RAB ezAuction Revenue Solutions from RAB

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RAB ezAuction Revenue Solutions from RAB. Your station sells/auctions products or services, generating ad revenue. Clients use proceeds to subsidize new campaigns or enhance existing schedules. Listeners save money. Getting Started …. Choose a format … Auctions - PowerPoint PPT Presentation

Transcript of RAB ezAuction Revenue Solutions from RAB

  • RAB ezAuctionRevenue Solutions from RAB

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  • Choose a format Auctions Station establishes opening bids, bid increments and the timeframe for each item featured on the programListeners bid over the phone and/or online for a given item.Shopping ShowsStation establishes a price (65 to 75% of retail) for each item featured on the programListeners buy directly over the phone and/or onlineNo bidding

    Getting Started

  • Getting StartedMost programs are a combo of auction and shopping show.Station features items in a weekly or monthly programEvent shows also work wellQuarterly or seasonalDirect phone calls and Internet Effective administration is one of the largest hurdles

  • Before You BeginDesignate an auction administratorTrain staffSet business hoursSet certificate expiration dateEstablish return policyProvide cash drawer and system for managing receivables

  • Working with clientsAs part of your proposal Set the dollar value needed for campaignSuggest products or servicesEstablish % of advertiser creditDetail any restrictionsSet the time frame for item saleCloseBefore the auction Set in-store signage and/or displayPlace promotional support: promos, billboards, emailDouble-check details of inventory itemCommunicate with in-store sales staff

  • Suggestions for Doing It BetterNew business only50% of the scheduleSelect items you know will sell well shop for your listenersConsider general certificates whenever possibleRequire management review before finalizing any agreementApply credit only after an item is paid for

  • Suggestions for Doing It BetterSalesCredit can be pre-established or based on the selling price of the item.Consider 85% advertiser creditPlace minimum beginning price at 70% of retail valueManage risk and exposureKeep one rate card No negotiation on rateConsider certain restrictions to avoid trading more valuable inventoryLimit clients a seller can have on the showConsider an auction billboard promosHelp your retailers feature auction itemsDont accept distressed inventory

  • Suggestions for Doing It BetterOther IdeasNumber certificates and make them look valuableSet a use by date (60 days)Use customer e-mail address to identify successful biddersKeep your auction open 24/7Dont set prices too low

  • ezAuction is the complete, affordable solution for managing your station's auction or shopping show! ezAuction includes... A customizable online auctionFully scalable Complete tracking/administrationMultiple payment methodsMultiple delivery optionsComplete sales guideOngoing support RAB ezAuction

  • Getting Started is Easy

    RAB can help transform your auction into a powerful revenue-generating tool with online software, support and complete training.

    For a complete demonstration or more information, call RAB at 1-800-232-3131.

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