ASTD 2014 International Conference and Exposition (Brochure)

www.astd.org/ICE14

CONTENT

COMMUNITY

GLOBAL PERSPECTIVES

The Premier Conference for Training

and Development Professionals

Advanced rates expire March 31, 2014.Register today and save big!

2 | ASTD 2014 International Conference & Exposition

WORLD-CLASS CONFERENCELearn Tomorrow’s Training and Development Trends Today! Creating a world that works better starts with a workforce that is prepared to face tomorrow’s challenges. As training and development professionals, it’s your responsibility to empower employees with knowledge and skills that help drive business success. In our industry, evolution is the name of the game. You need to know the latest trends and best practices to be successful as a trainer. The ASTD 2014 International Conference & Exposition is the best place to learn about tomorrow’s trends.

More than a conference, ASTD 2014 is a career-changing experience. With more than 9,000 attendees from around the world—including thought leaders and innovators— you’ll see the training and development industry come to life. No matter where you are in your career, whether you’re a novice or a senior learning leader, there is something for you to learn at ASTD 2014. You’ll walk away from this experience with a new set of tools and resources to apply on the job, and an expanded network of peers with whom you can continue to learn and collaborate after the conference. You’ll leave Washington, D.C. inspired and re-energized about your career and the training and development profession.

ExpositionWith more than 300 exhibitors, the ASTD 2014 Exposition is the place to meet and network with colleagues, as well as discover vendors to learn about the latest products to help you perform your job better. These experts are ready to listen to your challenges and help you overcome them. The EXPO is the largest training and development showcase in the world.

World-Class DestinationOne of the world’s most popular destinations, Washington, D.C. attracts nearly 18 million visitors each year. People come from around the world to see all that it has to offer. There’s no place that matches the assortment and quality of free attractions that await you in D.C., from the impressive memorials and monuments on the National Mall to must-see sites like the White House, the Library of Congress, and the museums of the Smithsonian Institution. No matter what your interests or tastes, you are sure to find something that suits you in D.C.

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WORLD-CLASS CONTENTWith more than 250 education sessions that span the entire training and development industry, we’ve broken the conference down into nine content tracks and three industry tracks. Get the answers you need from the tracks you want.

Nine Conference Tracks• Career Development

• Training Design and Delivery

• Global Human Resource Development

• Human Capital

• Leadership Development

• Learning Technologies

• Learning Measurement and Analytics

• Workforce Development for Nontraining Professionals

• The Science of Learning

Three Industry Tracks

• Government

• Higher Education

• Sales Enablement


KEYNOTE SPEAKERSArianna Huffington

Chair, president, and editor-in-chief of The Huffington Post Media GroupIn 2013, Huffington was named to the Forbes Most Powerful

Women list. In 2006, and again in 2011, she was named to the TIME 100, TIME magazine’s list of the world’s 100 most influential people.

Redefining Success: The Third Metric That Can Benefit Your Bottom Line During her keynote address, Huffington will challenge the audience

to use a third metric, beyond money and power, to define success. A metric that is based on well-being; health; and our ability to unplug, recharge, and renew ourselves to find joy in all aspects of life, including our jobs. Mounting evidence, both scientific and anecdotal, confirms that the practices that make us less stressed also make us more productive, and Huffington provides clear examples of how this is not only good for families and employees’ health, but also good for a company’s bottom line

INSPIRING

AND INSIGHTFUL


General Stan McChrystalFour-star general and senior fellow at Yale University’s Jackson

Institute for Global AffairsA one-of-a-kind commander with a remarkable record of achievement, McChrystal is the former leader of Joint Special Operations Command (JSOC). He now serves on the board of directors for JetBlue Airways, Navistar, and the Yellow Ribbon

Fund. He is also the chairman of the board for Siemens Government Technologies.

CrossLead: Lessons on Leadership From a Warrior, Statesman, and Scholar In this dynamic presentation on leadership, General Stan McChrystal shows how modern warfare, business, and politics demand no-nonsense leadership that is as good at implementing change as talking about it. He reveals the power of culture, communication, and relationships, sharing stories, experiences, and principals that make his points. McChrystal addresses such key leadership principles as transparency and inclusion, leveraging the power of teams through shared ownership, evolutionary change versus revolutionary change, relentless mission focus, and sharing a clear vision with everyone who must execute against it.

Kevin CarrollFounder of Kevin Carroll Katalyst/LLC

Kevin Carroll is the author of three highly successful books, Rules of the Red Rubber Ball, What’s Your Red Rubber Ball?!, and The Red Rubber Ball at Work. Carroll has helped turn creative ideas into reality for organizations such as the National Hockey League, ESPN, Nike, Starbucks, the National Basketball Association, Walt

Disney Company, Mattel, Hasbro, Procter & Gamble, Discovery Channel, and Capital One.

Play@Work: Unleashing Growth Through Creativity and Innovation By drawing from childhood lessons, Kevin Carroll reveals the relevance of play and how we must continue to tap into those lessons for our future success. An innovator who passionately inspires leaders to create sustainable change in their own organizations, Carroll raises a variety of questions during the session including: Are you continuing to strengthen the creative genius of your organization? Do you have the necessary passion and creative endurance to deliver consistent and amazing insight and business ingenuity? Why should an organization’s business culture embrace the power of play even more in the 21st century? And how can a business culture that incorporates “purposeful play” affect leadership, employee quality of life, retention, and attract new talent?

ASTD 2014 speakers are the game changers of the industry. You’ll learn about the latest trends shaping the industry today and into tomorrow.

THOUGHT LEADERS & INNOVATORS


Michael AllenHow Tools Affect Our Design: Quandaries of a Veteran Tool Designer

Julie DirksenUser Experience Design for Learning

Ruth ClarkGames, Learning Styles, and Engagement: An Evidence-Based Approach

Bob PikeTeam Teaching and Cofacilitation: It’s More Than Taking Turns

Jenny DearbornBecoming a Business-First, Big-Data L&D Leader

Jim SmithFrom Good to Great to Grand! Supersize Your Platform Skills

Ken BlanchardLeadership: The Critical Factor for Creating Customer Service Initiatives

Karl KappThree Mysterious Keys to Interactive Learning: Game-Thinking, Game-Elements, and Gamification

Elaine BiechBuild a Successful Leadership Development Program: A Crowdsourcing Experience

Cindy HuggettFive Ways to Rock Your Virtual Classroom: Secrets of Master Trainers


GLOBAL PERSPECTIVES, EXPERT CONTENTWith more than 250 education sessions, you’ll have access to more industry resources than any other industry event. Benchmark your practices against the leaders in the industry; you’ll walk away with new insights and best practices.

Here’s just a sample of what’s waiting for you at ASTD 2014!

ROI vs. ROE: Which Is Right for You? Panelists: James Kirkpatrick, Kirkpatrick Partners and Jack Phillips, ROI Institute Moderated by: Andrew Jefferson, The 6Ds Company

The most effective training departments evaluate impact in order to demonstrate business value to stakeholders and to continuously improve their product. There is no one-size-fits-all way to evaluate, but two training evaluation methodologies are recognized as the best for the broadest range of programs: return on investment (ROI) and return on expectations (ROE). Which is right for you?

Attend this spirited debate between training evaluation industry leaders as we separate fact from fiction about these approaches. Listen as they compare and contrast the methodologies. Get answers to your questions and confirm the facts about training evaluation. Make an informed decision as to which methodology will prove most effective for your training programs.

Don’t miss this opportunity to hear about training ROI and ROE from the experts who literally wrote the books.

Disney’s Approach to Selection, Training, and Engagement Presented by: Jeffrey Williford, Disney Institute

What do customers remember more: products or people? When Walt Disney decided the answer was people, he hit upon an essential business truth that led to an immediate and sustained success. At Disney, we sync the mission of small teams with the culture of the whole organization. So while there may be thousands of job classifications, there will always be one common goal: exceptional guest experiences.

By applying Disney’s time-tested approach, you will gain insights to help your organization not only hire the right people, but also shape them into employees who are comfortable in their roles and know their purpose. Building a competitive advantage in the marketplace depends so much on your culture and achieving desired behaviors. Disney’s insights into selection, training, and engagement will benefit your overall organization, and your bottom line.



Social Media as an Organizational Ally: Effective Conflict Resolution Strategies Presented by: Joseph Grenny, VitalSmarts and Mike Rognlien, Facebook

In this engaging session, Mike Rognlien of Facebook’s L&D team will share how Facebook employees use social media tools to both share and resolve grievances and create/maintain a culture of candor. Specifically, by equipping employees with skills to effectively hold crucial conversations online, Facebook has seen their employees quickly resolve issues over social media—effectively and on their own. Joseph Grenny, co-author of the New York Times bestseller Crucial Conversations and co-founder of VitalSmarts, will draw from his three decades of research and new study on the social media habits of 2,700 people to share the skills Facebook used to effectively hold emotionally charged conversations online—allowing employees to solve problems and strengthen relationships in ways that weren’t possible before.

In this highly interactive session, you will also partner with fellow participants to discuss how to actively apply crucial conversation strategies via social media to improve your organization’s capacity for effective conflict resolution.

Coaching With the Brain in Mind Presented by: Dr. David Rock, NeuroLeadership Institute

How and why does understanding the brain improve coaching? What should coaches know about the brain to be effective? How can coaches get skilled in this new area?

This session focuses on how leaders and managers can be better coaches, with a heavy emphasis on having quality conversations. Participants will learn how to facilitate positive change in themselves and others by working at the level of one’s own thinking. They will learn how to help others move through the process of identifying impasses to generating insights and actions that create new and sustained habits.

Building a Practice: Pondering the Past; Predicting the Future Panelists: Dr. Marjorie Blanchard, B. Kim Barnes, Dr. Beverly Kaye, Ann Herrmann-Nehdi Moderated by: Elaine Biech

Apply the advice and wisdom of 150 years of experience to build your consulting practice and ensure its success. Thinking about starting your own practice? Looking for advice about what works and what doesn’t? Join this unconventional conversation as five energetic business owners discuss what it takes to stay in business for decades. Bring your questions. Prepare to engage. Leave with practical advice.

The panel will address a core set of provocative ideas, which will be enhanced through your questions to provide a valuable and customized experience. This dynamic interactive session will explore what it takes to be successful with clients, celebrate the chance to become a business owner, and ponder what matters most professionally and personally.

Full session and speaker listings available at: www.astd.org/ICE14.


MAKE THE MOST OF ASTD 2014 Before the conference starts, ASTD offers an opportunity to participate in industry-leading professional development workshops and certificate programs to develop the skills you need to stay competitive. Preconference workshops and certificate programs require advance sign-up and an additional fee.

ASTD Preconference Certificate ProgramsDo you want to develop your skills to perform better on the job and advance in your career? Are you looking for solutions to your organization’s biggest challenges? ASTD’s two-, three-, and four-day certificate programs can help.

And you’ll earn a certificate of completion to show the knowledge you learned!

Delivering Training• ASTD Master Trainer™ Program• Rapid Learning Techniques • Training

E-Learning/Online Learning• Advanced E-Learning

Instructional Design• E-Learning Instructional Design

Designing Learning• Advanced Designing Learning• Blended Learning• Designing Learning• Learning Transfer

New Approaches to Learning• Mobile Learning• Multimedia for Learning Professionals• Social Media for Learning

And many, many more. Check the website for a full listing.

ASTD Preconference WorkshopsPreconference workshops are full-day programs with a deeper and more experiential focus on a topic. All preconference workshops occur on Saturday, May 3, from 9:00 a.m. through 5:00 p.m.• Project Management for Learning Professionals• Leaving ADDIE for SAM MegaWorkshop• Ready, Set, Lead: Designing a Leadership Development Program for Your Organization • Photo Jolts: Image-Based Activities That Increase Clarity, Creativity, and Conversation • Measuring the Success and ROI of Coaching Programs • Effective Survey Design for Learning Professionals• Developing Effective Global Leaders • Developing and Using Applicable and Practical Competencies in Training and Development• Team Coaching Changes Cultures! • Four Levers of Cultural Change

INTERNATIONAL POINT OF VIEWSimultaneous InterpretationSimultaneous interpretation will be available in three languages: Korean, Mandarin, and Japanese.The interpretation services will be available for a fee.

Global VillageCome plan your conference experience and daily activities. The Global Village is a great place to take a break from the hustle and bustle of the conference, network with your colleagues from around the world, and relax and enjoy complimentary refreshments. You can also post messages to connect with other attendees and meet the ASTD International Relations staff.

International OrientationAn informative session on what to expect and how to get the most out of the conference.

International ReceptionFestive networking reception for international attendees.

Networking Night: Unwind in Air and SpaceAt ASTD Networking Night you’ll mix and mingle with colleagues among the spectacular collection of aviation and space artifacts at the Smithsonian National Air and Space Museum. The entire museum, located on the National Mall in the heart of Washington, D.C., will be decked out for ASTD’s Networking Night. Guests will rock the night away while listening to a live band. And no party is complete without food, which will be nothing short of spectacular. Dinner buffets will be located throughout the museum featuring unique tastes from a variety of American regions including the South and Midwest. Finish your dinner with one of the many tasty desserts.



CONFERENCE REGISTRATION Rates (USD/Person)

ASTD Member Nonmember

Advanced RateExpires 3/31/2014

$1,500 $1,800

Regular and On-Site RateAfter 3/31/2014

$1,800 $2,100

Conference Teams and Delegation Rate

$1,200 $1,500

Government $1,200 $1,500

Student $500 $800

Groups of 5 or More SaveBy bringing a team of five or more you will save on your registration. The ASTD Enterprise Solutions team can register your conference team and provide one invoice for easy payment. Special conference team rates expire April 13, 2014. Contact us by email at [email protected] or phone 888.813.2925 for assistance.

International DelegationsWith a minimum of five paid participants, you can organize an international delegation. Benefits include favorable pricing, invitations to special events, and recognition at the conference. Contact [email protected] to arrange or join an international delegation.

Hotel AccommodationsASTD has a list of preferred hotels that offer special rates for conference attendees. Reserve your hotel room early for the best chance of getting your first choice. The housing deadline for individual attendees is April 14, 2014. Free shuttle service is provided from the ASTD-preferred hotels to the convention center. Visit www.astd.org/ICE14 and click the “Housing and Travel” tab to make reservations at the preferred hotels.

ASTD members save big! Join today and save $300 off registration rates.


www.astd.org/ICE14

FOUR WAYS TO REGISTER1. Online: Visit www.astd.org/ICE14 to register.

2. Mail: Download the registration form and mail completed form to: ASTD, P.O. Box 1567, Merrifield, VA 22167 USA.

3. Fax: Fax the completed registration form to 1.703.299.8723.

4. Phone: Call ASTD Customer Care at 866.238.2146. They can also help you set up a wire transfer to pay the registration fee.

MAKE A DIFFERENCE

IN 2014 AND BEYOND.

ASTD 2014 International Conference and Exposition (Brochure)

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