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Transcript of Reliance Fresh vs Spar
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 142
PRESENTATION ON
RELIANCE FRESHBY -
SIDDHARTH MOHANSIDDHARTH PARAKHSIDDHARTH GAUTAM BSHASHANK GUPTA
1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 242
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 342
ACKNOWLEDGEMENT
I WOULD LIKE TO THANK PROF MEGHNA VERMA FORGIVING US THIS PROJECT AS A PART OF CURRICULAM
I WOULD ALSO LIKE TO THANK MYCLASSMATES FOR GIVING US VITAL INFORMATION ANDADVICE WITHOUT WHOM THIS PROJECT WOULD HAVEBEEN INCOMPLETE
AT LAST BUT ABOVE ALL I WOULD LIKE TOTHANK MY PARENTS FOR THEIR UNCONDITIONAL LOVEAND SUPPORT THROUGHOUT MY LIFE
3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 442
RELIANCE GROUP
The Reliance Group founded by DhirubhaiH Ambani (1932-2002) is Indias largestprivate sector enterprise with businesses
in the energy and materials value chainGroups annual revenues are in excess of US$ 58 billion The flagship companyReliance Industries Limited is a FortuneGlobal 500 company and is the largestprivate sector company in India
4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 542
HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL
CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1
PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES
FOOD AND GROCERY
RETAILING IN INDIA
5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 242
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 342
ACKNOWLEDGEMENT
I WOULD LIKE TO THANK PROF MEGHNA VERMA FORGIVING US THIS PROJECT AS A PART OF CURRICULAM
I WOULD ALSO LIKE TO THANK MYCLASSMATES FOR GIVING US VITAL INFORMATION ANDADVICE WITHOUT WHOM THIS PROJECT WOULD HAVEBEEN INCOMPLETE
AT LAST BUT ABOVE ALL I WOULD LIKE TOTHANK MY PARENTS FOR THEIR UNCONDITIONAL LOVEAND SUPPORT THROUGHOUT MY LIFE
3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 442
RELIANCE GROUP
The Reliance Group founded by DhirubhaiH Ambani (1932-2002) is Indias largestprivate sector enterprise with businesses
in the energy and materials value chainGroups annual revenues are in excess of US$ 58 billion The flagship companyReliance Industries Limited is a FortuneGlobal 500 company and is the largestprivate sector company in India
4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 542
HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL
CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1
PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES
FOOD AND GROCERY
RETAILING IN INDIA
5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 342
ACKNOWLEDGEMENT
I WOULD LIKE TO THANK PROF MEGHNA VERMA FORGIVING US THIS PROJECT AS A PART OF CURRICULAM
I WOULD ALSO LIKE TO THANK MYCLASSMATES FOR GIVING US VITAL INFORMATION ANDADVICE WITHOUT WHOM THIS PROJECT WOULD HAVEBEEN INCOMPLETE
AT LAST BUT ABOVE ALL I WOULD LIKE TOTHANK MY PARENTS FOR THEIR UNCONDITIONAL LOVEAND SUPPORT THROUGHOUT MY LIFE
3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 442
RELIANCE GROUP
The Reliance Group founded by DhirubhaiH Ambani (1932-2002) is Indias largestprivate sector enterprise with businesses
in the energy and materials value chainGroups annual revenues are in excess of US$ 58 billion The flagship companyReliance Industries Limited is a FortuneGlobal 500 company and is the largestprivate sector company in India
4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 542
HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL
CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1
PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES
FOOD AND GROCERY
RETAILING IN INDIA
5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 442
RELIANCE GROUP
The Reliance Group founded by DhirubhaiH Ambani (1932-2002) is Indias largestprivate sector enterprise with businesses
in the energy and materials value chainGroups annual revenues are in excess of US$ 58 billion The flagship companyReliance Industries Limited is a FortuneGlobal 500 company and is the largestprivate sector company in India
4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 542
HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL
CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1
PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES
FOOD AND GROCERY
RETAILING IN INDIA
5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 542
HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL
CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1
PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES
FOOD AND GROCERY
RETAILING IN INDIA
5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 642
TOTAL RETAIL MARKET
6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 742
RELIANCE RETAIL LTD ndash
OVERVIEW
920 Stores
80 Cities
14 States
7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 842
Reliance Mart (Hypermarket)
95000 Products
Unique Services - Tailoring shoe amp watch repair Laundry
Future Plan Saloon
8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 942
Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine health care and Beauty Products )
9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1042
Reliance footprint
Reliance time out (Books toys music and gifts)
1 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1142
Reliance digital
Reliance i Store
1 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1242
o Reliance jewels
o Reliance AutoZone (Auto accessories and services)
o Reliance Living Homeware
1 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1342
RELIANCE FRESH
Industry Retail
Type Supermarket
Chairman amp Managing Director
Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)
Founded 30th October 2006
Headquarter Mumbai
Area 2000-4000 Sq Ft
1 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1442
About
Reliance
Fresh
1 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1542
SWOT ANALYSIS
1 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1642
STRENGTH
Private label sale ndash own products (Reliance Select)
Network ndash 1600 channels in villages
1 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1742
WEAKNESS
Poor inventory controlStaff ndash Lack of knowledge about products
Parking
Opportunities
Farm to fork No middlemen Farmers ndash Customer
Hundreds of farmers ndash 1 million farmers ndash next five years
1 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1842
THREATS
International Retail Giants Carrefour Metro AG Tesco
Bharti ndash Wallmart (Farm to Fork)
Operating cost are too high
1 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 1942
Retail Mix ndash Reliance Fresh
1 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2042
PLACE
Located in small commercial complexes close to 3-4
residential areas
Observation Close to cross roads
Almost in all Major areas Banashankari Banaswadi
Bannerghatta road RMV extension Doddaballapur
Mattikhere (approx 16 outlets across bangalore)
2 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2142
PRODUCT RANGE
Vegetables and fruits House hold items
Food and beverages ndash All
premiere brand + Private label Groceries ndash only private label
Dairy products
Non veg food items
Ready to eat items
2 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2242
PROMOTION
Main idea ndash make bulk purchase
Discount scheme days ndash Saturday and Sunday
Reliance fresh membership card ndash Reliance One
2 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2342
PRICING
Low prized private labels
Discount on bulk buying
Private Labels
Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips
Reasons High Margin
2 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2442
DISTRIBUTION STRATEGYInefficient food chain supply
bull Intermediatory profit margin
bull Wastages in transitbull Sourcing out requirement
bull Eg Banjara hill outlet(AP)
2 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2542
COMMUNICATION MIX
Reliance Group
2 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2642
COMMUNICATION MIX
Reliance Fresh communicates largely about its promotions
The communication is observed in the following ways
a) Through advertising in Newspapers About location of
their storesor opening up of new stores product range festive offers
b) Through Fliers About product range current promotions
c) Through Events To spread awareness
d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum
purchasebill amount
2 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2742
2 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2842
STORE DESIGN AND DISPLAY
Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons
a) They get more shelves to stock productsb) Lesser space is wasted in Aisles
c) Customer Familiarity
d) Higher Space productivity
2 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 2942
2 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3042
ABOUT DISPLAYS
we found that following displays are usually spotted in aReliance Fresh store
a) Jackets in corners These are stands which have Hot Offer written on the white boards
b) Racks Bins
c) Weighing Machine next to racks
d) Customer Service Desk
e) Point Of Sales with frequent Promotion displays on it aswell
3 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3142
levels of employees in any Reliance Fresh Store
There is a Customer Desk in each Reliance Fresh store which
is operated by Customer Service Associates but our
understanding through personal experiences suggest that
Customer Service Staff needs training as they lack focus on
solving customer problems and are also a little apprehensive
about receiving customer complaints
3 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3242
FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division
Train students and housewives ndash Customer care amp Quality service ndash Part time job
Every Indian Consumer
New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store
Pharmacy retail store
6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label
3 2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3342
PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a
Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3442
SUGGESTIONS
Expand ndash Service
Give training to staff
Improve inventory control
httpwwwreliancefreshinfo
3 4
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3542
SPAR ndash LIVE LIFE
BETTER
3 5
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3642
3 6
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3742
SPARSPAR Hypermarkets and Supermarkets
in India is the result of a license
agreement between the Dubai based
Landmark Grouprsquos Max Hypermarkets
India Pvt Ltd and SPAR International
SPAR is the worldrsquos largest independentfood retail chain and is present in 34
countries
3 7
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3842
SPAR currently has 12 stores in India
Shoppers have the option to choose from a wide variety of
quality products in every category ranging from grocery fruits and
vegetables bakery dairy and take away foods meat poultry and
fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories
and much more
SPAR serves 3 million customers annually
In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category
httpwwwsparindiacom
3 8
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 3942
3 9
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4042
Reliance fresh
vs
SPAR
4 0
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4142
Reliance fresh Spar
441 stores in over 45 towns 12 stores in 6 major cities
stores with size of 2500-4000 sq ft stores size of 66000 sq ft
Only deals with food amp grocery wider range of products
4 1
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2
7272019 Reliance Fresh vs Spar
httpslidepdfcomreaderfullreliance-fresh-vs-spar 4242
2