authors of interacting with publishers and vice versa.
Many new titles are released at the Book Fair and publishers get a chance of evaluating their products from the response of the people.
Center for Readership Development [email protected]
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Its USP’s – contd.
Institutional sellers and buyers get a chance to interact with each other.
Publishers are able to update themselves as to the latest trends and demands.
Since most publishers offer spot deals economy buyers and students get a chance to purchase more titles.
Center for Readership Development [email protected]
12
Other Activities at the Book Fair
RBF also organizes several academic and cultural
events
• Seminars• Book Launches• Book Readings• Kavi Samelans• Talks by prominent
personalities
Both the electronic media and the print media give extensive coverage to the
Book Fair with daily general interest activities
like :
• Nukkad Natak• Classical Music Recitals• Dance Performances• Blood Donation Camps•
The student / youth groups participate in interactive
events as part of Erudition Fiesta which include:
• Debates• Quizzes• Dance Competition• Creative Writing• Tell a Story.•
Center for Readership Development [email protected]
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RBF Publicity & Promotion
Creatives and Brochures for
the event
Advertisement and Promotional Support through:•Banners•Prominent Hoardings•Radio advertisements•Invites to Institutions like Schools, Colleges etc.
•Mobile SMS’s•Online / website
Press Conferences
for direct media
coverage as news.
Daily Press Releases
Celebrity Invitees to the Book Fair for Inauguration, Book launches
etc.
Center for Readership Development [email protected]
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Specific Sponsorship Opportunities at Ranchi Book Fair
Main Gate: Rs. 5,00,000.00
Ticket Counters: Rs. 3,00.,000.00
Administrative Office: Rs. 1,50,000.00
Tickets & Passes: Rs. 1,50,000.00
Erudition Fiesta: Rs. 2,50,000.00
Stage time for interaction with people: Rs. 2,00,000.00
Electric Poles: Rs. 5,000.00 per pole
Additional Forums: Will vary with opportunity & location
RBF
Center for Readership Development [email protected]
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Value Additions for our Sponsors
RBFAssociation of
Brand with universally
admired product – Books
Visibility as Brands
specifically targeting the
market of Ranchi and Jharkhand
12 days of regular media
coverage of the event
Opportunity to meet customers interactively at
the Fair
Over 150,000 visitors viewing the branding in
12 days.
Center for Readership Development [email protected]
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Thank You!!!
See You at the Fair, as part of the Fair