Mobile Convention Amsterdam 2014 - Glasseffect - Raimo van der Klein

G L A S S E F F E C T 1

G L A S S E F F E C T

Frictionless Internetraimo van der klein


NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR

raimo van der klein


@rhymo @glasseffectnl

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Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services.

Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons.

App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world

Our Services


Glass for Business



Glass Hackathons



Glass Workshops



Glass Apps


Customers

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TMG Funda

Sanoma Digital ABN AMRO

Nederlandse Spoorwegen Rabobank Active Ants

NOS Heijmans

UCB Warchild Randstad

Veiligheidsregio Groningen (Brandweer) !


where are we now?

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PEOPLE

INTERNET

SENSORS

AI

SOCIAL

CLOUD

BIG DATA

“Voice to Data”

“Content to Context”

“UX to AI”

PEOPLE

INTERNET

CONTEXT

INTELLIGENCE2000 2008 2016 2022

From Apps!to Big Data

From Services!to Agents

From Synchronous!to A-synchronous

four layers of personal technology


PEOPLE

INTERNET

AI

SOCIAL

CLOUD

“Voice to Data”

PEOPLE

INTERNET

INTELLIGENCE2000 2008 2016 2022

From Apps!to Big Data

From Synchronous!to A-synchronous

Copyright Raimo van der Klein

SENSORS BIG DATA

“Content to Context”

“UX to AI”

From Services!to Agents

CONTEXT

four layers of personal technology


the third wave of mobile

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wave 1 1992-2000

“CONNECTING PEOPLE”

wave 2 2000-2008

“CONNECTING INTERNET”

wave 3 2008-2016

“CONNECTING SENSORS”

?Nokia 3210 (160 million sold)

iPhone (350+ million sold)

No icon device. yet


smartphone is optimized for content consumption

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G L A S S E F F E C T 18http://weneverlookup.tumblr.com/


Hardware mutations

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Google Glass



Android Wear


Nymi band by Bionym


Ring by Logbar Inc


TellSpec


Intel Mimo


Amazon Dash

NEST


Boston Dynamics

DEMOCRATISING MAPPING

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1st wave. SOCIAL

(PEOPLE)

2nd wave CLOUD

(INTERNET)

3rd wave BIG DATA

(CONTEXT)

the 4th layer: intelligence

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ME

Hardware mutants get born They have a body, a mind and a voice

These new entities are not about consuming content

They are here to make our lives easier..


Between 10k and 20k sold in the „US” 100 pieces in Netherlands

Available only to Glass Explorers Sales before summer in US?

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Glass close-up



Navigate with Touch Pad



The Display 640 X 360 (25” at 8 feet)



Camera: Photo 5MP Video 720p



A rear view mirror. It shows you the needed information to do the required actions


Deliver highly contextual services with a minimal amount of friction between

intention and action.



glass is about seconds

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glass basics: - triggers - commands - timeline - apps - subscribe

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location



time



manual




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standard commands:

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• google • take a picture • record a video • get directions • send message to • make a call to • make a videocall to • take a note • listen to


• Add a Calendar Event • Call Me a Car • Capture a Panorama • Check Me In • Create a 3D Model • Find a Recipe • Learn a Song • Play a Game • Play Music • Record a Recipe • Remind Me To... • Show a Compass • Start a Bike Ride • Start a Round of Golf • Start a Run • Start a Stopwatch • Start a Timer • Translate This • Tune an Instrument

“ok glass” and then some...




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timeline

G L A S S E F F E C T 59G L A S S E F F E C T



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Google Now pinned cards

apps


access to hardware: camera, gps, motion

62G L A S S E F F E C T



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G L A S S E F F E C T 65G L A S S E F F E C T

„They are here to make our lives easier..” How does that work in our business?

It’s getting personal


?

(Glass) Service

Intelligence

Big data

Context of the user

sensor

sensor

sensor

sensor

sensor

sensorsensor

sensor

sensor


ENVIRONMENT

WEATHER SOUND LEVELS

SOCIAL (WHO?)

FRIENDS/ STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

Transform context in digital data


ENVIRONMENT

WEATHER SOUND LEVELS

SOCIAL (WHO?)

FRIENDS/ STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

Don’t start from zero:!What do I know from

the user and his context?


four phases of designing a microinteraction

trigger rules feedback loops

Source: Microinteractions by Dan Saffer

Mobile Convention Amsterdam 2014 - Glasseffect - Raimo van der Klein

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