Prepared by:Jamie R. BourgKimberly D. BourqueHRE 7575April 24, 2007

Funded by a generous donation from an LSU College of Engineering Alumnus, Gordon Cain

Opened its doors in the fall of 2004 Offers Communication-Intensive (C-I) courses

& High-Level student certification Current recruiting process

Why are we interested in CxC?

180 students currently registered 105 courses certified as communication-

intensive (C-I). CxC is not currently involved in any

recruitment activities with Recruiting Services

Would like to recruit more students and be involved in more events sponsored by Recruiting Services.

Influx of new, inexperienced students into the program that will need more guidance through course advising

Logistical implications for CxC Need for new equipment, state-of-the-art

technology, and increased need for supplies Larger physical location or more studios

Increase number of students enrolled in CI courses

Increase number of students to advise in the HLC program

Karen Powell, Assistant Director CxC

Eric Prudhomme, Associate DirectorOffice of Recruiting Services

Developing communication-intensive courses in disciplines and professional schools for all students at LSU

Supporting students who apply for "High-Level Communicator" certification on their transcripts; and

Building collaborative groups of faculty members who emphasize communication in their courses and research through workshops, special events, and summer institutes.

Director

Assistant Director

Administrative

Coordinator

Studio

Coordinator

Mentors &

Graduate

Assistants

Student Workers

Director

Associate DirectorCoordinator for Transfer Recruitment

and Parent Relations

Recruiters

Strategic Intervention - Integrated Strategic Change Process

Organization as a whole

Organizational level diagnosis

Interview with Key Members

New Strategy for CxC

How to apply the Strategy

Implementation of the Strategy

Events with information table/booth:

Preview through the Honors’ College Tiger Day Parents’ Day Cultural Connections.

*CxC Personnel Present

Events with Interactive Presentation:

Academic Showcase

Counselor Luncheon

Chancellor Alumni Scholarship dinner

*CxC Personnel Present

Events with Brochures, flyers and information packets:

ACT workshops

State Literary Rally

Decathlon

*No CxC Personnel Present

On-campus tours:

Most effective recruiting tool

Tour of a CxC studio

Presentation and One-on-one Discussion with CxC Personnel

CxC Director, Assistant Director and Administrative Coordinator

Associate Director of Recruiting Services & Recruiters

CxC Mentors and Graduate Assistants Faculty

Spring 2007 Summer 2007 Fall 2007 Spring 2008 Summer 2008 Fall 2008

Personnel Travel Monthly Operating Printing ** Facility Services & Pleasant Hall Assessments Supplies ** Computers, Software & Other Equipment Communication Studio Summer Institute Student Events ** Workshops & Meetings

Internal Validity/ Numerical Measures:

Number of students currently enrolled in CxC’s certification program Number of students who complete the CxC Survey at recruiting events Average GPA of the enrolled student Percentage of students who are completing the program Number of students who visit the studio

Internal Validity/Non-numerical:

Feedback from the staff of CxC and Recruiting Services via survey

Monthly meetings with Director and Assistant Director of CxC

External Validity:

Feedback from Prospective Students

Feedback from Participating Faculty

Starting point for CxC to help establish and achieve their strategic goals and to be a premier service organization

“Win-win” approach to recruiting new students for CxC and Recruiting Services

Can be implemented quickly Minimal additional cost Minimal additional initial workload