#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing
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Transcript of #RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing
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FOR EVENT MARKETING
presented by
OPTIMIZING
#RedDiamond2014@nimlokchicago
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A DETAILED STRATEGY1
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A DETAILED STRATEGY
SET CONCRETE
2
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EVENT HASHTAGS3
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4 WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
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5 THE RIGHT CHANNEL
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5 THE RIGHT CHANNEL
instant photos
&videos
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5 THE RIGHT CHANNEL
INSTAGRAM twitter
bite-sizecontent
pre, during& post show
instant photos
&videos
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5 THE RIGHT CHANNEL
INSTAGRAM twitter linkedin
bite-sizecontent
pre, during& post show
engage your professional connections
attending
instant photos
&videos
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5 THE RIGHT CHANNEL
bite-sizecontent
pre, during& post show
engage your professional connections
attending
photo albums,longer posts
& daily recaps
twitter linkedin facebook
instant photos
&videos
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6 DESIGNATE A SOCIAL MEDIA
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7BUT ENCOURAGE THE WHOLE TEAM TO
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8USE THE EVENT
SO ATTENDEES CAN FIND YOU
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9YOU’LL BE TWEETING AND POSTING
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10YOUR BOOTH NUMBER AND GIVEAWAYS
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INSTEAD TRY
TO WHAT ATTENDEES WANT
11
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#RedDiamond2014
12
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ORIGINAL CONTENT
Your Company @YourCompanyCheck out our blog post on what to see & do at #RedDianmond2014 www.link.com
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Your Company @YourCompany@Attendee Let me �eld that question for you. [insert industry knowledge here] #RedDiamond2014
EXPERT INSIGHTS
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Your Company @YourCompanyDon’t forget that #RedDiamond2014 networking events begin tonight in the atrium @ 5PM!
USEFUL INFO
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Your Company @YourCompanyFacinating article on that topic everyone is talking about before the show. #RedDiamond2014
INDUSTRY ARTICLES
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VALUABLE CONTENT
FROM OTHERS
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beep boopwe do
business
DON’T SOUND LIKE
A CORPORATE
14
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15 SURROUNDING THE TRADE SHOW/EVENT
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16SHARE ON-SITE
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17FROM EDUCATIONAL SESSIONS
SHARE “BEST OF”
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FROM EDUCATIONAL SESSIONS
18SHARE THE NON-BUSINESS PART OF YOUR EVENT
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SHARE THE NON-BUSINESS PART OF YOUR EVENT
19CREATE YOUR OWN
#NimlokheartsRedDiamond
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GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
SOCIAL PHOTO BOOTHuse a service like:> TagPrints Digital> Instaprint
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GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
HASHTAG CONTEST> Scavenger hunt> Best tweet, photo or video
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GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
host a twitter chat> Cover a hot topic> Facilitate a Q&A> Solve a problem
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20
WITH YOURLEADS ONSOCIAL MEDIA
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21TO MEET YOUR FOLLOWERS IN PERSON
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22WITH MORE VALUABLE CONTENT
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23POST-EVENT
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24CONTINUE TO NURTURE & GROW YOUR NEW
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presented by...
your exhibit innovatornimlok-chicago.com
@NimlokChicago
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