Radio 2.0 Adswizz presentation Patrick Roger organized by Actuonda

Agenda

1. Audio Market situation in Europe

2. The Online Radio Advertising Market

3.

4. Questions & Answers

Explosive growth

of content

& listening devices…

� Multiple formats: radio, music, podcasts

� Multiple devices: PCs, handsets, Smartphones,

Internet Radio Appliances, in-car IP tuners…

� Growing offer of services: FM broadcasters, UGC

radios, smart web radios: Spotify, Pandora, Deezer,

YesFM, MusicMe…

Rapidly growing audience

…leading to large

Mainstream User

Base…

� Weekly usage reaching 15+% penetration in UK,

US

� Long average listening time >1 hour

� First users : educated / wealthy

� Long-tem : potential superior to terrestrial radio


…which needs to be

monetized ?

� Today, very limited monetization of audio streams

– only banners and a few pre-roll, no in-stream

ad insertion

– few cross-media advertising: display, video,

audio …

– no clear ROI measurement for advertisers

� + Music has no border!

Adswizz is the first player with a full monetization solution to enable the

take-off of online audio advertising in Europe


1. AUDIO ADSERVING to

enable new formats

2. EXCHANGE to minimize

unsold inventory

3. MEASUREMENT to

rationalize agency buy

Unleash the full potential of

online audio advertising

75m+ weekly listeners in EU

& US

… attracting leading brands

15,000+ online audio

services

AdsWizz’s mission

Adswizz enables online audio services to make the most of advertising by

providing the best in class technical solutions

� Current Ads formats usage (% of total revenue - Europe)

� Huge amount of inventory available

TODAY

�Current ad formats limit the size and

potential of the advertising revenues,

although they are now becoming vital for

the established online radios

�The arrival of in-stream ads will enable the

real take-off of the market

Sources: IDATE; Clipperton Finance Estimates

Banners

Search

Audio Pre-roll Pre-roll usage is limited by

nature

85

15

ε

Search and Banners are ill-

suited to audio applications

(multitasking)

Total 100 €250m in Europe in 2009

40m+ session openings every

day in Europe

Adswizz + Audioemotion + Flumotion + WMS can help you monetize this

inventory.

Advertising radio market

�Usage of in-stream audio ads

- 5 ads/stream/1h: 200m+ slots/day

- Editors can share 2M€+ Rev/day

�…bringing greater value proposition for

advertisers…

�…and supported by two key drivers

– Audience measurement by Webmedistats

– Technical solutions : Adswizz deployment in

Europe

SOON

Advertising radio market

Agenda

1. Audio market situation in Europe


3.

4. Question & Answers

• Listeners �� Better targeted Ads than on FM

Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or part of your general demographic information

• Advertisers �� Follow listeners

Want to offer Blackberry owners free appetizers at your bar if they bring along three coworkers? Insert an ad during their commute, gym or lunch break listening!

Many will be trying this concept; mobile app developers have already experimented with targeted mobile display

ads, and any app that works better with headphones would be a potential candidate. Audio services is perfect target!

The online advantage

• Advertisers :

New= Online Radio helps advertisers stand out of the crowd

– Radio Lifts Brand Browsing by 50%+ when clear call to action isimplemented

– Listener is one click away from advertiser’s website

TOP Results

�Combined Audio+Visuel can improve Banner CTR by 50+ times

�58% of Listeners will action within 24Hrs.

� Online Audio iAds can be bandled with FM Campaign

The online advantage

Advertisers Agencies Ad Networks Publishers

Comments

Examples

of

companies

• Allocate cross-

media budgets to

one or more

Media Agencies

• Allocate budget to

different areas of

the Internet Market

• Radio departmetnt

• Sells publishers’

inventory to

Agencies

• Either outsourced or

not by publishers

• Online publishers

with content to

monetize

Streamers

• Streaming

delivery to

local or

global

audiences

Adswizz

WebmediaStats

integrated

products

• Measurement

• Adserver

• Exchange

• Measurement

• Adinsertion

• Measurement

• Exchange

• Measurement

Same Value Chain as Display or Video advertising

Agenda



3.


FULL MONETIZATION POSSIBLE NOW!

ADSWIZZ Components also support Icecast, Wowza, Shoutcast, Ogg Vorbis, FMS

Webmediastats brings Unified Audience measurement

+ +

1 TO 1

MKTG

MONETIZATION MATRIX

FM SIMULCAST 100% WEBRADIOS ON DEMAND MUSIC

�� FM 30’ Audio msg bundled

With PRE-ROLL

7’-15’ Audio Ad

+ Visual Synchronized

+ Geo&Device-targeted

+ Capping

�� FM 30’ Audio msg bundled

With PRE-ROLL

7’-15’ Audio Ad



+ Capping

�Preferably no Audio PRE-ROLL

�Accepted 15’ max. Video PRE-

ROLL


+ Capping

�Regional & TimeOf Day

With GEO-TARGETED

MID-ROLL

30’s Audio Ad replacement



+ Capping

��National or Regional

With DEVICE-TARGETED

MID-ROLL

Recommended 20’s but possible

30’s Audio Ad injection



+ Capping

��TARGETED TIME &

CONTEXTUAL BASED

MID-ROLL

Short Adblock of 20’s Audio Ad

( Max 2 ads)

•1rst Adblock after 1 or 2 songs

•1 Adblock every 20 mn



+ Capping

++ Contextually targeted

+ +Demographically targeted

�Podcast �Music DownloadWith incentive based plan

�Music DownloadWith permission & incentive based

plan

HOTMIX Video LightBox

www.hotmixradio.fr/player

RadioRadio

Pre Roll

AD

Pre Roll

AD

Pre Roll

AD

Player : RTL.fr

RadioRadio

Pre Roll

AD

Pre Roll

AD

Pre Roll

AD

Player : Orange Live Radio (FR)

Live Radio is a Radio Aggregator

Iphone app by the Telecom

Operator Orange in France

RadioRadio

Pre Roll

AD

Pre Roll

AD

Pre Roll

AD

Player : IphoneShoutcast Radio (US)

Digitally Imported (di.fm) has

the largest Electronic music

Audience on Internet

On

Demand

Music

On

Demand

Music

Mid Roll

Ad

Mid Roll

Ad

Mid Roll

Ad

On

Demand

Music

On

Demand

Music

On

Demand

Music

Player : MusicMe.com (fr)

Spain

visitor

Standard display ad serverAdswizz Banner

Player : JazzFM.com

Radio

Mid Roll

Ad

RadioRadio

Player : JazzFM.com

Radio

Mid Roll

Ad

Mid Roll

Ad

Radio

Player : JazzFM.com

RadioRadio

Mid Roll

Ad

Radio

II- EXCHANGE: MONETIZE FOREIGN AUDIENCE

DI.Fm monetizes its international

Inventory through Adswizz

Local Ad

Provided by a

local Ad Network

Ad

Exchange

A French Ad Network

Is selling the French

Audience of Di.fm

AUDIOEMOTION

Is selling the Foreign

Audience of Spanish

Radios

Targeting IP addresses at

City / Region / Country Levels

Madonna tour advertising

Advertising for each concert date is localised around the concert venue

� Optimisation of campaigns costs and targeting

Paris concert

AD : January

London concert

AD : beginning of

February

Manchester concert

AD : end of february

Prague concert

AD : March

The Ad will be displayed for visitors

geolocalised in the circle

Device Targeting

ContextualTargeting

Age, Sex,$ Targeting

If / When available

III) SAME MEASUREMENT FOR EUROPEAN CAMPAIGNS

Key stats from the broadcast market, a unique

way to compare your performance with the

digital market.

• AQH or average quarter hour: is the

average number of active sessions

recorded every fifteen minutes for each

channel monitored.

• Seasonality: Total number of CUME for

each month, exhibit cyclic variation of

your audience.

Agency Radio Dept needs measurement !

Added value from the internet market, improve

understanding of your performance.

• ATSL or average time spent listening:

Average time a session has been listening

to a channel.

• SS or session start: Total number of

requests made to the server.

• Geo-loc : Track all your listeners on an

interactive map in real-time.

• Player: device or software used to listen

to the channel.

..and much more

Agency Digital Dept. needs another measurement!

Real-time analyses !

See what’s happening actually

on your stations, we offer live key

metrics to get you the best real

time feedback. See geographical

location and observe the live

behavior of your listeners.

Online Radios Editorial Dept. needs real time !

Agenda



3.


[email protected]

Erik Barraud - Président

[email protected]

Patrick ROGER - VP Global Sales

Thank You !

Organiza:

Co-organiza:Medio especializado:

Con el Patrocinio de:

www.innovative-broadcast-solutions.com

www.actuonda.com

Más info :

Radio 2.0 Adswizz presentation Patrick Roger organized by Actuonda

Technology

Transcript of Radio 2.0 Adswizz presentation Patrick Roger organized by Actuonda