In This Issue

Strong Demand for Expert Advice

New Communications Manager

EZ Beans

New Advertising Programs Now

Available on AMP

Dealer Factory Summit on Skid Steers

Master Techs

Industry Leadership at Biofuels

Feedstock Conference

And more!

June 2016

2016 Wheat Harvest in Full Swing

A thorough knowledge of your product – and your competition – is a key to sales success. To provide that type of detailed infor-mation, the Construction Equipment team held regional training sessions during April and May. Nearly 135 dealer sales personnel, along with Territory Business Managers, attended the training held

in Michigan, Washington, Quebec, and New York. Sessions focused on classroom training on Tier 4B final emissions compli-ance and how New Holland’s solution compares to the competition and suc-cess stories about recent compact wheel loader sales to quarries and recycling customers. The group moved outside for product walk-arounds and side-by-side comparisons with Kubota’s skid steer and compact track loaders. (Competitive comparisons are available in the New Holland Marketing Library under stock # CON-10001-16 and CON-10003-16.) Brad Wenger, New Holland Construction Equipment Marketing Specialist and Dave Kohuth, New Holland Construction Equipment Specialist, conducted the training. Coming soon! Operation Blue & Yellow Drive The popular Operation Blue & Yellow Drive (OBYD) will be held in early October in New Holland, Pa. Stay tuned for more information!

Regional Training for Light Construction Equipment

Intensive product training focused on the advantages of New Holland skid steers versus the competition.

New Holland is again sponsoring the All Aboard Wheat Harvest blog, where custom harvesters share their experiences from the field while working on their family’s harvest crews as they make their way from Texas to the Dakotas. Custom harvesters Zeorian Harvesting & Trucking (Z Crew) and the Osowski Ag Services Crew are both New Holland combine customers. In their blog and social media posts, you’ll read about their day-to-day expe-riences during the wheat harvest and see plenty of photos of New Holland combines in action. New Holland is also contributing harvest and safety tips to the blog. New Holland combine owners and operators throughout the Wheat Belt will have access to technical support and parts as the New Holland’s Harvest Support Team travels with the harvest. A New Holland combine technical support group travels with the Harvest Support tractor-trailer truck, which is stocked with vital combine parts. They stop at selected dealerships along the way to provide help with parts orders, help with demos, and answer questions from farmers and custom operators. Follow the custom harvesters at http://allaboardharvest.com/.

Here’s How You Can SCORE MORE!

Look for the SCORE MORE! icon throughout New Holland Dealer News. Activities like these are eligible for points in the onPoint! Dealer Standards Program.

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Strong Demand for Expert Advice for Precision Farming Solutions

New technology can be challenging, but that’s what Ben Scholtens likes about it. He is the PLM™ Certified Specialist for Webb Machinery’s three locations in Vermilion, Lamont, and Vegreville, Alberta. He’s respon-sible for selling and servicing aftermarket systems and

also servicing the high-tech systems that come standard on new New Holland equipment. “I started out as a mechanic taking the mandatory PLM training through New Holland University,” he says. “When additional PLM courses came up, I took them to see what they were all about.” He says the customers in his area use auto-steering the most, like the IntelliSteer™ auto-guidance solution, and he predicts that more customers will add the new PLM™ RTK for enhanced navigation. New Holland is the first major original equipment manufacturer to offer this proprietary cellular RTK correction network. “There is a strong demand in the marketplace for expert advice for this type of equipment, and having an expert on staff ensures that we will be competitive as a dealership,” says Miles Mackow, General Manager. “Having a PLM certification ensures that we are properly equipped to sell and, more importantly, service this specialized equipment. Customers want the assurance that they will be able to pick up the phone and get help when they need it, whether it is ad-vice over the phone, or a service call that comes quickly.” Why Become a PLM™ Certified Dealer? • Value added support for your customers that helps differentiate your dealership and build a competitive advantage • Training and knowledge in precision technologies • Strengthens customer relationships and loyalty • Better positions your dealership for market share growth and increased sales • Bonus points toward achieving New Holland onPoint! Dealer Standards

“There is a strong demand in the

marketplace for expert advice ...

having an expert on staff ensures

that we will be competitive as a

dealership.”

PLM™ Certified Specialist Ben Scholtens

A Precision Farming display in the Webb Machinery showroom.

3

Francesca Vaughn Joins New Holland as Brand Marketing Communications Manager

Francesca Vaughn has joined New Holland as Brand Marketing Communications Manager. Vaughn brings more than 15 years of mar-keting experience to the organization and will be responsible for overall brand, product segment and channel marketing communications, in addi-tion to management of creative agencies and vendors in North America. “We're very excited for the level of expertise which Francesca brings to our organization,” said Chun Woytera, Senior Director of Marketing. “Francesca will lead our team in key initiatives to enrich the New Holland brand in the marketplace and strengthen New Holland’s connection with our diverse dealer network and customers. I’m confident that her creativity and leadership will be a tremendous addition to New Holland.”

Francesca Vaughn, Brand Marketing Communications Manager

EZ Beans

This planting season has been especially cold and damp in some of the most productive growing regions of the country. But the cold and the rain didn’t slow the start of planting this year for Scott’s Strawberry and Tomato Farms, Inc., a premier producer of strawberries, green beans, sweet corn, and toma-toes in the mountains of north-east Tennessee. This year, the grower started the season with a visit to West Hills Tractor, a New Holland dealer based in Jonesborough, Tenn. Working with Parts Man-ager Robert Proffitt, the grower had the New Holland Precision Land Management (PLM™) EZ Pilot system and FM750 display installed on a 1998 8160 New Holland tractor to prepare a cozy seedbed for their crops this season.

1.5-inch accuracy “They’re using the RTX subscription to get to 1.5-inch accuracy,” notes Proffitt. “They pull a two-row bedder with the rows being 60 inches apart. Next, a drip line for irrigation and white plastic is put down with another tractor that is driven manually over the beds.” Proffitt notes that because of this very specific and precise application, the rows must be as straight as possible. That’s where the EZ Pilot shines. “With the 60-inch row spacing and 1.5-inch accuracy, it allows for easy installation of the lay-flat irrigation hose that runs perpendicular to the rows,” he says. “The lay-flat hose has drip-line fittings every 60 inches to irrigate the beds. With the 1.5-inch accuracy of the rows, this allows for ease of connection of the lay-flat hose to the drip line.” Until recently, the process of preparing the seedbed and laying down the plastic was entirely manual. But now, with the new EZ Pilot system, the rows are incredibly precise and the plastic seedbed covers can be placed exactly where they need to be.

EZ seedbed: With the EZ Pilot system, seedbed rows for this field of green beans in Tennessee are incredibly precise, allowing the plastic seedbed covers to be placed exactly where they need to be.

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Web Advertising Programs Now Available on AMP!

Dynamic Local Display (DLD)

What is Dynamic Local Display? Dynamic Local Display (DLD) campaigns are web banner ads with localized messaging. The ads are targeted at the ZIP code level, with local audience demographic profiling across multiple ad exchanges with premium local websites. The New Holland branded themes include contact information of a local dealer based on the person’s location.

How does this benefit my dealership? DLD builds and promotes New Holland brand awareness by easily reaching and engaging customers as they browse the web. The ads help deliver qualified leads for those ready to buy now. And for those customers not quite ready to buy, DLD plants your dealer-ship’s seed so that they think of you first when the time does arrive.

What do the ads include? The ad templates are New Holland branded, and include the current promotions and disclaimers. They are personalized with the dealer’s logo, business name and contact information and website URL. Ads are available for compact, mid-range and high-horsepower trac-tors, conventional and commercial haytools, light construction equipment and combines. Where do the ads appear? Ads will be displayed on websites frequented by Internet users in your local area. In the example at right, a mid-range tractor ad is displayed on www.weather.com.

Ads appear based on local IP address geographic targeting pre-defined by the dealer at the time of enrollment based on a ZIP code radius (15, 25, 50, 75, 100 mile radius) and restricted to the dealer’s PMR.

Customers will also have the ability to enter their information on a landing page, which will generate an alert e-mail that will be sent to the AMP! account holder.

What does the Dynamic Local Display program include? • Branded banner ad template is created based on New Holland product images, logos, promotions and/or sales offers • New Holland logos, awards and contact information will be specific to your dealership • Localized banner ads are created for each participating dealer with their relevant contact information • Banner ads delivered on locally targeted websites to targeted audiences in the local areas defined by the dealer • Available to U.S. dealers only

Custom landing pages will be developed for dealers in the web advertising programs available through AMP!

Banner ads directing customers to a New Holland dealer are targeted to specific geographic areas.

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Pay Per Click (PPC) advertising

What is Pay Per Click advertising? Paid Search campaigns, or Pay Per Click (PPC), are an immediate way to guarantee online visibility for a dealer when a consumer is actively search-ing for a product or service. Brand-approved local Paid Search campaigns for dealers increase leads and calls without conflicting with national Paid Search campaigns.

How does this benefit my dealership? • Your ad is seen only by prospects who are looking for what you have to offer • Real-time distribution in your local area • Pay-per-click model ensures that you are paying for qualified leads • Location Extensions (circled below) show your business address, phone number, and a map marker with Paid Search ad text. On mobile devices, Location Extensions can include a link with directions to the business. Location Extensions encourage people to visit businesses in person. • Call Extensions allow advertisers to include a phone number within a standard text ad. They create a direct way for mobile customers to contact businesses directly via their phones.

What does the Pay Per Click (PPC) advertising program include? • Ad placement on top search engines - Google, Yahoo and Bing - for priority keywords for searchers in dealer’s area for all devices - desktop, tablet & smartphone • Localized ad copy creation and placement • Development of localized landing page • Lead information and calls are sent directly to dealers • Optimization of the dealer’s campaign, including reporting and management of all key elements • Available to U.S. dealers only

How do I get started with these advertising programs? • Enroll in the DLD or PPC program on AMP! • Select ad, budget, timeframe (DLD program) • Contact Local Marketing Coordinator to request budget recommendations based on categories and location (PPC program) • You will receive a welcome email with information regarding the program • You will receive reporting email each month • DLD cost = $35 account setup fee & $100 monthly minimum and minimum 6-month commitment • PPC cost= $59 account setup fee & $200 monthly minimum and minimum 6-month commitment

For more information, please contact the Local Marketing Coordinator at 877.634.9260 or contact your Regional Marketing Specialist.

Did you know? 82% of local web searches

lead to a store visit, phone call or purchase

4 out of 5 consumers want ads customized to their city, zip code or immediate surroundings

More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computers/tablets, and directions and the call button in ads on smartphones.

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Wisconsin Farm Tech Days

July 19–21, 2016

Lake Geneva, WI

EVENTS

CALENDAR

Dealer Factory Summit Focuses on Skid Steers The New Holland Dealer Factory Sum-mit in Wichita, Kan., provided a great fo-rum for dealers to learn about the im-provements and high quality of New Hol-land’s skid steer and compact track load-ers, and to interact with the New Holland personnel responsible for the product. Twelve dealers joined New Holland Construction Equipment Marketing person-nel, New Holland quality representatives, and SSL/CTL Engineering and Manufactur-ing personnel for a plant tour and a roundtable discussion. The Wichita plant not only manufactures New Holland skid steer and compact track loaders, it is also home to the Skid Steer Loader Product De-velopment Team, which partners with the manufacturing operation on the next gen-eration of products. “The skid steer/compact track loader plant summit was very informative and now, more than ever, I am confident New Holland is committed to improving our existing products as well as expanding the current product offering,” says Todd King, dealer principal of Kingline Equipment, who attended the Summit. Kingline Equipment has four locations in Florida and Alabama. “After our meetings,” adds Jae Koletzky, another dealer who participated in the Summit, “it was clear to the dealers who attended the roundtable that the entire New Holland team is very focused and 100% committed to our skid steer line. The engineers and quality control staff took us step-by-step through every issue we pre-sented and detailed what has been and what will be done to remedy the issues. I am very confident that the quality of the skid steers coming off the line today is where it needs to be.” Koletzky is owner of Koletzky Implement in Yankton, S.D.

A dozen New Holland dealers toured the skid steer and compact track loader manufacturing facility in Wichita, Kansas, and provided suggestions to the manufacturing and product design teams who are headquartered there.

“First In, First Out” refers to the practice of maintaining a precise pro-duction sequence. The first part to enter a process or storage location is also the first part to exit.

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Harvest Support Truck Part of the Guinness World Record Truck Convoy

The Make-A-Wish® Mother’s Day Truck Convoy is an annual tradition in Lancaster County, Pa. This year was extra special as 590 vehicles -- including New Holland’s Harvest Support truck -- participated in the Con-voy, setting a Guinness World Record that was previously 416 trucks. Some of the trucks carry special passengers, while thousands of enthusias-tic onlookers line the 26-mile route that consists of two lane highway and urban roads. The Truck Convoy helps raise awareness and funds for the Make-A-Wish Foundation, an organization whose aim is to grant the wish of every child diagnosed with a life-threatening medical condition. All of the money raised by the Convoy goes to support the wishes of sick children in the area. Garin Ingalls, Test Manager of Product Development, drove the New Holland Harvest Support truck. His special passenger was nine-year-old Logan Davis, who has cystic fibrosis. Logan was granted his wish to visit Walt Disney World in 2012, and has participated in the Truck Convoy since then. “He looks forward to it every year,” says his mom, Jessica.

Community involvement

“Attending the event and seeing the community involvement and sup-port is very satisfying, but as I drive the tractor trailer on the convoy route it is amazing to see how much more community support there is in the area. Based on the number of spectators parked along the highway, one would think that the NASCAR haulers are passing through the area,” says Ingalls. Spectators sat in or on their vehicles and on overpasses the convoy passes under, having tailgating parties. The Amish communities were there supporting this event as well. “It’s a great event to support, and the children always appreciate the support from the drivers and commu-nity. The kids like to see the picture of a tractor and combine on the Harvest Support trailer as well. They even get more excited when there is a real tractor and round baler on a flatbed trailer that they can pretend to operate,” says Ingalls. Since the Harvest Support truck has a double sleeper, Logan’s whole family was able to ride in the truck with Ingalls this year. In addition to riding in the Harvest Support truck, New Holland, as the Official Agricultural Equipment of NASCAR, also hosted the Davis family at a NASCAR race at the Dover International Speedway.

Logan Davis with Garin Ingalls and the Harvest Support Truck at the Make-A-Wish truck convoy, and at the Dover International Speedway.

The Harvest Support Truck was popular with the kids during the Make-A-Wish truck convoy. It’s currently traveling with the wheat harvest to support custom cutters and New Holland combine owners.

Master Tech: Serge Labonte With twelve Master Technicians at their six loca-tions in Quebec, Machinerie C. & H., Inc. has a very well-trained service staff. “We don’t see training as an expense, we see it as an investment,” says Mathieu Guevin, Parts and Service Director for all six locations. “It is very im-portant to support our technicians. At the end of the day, it is good for them, it is good for us, and it is good for our customers.” Every year, the service manager at each location will meet with their technicians individually to set up a training plan. “We want to make sure that the technician’s goals match our vision as a New Holland dealer,” says Guevin. Serge Labonte is the newest to reach the certifi-cation. He grew up on his family’s farm working with his father and grandfather. That’s where he learned to work on tractors, and red and yellow New Holland haytools. “When I was in primary school, I was making pictures of red tractors that said New Holland,” he says. That was in the 1970s long before there were New Holland tractors. Fortuitous, because after graduating high school in 1983, he went to work for a dealership that eventually went with Ford New Holland. Labonte best enjoys the classroom training he gets from New Holland because he likes talking to other technicians. Visiting with customers is also a favorite part of his job. “I’m a service mechanic on the road, so I am with them 90% of the time. The customers are my friends and I like the personal contact I have with them,” he says.

EDITORS NOTE: The list of service technicians earning Master Tech status in May will appear in the next issue of New Holland Dealer News.

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Serge Labonte, Machinerie C. & H., Inc.

Conquest Mailer Targets Skid Steer and Compact Track Loader Customers A direct mail postcard, aimed at current skid steer and compact track loader owners in the U.S., was mailed to about 8,500 loyal New Holland customers and nearly 7,500 potential customers who had purchased Kubota or other competitive brand. The mailers encourage the purchase of a new machine and highlight the Ready to Roll special offers available by taking the postcard into their local New Holland dealer.

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True Blue Salute Social Media Promotion New Holland’s True Blue Salute social media promotion celebrates and recognizes the service of heroes: active military, an armed forces veterans, and first responders. Folks are asked to nominate their hero by submitting their name and photo along with a description of 25 words or less telling us why they’ve earned a True Blue Salute and, if applicable, how New Holland affects their life today. A free True Blue Salute cap is given for nomi-nating a hero. Grand prize is a New Holland-branded BFR Traxx Berg pedal go-kart. Second and third prize winners will receive True Blue gift packages valued up to $500. The True Blue Salute promotion ends on July 4, 2016. Winners will be chosen on July 7, 2016. Go to www.TrueBlueSalutes.com for details.

Hobdy, Dye & Read Celebrates Opening of Sixth Store Location

Hobdy, Dye & Read employees and local officials cut the ribbon for the dealership’s sixth store location.

Nearly 400 people attended the grand opening of Hobdy, Dye & Read’s new store in Cave City, Ky. This brings their total number of locations to six and this President’s Club dealer has grown to become the largest New Holland dealership in the Southeast. During the two day event on May 6 and 7, guests got haymaking tips

from New Holland Hay Specialist Robert Hendrix and enjoyed hamburgers provided by the Barren County Cattleman’s Association. The dealership offered many Grand Open-ing specials on wholegoods as well as parts items. Other New Holland representatives in attendance were Southeast Region Market Representation Manager Lamar Graves and TBM Andy Reinert. The mayor, judge executive, Chamber of Commerce members and other city dignitaries also attended the ribbon-cutting ceremony. “We started gearing up for this new location three years ago,” says Dealer Principal Steve Heath. Since then, the dealership has been able to add about 15 people to staff the new location. The new 22,000 sq. ft. facility is a remodeled Chevy dealership situated on 20 acres in Barren County, located off Interstate 65 adjacent to the Mammoth Cave National Recreation Area. Barren County is the largest livestock producer in the state.

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Industry Leadership Displayed at Biofuels Feedstock Conference

The demand for biomass will only continue to increase

Sustainable, affordable feedstock is needed to pro-duce the new fuels, chemicals and materials that are part of the biomass industry. With the volatility of oil prices, it’s an industry that is gaining strength. As the Clean Energy Leader™, New Holland is positioned to play an important role in the industry. The company was a sponsor at the Advanced Biofuels Feedstocks Conference, held June 7- 8 in Miami, Florida. Seth Doman, Hay and Forage Marketing Segment Manager, and Scott Wangsgard, Biomass Specialist, attended the conference, which drew hundreds of individuals involved or interested in building the supply chain of bioeconomy feedstocks. “Most of the major players in biomass were there, including companies from woody biomass, agricultural residues and purpose grown crops including algae,” said Wangsgard. “ Many of the agricultural machinery companies that we compete with were also present. This Conference is a great way to connect with compa-nies that are working on biomass projects and need a consistent supply of material delivered to their facili-ties. The feedstock supply chain is probably the most complex part of a biomass project. Companies often start harvesting three to five years before the plant opens.” New Holland expert presentation As an industry expert, Wangsgard gave a presenta-tion on the equipment options available to harvest different types of biomass, and looked at harvesting innovations and their impact on productivity. His presentation focused on the advantages and disad-vantages of the different equipment options for col-lecting corn stover, which is used for both cellulosic

ethanol and cattle feed. He also addressed the equip-ment options available for harvesting dedicated ener-gy crops. Other industry experts spoke on advanced foods, seed and trait development, crop and soil technology, logistics and more. “It’s an up and coming market and we need to continue to think about this part of the business,” says Doman. “For hay feedstocks, cutting and baling is an important part of the equation, and New Holland has the products to meet the needs of this market. Our products have bio-attachments that are specifically geared to biomass – the newest is on the Big Baler 340 Plus. Dealers who want to take ad-vantage of the opportunities that are available with hay and forage feedstocks should work with their local Territory Business Manager, hay and forage specialist and the haytools marketing team related to these products.” Alternative feedstocks don’t just apply to the crops used to produce ethanol, biodiesel, bio-methane and bio-propane, they also address alterna-tive feedstocks for animals, says Jarrod Angstadt, Manager, Growth Initiatives, Biomass & Specialty Products. “Corn stover, for example, is being used to create quality feed for cattle. And switchgrass is being inves-tigated as a renewable bedding alternative that chicken producers can grow on their own land,” notes Angstadt. “We need to be aware of the projects cus-tomers are looking at. It’s important for dealers to think about how to interact with this industry, which is increasing every day. My advice to dealers is to keep your eyes open and court the customers with an open mindset. They don’t just walk in the door.”

Left: New Holland has the cutting and packaging equipment tailored to biomass production. Right: New Holland Biomass Specialist Scott Wangsgard gave a presentation on equipment options at the Advanced Biofuels Feedstocks Conference.