ResumeMediaRelations

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Melissa True Gibbs 11054 S. Prescott Dr. Sandy, UT 84092 Phone: 801.448.2358 | E-Mail: [email protected] LinkedIn: www.linkedin.com/in/MelissaTrueGibbs Key Qualifications Articulate executive leader with 15-plus years of experience in leading, managing, writing, editing, and producing content for television news Award-winning journalist with extensive list of contacts in newsrooms throughout the state of Utah Dynamic, detail-oriented, self-starter with competitive drive and sound analytical skills Eloquent writer with a proven track record managing, developing, creating, developing, and executing projects - leading work form inception to completion Solid liaison on special projects for KUTV 2News including projects with external stakeholders on media campaigns Experience Executive Producer, KUTV 2News Salt Lake City, Utah Current Position Direct, lead, and manage content in newsroom for five hours of newscasts Supervise newscast staff, including anchors, reporters, producers, editors, graphics artists, and photographers

Transcript of ResumeMediaRelations

Page 1: ResumeMediaRelations

Melissa True Gibbs11054 S. Prescott Dr. Sandy, UT 84092Phone: 801.448.2358 | E-Mail:

[email protected]: www.linkedin.com/in/MelissaTrueGibbs

Key Qualifications

• Articulate executive leader with 15-plus years of experience in leading, managing, writing, editing, and producing content for television news

• Award-winning journalist with extensive list of contacts in newsrooms throughout the state of Utah

• Dynamic, detail-oriented, self-starter with competitive drive and sound analytical skills

• Eloquent writer with a proven track record managing, developing, creating, devel-oping, and executing projects - leading work form inception to completion

• Solid liaison on special projects for KUTV 2News including projects with exter-nal stakeholders on media campaigns

Experience

Executive Producer, KUTV 2News Salt Lake City, Utah Current Position

• Direct, lead, and manage content in newsroom for five hours of newscasts• Supervise newscast staff, including anchors, reporters, producers, editors, graphics artists,

and photographers• Manage, develop, organize, and execute special projects for community events, including

the Days of ’47 Youth Parade and KUTV’s Day of Thanks • Strategically create content for television and web audiences based on demographic research• Produce marketing content for 2News This Morning Facebook and Twitter accounts in-

cluding Santa’s 17 Surprises, Fabulous Finds, and 2News AM giveaways• Collaborate with sales team and external stakeholders to execute media campaigns• Created the 4:30am newscast from the ground-up

Producer, KSTU FOX 13 News Salt Lake City, Utah 2003 - 2006

• Created, developed, launched, and managed new mid-day newscast for FOX 13 taking re-sponsibility for all content, writing, flow, pacing and continuity of the newscast

Associate Producer, KTVX ABC 4 News Salt Lake City, Utah 2001 - 2003

MTG

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• Writer, field producer, segment producer, help determine story selection, research, generate and execute stories

Education

B.A., Communications - Broadcast Journalism, Brigham Young Univer-sity Relevant Coursework: Interacting in one-on-one and group settings, Speaking and present-ing to diverse audiences, Writing accurately, clearly, concisely and creatively across media-re-lated styles and platforms, Communicating ethically and legally, Leadership communication, Im-plementing persuasive principles and tools of strategic planning to influence targeted audiences, Researching, analyzing and presenting data with clear and ethical interpretation and relevance, Communicating visually through proficiency with the latest tools of print, video and web design and production.

Skills, Training, and Certification Certification, Leadership Training for Managers, Dale Carnegie TrainingRelated Training: Leadership development, Cultivating skills needed to motivate the modern team, Engaging team and assisting them in reaching goals, Developing skills to inspire and em-power, Strengthening interpersonal relationships, Managing stress and handling fast-changing workplace conditions, Persuasive communicating, Problem-solving, Becoming a focused leader, Foster a take-charge attitude initiated with confidence and enthusiasm.

Awards & Honors

Emmy Awards, National Academy of Television Arts & Sciences· 2012 Winner - Team Coverage, Powell Double Murder Suicide · 2009 Winner - Best Evening Newscast, 2News at 10· Nine time nominee between 2008 - 2012 (detailed list available on request)

UBEE Awards, Utah Broadcasters Association· Winner of 21 UBEE awards from 2004 - 2014 (detailed list available on request)