Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB.
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Transcript of RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB.
RAB ezAuctionRevenue Solutions from RAB
RAB ezAuctionRevenue Solutions from RAB
2
Clients use proceeds to subsidize new campaigns or enhance
existing schedules
Listenerssave money
Your stationsells/auctionsproducts or services,generating adrevenue
• Choose a format …– Auctions
• Station establishes opening bids, bid increments and the timeframe for each item featured on the program
• Listeners bid over the phone and/or online for a given item.
– Shopping Shows• Station establishes a price (65 to 75% of
retail) for each item featured on the program
• Listeners buy directly over the phone and/or online
• No bidding
Getting Started …
Getting Started
• Most programs are a combo of auction and shopping show.
• Station features items in a weekly or monthly program
• Event shows also work well– Quarterly or seasonal
• Direct phone calls and Internet
• Effective administration is one of the largest hurdles
Before You Begin
• Designate an auction administrator
• Train staff• Set business hours• Set certificate
expiration date• Establish return policy• Provide cash drawer
and system for managing receivables
Working with clientsAs part of your proposal …
• Set the dollar value needed for campaign
• Suggest products or services
• Establish % of advertiser credit
• Detail any restrictions• Set the time frame for item
sale• Close
Before the auction …• Set in-store signage and/or
display• Place promotional support:
promos, billboards, email• Double-check details of
inventory item• Communicate with in-store
sales staff
Suggestions for Doing It Better • New business only
• 50% of the schedule• Select items you
know will sell well – shop for your listeners
• Consider general certificates whenever possible
• Require management review before finalizing any agreement
• Apply credit only after an item is paid for
Suggestions for Doing It Better• Sales
– Credit can be pre-established or based on the selling price of the item.• Consider 85% advertiser credit• Place minimum beginning price at 70% of retail
value• Manage risk and exposure
– Keep one rate card • No negotiation on rate• Consider certain restrictions to avoid trading
more valuable inventory– Limit clients a seller can have on the show– Consider an “auction billboard” promos– Help your retailers feature auction items– Don’t accept distressed inventory
Suggestions for Doing It Better • Other Ideas
– Number certificates and make them look valuable
– Set a “use by” date (60 days)
– Use customer e-mail address to identify successful bidders
– Keep your auction open 24/7
– Don’t set prices too low
ezAuction is the complete, affordable solution for managing your station's auction or shopping show! ezAuction includes... •A customizable online auction•Fully scalable •Complete tracking/administration•Multiple payment methods•Multiple delivery options•Complete sales guide•Ongoing support
RAB ezAuction
Getting Started is Easy
RAB can help transform your auction into a powerful revenue-
generating tool with online software, support
and complete training.
For a complete demonstration or more
information, call RAB at 1-800-232-3131.