Reliance fresh
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Transcript of Reliance fresh
Reliance FreshGrowth through value creationPresented By:
Ashish Kumar Barnwal
Contents:
1) Reliance Retail Ltd – An Overview2) Reliance fresh – Company Profile3) Controversies5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd.8) Suggestions
Reliance Retail Ltd – An Overview
Reliance Retail Ltd – Overview
920 Stores – 80 Cities – 14 States
Reliance fresh (Supermarket) First Venture
Reliance Super (Mini-Hypermarket)
Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon
Reliance trends ( Apparels and accessories)Reliance wellness (Medicine, health care and Beauty Products)
Reliance footprint Reliance time out (Books, toys, music and gifts)
Reliance digital Reliance istore
Reliance jewels Reliance AutoZone (Auto accessories and services) Reliance Living Homeware.
Reliance Fresh – Company Profile
Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing
Director: Mukesh Ambani First Outlet:
Hyderabad( Banjara Hills) Founded: 30th October
2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.
Controversies
Fresh Cheap
Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa,West Bengal, Kerala.
Corporate social responsibility
Supply chain
Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district.
Recruiting People – Underprivileged Community Biometric Cards – Farmers – Loans upto Rs. 15000 Training the farmer
Information centre: Increase productivity Market rates of different Corps Technical HelpQuality of seeds and fertilizers
SWOT Analysis
Strength:
Private label sale – own products (Reliance Select)
Contract Farming
Network – 1600 channels in villages
Weakness: Poor inventory controlStaff – Lack of knowledge about
products Parking
Opportunities: Farm to fork, No middlemen,
Farmers – Customer Hundreds of farmers – 1 million
farmers – next five years
Threats:
International Retail Giants: Carrefour, Metro AG, Tesco.
Bharti – Wallmart (Farm to Fork)
Operating cost are too high
Retail Mix – Reliance Fresh
Place:
Located in small commercial complexes close to 3-4 residential areas
Observation: Close to cross roads
Product Range:
Vegetables and fruits House hold items Food and beverages –
All premiere brand + Private label
Groceries – only private label
Dairy products Non veg food items Ready to eat items
Promotion:
Main idea – make bulk purchase
Discount scheme days – Saturday and Sunday
Reliance fresh membership card – Reliance One
Pricing:
Low prized private labels Discount on bulk buying
Private Labels: Maximum Space: Own Products Less Space: Nestle Maggi, MTR Masala, Pepsi,
Lay’s Chips.
Reasons: High Margin
Future Plans of Reliance Retail Ltd.
Future plans:
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives – Customer care & Quality service – Part time job
Every Indian Consumer New format of food and café – Reliance food Private label sale – Kirana store Pharmacy retail store 6000 outlets – 784 cities Launch soaps, detergents, cosmetics and non
FMCG products – Private label
Suggestions:
Suggestions:
Expand – Service
Give training to staff
Improve inventory control
Questions ???