Reel Deal: Online Video, It’s Time to Get Smart

Reel Deal:

Online Video, It’s Time to Get Smart

#reeldeal#sunycuad

Thursday, June 14, 12

@MalloryWood


comScore, Jan. 2012Next Generation Strategies for Advertising to Millennials


comScore, Feb. 2012US Digital Future in Focus


100 million consumed online video each day



Noel-Levitz 2011E-Expectations


Noel-Levitz 2010E-Expectations


High-achieving Vermont sophomores, juniors, and seniors

“Definitely. I think that college’s videos and videos made by third parties about school can give good insight into the personality that a school has.”

“Yes, it would give me an chance to look at videos of the college that aren't made to advertise.”



“Probably, just as an overview. The information would be a lot more consolidated than scanning a website or brochure, I am imagining. ”



“No. YouTube is not reliable enough.”



“They only highlight the good stuff, but you need to find both sides of the story.”

“I feel that the videos created by colleges are usually one sided. Of course, the college wants you to attend theirs specifically. But they feel very "We're the best school because of x, y, and z."



“Videos are helpful! As long as it's not forced on you (hint hint the thousands of college emails I received after checking that abhorrent little box on the PSATs).

I also prefer funny to corny/boring (duh).”


Let’s examine the“real world.”


“Quick! What is your favorite

YouTube video?”


“Why?”

“Because it’s hilarious.”


Let’s examinehigher education.


Hits


and misses.Thursday, June 14, 12

ViralThursday, June 14, 12

It’s about...‣ Knowing your audience, motivation, and message‣ Setting SMART goals‣ Publicizing your efforts‣ Luck


Measurement‣ YouTube Insights‣ Tracking links (like bit.ly)‣ Google Analytics‣ Word of mouth


YouTube Insights‣ Target audience demographics‣ Playback locations ‣ Traffic sources‣ Retention


Be informative


Highlight students


Breathe life into branding


Address misperceptions


Share success stories


Take an integrated approach


Empower current students


A few more tips.


‣ Don’t use logo intros‣ Select your visual effects wisely‣ Use tags and descriptions


Your turn!


Be educational, but be creative


Learn more


Resources & Videos:• http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/Next_Generation_Strategies_for_Advertising_to_Millennials • http://www.comscore.com/2012USDigitalFutureinFocus• http://www.hulu.com/watch/331281/saturday-night-live-super-showcase• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_if_you_can-_you_can_go_to_brock/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/• http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/• SMC Kribs: http://www.youtube.com/watch?v=xBYuEcW65gM• SNHU Stories: http://www.snhustories.com/• U Indy Personal Attention Unleashed: http://www.youtube.com/watch?v=teQqEKKnUP4&list=PL8E1B747DB9D3E3CF&index=1&feature=plpp_video• Boston College Pop Quiz: http://www.youtube.com/watch?v=-P0gX6C7v-4• Call Me A Duck: http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY• Midd Kid: http://www.youtube.com/watch?v=WZzCHcMKyDc• Murray State Anthem: http://www.youtube.com/watch?v=5Lguh7Cf95c• Remember oUR Name: http://www.youtube.com/watch?v=NiCbfSXoftI• I Tell ‘Em Towson University: I Tell ‘Em Towson University:


http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/Next_Generation_Strategies_for_Advertising_to_Millennials




http://www.comscore.com/2012USDigitalFutureinFocus

http://www.comscore.com/2012USDigitalFutureinFocus

http://www.hulu.com/watch/331281/saturday-night-live-super-showcase

http://www.hulu.com/watch/331281/saturday-night-live-super-showcase

http://www.youtube.com/watch?v=-AXODCvJS2M&feature=player_embedded

http://www.youtube.com/watch?v=-AXODCvJS2M&feature=player_embedded

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/

http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/

http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/

http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/

http://www.youtube.com/watch?v=xBYuEcW65gM

http://www.youtube.com/watch?v=xBYuEcW65gM

http://www.snhustories.com

http://www.snhustories.com

http://www.youtube.com/watch?v=teQqEKKnUP4&list=PL8E1B747DB9D3E3CF&index=1&feature=plpp_video




http://www.youtube.com/watch?v=-P0gX6C7v-4

http://www.youtube.com/watch?v=-P0gX6C7v-4

http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY

http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY

http://www.youtube.com/watch?v=WZzCHcMKyDc

http://www.youtube.com/watch?v=WZzCHcMKyDc

Mallory Woodmarketing managermStoner, [email protected]

Questions?


mailto:[email protected]

mailto:[email protected]

Reel Deal: Online Video, It’s Time to Get Smart

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