Indonesia Internet User 2012

7/27/2019 Indonesia Internet User 2012

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From MarkPlus Insights

Indonesia Internet Users

Survey 2012

Waizly Darwin

Chief Operations,

Marketeers

@ Marketeers Club

Dinner Seminar Nov 2012

To purchase full report from MarkPlus

Insight, please e-mail

[email protected]


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Research Methodology

Quantitative Research

Respondents criteria

SEC A/B/C

Age 15 64 years old

Internet and/ or mobile internet users

Use internet for at least 3 hours a day

Sampling method

The samples were selected using multi stage random sampling and kish grid Samples distribution

Cities samples Cities samples

Jakarta 303 Palembang 150

Bodetabek 197 Pekanbaru 152

Bandung 200 Denpasar 150

Semarang 150 Banjarmasin 150

Surabaya 299 Makassar 150

Medan 250 TOTAL 2151


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November 2010

MarkPlus Insight Study on

Netizens Anxieties & Desires

November 2011

MarkPlus Insight Study on

Netizens Urban Lifestyle


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42.2

55.061.1

9.613.8

24.2

2010 2011 2012

Internet User Accessing internet more than 3 hours per day

In million

Urban Population 121.16 123.24 123.57

Urban Family 30.29 30.81 31.61

Urban Netizen Population 37.56 50.53 56.38

Netizen Population 42.16 55.23 61.08

Total Internet User Penetration 17% 22.4% 23.5%

MarkPlus Insight NetizenSurvey 2012:

Indonesia Internet Users

Penetration 2010-2012

Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC

Internet users: Internet and/or mobile users

61 Million Internet Users in Indonesia 2012


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40.8

29.0

12.510.9

5.9

0.9

42.4

26.3

12.6 11.7

4.82.3

15 - 22 years old 22 - 30 years old 31 - 35 years old 36 - 45 years old 46 - 55 years old 56 - 64 years old

2011 2012

AgeBase: All respondents (n=2151)

61 Million Internet Users in Indonesia 2012


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84.7

37.9

17.8 17.611.1

5.3 2.3 0.3

Smartphone Personal

notebook

Office's PC Internet Caf Home PC Personal

Netbook

Tablet PC Smart TV


61 Million Internet Users in Indonesia 2012:

Higher mobility in accessing the Internet

6

41

28

26

23

19

16

13

33

34

38

26

30

18

29

16

22

19

22

22

28

29

4

9

8

11

19

21

16

6

4

6

11

10

11

8

0

1

1

2

1

3

2

2

Tablet PC

Office's PC

Internet cafe's PC

Home PC

Personal netbook

Smartphone

Personal notebook

1 hour 2 hours 3 hours 4 hours 5 hours 6 hours > 6 hours


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MarkPlus Insight Netizen Survey 2012:Pos pengeluaran rutin para pengguna Internet

98.5

98.1

96.9

92.668.0

56.2

18.9

18.0

7.8

6.2

6.2

Komunikasi telepon dan sms

Internet

Makan dan minum sehari-hari

Transportasi

Perawatan tubuh

Perawatan kecantikan

Kesehatan

Rokok

Tempat tinggal

Pendidikan, kursus

Cicilan motor



Makan Nggak Makan Asal Connect


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94.0

64.5

60.2

56.9

39.1

26.2

18.3

6.1

8.3

1.9

Jejaring sosial

Mencari info/searching/ browsing

Membuka Email

Mencari Berita terkini (Berita online)

Download/Upload Video

Online Chat (YM, GoogleChat, Whatsapp,

Game online

Blogging

Video Call (YM, FB, Skype, dsb)

File Sharing

Top 10 aktivitas yang dilakukan Netizen Indonesia



Why they connect?

Increasingly for Social Activities


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604,800.00

2,691,000.00

3,726,800.00

2010 2011 2012

344.7

38.5

Buy via internet?Base: Indonesia Population

9


Social Shopper Netizen


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Things buy via internet without planning

Base: : All ever bought a product/service through internet

13.0

9.8

1.6

7.3

3.3

1.6

2.4

2.4

1.6

0.8

39.9

9.1

12.5

5.3

1.9

1.9

0.5

0.5

0.5

1.0

Clothes

Shoes

Bag

Hand watch

Glasses

Cosmetic

Handphone

Handphone accessories

Vehicle accessories

DVD

Male Female

10


Social Commerce: What they buy


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40.4

24.6

32.7

15.8

12.3

9.9

9.4

8.2

3.5

38.9

35.6

28.0

25.2

15.2

15.2

7.0

4.6

4.3

Price Offered

Discount Offered

Famous brand/branded

Attractive Ads

Reccomendation

Variety of product offered

Available payment method

Seller Reputation

Cost of delivery

Male Female

Impulsive reasons in online shoppingBase: : All ever bought a product/service through internet


Why they buy online?


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34.4

28.6

13.0

3.2

4.5

0.0

0.0

0.6

0.6

36.2

17.7

2.5

7.0

2.5

1.2

0.8

0.4

0.4

Facebook

Toko bagus

Kaskus

BBM

Berniaga

Bursa Tanah Abang

Baju Grosir

Oriflame Shop

Twitter

Male Female

Most Often Used Online Point of Purchase

Base: : All ever bought a product/service through internet

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Social Commerce: Where they sell/buy


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1,480,000

2,553,000

4,421,500

2010 2011 2012Internet banking ownership

72.5

73.2

Internet banking user

Base: Indonesia Population

13


Netizen and Internet Banking


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39.0

37.5

21.5

16.0

Write the product review

Write reccomedation about product/serviceoffered

Write reccomendation about the seller of

products/service

None

Action Taken After Purchased Online

Base: All ever bought a product/service through internet

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Social Commerce: What they do after purchase


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MarkPlus Insight Netizen Survey 2012:

Indonesia Netizen based on their Spending Behavior

SMARTPLANNED-SMART

56.4%Bargain Hunter

IMPULSIVE-SMART16.7%

Emotional Saver

SIMPLEPLANNED-SIMPLE

9.6%Lazy Shopper

IMPULSIVE-SIMPLE17.3%

Retail Victim

PLANNED

IMPULSIVE

Buying

Efforts

BuyingDecision



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Indonesia Internet User 2012

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