Real Estate Lead Generation
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Transcript of Real Estate Lead Generation
Real Estate Lead GenerationCapturing Customers with Online Marketing
Online Lead Generation
Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent
Visibility: Search
Online visibility=Search
Get local
Get a blog
Feed Google local content
Expectations: Homes, Prices, and Payments
What do home buyers come looking for?
Homes
Prices
Payments
Model the best
Expectations
Let me show you the difference between online lead generation, and...
Expectations
...What am I doing here?
Satisfaction: Can I Do This?
You want an online lead?
Convince the customer of:
affordability
mortgage rate
mortgage payment
Intent: Hit Submit
Don’t forget the telephone number!
Don’t forget the contact form!
Learn more...
Real Estate & Mortgage Marketing Tools
http://www.mortgageloan.com/widgets/