RAHUL FESEABILITY STUDY.pdf

7/28/2019 RAHUL FESEABILITY STUDY.pdf

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PREFSEABILITY

1. GENERATION OF IDEAS

1. DRAIN-PIPE ELECTRICITY GENERATION.

Due to the shortage of living space in urban areas, the focus has been on

constructing high Rise buildings. During the rainy seasons there is an

accumulation of rain water on the terrace of these buildings, thus it provides a

large amount of water at certain head, and this head of water can be used to

generate electricity by using a turbine at the end of the drain pipe that comes

down from the building.

2. SOLAR AIRCONDITIONER.

The idea is to provide air cooling and condition with the help of phase changing

chemical substance that uses the solar radiation on them to change their

phase.

3. HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES.

When an automobile is stationary and tries to climb on a hill or slightly slantedroad, then there is a lot of load being put on the clutch plate as the driver

simultaneously release the clutch plate and accelerates hard to avoid

backward motion on the hill.

The idea is to make a device with a sensor such that when the vehicle in

forward gear the wheels are locked such that they can roll backwards.

4. BED FOLDABLE TO CHAIR AND TABLE.

The purpose of this furniture is to conserve space small houses or hostels. Thebed would consist of linkages, so that when it is not used for sleeping it can be

transformed into a chair and a table.

5. GEARING OF CYCLE RICKSHAW.

The motive of this modification is to provide ease of driving to the cycle

rickshaw pullers.

When they drive the cycle from static condition and during climb they a need a

larger torque, this can be achieved by providing a set of different diameter

sprockets.


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6. TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILESFOR CHARGING BATTERY

The idea is to install an alternator which will be driven by a fan similar to the

turbine in front of automobiles or trains.

7. AUTOMOBILE RECYLCLING PLANT.

This Is a Proposal of setting up a an automobile recycling plant to recycle at

least 80% of the automobile and using the metal and other recycled materials

for making other new products in the same operating facility.

8. A LADDER CUM STOOL FOR KITCHEN USE.

This product consists of making a ladder cum stool for kitchen purposes, so

that it can be used for getting this kept on high shelves as well as for resting

and for keeping daily use vegetables.

9. BOOK PHOTO COPYING MACHINE.

The machine is proposal for making photo copying machine which will be able

to completely copy a book without damaging or opening its binding.

10. TRAFFIC LIGHT FUEL CONTROLLER.

The system is for saving fuel that is burnt during the wait at the traffic light

signals, by automatically switching of the engine near the traffic line zone.

11. SHOES WITH TORCH.

This pair of shoes will contain a torch at the end of the toe region which will be

powered by the pressure plates installed in the shoes which will produce

electricity.

12. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS.

This modification is to modify the design of the existing sleeper class windows

in the Indian Railways, to rectify the problem of improper closing.


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13. LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT STATION

This will facilitate the boarders to move their luggage from one platform to the

other from the over bridge, via a conveyor that will run along the stairs.

14. BITUMEN ROAD, RE-CONSTRUCTION MACHINE

The purpose of this machine is to melt the existing bitumen on the road and

reuse it to for constructing the road again by laying the same melted bitumen.

15. BIO-GAS SCOOTER.

The idea is to make a prototype of a scooter that works on biogas as a fuel.

16. GARBAGE COLLECTION AND DISPOSAL FROM HOMES.

It involves developing a system for collecting garbage from the houses and

carrying out initial sorting and treatment and then disposing it in the trenching

grounds.


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2. INITIAL SCREENING

#.Factors Considered For Initial Screening.

1. Emotional Quotient of the Entrepreneur.2. Government Policies.3. Economic Factors.4. Marketing.5. Technical Knowledge.6. Environment Factors.

INITIAL SCREENING OF DIFFERENT IDEAS.DRAIN PIPE ELECTRICITY GENERATION

Since the Drain pipe uses rain water for producing electricity, this makesthis product limited, because it can be only used during the rains and

requires a continuous supply of water.

The system will require treatment of water so that it does not containmud, dirt and other substances which can clog the turbine and the drainpipe.

SOLAR AIR CONDITIONER

The solar air conditioner has low C.O.P. The other problem is long-term reliability. Another bottleneck is the low mass and heat transfer performance of

the adsorbents (silica gel).

HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES

The hill climb assist system could be very useful for commercial vehicles,but the system will increase the cost of the automobile.

The other problem is that it would not be of much liking to the driverswho likes to stick to the old fashioned ways.

The system will require a redesign of the braking system and will causeexcessive wear of brakes pads.


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BED FOLDABLE TO CHAIR AND TABLE

This product is very useful for place where there is less living space. It will provide a good sleeping place for an individual and two sitting

place in case when it is converted to chair and table.

The product will be of low cost and will be very popular between inmedium income families.

GEARING OF CYCLE RICKSHAW

This modification will help in decreasing the effort that is being made bythe rickshaw pullers to paddle the cycle from static condition.

The sprocket arrangements would add a little cost to the rickshaw butwill justify for the effort that is reduced.

The modification can be done to the existing vehicles.TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILES FOR

CHARGING BATTERY

This will require a redesign of engine compartment. It will affect the aerodynamics of the automobile. Only applicable for automobiles moving at high speed. The moment of turbine will cause an adverse effect on handling.

AUTOMOBILE RECYLCLING PLANT

The project requires a large piece of land near port or railway track fortransport of recycled metal.

The process will require a large amount of electricity. Difficulty in sorting different material items from the automobile. The project will require various government clearances.

A LADDER CUM STOOL FOR KITCHEN USE

Very useful product for women in the kitchen. It is multipurpose with Ladder, stool and storage. Highly reliable and long Lasting. Easy to clean. Easily to market.


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BOOK PHOTO COPYING MACHINE

This is much needed modification in the photo copying machine. Very useful for students. Avoids the existing problem of manually turning the pages.

TRAFFIC-LIGHT FUEL CONTROLLER

The idea is to conserve the fuel. This will greatly reduce air pollution. The government will be interested in the idea and may fund it.

SHOES WITH TORCH The shoes will be very helpful in area in with limited electricity. Will be cheap and popular among the villagers.

SLEEPER CLASS WINDOW MODIFICATION OF TRAINS

It is very much required because the existing window does not closeproperly.

This causes the rain water during the rainy season to enter in the coach. During winter very cold air enters the coach, which makes the journey

very uncomfortable.

It will also save the cost and material.LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT

STATION

Not suitable for odd shaped baggage and other items. It will require modifications of the existing railway stations, which is not

feasible due to the traffic load.

BITUMEN ROAD, RE-CONSTRUCTION MACHINE.

It will help to reconstruct the road faster. It will reduce the consumption of bitumen this would need less mining.


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BIO- GAS SCOOTER

The gas has to be compressed and used for carrying in large quantities. The smell may feel uncomfortable. Low power.

GARBAGE COLLECTION SYTEM

The system will help in sorting the organic and inorganic compounds andother Hazardous substances beforehand.

It will increase the volume to be carried to the dumping ground. Requires active co-operation of the population.

#. INITIAL SCREENED IDEAS.I. DRAIN PIPE ELECTRICITY GENERATION.

II. GEARING OF CYCLE RICKSHAW.III. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS.IV. BED FOLDABLE INTO CHAIR AND TABLE.V. TRAFFIC FUEL CONTROLLER.

VI. BITUMEN ROAD RECONSTUCTING MACHINE.VII. BOOK PHOTO COPY MACHINE.

VIII. A LADDER CUM STOOL FOR KITCHEN.


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3. PRELIMINARY SCREENING

Based on the Preliminary screening Ideas II, IV, VII, and VIII were

selected.

S.

NOFACTORS I II III IV V VI VII VIII

1. NEED NO YES YES YES YES YES YES YES

2. TECHNOLOGY YES YES YES YES YES YES NO YES

3. SET-UP

COST

YES YES YES YES NO NO YES YES

4. HUMAN

RESOURCES

YES YES NO YES YES NO YES YES

5. MARKETING YES YES YES YES NO NO YES YES

6. POTENTIAL

BUYERS

NO YES YES YES NO YES YES YES

7. MANUFACTURI

NG

YES YES YES YES NO NO YES YES

8. PROFIT YES YES NO YES NO YES YES YES

9. LAND

REQUIREMENT

YES YES YES YES YES YES YES YES

10. LONG TERM

RETURNS

NO YES NO YES YES YES YES YES


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4. COMPARATIVE RATING

In comparative Rating, a scientific approach has been followed, where factors

have been standardized such as Employment of Labour, technology,

profitability etc. Relative weight for each category is also mentionedrespectively in terms of importance and preferred choice.

1. MARKET SITUATION

2. COST

S.NO FA

C

T

O

R

S

SUB-

FACTORS

RELATIVE

WEIGHT.

OUT OF 1

IDEA

I.

IDEA

II.

IDEA

III.

IDEA

IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M

1.M

A

R

K

E

T

EXISTING

PRODUCT.0.1 2 .2 1 .1 1 .1 3 .3

2. NO. OF.CUSTOMERS

0.5 9 4.5 8 4 8 4 8 4

3. EXPORTPOSSIBILITIES.

0.1 3 .3 5 .5 8 .8 2 .2

4. SALES ANDDISTRIBUTION

0.3 9 1.5 5 1.5 7 2.1 8 1.6

6.5 6.1 7 6.1

S.NO FA

C

T

O

R

S

SUB-

FACTORS

RELATIVE

WEIGHT.

OUT OF 1

IDEA

I.

IDEA

II.

IDEA

III.

IDEA


1.

C

O

S

S

T

RAW

MATERIAL

COST

0.25 9 2.25 5 1.25 8 2 8 2

2. LABOUR COST 0.15 9 1.35 2 .30 9 1.35 4 .6

3. DISTRIBUTION 0.25 9 2.25 5 1.25 8 2 7 1.75

4. SELLING COST 0.45 7 3.15 7 3.15 7 3.15 7 3.15

9 5.95 8.5 7.5


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3. TECHNOLOGY

4. LABOUR

5. RISKS

Based on the above study two products were finally shortlisted.

I. Gearing of Cycle RickshawII. Book Photo Copying machine.

S.N

O

F

A

C

T

O

R

S

SUB-

FACTORS

RELATIVE

WEIGHT.

OUT OF 1

IDEA

I.

IDEA

II.

IDEA

III.

IDEA


1. TE

C

H

N

O

L

O

G

Y

EXISTING .1 8 .8 6 .6 5 .5 7 .7

2. FRESHNESS .2 7 1.4 2 .4 8 1.4 6 1.2

3. ADAPTIVE .25 8 2 7 2 8 2 6 1.5

4. KNOWLEDGE .3 9 2.7 7 2.1 3 .9 8 2.4

5. STABILITY .15 9 1.35 7 1.05 8 1.2 8 1.2

8.25 6.15 6 7

S.NO FA

C

T

O

R

S

SUB-

FACTORS

RELATIVE

WEIGHT.

OUT OF 1

IDEA

I.

IDEA

II.

IDEA

III.

IDEA


1. LA

B

O

U

R

SKILLED

LABOUR.3 9 2.7 8 2.4 2 .6 7 2.1

2. TRAINING .4 9 3.6 8 3.6 2 .8 7 2.8

3.MEN

.3 7 2.1 9 2.7 5 1.5 7 2.18.4 8.7 2.9 7

S.NO FA

C

T

O

R

S

SUB-

FACTORS

RELATIVE

WEIGHT.

OUT OF 1

IDEA

I.

IDEA

II.

IDEA

III.

IDEA


1. R

I

S

K

SEASONAL .5 9 4.5 7 3.5 9 4.5 7 3.5

2. LEGISLATION

AND

CONTROLS

.2 9 1.8 9 1.8 8 1.6 8 1.6

3. EXCUSIVENES .3 7 2.1 6 1.8 9 2.7 6 1.8

8.4 7.1 8.8 6.9


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From the above two Ideas I chose GEARING OF CYCLE RICKSHAW, for

the further study

GEARING OF CYCLE RICKSHAW

In many parts of India and world Cycle Rickshaws still provide transport for

passenger and goods over small distances. The reason for their popularity

among the people in this modern time is the fare which is extremely low and is

affordable by rich as well as average income man, another quality is that they

does not create any pollution and thus does not have any effect on

environment.

The idea is to have a slight modification in the driving system of the rickshaw

so as to provide ease of driving to the pullers and enable them to carry more

passengers or load. This can be achieved by using a variable sprocket system in

the rear wheel which will reduce the force required by the puller.

Cycle Rickshaw Variable Sprockets


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5. SITUATIONAL STUDY

The objective of situational study is to collect first-hand information about a

possible or tentative venture through following means

1. Meet peoples2. Visit to market and talk to shopkeepers or distributors or customers3. Visit to industries and talk to industry peoples4. Talk to people in power, government department, economist, share

holders

5. Collect information about raw material, labour, and machinesIn situational study we offer direct interaction with customers, distributor,

Suppliers and for that we asked the following questions to customer,

distributors and manufacturer.

A. PULLERS.

1. Is there a need for variable sprockets?

A) Yes. B) No. C) Dont Know.

2. How often do you cycle not sitting on seat?

A) Mostly. B) Rarely. C) Depends on passenger.

3. Are you able to cycle up with passengers on small slopes?

A) Yes. B) No. C) Sometimes.

4. Was there a time when you were unable to cycle while carrying passengers?

A) Yes. B) No. C) Dont remember.

5. What was the reason for the above?

A) Heavy load. B) Slope. C) Others.

6. Are you ready to pay extra money for the sprocket system?

A) Yes. B) No. C) Not sure


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B. PASSANGERS.

1. Do you often travel by Cycle Rickshaw?

A) Yes B) No

2. Does the Cycle puller feels difficulty during taking start?A) Yes B) No

3. Is he Able to drive up a bridge or on a slanted road?

A) Yes B) No

4. Would you mind paying more fair?

A) Yes B) No

Based on the answers from the above discussion Bar charts were

plotted.

DRIVERS

0

10

20

30

40

50

60

70

80

90

Q.1 Q.2 Q.3 Q.4 Q.5 Q.6

Ans-A

Ans-B

Ans-C


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PASSNEGERS.

0

10

20

30

40

50

60

70

80

90

Q.1 Q.2 Q.3 Q.4

Ans-A

Ans-B


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MARKET ANALYSIS

Following are basic information required for performing market analysis

1)IDENTIFY THE ITEMS OF INFORMATIONKnown items of information

POTENTIAL BUYERS: - The buyers can be an individual or an organizationthat Provide rickshaw on loan basis or under contract.

PULLERS:-The pullers are mostly male between age group of 18-40. WORKING HOURS: - 12-14 hours daily. EDUCATION-Most Pullers are uneducated. PLACES/STATES USED:-The rickshaw is mostly used in northern and

eastern part of the India.

PURCHASE TYPE:-On loan. PASSENGER CAPACITY:-4 person. WORKING LIFE OF RICKSHAW:-Up to 8 Yrs.

Missing items of information:- Seasonal Demand. User know how of the product. Approximate cost of the product. Availability of spares. Maintenance and service.

This information can be collected by making a Questionnaire.

1. How many choices did you have while buying?

.

2. Did they know how to drive a scooter or any other geared vehicle?

.

3. How much they earn daily, and their monthly average?

.


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4. At what time of year did they buy the product?

.

5. Did you know anyone who is looking to buy the product?

.

6. How often do you have to repair or service the cycle?

.

7. Where do you Buy Spare parts?

.

8. Have you bought it new or its second hand?

.

2)CHARACTERIZATION OF PRESENT MARKET MARKET SIZE: - On the basis of sales figures and the number of people

using the rickshaw as a transport, there is a large opportunity for the

product to be successful and generate profit.

MARKET GROWTH:-The cycle rickshaws are mostly seen in northern,north- eastern and eastern parts of India, the numbers here are large as

well as considering the features and benefits of this type of transport

system and the employment opportunities that it created definitely it

will be popular in other parts of the country


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3) COMPETITORS

AGARWAL CYCLE WORKSProfile-Distributer and trader of cycle rickshaw. Service provider, repairing

of rickshaw.SPATU ROAD, AMBALA, Ambala City Haryana, India

SHIVANI INTERNATIONALProfile- manufacturer & exporter of cycle rickshaw, sunbright solar rickshaw

J - 2/90 - B, 3rd Floor, D. D. A. Flats, Kalkaji

New Delhi - 110019, Delhi, India

ACE CHANNEL PARTNERSProfile- wholesaler of door to door pedal driven cycle rickshaws

No. 14 - 1 - 90 / 83, Beside Little Star School, Gayathri Nagar, Borabanda -

Hitech City Road, Allapur

Hyderabad - 500 018, Andhra Pradesh, India

JASVIR INDUSTRIESProfile -Manufacturer and supplier of cycle rickshaw which includes heavy

duty rickshaw rehra

No. 8152/1, Street No. 13, Gurpal Nagar, Gill Road, ATI BacksideLudhiana - 141 010, Punjab, India

DINESH INDUSTRIAL CORPORATIONProfile -Supplying and manufacturing cycle rickshaw

No. 584, 585 & 586, Bhagirathpura

Indore - 452 003, Madhya Pradesh, India

SRI KANCHIProfile -Manufacturer & exporter of a wide range of south indian cyclerickshaw

No. 31 A / 6, Mettupalayam Street, Little Kanchipuram, Near Chinna

Kanchipuram, S. B. I. Bank

Kanchipuram - 631 501, Tamil Nadu, India


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DETAILS OF TWO COMPANIES

4) DEVELOPMENT OF MARKET STRATEGY FOR MY VENTURE IDEA.

It will include following steps1. Sales estimation plan

2. Sales promotion plan

3. Expenditure plan

PARAMETERSACE CHANNEL

PARTNERSJASVIR INDUSTRIES

R & D Employee

Strength

1-5 4 5

Q & C Employee

Strength

1-5 4 5

Unskilled Employee

Strength

1-5 5-10

Gross Annual Income

Upto US$ 0.25 Million

(or upto Rs. 1 Crore

Approx.)

Rs. .50 10million

Business type

Manufacturer, Trading

Company,Distributor/Wholeseller

Manufacturer, Trading

Company

Main Market Indian SubcontinentS Indian Subcontinent


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SALES ESTIMATION PLAN

The following sales estimation plan has been created for the product, Initially

the product will be limited to the northern part of the country like the N.C.R,

then the production and marketing will be focussed for the eastern market andin the consequent years the aim will be to attack the small town and cities,

which are not familiar with this mode of transportation.

YEARS SALES IN NUMBERS OF

PRODUCTS.

1 YEAR 5000

2 YEAR 8000

3 YEAR 12000-15000

SALES PROMOTION PLAN

Firstly a few number of Rickshaws will be manufactured and will begiven to the federation of the Rickshaw pullers of India ,which will

operate these rickshaws in different zones .This will make the pullers as

well as the customers aware of the product.

A campaign will be launched for demonstration of the product to theentrepreneurs and the Municipal co-operations.

Classes for educating the pullers about the mechanism will be conductedfree of cost, to make them aware of the mechanism, the correct

operating procedures, maintain and service guidelines.

Promotional campaigns will be done in other cities to make the peopleaware of the product and technology.

Modes of promotions likea. Radiosb. National channel on Televisionc. Pamphletsd. Hoardings will be used.


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Suitable offers will be made for bulk delivery. Loan facilities will be available for those who cannot afford it

PROMOTION AND ADVERTISEMENT EXPENDITURE PLAN

SALES EXPENDITURE

NON RECURRING

S. No Description Cost (Rs)

1 Land 1,0000000

2 Building / Construction 20,00,0000

3 Machines 5,00,00000

S. No. Mode Rate (in Rs.)Target

Customer

Year

2012-

13

2013-

14

2014-

15

1 News paper50000/quarter

page

200000 /

newspaper

5,00,000 3,50,000 1,50,000

2 Magazine 18000/page5000 /

magazine60,000 40,000 20,000

4 Pamphlets 2 / pamphlet 10,000 20,000 15,000 0

5 Demonstrations 1000 / demo 10,000 90,000 60,000 25,000


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RECURRING-EXPENDITURE:

S.

NoDescription 2012-13 2013-14 2014-15

1 Raw Materials 80,00,0000 1,50,00,0000 2,90,00,0000

2 Salaries of Employees 30,00,000 85,00,000 1,80,00,000

3 Stationary 5,00,000 5,00,000 5,00,000

4 Power, water etc. 50,00,000 80,00,000 1,20,00,000

5Other Miscellaneous

expenditure10,00,000 15,00,000 20,00,000

5) MARKETING CHANNELS AND DISTRIBUTION

There will be a sales outlet at the company, from where the customers can

directly buy the Cycle Rickshaw in bulk.

Distribution and sales centre will be set up across the city for increasing salesand to reach customers.

The cycle and the seating compartment will be packaged separately and will be

assembled as the customer has placed the order.

The Government agencies and the Municipal co-operation will be approached

to facilitate the distribution and to avail some relaxation in taxes.

The product will also be available at the cycle shops.


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FLOW OF OPERATIONS

DISTRIBUTION AND MARKETING

DISTRIBUTION

REGIONALOFFICE

INDUSTRYLOCATION AND

NORTHDISTRIBUTION

DELHI

BHOPAL

WEST INDIAMUMBAI

AND GUJRAT

SOUTH INDIABANGLAORE

AND

CHENNAI

WESTBENGAL

KOLKATA

PARTS FROM

THE VENDORS

ASSEMBLY OF

THE

COMPONENTS

TESTING AND

CHECKING

PACKAGING

DISTRIBUTION OUTLETS


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6) ORGANIZATIONAL HIERARCHY

CHAIRMAN

MANAGINGDIRECTOR

G.M

R&D

ENGINEERS

DESIGNERSCAD

G..M

PRODUCTION

SUPERVISORSAND

ENGINEEERS

WORKERS

G.M.

PURCHASE

ENGINEERSAND

OFFICERS

FIELDOFFICER

G.M.

SALES

OFFICERS

MARKETINGFIELD

OFFICER

G.M.

PERSONNELAND H.R.

OFFICERS


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REFERENCES

http://www.indiatogether.org/manushi/rickshaw/

http://www.forpi.org/

http://www.globalfootprints.org/issues/local/transport/rickshaw.htm

http://www.tradeindia.com/manufacturers/indianmanufacturers/cycle-

rickshaw.html
http://www.indiatogether.org/manushi/rickshaw/http://www.indiatogether.org/manushi/rickshaw/http://www.forpi.org/http://www.forpi.org/http://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.forpi.org/http://www.indiatogether.org/manushi/rickshaw/

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