Reliance FreshGrowth through value creation

Contents:1) Reliance Retail Ltd ² An Overview 2) Reliance fresh ² Company Profile 3) Controversies 5) Corporate Social Responsibility ² Reliance Fresh 6) SWOT Analysis ² Reliance Fresh 7) Retail Mix ² Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions

Reliance Retail Ltd ² An Overview

Reliance Retail Ltd ² Overview# 920 Stores ² 80 Cities ² 14 States

# Reliance fresh (Supermarket)

First Venture# Reliance Super (Mini-Hypermarket)

Reliance Mart (Hypermarket) #95000 Products # Unique Services - Tailoring, shoe & watch repair, Laundry. #Future Plan: Saloon#

#Reliance trends ( Apparels and accessories) #Reliance wellness (Medicine, health care and Beauty Products)

# Reliance footprint # Reliance time out (Books, toys, music and gifts)

# Reliance digital # Reliance istore

# Reliance jewels # Reliance AutoZone (Auto accessories and services) # Reliance Living Homeware.

Reliance Fresh ² Company Profile

Reliance Fresh :# Industry: Retail # Type: Supermarket # Chairman & Managing

Director: Mukesh Ambani # First Outlet: Hyderabad( Banjara Hills) # Founded: 30th October 2006 # Headquarter: Mumbai # Area: 2000-4000 Sq. Ft.

Controversies

# Fresh #Cheap

Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.

Corporate social responsibility

# Farm To Fork Model

# Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and

nearby mandals in ranga reddy district.# Recruiting People ² Underprivileged Community # Biometric Cards ² Farmers ² Loans upto Rs. 15000 # Training the farmer # Information centre:

Increase productivity Market rates of different Corps Technical Help Quality of seeds and fertilizers

SWOT Analysis

Strength:# Private label sale ² own products (Reliance Select) # Contract Farming # Network ² 1600 channels in villages

Weakness:# Poor inventory control

# Staff ² Lack of knowledge about products # Parking

Opportunities:# Farm to fork, No middlemen, Farmers ² Customer

# Hundreds of farmers ² 1 million farmers ² next

five years

Threats:#

International Retail Giants: Carrefour, Metro AG, Tesco.

# Bharti ² Wallmart (Farm to Fork) # Operating cost are too high

Retail Mix ² Reliance Fresh

Place:# Located in small commercial complexes close to 3-4

residential areas# Observation: Close to cross roads # Almost in all Major areas: Vidya nagar, Habsiguda,

Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.

Product Range:# Vegetables and fruits # House hold items # Food and beverages ² All premiere # # # #

brand + Private label Groceries ² only private label Dairy products Non veg food items Ready to eat items

Promotion:# Main idea ² make bulk purchase # Discount scheme days ² Saturday and Sunday # Reliance fresh membership card ² Reliance One

Pricing:# Low prized private labels # Discount on bulk buying

Private Labels:# Maximum Space: Own Products # Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay·s Chips. # Reasons: High Margin

Future Plans of Reliance Retail Ltd.

Future plans:# Plans to invest Rs 25000 Crore in next 4 year in their retail division # Train students and housewives ² Customer care & Quality service ²

Part time job # Every Indian Consumer # New format of food and café ² Reliance food # Private label sale ² Kirana store # Pharmacy retail store # 6000 outlets ² 784 cities # Launch soaps, detergents, cosmetics and non FMCG products ² Private label

Suggestions:

Suggestions:# Expand ² Service # Give training to staff # Improve inventory control