Reaching Generation C (ASTD International Conference and Exposition)
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www.grad.usda.gov ASTD International Conference and Exposition June 1-3, 2009 1 Reaching “Generation C” The Constantly Connected Commuter Andrew Krzmarzick Senior Project Coordinator
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When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites like Facebook and Twitter, with the average age on LinkedIn being 40 years old. I use the term "Generation C" describe all people who engage one another on the Internet with a 2.0 mindset: creative, collaborative and community-oriented. I also give several ideas for bridging the generation gap in our workplaces and classrooms through social media. For more information, go to http://generationshift.blogspot.com and http://www.delicious.com/akrzmarzick
Transcript of Reaching Generation C (ASTD International Conference and Exposition)
www.grad.usda.gov
ASTD International Conference and
ExpositionJune 1-3, 2009
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Reaching “Generation C”The Constantly Connected Commuter
Andrew Krzmarzick
Senior Project Coordinator
www.grad.usda.gov
www.grad.usda.gov
The Four Generations
Learning Preferences
“Generation C”
What’s Web 2.0?
7 Ideas for “Reaching Generation C”
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Veterans: 1920-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations. Physician Executive, January-February 2000.
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Web 2.0 Users?
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TraditionalsFormal/conservative
Value to team vs. self
Straightforward
Learn privately
Big picture, then detail
Respect for experience
Clear and logical facts
BoomersLifelong learners
Well educated
Interactive/participatory
Non-authoritarian
Networking, teamwork
Make ’em feel important
Be democratic
Gen XEdutainment
Clear expectations
Be efficient
Use visual aids
Up-to-date technology
Break frequently
Role plays are good
MillennialsTeamwork
Technology
Experiential
Learning communities
Clear structure
Fun and games
Short attention span
* Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI
Web 2.0 Users for Learning?
?
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What about “Generation C” ?
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“…an avalanche of consumer-generated
content…” Two drivers:
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
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Generation CBy Dan Pankraz
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Someone of ANY age who is actively using social media
and engages others on the Internet
with a "2.0" mindset: creative, collaborative
and community oriented.
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Generations Explained
Generation Name* Birth Years, Ages in 2009 % of total adult population
% of internet-using population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
35%
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1.0
2.0
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Users age 18-24 = 10.6%
Users age 35-54 grew 276%, 18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
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“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.
In many ways, the Internet more resembles an ancient bazaar…”
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Reversal of Industrial Revolution?
50% of U.S. teleworking by 2015?
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What are the implications for education and knowledge sharing?
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Meet Jack Bauer
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See Jacksignupfor
class
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See Jacksnarl
atemail
for class
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See Jack complete sign-upand gain access to:
• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor
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See Jacksmile
atanywhere,
anytimeextendedclassroom
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Steve ResslerFounder, GovLoop.com
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http://www.facebook.com/teach
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http://www.youtube.com/thecoastguardchannel
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Q. What’s the difference between a podcast and a vodcast?
A. Podcast = AudioVodcast = Video
Downloadable
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Podcast Interviews
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What has your Cell Phone taught
you lately?“Most cell phones today have more computing power
than was available to NASA during the
Apollo space program…”- Wes Ferguson, Author of
Moving at the Speed of Creativity
• Audio Books• Podcast Briefs• Text Message Tips• Entire Classes????
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Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
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Q. What’s the difference between a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
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Face-to-FaceWeb-Based!
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Synchronous Asynchronous Blended Interactive Engaging Video/Audio Streaming
Software Simulations Desktop/Application Sharing Chat – Instructor/Participants Breakout Rooms Polling Archives = On Demand!
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Coaching / Mentoring
2-Way!
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The Four Generations
Learning Preferences
“Generation C”
What’s Web 2.0?
7 Ideas for “Reaching Generation C”
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• Coaching Skills for Today’s Leaders
• Generation Shift: The Emerging Workforce
• Focusing the Power of Four Generations
• Improving Retention Through Strategic Onboarding
• Managing a Virtual Workforce
• Preparing to Lead in the 21
st
Century
• Wikis, Webcasts and iPods, Oh My! Government 2.0
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For More Information:
Andrew Krzmarzick
Senior Project Coordinator
(202) 821-6288
GenerationShift.blogspot.comIAmPublicsService.orgTwitter.com/krazykriz
LinkedIn.com/in/AndrewKrzmarzickDelicious.com/akrzmarzick
Slideshare.com/akrzmarzick
Thank You!
