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Transcript of reliancefresh-091106073020-phpapp01.ppt
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Reliance FreshGrowth through value creationBy:Amit Kumar Sinha PGDMRM 02IPE, Hyderabad
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Contents:
1) Reliance Retail Ltd – An Overview2) Reliance fresh – Company Profile3) Controversies5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd.8) Suggestions
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Reliance Retail Ltd – An Overview
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Reliance Retail Ltd – Overview
920 Stores – 80 Cities – 14 States
Reliance fresh (Supermarket) First Venture
Reliance Super (Mini-Hypermarket)
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Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon
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Reliance trends ( Apparels and accessories)Reliance wellness (Medicine, health care and Beauty Products)
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Reliance footprint Reliance time out (Books, toys, music and gifts)
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Reliance digital Reliance istore
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Reliance jewels Reliance AutoZone (Auto accessories and services) Reliance Living Homeware.
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Reliance Fresh – Company Profile
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Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing
Director: Mukesh Ambani First Outlet:
Hyderabad( Banjara Hills) Founded: 30th October
2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.
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Controversies
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Fresh Cheap
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Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa,West Bengal, Kerala.
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Corporate social responsibility
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Farm To Fork Model
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Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district.
Recruiting People – Underprivileged Community Biometric Cards – Farmers – Loans upto Rs. 15000 Training the farmer
Information centre: Increase productivity Market rates of different Corps Technical HelpQuality of seeds and fertilizers
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SWOT Analysis
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Strength:
Private label sale – own products (Reliance Select)
Contract Farming
Network – 1600 channels in villages
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Weakness: Poor inventory controlStaff – Lack of knowledge about
products Parking
Opportunities: Farm to fork, No middlemen, Farmers –
Customer Hundreds of farmers – 1 million
farmers – next five years
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Threats:
International Retail Giants: Carrefour, Metro AG, Tesco.
Bharti – Wallmart (Farm to Fork)
Operating cost are too high
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Retail Mix – Reliance Fresh
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Place:
Located in small commercial complexes close to 3-4 residential areas
Observation: Close to cross roads Almost in all Major areas: Vidya nagar,
Habsiguda, Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.
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Product Range:
Vegetables and fruits House hold items Food and beverages –
All premiere brand + Private label
Groceries – only private label
Dairy products Non veg food items Ready to eat items
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Promotion:
Main idea – make bulk purchase
Discount scheme days – Saturday and Sunday
Reliance fresh membership card – Reliance One
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Pricing:
Low prized private labels Discount on bulk buying
Private Labels: Maximum Space: Own Products Less Space: Nestle Maggi, MTR Masala, Pepsi,
Lay’s Chips.
Reasons: High Margin
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Future Plans of Reliance Retail Ltd.
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Future plans:
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives – Customer care & Quality service – Part time job
Every Indian Consumer New format of food and café – Reliance food Private label sale – Kirana store Pharmacy retail store 6000 outlets – 784 cities Launch soaps, detergents, cosmetics and non
FMCG products – Private label
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Suggestions:
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Suggestions:
Expand – Service
Give training to staff
Improve inventory control
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Questions ???