Report on Blog User in Indonesia 2013

Report date: October 29th, 2013

Creator: Nusaresearch team

REPORT ON BLOG USER IN

INDONESIA

Research time: 17th June – 17th July 2013

Based on Nusaresearch’s panellist

A. Research information

Research method : Quantitative Research – Online

Timing : 17th June – 17th July 2013

Sample size : 723

Research area : Nationwide

Target : Male & Female aged 17 years old and over

Blog user

Research objectives : Explore blog user in Indonesia

Sampling method : Internet sampling

A. Research information

72%

28%

Gender

Male Female

46.1

36.5

17.4

Under 20 years old

20 - 29 years old

30 years old and above

Age

22.7

21.6

19.5

11.5

8

7.2

3.9

3.3

1.5

0.3

0.6

0.0 20.0 40.0 60.0 80.0 100.0

Staff

Student

Entrepreneur

Professional

Part timer

Government employee

Work independently

Not working/ Looking for a job

The person who in charge of the household

Retired

Others

Occupation

Unit: %

Unit: %

B. Executive summary

A – General blogging data

80.5% respondents are using [Laptop] to access internet

• Most respondents are using [Laptop] (80.5%) for accessing internet, followed by [PC] and [Smartphone]

which respectively account for 59.5% and 56.2%

• [Laptop] is a most widely gadget used on internet access, it gains the highest score in male and female. For

521 males, 78.5% of them are using [Laptop] . For 202 females, 85.6% of them are also using [Laptop].

• Using [Laptop] to access internet is mostly chosen regardless of age groups. The next preferable option is

[Smartphone] for most groups, except respondents aged 30 years old and above which choose [PC].

Most respondents spend about [1 – 2 hour a day] for blogging

• Half of respondents are using their [1 – 2 hour a day] for blogging which respectively at 50.8%.

• [1 – 2 hour a day] is the most choosen time for blogging among male and female.

• The plurality of 723 respondents which divided into 3 age groups are spending time for blogging for [1 – 2

hour a day] with respectively at 49.2%, 39.2% and 57.9%.


[Everyday], 5 out of 10 respondents are reading people’s blog

• 52.8% of respondents intends to read people’s blog [Everyday]. Followed by, [3 – 4 times per week] at

19.6%.

• 55.7% of 521 males and 45.5% of 202 females read people’s blog [Everyday].

• [Everyday] is mostly chosen by respondents in all three groups: 17 – 19, 20 – 30 and over 30 years old.


B – Blog Platform Awareness

The top blog platform is [Blogger / Blogspot]

• [Blogger / Blogspot] is the main blog platform which choosen among 82.8% respondents. Meanwhile, the

second position blog platform is [Wordpress] with 45.4%.

• More than 8 out of 10 males and 7 out of 10 females recognize [Blogger / Blogspot] as the main blog

platform in Indonesia. Meanwhile, 9.6% of 521 males choose [Blog Detik] and 12.4% of 202 females

choose [Tumblr].

• [Blogger / Blogspot], [ Wordpress] and [Blog.com] are the top three rank for awareness of blog platform

in all age groups. [Blog Detik] is the next at 7.5% of the 17 – 19 years old group and 10.2% respondents

aged 20 – 29 years old. Meanwhile, [Kompasiana] is the following blog platform voted by more than 11%

respondents aged 30 years old and over.


[Blogger / Blogspot] is mostly used by 92.9% respondents

• Upon 10 people were asked, there is nearly 9 persons using [Blogger / Blogspot] and the next one is

[Wordpress] with 82.4%. [Blog Detik] is at the third with 55.3%. The lowest is [Movabletype] at 1.8%.

• Both males and females vote [Blogger / Blogspot] with the highest percentage of 92.9% of 521 males and

93.1% of females respectively, followed by [Wordpress] and [Blog Detik]. The following brands are quite

different among these male and female. In particular, there are 41.1% of 521 males and 48% of 202 female

using [Blog.com], although [Blog.com] at the fifth position for female.

• More than 9 out of 10 respondents in all age groups mostly choose [Blogger / Blogspot]. At the fourth

position, while [Blog.com] is chosen by respondents in age group of, 17 – 19, [Kompasiana] is voted by

43.9% respondents aged 20 – 29 and 47.6% respondents aged 30 years old and above.


The main consideration [Blogger / Blogspot of blog platform used is easy to use

• More than 8 over 10 respondents use blog platform because it is [Easy to use]. Meanwhile, there are 33.7%

of respondents consider their used blog platform because it is [Responsive].

• 87.3% of 521 male sand 87.1% of 202 females judge the blog platforms by its simplicity to be used.

• Among all age groups, they are mostly choose [Easy to use] as the main factor of using blog platform. It

shown by 84.1% of 17 – 19 years old, 90.2% of 20 – 29 years old and 89.7% of 30 years old and above.


C – Blog’s Topic

Most respondents writes about [Technology]

• A vast majority of 723 surveyed people usually write about [Technology] and the next is [Business] with

percentage of 28.6%. [Technology] still keeps the highest position in terms of Top-of-Mind, respectively

accounting for 16.7%.

• Besides [News] as the major topic category for both gender, there is a particular difference in terms of Top-

of-Mind. For 521 males, [Technology] scores highest at 21.5%, but between 202 females, [Life and

Experience] scores highest at 18.3%.

• Most of respondents choose [Technology] as their main topic of writing at the blog platform, which voted by

34.2% of respondents aged 17 – 19, 35.6% of respondents aged 20 – 29 and 28.6% of respondents aged

30 years old and above.

[Business] is the common topic category for blog platform

• Upon 10 people were asked, there is nearly 3 people writes about [Business] with the percentage of 25.9%,

followed by [Technology] with 14.8%. [Products] gains the lowest percentage of 0.4%.

• [Business] scores highest among gender and age groups. Secondly, [Technology] is chosen in most

groups except for the following groups: female respondents and aged of 30 years old and above. For these

group, [Life and Experience] is the second choice for them.

C. Research findings1. General Blogging Data

2. Blog Platform Awareness

3. Blog’s Topic

80.5

59.556.2

21.6

2.2

0.0

20.0

40.0

60.0

80.0

100.0

Laptop PC Smartphone Tablet Phablet

Gadgets to Access Internet

80.5% respondents are using [Laptop] to access internet

Most respondents are using [Laptop] (80.5%) for accessing internet, followed by [PC] and [Smartphone] which respectively

account for 59.5% and 56.2%

Q. What gadget do you use to access the Internet? [MA] Based on n=723

Gadgets to Access InternetUnit: %

[Laptop] is the top gadgets to access internet for gender groups

[Laptop] is a most widely gadget used on internet access, it gains the highest score in male and female. For 521 males, 78.5% of

them are using [Laptop] . For 202 females, 85.6% of them are also using [Laptop].

Gadgets to Access Internet – By Gender

78.5

63.3

55.1

19.6

2.7

0.0 20.0 40.0 60.0 80.0 100.0

Laptop

PC

Smartphone

Tablet

Phabletn=521

Unit: %


85.6

58.9

49.5

26.7

1.0

0.020.040.060.080.0100.0

Laptop

Smartphone

PC

Tablet

Phablet


※ Note: The distribution of gadgets used to access internet varied slightly between male and female due to the different number of

respondents from each gender. (Male=521; Female=202).

n=202

[Laptop] is the most common gadgets to access internet among age groups

Using [Laptop] to access internet is mostly chosen regardless of age groups. The next preferable option is [Smartphone] for

most groups, except respondents aged 30 years old and above which choose [PC].

Gadgets to Access Internet – By Age

Laptop PC Tablet Phablet Smartphone

17 - 19 years old (n=333) 79.6 55.6 17.7 1.5 56.5

20 - 29 years old (n=264) 83.0 58.3 23.5 0.0 58.7

30 years old and above (n=126) 77.8 72.2 27.8 1.6 50.0

0.0

20.0

40.0

60.0

80.0

100.0

Unit: %



※ Note: The distribution of gadgets used to access internet varied slightly among age groups due to the different number of respondents from each age

group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

Spending Time for Blogging

Most respondents spend about [1 – 2 hour a day] for blogging

Half of respondents are using their [1 – 2 hour a day] for blogging which respectively at 50.8%.

Q. How long do you usually spend time on writing blog? [SA] Based n= 723

[Figure 1.1] Spending Time for BloggingUnit: %

1.4

50.8

30.3

9.3

8.6

0.0

20.0

40.0

60.0

Never 1 - 2 hour a day 3 - 4 hours a day 5 - 6 hours a day More than 6 hours a day

Spending time for blogging between male and female group are quite similar

[1 – 2 hour a day] is the most choosen time for blogging among male and female.

Spending Time for Blogging – By GenderUnit: %


Never 1-2 hour a day 3-4 hours a day 5-6 hour a day More than 6 hours a day

Male (n=521) 1.3 47.6 30.9 10.4 9.8

Female (n=202) 1.5 58.9 28.7 6.4 4.5

0.0

20.0

40.0

60.0

80.0


※ Note: The distribution of spending time for blogging varied slightly between male and female due to the different number of respondents from each

gender. (Male=521; Female=202).

Regardless of age groups, the main time for blogging is [1 – 2 hour a day]

The plurality of 723 respondents which divided into 3 age groups are spending time for blogging for [1 – 2 hour a day] with

respectively at 49.2%, 39.2% and 57.9%.

Spending Time for Blogging – By Age


Never 1-2 hour a day 3-4 hours a day 5-6 hour a dayMore than 6hours a day

17 - 19 years old (n=333) 1.8 49.2 30.6 9.0 9.3

20 - 29 years old (n=264) 1.1 39.2 31.8 9.8 8.0


0.0

20.0

40.0

60.0

80.0


※ Note: The distribution of spending time for blogging varied slightly among age groups due to the different number of respondents from each age group.

(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

52.8

13.8

19.6

10.82.9

0.0

20.0

40.0

60.0

80.0

100.0

Everyday 5 - 6 times per week 3 - 4 times per week 1 - 2 times per week Less than once per week

Frequency of Reading People’s Blog

[Everyday], 5 out of 10 respondents are reading people’s blog

52.8% of respondents intends to read people’s blog [Everyday]. Followed by, [3 – 4 times per week] at 19.6%.

Q. How often you read people's blog in the internet? [SA] Based on n=723

Frequency of Reading People’s BlogUnit: %

Both gender reads people’s blog [Everyday]

55.7% of 521 males and 45.5% of 202 females read people’s blog [Everyday].

Frequency of Reading People’s Blog – By Gender

55.7

13.619.2

9.2

2.30.0

20.0

40.0

60.0

Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week

45.5

14.420.8

14.9

4.50.0

20.0

40.0

60.0


n=521

n=202

Unit: %



※ Note: The distribution of frequency of reading people’s blog varied slightly between male and female due to the different number of respondents from

each gender. (Male=521; Female=202).

There is not much difference among age groups

[Everyday] is mostly chosen by respondents in all three groups: 17 – 19, 20 – 30 and over 30 years old.

Frequency of Reading People’s Blog – By AgeUnit: %



17 - 19 years old (n=333) 54.4 13.8 20.1 9.6 2.1

20 - 29 years old (n=264) 52.7 13.3 20.1 10.2 3.8


0.0

20.0

40.0

60.0

80.0

100.0


※ Note: The distribution of frequency of reading people’s blog varied slightly among age groups due to the different number of respondents from each age

group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).



3. Blog’s Topic

Awareness of Blog Platform

The top blog platform is [Blogger / Blogspot].

[Blogger / Blogspot] is the main blog platform which choosen among 82.8% respondents. Meanwhile, the second position blog

platform is [Wordpress] with 45.4%.

Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723


82.8

45.4

12.98.9 7.9 6.9 5.3 5.0

1.5 1.2 0.7 0.3 0.3 1.8

0.0

20.0

40.0

60.0

80.0

100.0

Unit: %

Both males and females knows about [Blogger / Blogspot]

More than 8 out of 10 males and 7 out of 10 females recognize [Blogger / Blogspot] as the main blog platform in Indonesia.

Meanwhile, 9.6% of 521 males choose [Blog Detik] and 12.4% of 202 females choose [Tumblr].

Awareness of Blog Platform – By Gender

84.3

48.2

12.3

9.6

7.1

5.2

5.0

4.8

1.5

0.8

0.6

0.4

0.4

1.9

0.0 20.0 40.0 60.0 80.0 100.0

Blogger/ Blogspot

Wordpress

Blog.com

Blog Detik

Kompasiana

Webs

Weebly

Tumblr

Live Journal

Squarespace

Bravenet

Typepad

Movabletype

Others

n=521

Unit: %


79.2

38.1

14.4

12.4

9.9

6.9

5.4

5.0

2.5

1.5

1.0

0.0

0.0

1.5

0.020.040.060.080.0100.0

Blogger/ Blogspot

Wordpress

Blog.com

Tumblr

Kompasiana

Blog Detik

Webs

Weebly

Squarespace

Live Journal

Bravenet

Typepad

Movabletype

Others

n=202


※ Note: The distribution of awareness of blog platform varied slightly between male and female due to the different number of respondents from each

gender. (Male=521; Female=202).

There is not much difference in awareness of blog platform among age groups

[Blogger / Blogspot], [ Wordpress] and [Blog.com] are the top three rank for awareness of blog platform in all age groups.

[Blog Detik] is the next at 7.5% of the 17 – 19 years old group and 10.2% respondents aged 20 – 29 years old. Meanwhile,

[Kompasiana] is the following blog platform voted by more than 11% respondents aged 30 years old and over.

Awareness of Blog Platform – By AgeUnit: %


Blogger/Blogspo

t

Wordpress

Blog.com

BlogDetik

Kompasiana

Tumblr Weebly WebsLive

JournalSquares

paceBravene

tMovable

typeTypepa

dOthers

17 - 19 years old (n=333) 83.2 45.3 10.5 7.5 6.3 10.2 3.6 5.1 1.5 1.5 0.9 0.0 0.6 2.4

20 - 29 years old (n=264) 84.5 45.5 13.6 10.2 8.0 4.2 5.3 4.9 1.9 1.1 0.4 0.4 0.0 1.9

30 years old and above (n=126) 78.6 45.2 17.5 9.5 11.9 4.0 7.9 6.3 0.8 0.8 0.8 0.8 0.0 0.0

0.0

20.0

40.0

60.0

80.0

100.0


※ Note: The distribution of awareness of blog platform varied slightly among age groups due to the different number of respondents from each age group.

(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

Blog Platform Used

[Blogger / Blogspot] is mostly used by 92.9% respondents

Upon 10 people were asked, there is nearly 9 persons using [Blogger / Blogspot] and the next one is [Wordpress] with 82.4%.

[Blog Detik] is at the third with 55.3%. The lowest is [Movabletype] at 1.8%.

Q. What platform do you use for writing blog? [MA] Based on n=723

Blog Platform Used

92.9

82.4

55.3

43.0 42.3

33.6

27.423.2

18.0

6.9 5.9 4.31.8 2.4

0.0

20.0

40.0

60.0

80.0

100.0

Unit: %

There is similarity between male and female group

Both males and females vote [Blogger / Blogspot] with the highest percentage of 92.9% of 521 males and 93.1% of females

respectively, followed by [Wordpress] and [Blog Detik]. The following brands are quite different among these male and female.

In particular, there are 41.1% of 521 males and 48% of 202 female using [Blog.com], although [Blog.com] at the fifth position for

female.

Blog Platform Used – By Gender92.9

82.0

52.841.1 39.2

29.2 27.8 22.1 16.15.8 5.0 4.0 1.7 2.3

0.0

50.0

100.0

93.183.7

61.950.5 48.0 45.0

26.2 26.2 22.811.9 6.4 5.0 2.0 2.5

0.0

50.0

100.0

n=521

n=202

Unit: %

Blog Platform Used


※ Note: The distribution of blog platform used varied slightly between male and female due to the different number of respondents from each gender.

(Male=521; Female=202).

[Blogger / Blogspot] scores highest across age groups

More than 9 out of 10 respondents in all age groups mostly choose [Blogger / Blogspot]. At the fourth position, while

[Blog.com] is chosen by respondents in age group of, 17 – 19, [Kompasiana] is voted by 43.9% respondents aged 20 – 29 and

47.6% respondents aged 30 years old and above.

Blog Platform Used – By AgeUnit: %

Blog Platform Used

Blogger/Blogspot

Wordpress

BlogDetik

Kompasiana

Blog.com

Tumblr Webs WeeblyLive

JournalSquares

paceTypepad

Bravenet

Movabletype

Others

17 - 19 years old (n=333) 91.9 83.2 54.7 39.0 42.9 39.6 29.7 20.7 19.8 8.4 6.6 3.9 1.8 2.7

20 - 29 years old (n=264) 95.1 83.0 56.8 43.9 42.4 29.5 25.4 24.2 16.7 5.7 6.1 2.3 1.9 3.0

30 years old and above (n=126) 91.3 79.4 54.0 47.6 44.4 26.2 25.4 27.8 15.9 5.6 4.0 9.5 1.6 0.0

0.0

20.0

40.0

60.0

80.0

100.0


※ Note: The distribution of blog platform used varied slightly among age groups due to the different number of respondents from each age group. (17-19

y/o=333; 20-29 y/o=264; 30 y/o and above=126).

87.3

64.761.1 60.4

55.5

46.242.9

37.635.1 33.7

2.1

0.0

20.0

40.0

60.0

80.0

100.0

Easy to use Popular Many user Manytemplate

option

Interestingdisplay

Integrated tosocial media

Goodstructure

Many plug-inoption

Responsive Mobile appavailable

Others

Consideration of Blog Platform Used

The main consideration of blog platform used is easy to use

More than 8 over 10 respondents use blog platform because it is [Easy to use]. Meanwhile, there are 33.7% of respondents

consider their used blog platform because it is [Responsive].

Q. Why you choose that blog platform? [MA] Based on n=723

Consideration of Blog Platform UsedUnit: %

Regardless of gender, [Easy to use] is the dominant consideration of blog

platform used

87.3% of 521 males and 87.1% of 202 females judge the blog platforms by its simplicity to be used.

Consideration of Blog Platform Used – By Gender

87.3

67.2 64.7 62.456.4

45.7 45.3 41.835.3 33.2

1.70.0

20.0

40.0

60.0

80.0

100.0

Easy to use Popular Manytemplate

option

Many user Interestingdisplay


Goodstructure

Many plug-inoption

Responsive Mobile appavailable

Others

87.1

58.4 57.9 53.0 49.5 47.536.6 35.1 34.7

26.7

3.0

0.0

20.0

40.0

60.0

80.0

100.0

Easy to use Popular Many user Interestingdisplay

Manytemplateoption


Goodstructure

Mobile appavailable

Responsive Many plug-inoption

Others

n=521

n=202

Unit: %



※ Note: The distribution of consideration of selected blog platform varied slightly between male and female due to the different number of respondents

from each gender. (Male=521; Female=202).

There is minor difference among age groups

Among all age groups, they are mostly choose [Easy to use] as the main factor of using blog platform. It shown by 84.1% of 17 –

19 years old, 90.2% of 20 – 29 years old and 89.7% of 30 years old and above.

Consideration of Blog Platform Used – By AgeUnit: %


Easy touse

Popular Many userMany

templateoption

Interestingdisplay

Integratedto socialmedia

Goodstructure

Manyplug-inoption

Responsive

Mobile appavailable

Others

17 - 19 years old (n=333) 84.1 65.2 63.4 57.7 60.7 41.1 42.6 34.5 33.6 30.9 1.5

20 - 29 years old (n=264) 90.2 61.7 56.4 64.8 53.8 51.9 42.0 42.0 32.2 36.7 3.0

30 years old and above (n=126) 89.7 69.8 65.1 58.7 45.2 47.6 45.2 36.5 45.2 34.9 1.6

0.0

20.0

40.0

60.0

80.0

100.0


※ Note: The distribution of of consideration of selected blog platform varied slightly among age groups due to the different number of respondents from

each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).



3. Blog’s Topic

Topic Category

Most respondents writes about [Technology]

A vast majority of 723 surveyed people usually write about [Technology] and the next is [Business] with percentage of 28.6%.

[Technology] still keeps the highest position in terms of Top-of-Mind, respectively accounting for 16.7%.

Q. What topic do you love to write in your blog? [FA] Based n= 723

Topic Category

Technology

Business

Lifeand

Experience

Knowledge

NewsHealth

yTips

Entertainme

nt

Gadget

Fashion /

Lifestyle

Community

Music,Filmand

Books

Traveling

SportsEconomics

Culinary

Products

Job PoliticOther

s

TOM 16.7 8.6 9.8 9.5 4.3 6.2 3.7 4.4 4.3 3.5 5.3 3.6 3.3 2.9 1.8 1.9 1.5 1.7 2.1 4.8

Total Spontaneous 33.7 28.6 24.9 21.4 17.3 15.1 13.1 11.9 10.2 10.2 8.3 9.7 7.2 7.3 6.5 5.3 5.3 4.8 4.1 16.2

0.0

20.0

40.0

60.0

80.0

100.0

Unit: %

[News] leads the main topic category for male and female

Besides [News] as the major topic category for both gender, there is a particular difference in terms of Top-of-Mind. For 521

males, [Technology] scores highest at 21.5%, but between 202 females, [Life and Experience] scores highest at 18.3%.

Topic Category – By GenderUnit: %

Topic Category

NewsTechnology

Politic

Fashion /

Lifestyle

Economics

Business

Community

SportsTraveli

ngCullin

er

Entertainme

ntTips

Healthy

Music,Filmand

Books

Knowledge

JobProdu

ctsGadge

t

Lifeand

Experience

Others

TOM 4.8 21.5 2.5 1.2 1.7 9.4 6.0 3.8 3.3 1.3 4.4 4.2 5.2 2.7 9.6 1.2 1.7 5.0 6.5 4.0


0.0

25.0

50.0

n=521

NewsTechnology

Politic

Fashion /

Lifestyle

Economics

Business

Community

SportsTraveli

ngCullin

er

Entertainme

ntTips

Healthy

Music,Filmand

Books

Knowledge

JobProdu

ctsGadge

t

Lifeand

Experience

Others

TOM 3.0 4.5 1.0 9.4 2.0 6.4 3.5 0.5 3.5 3.5 5.9 2.5 8.9 5.9 9.4 3.0 1.0 2.5 18.3 5.4


0.0

25.0

50.0

n=202


※ Note: The distribution of topic category varied slightly between male and female due to the different number of respondents from each gender.

(Male=521; Female=202).

[Technology] is the foremost category for age groups.

Most of respondents choose [Technology] as their main topic of writing at the blog platform, which voted by 34.2% of

respondents aged 17 – 19, 35.6% of respondents aged 20 – 29 and 28.6% of respondents aged 30 years old and above.

Topic Category – By AgeUnit: %

Topic Category

17 – 19 years old

(n=333)

20 – 29 years old

(n=264)

30 years old and

above

(n=126)

News TOM 4.5 4.5 3.2

Total Spontaneous 20.7 16.7 9.5

Technology TOM 18.0 18.6 9.5


Life and Experience TOM 12.6 7.6 7.1



※ Note: The distribution of topic category varied slightly among age groups due to the different number of respondents from each age group.

(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

Favorite Topic Category

[Business] is the common topic category for blog platform

Upon 10 people were asked, there is nearly 3 people writes about [Business] with the percentage of 25.9%, followed by

[Technology] with 14.8%. [Products] gains the lowest percentage of 0.4%.

Q. Include in what category your most favorite topics? [FA] Based n= 723


25.9

14.8

7.6 7.2 5.7 4.7 3.5 3.5 3.2 3.0 3.0 2.8 2.6 2.6 2.5 2.2 1.5 1.0 0.4 2.4

0.0

20.0

40.0

60.0

Unit: %

There is a modest difference among gender and age groups

[Business] scores highest among gender and age groups. Secondly, [Technology] is chosen in most groups except for the

following groups: female respondents and aged of 30 years old and above. For these group, [Life and Experience] is the second

choice for them.

Favorite Topic Category – By Gender and AgeUnit: %


Business Technology News Life and

Experience

Gender

Male (n=521) 30.3 17.3 6.7 5.8

Female (n=202) 14.4 8.4 9.9 10.9

Age

17 – 19 years old (n=333) 19.8 16.5 9.0 7.8

20 – 29 years old (n=264) 27.7 16.3 6.8 6.1

30 years old and above

(n=126)

38.1 7.1 5.6 7.9

Q. Include in what category your most favorite topics? [FA] Based n= 723

※ Note: The distribution of favorite topic category varied slightly between male and female and among age groups due to the different number of

respondents from each gender and age groups (Male=521; Female=202) ; (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

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Report on Blog User in Indonesia 2013

Marketing

Transcript of Report on Blog User in Indonesia 2013