RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB
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Transcript of RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB
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RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB Slide 2 2 Clients use proceeds to subsidize new campaigns or enhance existing schedules Listeners save money Your station sells/auctions products or services, generating ad revenue Slide 3 Choose a format Auctions Station establishes opening bids, bid increments and the timeframe for each item featured on the program Listeners bid over the phone and/or online for a given item. Shopping Shows Station establishes a price (65 to 75% of retail) for each item featured on the program Listeners buy directly over the phone and/or online No bidding Getting Started Slide 4 Getting Started Most programs are a combo of auction and shopping show. Station features items in a weekly or monthly program Event shows also work well Quarterly or seasonal Direct phone calls and Internet Effective administration is one of the largest hurdles Slide 5 Before You Begin Designate an auction administrator Train staff Set business hours Set certificate expiration date Establish return policy Provide cash drawer and system for managing receivables Slide 6 Working with clients As part of your proposal Set the dollar value needed for campaign Suggest products or services Establish % of advertiser credit Detail any restrictions Set the time frame for item sale Close Before the auction Set in-store signage and/or display Place promotional support: promos, billboards, email Double-check details of inventory item Communicate with in-store sales staff Slide 7 Suggestions for Doing It Better New business only 50% of the schedule Select items you know will sell well shop for your listeners Consider general certificates whenever possible Require management review before finalizing any agreement Apply credit only after an item is paid for Slide 8 Suggestions for Doing It Better Sales Credit can be pre-established or based on the selling price of the item. Consider 85% advertiser credit Place minimum beginning price at 70% of retail value Manage risk and exposure Keep one rate card No negotiation on rate Consider certain restrictions to avoid trading more valuable inventory Limit clients a seller can have on the show Consider an auction billboard promos Help your retailers feature auction items Dont accept distressed inventory Slide 9 Suggestions for Doing It Better Other Ideas Number certificates and make them look valuable Set a use by date (60 days) Use customer e-mail address to identify successful bidders Keep your auction open 24/7 Dont set prices too low Slide 10 ezAuction is the complete, affordable solution for managing your station's auction or shopping show! ezAuction includes... A customizable online auction Fully scalable Complete tracking/administration Multiple payment methods Multiple delivery options Complete sales guide Ongoing support RAB ezAuction Slide 11 Getting Started is Easy RAB can help transform your auction into a powerful revenue-generating tool with online software, support and complete training. For a complete demonstration or more information, call RAB at 1-800-232-3131.