Rachel Meyer Pubcon 2016 Super Awesome Extended Bonus Edition
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Transcript of Rachel Meyer Pubcon 2016 Super Awesome Extended Bonus Edition
#pubcon
Omni-Channel Talent Application
Presented by:
Rachel Meyer
@rachelmeyer1
#pubcon
@rachelmeyer1
slide deck: bit.ly/pubcon-rachel
@rachelmeyer1
#pubcon@rachelmeyer1
Omni-Channel: Organization
Ride or Die Organizational Tool:
• Editorial calendar– get organized– stay organized – be a superhero
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Omni-Channel: Organization
Ride or Die Organizational Tool:
• App.Cyfe.com– high level, at a glance dashboard– free up to 5 widgets, $19 for all-you-can-eat-buffet– quickly see what’s happening
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Omni-Channel: Organization
Ride or Die Organizational Tool:
• Xtensio.com– robust freemium version, $14 a month for paid version– easy to pick up quickly– looks professional
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Omni-Channel: Content
• Two ways to approach content:
• Fresh content
• Update old content that performs well or is coming back up on relevance.
– Restructure for featured snippet optimization
#pubcon@rachelmeyer1
• AnswerThePublic.com
– tons of queries based on a seed keyword– gorgeous visualization– creative queries in an instant that would have taken you
forever to find anywhere else
Omni-Channel: Content
Ride or Die Content Tool:
#pubcon@rachelmeyer1
#pubcon
AnswerThePublic.com
#pubcon@rachelmeyer1
AnswerThePublic.comseed keyword: carpal tunnel
#pubcon@rachelmeyer1
AnswerThePublic.com
• who• what• when • where • why• how • are • where• which
#pubcon@rachelmeyer1
AnswerThePublic.com
• without• with• versus• to• near• like• for
#pubcon@rachelmeyer1
• Keyword.io– requires signup for free version & keyword downloads– pro versions start at $29 per month– multiple engines
Omni-Channel: Content
Ride or Die Content Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• FAQFox: webpagefx.com/seo-tools/faqfox/– free!!– find questions people are really asking– scrape suggested sites, or input your own ideas
Omni-Channel: Content
Ride or Die Content Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Content Refresh
#pubcon@rachelmeyer1
Content Refresh Example
Initial traffic spike Relaunched blog
#pubcon@rachelmeyer1
• Featured Snippets– Answer the question
the best
– Usually come from a page 1 ranked page, but can come from page 2
– Use the 5 W’s + H
moz.com/blog/ranking-zero-seo-for-answers
#pubcon
Omni-Channel: Local Search
• Consumers like and trust Google Map Pack– 61% feel it’s the most relevant – 58% feel it’s most trustworthy over other types of search
results
@rachelmeyer1https://searchenginewatch.com/sew/opinion/2423578/google-local-pack-is-233-percent-more-important
#pubcon@rachelmeyer1
• Moz.com/Local– $84 per listing, per year– duplicates, incompletes, inconsistent listings– pushes updates to some partners, identifies others
Omni-Channel: Local Search
Ride or Die Local Search Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• GeoRanker.com– freemium, pro starts at $99/month– live ranking data from big search engines as it’s
displayed to a user from that location– choose a variety of suburbs or cities
Omni-Channel: Local Search
Ride or Die Local Search Tool:
#pubcon@rachelmeyer1
GeoRanker.com
#pubcon@rachelmeyer1
• @googlemybiz– GMB’s Twitter account– get real help on your listings– @joyannehawkins is a genius
• http://www.joyannehawkins.com/contact-google-business/
Omni-Channel: Local Search
Ride or Die Local Search Tool:
#pubcon@rachelmeyer1
The Story of 861 N. Higley Road vs. 1452 N. Higley Road
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
861 N Higley in Google Maps
map pin result, wrong location
this is actually the location
#pubcon@rachelmeyer1
GMB is showing correct pin placement
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• Google Location Changer: serps.com/tools/google-search-location/
– free!!– choose device, see ads– very, very easy to use
Omni-Channel: SEO
Ride or Die SEO Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• SEMRush.com– well worth the cost (starts at $70/month)– webinars and Twitter chats are extremely beneficial– SO MANY TOOLS
Omni-Channel: SEO
Ride or Die SEO Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• JSON-LD Schema Generator: hallanalysis.com/json-ld-generator/
– free!!– generate multiple types of markup– easy to use
Omni-Channel: SEO
Ride or Die SEO Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Omni-Channel: Social Media
• Infographics are liked and shared on social media 3x more than any other type of content
• Visual content is more than 40x more likely to get shared on social media than other types of content
https://blog.bufferapp.com/infographics-visual-content-marketinghttp://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/
#pubcon@rachelmeyer1
• Venngage.com– 5 infographics free– pro starts at $19– variety of templates to choose from
Omni-Channel: Social Media
Ride or Die Local Social Media Tool:
#pubcon
#pubcon@rachelmeyer1
• PicMonkey.com– freemium, pro version is $5 a month– edit, crop, resize, add effects– easily add text
Omni-Channel: Social Media
Ride or Die Local Social Media Tool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
• Facebook Pages App– all the pages you manage in one place– get notifications through the app– view insights
Omni-Channel: Social Media
Ride or Die Social MediaTool:
#pubcon@rachelmeyer1
#pubcon@rachelmeyer1
Thank you!bit.ly/pubcon-rachel