Reliance Fresh - Supply Chain

PRESENTED BY:- Mrugesh Mahale-13020242020

Mayur Jilhawar-13020242016

Outline Of Presentation

Introduction

Business Model

Production Range

Supply Chain Management

Introduction:-Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India.

Type Super market

Industry Retail

Founded October 30, 2006

Headquarters Mumbai, India

Key people Mukesh Ambani

Website www.ril.com

Stores 453

Business Model

Store Small & Medium Store

Merchandise Food & FMCG Products

Investment Per Store Rs 5 To 6 Million

Catchment Area 2 To 3 Sq Km Radius

Market Positioning Convenience Store

Product Range : ONLY VEGETERIAN Fresh Vegetables & Fruits

Staple

Processed Food

Beverages

Personal & Home Care

Dairy Products

Supply Chain of reliance fresh:-

Approaching farmers directly , there by reducing procurement wastage.

Better returns to Indian farmers and manufacturers Greater value for the Indian consumers

Supply chain :- Place where vegetables and fruits received.

Processing of fruits and vegetables.

separating rotten ones and their packaging.

Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables company can save the vendor and mundi charge through these practices.

Local farmers

COLLECTION CENTRES LINKED WITH CONSORTIUMS

RELIANCE FRESH OUTLETS

FARM TO OUTLET MODEL

Reliance Fresh Supply Chain ModelModel 1: First Reliance Fresh Model

FarmersFarmers Farmers

Collection Point

Processing

Reliance FreshReliance FreshReliance Fresh

Farmer own transportation

Farmer own transportationFarmer own transportation

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Reliance Fresh Supply Chain ModelModel 1: Wholesale Reliance Fresh Model

FarmersFarmers Farmers

Collection Point

Processing

Reliance FreshReliance FreshReliance Fresh

Farmer own transportation

Farmer own transportationFarmer own transportation

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Wholesale Wholesale

Cold trucks Cold trucks

Supply Chain Model

PUSH STRATEGY

Point of sale displays. Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.

PULL STRATEGY

Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.

Strong Financial s Of Holding Company & Brand

Private Label Sale – Reliance Select

Contract Farming Network – 1600 channels in

villages Backward Integration

Strategy

Domestic Competitors like Big Bazar

Brand Cautious Customers Opposition From

Unorganized Retailers Employee Attrition Rate Change In FDI Norms in

Retail Sectors

Increase In Net Margin Untapped Rural Market

Potential Sale of Reliance Select

products In Open Market Expansion In Metro & Tier

Cities

Poor inventory control Less Innovative

Promotional Scheme Lack Of Use Of Advance Of

Information Technology Lack Of Facilities To

Customers like Parking, Compact Layout etc

SWOT ANALYSISStrength

ThreatsOpportunities

Weakness

Reference

www.ril.comwww..reliancefresh.comen.wikipedia.org/wiki/Reliance_Fresh

Thank You!!!