Regional Perspective on Web Management and Governance
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www.worldbank.org/sar Regional Perspective on Web Management and Governance The Case of South Asia World Bank By Daria Lavrentieva
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Regional Perspective on Web Management and Governance. The Case of South Asia World Bank By Daria Lavrentieva. Outline. Web Program in South Asia: Where we were What we’ve done Where we are How we work Quality Control Lessons learned Looking down the road. Opportunities: - PowerPoint PPT Presentation
Transcript of Regional Perspective on Web Management and Governance
www.worldbank.org/sar
Regional Perspective onWeb Management and
Governance
The Case of South AsiaWorld Bank
By Daria Lavrentieva
www.worldbank.org/sar
Outline
• Web Program in South Asia:– Where we were– What we’ve done– Where we are– How we work– Quality Control
• Lessons learned
• Looking down the road
www.worldbank.org/sar
Web Program in South Asia:Where we were
Opportunities:• Organizational
mandate• Web implementations
maturity• Demand• Decentralized dpt• Interest for new skills
Constraints:• Complex org. structur
e• No vision• No senior leadership• No incentives• No skills• No commitment• No budget• Working in silos
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What we have done
• Presented a case to Senior Management
• Conducted a study across the Bank and in other organizations
• Developed a Regional web strategy
• Built a case
• Received budget and set up a formal program
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SAR Web Program
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SAR Web Program: Where we are
• Our assets: 40+ complex sites (internal/external)
• Central web team: 3 full time and 2 part time staff
• Budget: about $200,000 (excluding staff salaries and individual units)
• Statistics: over 200,000 page views per month
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How we work: Web Roles
Unit Team
-Business Sponsor
-Project Lead
-Web master
-Content providers
Central Team
Editor, Web Coordinator, Technical Expert
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How we work: workflow (2)
Content providing -Content gathering,revision and posting
Content types
Business sponsor
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Quality Control Mechanisms
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Clear Plan of Site Development
Left Navigation Subsections Maintenance
Person responsible for updating
Person/ system responsible for content
Home BiMonthly
Anita Aniruddha
Overview Annually Anita Guang
Transport Strategy
Annually Anita Guang
Countries Annually Anita Guang
Afghanistan 6 months Anita Mitsuyoshi Asada
Bangladesh 6 months Srinivas Reefat
Bhutan 6 months Anita Binyam
India 6 months Srinivas Aniruddha/ Nupur/George
Maldives 6 months Anita Aniruddha
Nepal 6 months Anita Surendra
Pakistan 6 months Anita Zafar/Amer/ Hasan Afzal Zaidi
Sri Lanka 6 months Srinivas NS Isabel/Amali
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Content Creation/ Approval Workflow
Update timeContent Coordinator
remindContent Provider
noyes
Content Coordinatorpost content
Project Lead/ BusinessSponsor review content
Project leadershare update
with community
Content Providerupdate/ submit
content
If contentsensitive
yes
no
If contentneed revision
no yes
If problem
Project Lead/ BusinessSponsor get involved
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Web Statistics
0
2,000
4,000
6,000
8,00010,000
12,000
14,000
16,000
18,000
20,000
Apr 2
, 200
6
Apr 1
6, 2
006
Apr 3
0, 2
006
May
14,
2006
May
28,
2006
Jun
11, 2
006
Jun
25, 2
006
Jul 9
, 200
6
Jul 2
3, 2
006
Aug 6
, 200
6
Aug 2
0, 2
006
Sep 3
, 200
6
Sep 1
7, 2
006
Oct
1, 2
006
Oct
15, 2
006
Regional P age Views
Afghanistan
Bangladesh
Bhutan
India
Maldives
Nepal
P akistan
Sri Lanka
Decentralization
HIV/AIDS
Transport
Water
Growth
Trade
P overty
Governance
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Training Program
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How we are governed
• Governance Body:– Regional Management Team– Web Action Team, chaired by Chief
Economist– Central Web Team: Communications + IT– Unit Web Teams
• Support mechanisms: web platform, web metrics, maintenance plan and workflow, training program
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Lessons learned inweb management and governance
• Good content/ communications strategy• Start from top-down• Careful selection of the business sponsor• Good case• Incentives• Clearly defined roles and responsibilities• Good metrics in places• Be flexible…
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Looking down the road…
• Changing focus: push - pull - interactive space
• Changing roles: marketing, research• Changing Management• Changing technology• Central governance?• Internal/ external governance
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Thank you!
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Environment
Organizational Structure
Africa Central Asia
Latin America & Caribbean
Middle East and North America
South Asia
Private Sector & Infrastructure
Task Teams and Experts
East Asian& Pacific
Operation Core Services
Human Development
Poverty Reduction
Regions
Sectors
Task Teams
Experts
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South Asia Department
SARVP: Front Office
Country Units Sector Units Service Units
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