Maximize 4G LTE Revenue Potential With Concept to Cash Solutions

7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions

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www.elitecore.com

Whitepaper

Maximizing Revenue4G

Potential with Solutions"Concept to Cash"

Maximizing Next-Generation Services Revenue Potential

4G’s Unique “Concept to Cash” Requirements

Elitecore’s “Concept to Cash” Value Proposition for 4G

Operator Recommendations

Heavy Reading research indicates that the next-

generation services that operators are most looking to

provide over the next 12 months are 4G service including

VoLTE, M2M, cloud-based services and unified

communications.

Prepared by :

Ari BanerjeeSenior Analyst, Heavy Reading

www.heavyreading.com

on behalf of Elitecore Technologies



WhitepaperElitecore - Concept to Cash

Maximizing Next-Generation Services Revenue

As traditional telecom services havereached saturation, operatorsare looking to next-generationservices as alternativerevenue streams.Today's

customers want services when, where and how they want them, as well as continuity and access across all devices. In order to stay competitive,

operatorshaveno choicebut tomeet thesedemands.

As shown in Heavy Reading research indicates that the next-generation servicesthatoperators are most looking to provide over the nextFigure 1,

12 months are4G service includingVoLTE,M2M,cloud-based services and unified communications. Theseservicesareseeing significant market

progression,and operatorsmust bepreparedto turn theminto revenue opportunitiesas theybecomemoreubiquitous.

Figure 1: Which Services Does Your Company Currently Provide or Plan to Launch in the Next 12 Months?

02

19 % 81 %

38 % 62 %

41 % 59 %

47 % 53 %

50 % 50 %

60 % 40 %

76 % 24 %

82 % 18 %

84 % 16 %

85 % 15 %

89 % 11 %

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

VoLTE

4G Service (Wimax to LTE)

M2M

Cloud-Based Services (Storage)

Unified Communications

IPTV

Business VoIP

MPLS/IP-VPN

Business Ethernet

Mobile Services

Dedicated Internet Access

Source: Heavy Reading, 2013

Currently Provide

Plan to Launch in 12 Months

Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions




03

As consumer data usage continues to escalate, operators are upgrading their networks from 3G to 4G in order to provide customers with more

capacityandfaster speeds.Andwithit comes4Gservice offeringssuchas high-definitionvideo, music,gaming,IP telephony, mobileTV andother

mobileapplications andbundles.Another offering being rolledout is voice over Long Term Evolution (VoLTE), whichpromisesusers a quicker and

clearer voice experience over a 4G LTE network. While rolling out 4G networks, operators are also looking to Wi-Fi deployments to provide some

relief to their strained cellular networks, as well as provide a seamless data experience to subscribers.Allthese4G initiatives arestrategic in trying

to be thebest-of-classproviderand ultimately satisfy andretaincustomers.

4G Services

As mobilebroadband hasgrown to account for67 percent of broadbandaccess, theappeal of cloud mobility – when applicationsor programsare

accessible in thecloud, ratherthan thedevice– hasgrown.Already popular in theconsumersector dueto providers such asGoogle andApple, the

enterpriseis nowlookingincreasinglyto cloudmobility tohelpmanagetheirbusiness anywhere, anytime.

Operators arein a primeposition tocapitalize on thecloudrevolutionas they have closertiesto thenetwork andcan offermorein terms of scalability

andflexibility. Mobile cloudoffersan alternative revenueopportunity asoperatorsmay playa rolein providing differenttypesofcloudmodelsto their

customers, as well as enabling their network capabilities to become an integral part of mobile-based applications and services. With this cloud

capability comes added responsibility for carriers, which will now have to deal with issues such as bring your own device (BYOD), which is

becominga prevalent issuein theenterprise.Operatorswillhave toalignwithvendors that arewellversedin such issuesandcanhelpthemnotonly

preparetheirback-officesystemsfor suchneeds,butalsoenforcepoliciesand ongoing transformationsas mobile cloudneedschange overtime.

Cloud Services

Some of the next-generation services that operators are most interested in

launching over the next 12 months are described below.

4G Services Cloud Services M2M MVNO Enterprise Services

M2M is a broad term for any technology that enables automated wired or wireless communication between mechanical or electronic devices. In

telecom,operatorsare looking to M2Masa meansof alternativerevenuebutadmittedly, todaythere ismoreanticipationthan actual revenue.

Heavy Reading recently conducteda surveythat asked 60+operators about their current involvement in,perceptionsof andfuture plans forM2M.

When asked what percentage of their company's current revenue comes from M2M services , a large majority (83 percent) stated that(Figure 2)

M2Mcontributesless than 5 percent of overall revenue today. However, looking five years down theroad,the picture shiftsconsiderably: More than

a third (37percent)believe M2Mserviceswill make up 5 to 10 percent of revenue, 22 percent think it will contribute 10 to 15 percent andanother 22

percentbelieveM2M's share willbe evenhigher.

M2M




04

Figure 2: How Much of Your Company's Revenue Comes From M2M?

Industry verticals such as automotive, manufacturing, energy, security and surveillance, healthcare, consumer electronics, connected home and

smart building management are all looking to M2M to sharply improve services to their customers through more rapid delivery on secure data.

When asked about plans regarding these vertical markets, 21-35 percent of respondents say they currently offer M2M services in all the vertical

markets listed; 20-33 percent of all respondents planned to offer M2M services in these vertical markets by the end of 2013. With such forecasts,

operators realize they must be prepared foran increase in transaction volumes, as well as for innovative billing modelsassociated with M2M, such

as tiered pricingor value-based billing.

After a few initial setbacks, the mobile virtual network operator

(MVNO) market continues to experience growth in certain markets,

especially Europe. We expect MVNO subscriptions to reach 200

million worldwide by 2014, with around 50 percent of that from

Europe. ThoughEurope isseen as thetorchbearer forMVNO, it isnot

alone as we are seeing the launch of MVNOs worldwide. Whether

they are focusing on building a unique brand, catering to a target

segment or competing on price, these MVNOs must differentiate

themselves, achieve competitive advantage andbuild market share.

In addition to building on their interoperability with mobile virtual

network enablers (MVNEs), their longevity and profitability will

depend on their ability and flexibility to introduce new offerings,

promotions andservices to theircustomers.

MVNO Enterprise Services

Theenterprisesegmenthas alwaysbeenthe mostvaluablesegment

for network operators. Service providers want to offer a complete

rangeof services for its high-value businesscustomersby providing

thembusinessvoice overIP (VoIP),data, broadband, leased line, IP-

based, MPLS services, unified communications, etc. Service

providers are increasingly concentrating on the needs of the

businesscustomer as they wouldliketo beable to offervalue-added

services like enable threshold alerts, customer set spending and

richcustomercareoptionsandloyalty plans. However, operatorsare

handicappedby their existing systems that do notallowthem to fully

exploit revenue potential from this valuable market segment. An

optimal "concept to cash" solution will play a key role in allowing

operators to take full advantage of next-generation services,

especially in terms of enterprise customers and ensuring security,

helping with policy and device management, dealing with

integration of next-generation and legacy systems, as well as

managingtheirin-houseand third-partyplatforms.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

83 %20 %

37 %

3 %

10 %

22 %

15 %2 %

2 %7 %

Less than 5%

5% to 10%

10% to 15%

15% to 20%

More than 20%

Source:Heavy Reading, 2013

Today

In five Years





05

4G's Unique " Concept to Cash " Requirements

Heavy Reading defines a "concept to cash" solution as an integrated platform

that analyzes subscriber's transactions and preferences, creates

package/bundles that are tailored to the subscriber's need, is able to launch

tailored marketing campaigns, seamlessly fulfills services ordered by

subscribers, rates/charges/bills for those services, accepts payment from any

source andis ableto handle financialaspectsof everytransaction.

The wireless industry has already witnessed an explosion of mobile data from

proliferation of smart devices, which will continue to increase with the advent of

4G.Forsupporting 4G services,operatorswill require cutting-edge "concept to

cash" solutions that must be scalable and address certain fundamental tasks

very effectively. Next-generation "concept to cash" solutions for 4G will need to

serve fourkeybusinessobjectivesof service providers:

Time to Market

Improve Customer Experience

Control Cost

Scalability

The foundation of an effective "concept to cash" solution in context of 4G services will rely on few fundamental components. To maximize the

revenue opportunity from 4G, operators need to personalize their service plans around specific consumer activities and behaviors such as video

sharing,online gaming or livecontent streaming, notaround blind bandwidth levels. It is critical that thesebusinessmodelsenforce stringentpolicy

andcontrolmechanismsto enable quick adoptionof theseservicesand minimizerevenueassuranceconcerns.

Operators' return on investmentfrom 4G/LTEwilldependon smartdata monetization,which demandscertain tasks bedoneeffectively, including:

Provide contextual offers

Increase customer loyalty

Increase customer engagement

Balance network resources with customer experience

Data plan innovation

Today we are on the cusp of a new era in data monetization. Service

providers recognize that flat rate business models cannot be

sustained in the long run. In order to remain profitable andcompetitive, they need to tie data/bandwidth consumption with

revenue in-flow. Service providers also face network management

challenges due to data growth – and data monetization is seen as a

key strategy for bridging the consumption/revenue gap. Hence, in

order to help service providers transition to more innovative usage

and application based models, they need an underlying software

fabric that is not only real-time and flexible but also understands the

nuances of business and network policies with subscriber and

application awareness by providing highly granular visibility into

application usage and subscriber behavior. However, this is not

enough – our research points to the fact that most service providers

are struggling from time-to-market challenges and there is an ever

increasing chasm between service providers marketing and ITdepartments when it comes to launchinginnovative data planssuch

assponsored dataand VoLTE.

Service providers want to roll out innovative, aggressive data plans

to themarket, buttheyarehandicappedwitharchaic,inflexible back

office systems. Heavy Reading's recent 2013 survey, based on a

survey of 80 unique service providers, highlights some of the

policies operators are likely to deploy in their network as a

mechanism for innovativedatamonetization .(Figure 3)




06

Figure 3: Which Policies Is Your Company Likely to Deploy as a Mechanism for Innovative Data Monetization?

Service providers need to be able to deliver continuous data plan innovation that takes into account subscriber preference, transactions, business

policies,context,locationand application awareness. Themore a service providercan identify patterns of user behavior, theeasier it is to monetize

the activity. An operator could not only provision additional bandwidth for a heavy user, but target that bandwidth based on the user's individual

habits. In order to create a frictionlessdatamonetizationoffer factory, service providersneed their ITsystems towork together incompleteharmony

andbe able toprocess,analyze, contextualize andpersonalize offersin a seamlessmechanism.In order todoso, it isclearthat convergenceof just

policymanagementand chargingsystemsis notenough; understandingtraffic flow, application anddevice awarenessbecomescritical.

Thepieces that service providers will need to enablenew charging modelsmightvary dependingon thecompany'sparticular vision, buttherearefewelementsthat generallymust be inplace, including:

Real-time data collection & processing: Service providers

must have intelligence gathering mechanisms at both the

network and software layers in the form of data mediation

platforms, deep packet inspection [DPI] devices that

inspect, extract and enrich subscriber and application

data.

Handle convergent charging: Next- generation BSS

systems, especially in the 4G context, need to be able to

bring together prepaid and post-paid charging under one

BSS platform, known as convergent charging. This is

typically described as “online” and “offline” charging in

3GPP terminology. At a network level, this results in the

architectural decision to separate out network-facing logic

from the real-time charging function (OCS in 3GPP terms).

0% 20% 40% 60% 80% 100%

Fair usage linked based on customer tier

Fair usage linked to volume or duration of data use

Multiple device support

Based on apps (e.g. Social Network site, Video)

Shared usage plans or enterprise service plans

Network selection (e.g. switching from 3G to Wi-Fi)

Temporary Services (e.g. Day passes, “Turbo Boosts”)

Roaming (e.g. alerts or usage constrains)

Subscriber device in use (e.g. iPhone, Tablet, etc.)

Popular Concerts, Events or Games

Differential QoS (e.g. prioritization by app/content)

Subscriber-level video optimization

Level of RAN congestion

Sponsored promotions

Improved QoE for VIP users

Use of policy-controlled APIs/revenue share with OTT

VoLTE / RCS

Parental Control

Analytics to understand broadband traffic

Wi-Fi hotspot offload with user notification

60 %

57 %

31 %

45 %

32 %

35 %

33 %

34 %

25 %

21 %

25 %

14 %

29 %

20 %

12 %

16 %

17 %

15 %

8 %

6 %

30 %

31 %

50 %

36 %

46 %

43 %

43 %

42 %

50 %

53 %

46 %

55 %

40 %

44 %

50 %

44 %

40 %

42 %

49 %

33 %

Source:Heavy Reading, 2013Already Deployed Planning to Deploy in 2014-15





07

In many cases the BSS vendors will not own all the assets

supplying this converged functionality and hence the

flexibility to integrate with third-party call control

components iscrucial.

Integra ted service ful fi llment capab il it y: Order

management, service activation and SIM management

capabilities are essential components of a 4G “concept to

cash” solution. Seamless, zero-touch fulfillment demands

that order capture to service fulfillment is closely aligned

with integrated catalog and BSS systems. The only way

operators can have a seamless “concept to cash” solution

isbyclosely typingBSSand OSScapabilities.

Flexible offer design environment: Next-generation

‘concept to cash’ solutions require an embedded design

environment withdynamic (real-timeor near-real-time) offer

management capability based on subscriber network

usage, traffic-basedpromotion, loyalty points, event-based

promotion and rules-based promotion. Promotional offersfor early adopters, cross-product promotions & loyalty will

be critical in driving VAS adoption. Service providers

should evaluate how to provide loyalty points to customers

based on their total spending or spending on specific

services. Loyalty points can act as a great customer

retentiontechnique andhelpdrive tacticalmarketingefforts

for profitable services. Enhanced balance management

enables multiple loyalty balances to be attached to a

customer account, regardless of prepaid or post-paid

status, and will help convert customer usage information

intoloyaltypointsandviceversa.

PolicyManagement:This isa criticalcomponentin thenext

generation ‘concept to cash’ ecosystem is policy

management. Dedicated policy man-agement solutions

allow for a single point of contact for centralized policy

control within the service control layer of the network.

Informed by the full view of the transport network enabled

by a variety of network elements (including a DPI solution),

thesepolicy control devices can feed individual subscriber

rules into theonlinecharging platforms to accurately bill for

the tiered and differentiated services. This will ultimately

drive new revenue for service providers because tailored

pricing plans specifically designed for small users subsets

can effectively capture new subscribers and grow ARPU

among existing subscribers. In essence, it is about

personalization of the network, and the ability to segmentout pricing plans to the degree that each subscriber can

select a service planthat closelymirrors individualneeds.

Embedded Centralized Product Catalog: This provides a

centralized, top-level view of product information including

pricing attributes, that can be shared by multiple

stakeholder applications and processes, including

customer care (and self-care), cam-paign management,

billing, and charging. From a technology standpoint it is

critical that the siloed service definition issues with policy

being managed in thenetwork need to give wayfor policies

to be defined and aligned with service parameters in

centralized product catalog. In next generation ‘concept to

cash’ solution,polices shouldbe defined andconnectedto

subscriber and their services at the centralized catalog

level. To achieve this, policy definition and creation shouldbe closely aligned with centralized product catalog and

havea closed-loopedrelationshipwithproduct service and

resourcecatalog.

End to endview of subscriber, usage andtheirservices:A

unified viewof subscribers, theirservices,entitlements and

historical interactions for use in real-time decisions and

analytics.

Busine ss Pol icy enforceme nt & control: Policy

management element must be able to query and interface

withreal-time, online chargingand rating systems.

Subscriber authorization and monetization: Onlinecharging systems should be able to process transaction in

real-time and help service providers capitalize on real-time

intelligence and customer insight. Service providers need

to be able to tap into and make informed decisions based

on theirsubscribers’contextand usage information.

Analytics: Advanced analytics will play a pivotal and multi-

dimensional role in the context of smart data monetization

and customer retention. Advanced analytics closely

aligned with CSPs IT systems can help in providing

personalized offers which can be tailored according to

location (with location-specific offers) and even time-

sensitive short-term services made available to encourage

migration to new packages, new networks etc, and toreduce pressureon networks in those locations.Successful

mobile network operators need to be operationally agile

andableto deliveran optimum customerexperience.




Vendor Analysis - Elitecore

In order to maximize their revenue potential from 4G services most

operators are looking to refresh their old OSS/BSS systems and

adopt next-generation "concept to cash" solutions. It is a known fact

that any IT transformation projects for network operators especially

when it relates to their "concept to cash" value chain are always

viewedas riskyandtimeconsuming. "Concept to cash" solutionsaredirectly inline of operator'smonetization activitiesthat operators fear

transformation projects can disrupt their day to day operations.

Many leading Tier 1 operators have invested in custom built BSS

solutions from market-leading BSS vendors that have undergone

extensive customization overtime. These solutions are hard to

upgrade and in many cases the only choice operators have is to

Next generation ‘concept to cash’ solutionsneed to effectivelybridge thegap between network andIT systems.Onevendor whosesolutionclosely

mirrors our vision of a ‘concept to cash’ solution in the context of 4G/LTE is Elitecore, whose end-to-end pre-integrated approach seamlessly ties

together network-centric core session management with IT aspects. Tying together a unified 360-degree subscriber view with network control,

smart charging and subscriber service experience, this solution addresses all the critical “concept to cash” requiremetns of network operators.

Figure 4 illustrates thesubcomponentsthat constitute Elitecore’s “concept to cash”solution.

completely replace these solutions, which results in very expensive

andcumbersome "concept tocash"transformationprojects.

To future-proof their "concept to cash" investment, operators need to

invest in a productized solution with a defined, comparatively easy

upgrade path. With the advent of mobilebroadband andother next-

generation services, it makes sense for operators to invest in an

integrated "concept to cash" platform with many of the BSS/OSS

layers (e.g., policy, customer relationship management, order

management, catalog, etc.) pre-integrated, because this approach

reduces operators' integration, professional services and support

costs.

Elitecore LTE Revenue and Customer Management Platform

ConceptBuilding

ServiceCreation

Go toMarket

FulfillmentBilling & Revenue

ManagementPayment

Knowing/Analyzing

customer’s buying

behavior/pattern

Complete view of

customer

Package/bundle

creation, pricing as

per the concept

built

New and innovative

services

Service promotion/

marketing

Cross sell/up sell

Service availability

to customer & order

capturing

Service activation

and configuration

Inventory

Association

Service

monetization

Real-time charging

Single invoice to

customers for

multiple services

Multiple payment

channel for

customers

Self-care access

Receivables and

settlement

Order Store front

Reporting/Business

Analytics

Product

Management

› Pre-integrated

product catalog

› Product Life cyclemanagement

CRM

Customer care &

WSC

Order management

Customer AccountManagement

Loyalty/Retention

Provisioning

Inventory

Management

Alert & Notification

3GPPAAA

CGF (Mediation)

PCRF

OCS

Balance

Management Convergent Billing

Payment &

Collection

Portals - Customer

/Dealer/Reseller

Supplier/partnerSettlement

Figure 4: Concept-to-Cash – Elitecore 4G/LTE Product Offerings

Source: Elitecore, 2014

08





Elitecore's "Concept to Cash" Value Proposition for 4G

Elitecore offers a readily available, pre-integrated LTE revenue and customer management platform of BSS (online charging, convergent billing,

customer management, provisioning)and EPCofferings (PCRF, DSCand 3GPP-AAA) that are capable of operating in multi-vendor environments,

leading to partnerships with third-party vendors for operators that wish to speedily roll out and monetize their IP/IMS-based next-generation

services and enhance the overall customer experience. The end-to-end platform is built on a flexible, easily adaptable modular architecture that

supports faster andcost-effective implementationand interoperability asa result ofproven integration experience withtop EPCvendors.

The advent of 4G has heralded a new era in data monetization.

Service providers recognize that in the 4G era, flat-rate business

modelscannot be sustainedin thelong run. To remainprofitable and

competitive, they need to tie data/bandwidth consumption with

revenue inflow. Service providers also face network management

challenges due to data growth, and data monetization is seen as a

key strategy for bridging the consumption/revenue gap. In order to

transition to more innovative usage- and application-based models,

service providers need an underlying "concept to cash" solution that

isnotonlyreal time andflexible, butalsounderstandsthe nuances ofbusiness and network policies with subscriber and application

awareness, with highly granular visibility into application usage and

subscriber behavior. However, this is not enough – as previously

mentioned, service providers are struggling from time-to-market

challenges, and there is an ever-increasing chasm between their

marketing and IT departments when it comes to launching

innovativedata plans suchas sponsored dataand VoLTE.

Transitioning to an IP-based LTE network while maintaining existing

2G/3G networks will introduce new challenges for operators. They

will have to support not only multiple network and network

technologies, but also interoperability and seamless roaming.

Complex integration and interoperability between existing network

elements and LTE domain means that vendor's "concept to cash"

solution providers need to be much more network facing than they

needed to be before. And, a piecemeal approach to solution

offerings from vendors also means increase in overall cost of

ownershipfor service providers.

09

There are different approaches taken by BSS/OSS vendors to help

service providers maximize their revenue potential from 4G. Most

BSS vendors have upgraded their postpaid batch oriented BSS

systems to an online platform. In many cases vendors have more

than one rating solution, one for batch and one for online. They have

also tried to partner or acquire policy management capabilities. We

have seen major acquisitions in the policy management space by

leading BSS/OSS vendors in the past twoyears. These vendors had

to undergo major integration projects to tie together their BSS

solutions with policy management solutions and connect that withtheirorder managementand catalogsolutions.

One other key point to note is that most leading BSS systems

available todaywere designedfor the batch-based, postpaid world,

so a lot of reengineering and tactical extensions were needed to

make these solutions capable of handling real-time transactions.

PostpaidBSS vendors were typicallynot verynetwork-centricbefore

the advent of mobile broadband and 4G forced them to redesign

their existing BSS solutions. Data monetization requirements forced

batch-based postpaid systems to manage transactions in real time,

as well as converge BSS systems with policy management or PCRF

solutions. This clearly meant that vendor BSS solutions need to

quickly incorporate the nuances of the network world and extend

that into their overall "concept to cash" solution. Of course, this is

easier saidthan done.

So why does Elitecore's approach stand out in the crowded

BSS/OSS vendor landscape? Elitecore, in our opinion, brings a new

dimension to the "concept to cash" solution space. Elitecore has an

organically grown "concept to cash" platform that ties together

network and IT components from the outset, and it has BSS, OSS,

components and policy management as part of its integrated

solution offering.The company'spre-integratedstackof convergent

billing and revenue management, OCS, PCRF, DSC and AAA with

support for modular approach provides operators with a one-stop

solution offering that addresses complete 4G/LTE ecosystem

ensuringquicker timeto market andconsiderable costsavings.




Elitecore's network-agnostic "concept to cash" solution offers:

Convergence of 4G access through both Diameter and Radius

support, enabling operators to reuse their existing network

equipmentand thussave costof overalldeployment.

Charging Gateway Function (CGF), a flexible, convergent

mediationsystem that is capable of handlinganyeventor record

of voice,dataor content servicesgeneratedby thenetwork (LTE,

WiMax, IMS, etc.) in real time and producing rich records in the

format required by downstream billing and charging system

protecting overall investmentand cost.

Great f lexibi li ty to meet variety of complex IP-based

communication needs and helps tackle all kinds of redundancy

suchas geo-redundancy, active-active and active-passive, etc.,

and performs multiple operations such as consolidation,

filtering, data processing, formatting and enrichment in

accordance with3GPP specifications.

A single centralized product catalog to create, launch and

manage various LTE plans such as VoIP, OTT, prepaid-postpaid

product bundles with support for n level product hierarchy

enabling faster service launch while supporting greater service

personalization.

A flexible and scalable online charging system (OCS) that

enables service providers to run their LTE/IMS prepaid and

postpaid operations as a single cohesive business unit.

Elitecore's OCS solution is pre-integrated with 3GPP compliant

PCRF and centralized product catalog. It offers flexibility in

launching new, innovative IP/IMS based prepaid plans and

customer loyaltyprograms& integratedbalancemanagement.

A multi-dimensional, real-time, 3GPP compliant policy control

and charging for the operators to launch LTE services, flexible

plans, bundled offerings enforcing fair usage policy in real time

based on subscriber usage, balance information, therebyimproving revenue potential from mobile broadband services

and competitive edge. Moreover, it facilitates optimized use of

network resources, time and cost while seamlessly delivering

qualityof service andsuperiorcustomerexperience.

A comprehensive stack of customer management, service

fulfillment and network inventory/SIM with work order

management system for effective order handling, real-time

service activation and resource provisioning all integrated via

openinterfaces.

A multi-tier, robust provisioning framework that supports flow

through provisioning of services and real-time activation/de-

activation of customer devices. It facilitates smooth integrationwith self-care portals for subscriber self-provisioning and

enables provision of various entities (user information, package

information, customer profile, etc.) that is directly or indirectly

responsibleforservicedelivery to theenduser.

An extensive reporting and analytics capability for report

generation and customer buying/usage behavior analysis,

enabling operators to launch personalized (location-based,

event-based) and cost-effective offerings, and also monitor

performanceof launchedproductor servicebundles.

10


In a nutshell,Elitecore's integratedsingleplatform modular approachreducescostof ownershipfor operators,decreases implementationtime and

timeto market for innovativeofferand iseasily upgradeable.




Conclusions

Operator Recommendations

11

In the 4G era, service providers must be able to tap into and make

informed decisions based on their subscribers' context and usage

information. Their "concept to cash" infrastructure will play a pivotal

role, allowing them to not only process and correlate event streamprocessing, but also use advanced analytics to provide contextual

offers to customers based on calling patterns and transaction

trends. Effective "concept to cash" solutions need to be able to

provide an integrated view of the customer that is consistent across

the entire organization and enriched with outside data services to

render themostdynamicinformation.

4G wireless networks will make applications and services much

more usableand relevant, andpeoplewill becomeever more reliant

on them. At the same time, operating a 4G network and delivering

services in a 4G environment only amplifies the challenges already

facingoperators – predominantly theneed to managecostsand find

new sources of revenue. Operators need cutting-edge "concept to

cash" systems to maximize their revenue potential from moreintelligent service delivery, enabling them to more effectively drive

efficiency, creativity, customization and ultimately profitability. They

also need the ability to react in real time, taking account of all

available insight. Strategic "concept to cash" implementations can

help operators to overcome all of these challenges, providing real-

time insight to support a variety of applications evident in the

Capitalize on real-time intelligence and customer insight:

Wireless operators must be able to tap into and make

informeddecisionsbasedon theirsubscribers'contextand

usage information. Service provider's next-generation

"concept to cash" solutions should have embedded

analytics capability that will help to support their initiatives

to providemore personalizedserviceofferings.

Provide personalized service without infringing on

privacy:Wirelessoperators mustutilizeadvancedanalytics

and real-time business intelligence to walk the tightrope

between providing personalized service and infringing on

subscribers'privacy.

Implement real-time policy-driven "concept to cash"solutions: Policy-based, real-time "concept to cash"

solutions will be service providers' linchpin for success.

Effective policy management will provide operators with

tools to differentiate their services, be more creative in their

service offerings and protect their own interests by

distributingand controlling scarce network resources more

effectively.

Plan for the future: We don't yet know what the right

business model for 4G is. Ensure that your solutions allow

you to adapt as you understand the market, giving you the

flexibility tochangeyourservice andpricingmodelsasyour

needsevolve.

Next-generation "concept to cash" solutions will enable

wireless operators to execute the customer experience

vision: Most wireless operators understand that product

differentiation is a short-term differentiator; hence, they are

prioritizing investments in customer experience. Effective

"concept to cash" implementation will help operators break

down their service silos and gain better visibility, data

management and control in order to improve the customer

experience.

operation of the network, and in the provision of services to

customers. It would enable joined-up thinking, from strategic

planning to provision of customer support. In the future, "concept to

cash" implementations will become a fundamental pillar of service

and network strategy, and operators must start planning for them

now.



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Maximize 4G LTE Revenue Potential With Concept to Cash Solutions

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