RAB ezAuction Revenue Solutions from RAB
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RAB ezAuctionRevenue Solutions from RAB
Choose a format Auctions Station establishes opening bids, bid increments and the timeframe for each item featured on the programListeners bid over the phone and/or online for a given item.Shopping ShowsStation establishes a price (65 to 75% of retail) for each item featured on the programListeners buy directly over the phone and/or onlineNo bidding
Getting StartedMost programs are a combo of auction and shopping show.Station features items in a weekly or monthly programEvent shows also work wellQuarterly or seasonalDirect phone calls and Internet Effective administration is one of the largest hurdles
Before You BeginDesignate an auction administratorTrain staffSet business hoursSet certificate expiration dateEstablish return policyProvide cash drawer and system for managing receivables
Working with clientsAs part of your proposal Set the dollar value needed for campaignSuggest products or servicesEstablish % of advertiser creditDetail any restrictionsSet the time frame for item saleCloseBefore the auction Set in-store signage and/or displayPlace promotional support: promos, billboards, emailDouble-check details of inventory itemCommunicate with in-store sales staff
Suggestions for Doing It BetterNew business only50% of the scheduleSelect items you know will sell well shop for your listenersConsider general certificates whenever possibleRequire management review before finalizing any agreementApply credit only after an item is paid for
Suggestions for Doing It BetterSalesCredit can be pre-established or based on the selling price of the item.Consider 85% advertiser creditPlace minimum beginning price at 70% of retail valueManage risk and exposureKeep one rate card No negotiation on rateConsider certain restrictions to avoid trading more valuable inventoryLimit clients a seller can have on the showConsider an auction billboard promosHelp your retailers feature auction itemsDont accept distressed inventory
Suggestions for Doing It BetterOther IdeasNumber certificates and make them look valuableSet a use by date (60 days)Use customer e-mail address to identify successful biddersKeep your auction open 24/7Dont set prices too low
ezAuction is the complete, affordable solution for managing your station's auction or shopping show! ezAuction includes... A customizable online auctionFully scalable Complete tracking/administrationMultiple payment methodsMultiple delivery optionsComplete sales guideOngoing support RAB ezAuction
Getting Started is Easy
RAB can help transform your auction into a powerful revenue-generating tool with online software, support and complete training.
For a complete demonstration or more information, call RAB at 1-800-232-3131.