Optimizing Email Marketing For Conversions
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Transcript of Optimizing Email Marketing For Conversions
Optimizing Email Marketing For Conversions
How to Grow Your Email List, Increase Engagement & Ensure Deliverability
Contents:
• How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies
75.8% of
marketers said they were using more email than they were 3 years ago
Grow Your List
“Email marketing is only as good as the quality of your recipient list.”
Email List expires at 25% per year
Year 1
50k
Year 3
28k
Year 2
37k
Buying a Third-Party list
• you can get alienate recipients
• blacklisted or marked as SPAM
• Bought recipients aren’t as engaged as
Opt-In
Inbound Marketing
• Get Found • Convert • Analyze
Landing Page
Subscription Box
Email & Social Media Integration
Add Social Media Sharing
Buttons to your Emails
Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
“Different types of email formats have different goals & advantages.”
1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content
•Regular Writing •Frequency
2 Digest
3 Dedicated Email
•Focus •Clear Call to Action •Easy to Build & Measure
•Less Consistent •Standard Content
4 Lead Nurturing
•Timely as per schedule •Automated •Targeted •Auto responded
•Triggered by a specific action •Customized Call to Action
Transactional Emails 5
http://sourcecode.aweber.com/
STOP!
Question?
Improve Business Profit; without Increase Marketing Budget
Social Media Coach Leow LeikHong
www.facebook.com/leikhong
www.facebook.com/digitalprofitclub
Email: [email protected]
Thank you…