The Mobile Medium

http://www.flickr.com/photos/rodfdoyle/2252306313/sizes/l/

MediumPart 1: Context31 maart 2008

Agenda:Three differences

Three stepsThree examples

http://www.flickr.com/photos/maggiesworld/2330071130/sizes/o/

Three examples

Three differencescompared to ‘old’media

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1You can’t use old media at any place or time. Mobile is suitable for any context

http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/

Static contextVS.

Dynamic context

2One delivery mechanism

VS.Multi delivery mechanisms

http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/

Old media is build aroundone delivery mechanism. Mobile is fragmented.

3

Old media is linked to ONE verb(activity). Like WATCHING television. Which verb describes mobile behaviour?

http://www.flickr.com/photos/kouchi/1051290485/sizes/l/

One verbVS.

Verbless

Not one activity around onemechanism. But mobile services designed around your dynamicor specific context

http://www.flickr.com/photos/herby_fr/111121588/sizes/l/

Summarised:Context instead of Content

Three steps to take

http://www.flickr.com/photos/donncha/81945955/sizes/o/

Three steps to taketo become contextual in mobile

Task context

Social contextSpatio-

Temporal

EnvironmentalcontextChoose a role!

1

http://www.flickr.com/photos/2_dogs/239879869/sizes/o/

Social context

Physiologicalcontext

Mental context

Temporalcontext

Which context domain is suitable for you?

1• Data gatherer

• Connecter

• Scanner

• Exchanger• Exchanger

• Informer

• Guide

• Filterer

• Enricher

http://www.flickr.com/photos/simona84/2088719759/sizes/l/

Close to the customer( are you sure you are up to it?) or just gathering data?

Get Physical!

2

http://www.flickr.com/photos/moriza/126238642/sizes/o/

Get Physical!

2

• Have physical related content

• Have a relation with ‘objects’

• Have ‘sensors’ in the real world

• Make tools for my life (magic wand)

http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/

• Make tools for my life (magic wand)

• Own or make maps

• POI

• Databases/recommendations

3

http://www.flickr.com/photos/pulpolux/39848540/sizes/l/

Choose your delivery mechanism of choice!

• SMS

• Voice

• Maps

• Browser

3

http://www.flickr.com/photos/69438261@N00/215863905/sizes/o/

• Browser

• Widgets

• ODMP

• AR

• NFCTry to find the most suitable way fordelivering YOUR context aware/relatedservice. This might be SMS!

Three examples:Role , physicality and distribution

http://www.flickr.com/photos/mo/22337757/sizes/l/

1

NextWall: 3D Graffiti

Video here: http://www.youtube.com/watch?v=XLikgptMD98

2 Future of Internet Search: Mobile versionhttp://petitinvention.wordpress.com/

3

SNIFFTangible Toy for visually impaired children

“Sniff is a toy dog that gives feedback through sounds and vibrations on tagged objects that comes close to his nose. The use can be in daily situations as well as in play, either alone, together with other kids or together with other Sniffs.”

Thanks!

raimo@mobilemonday.nl

www.mobilemonday.nl

http://www.flickr.com/photos/vannispen