Quinary drivers for product/service deconstruction 1
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Transcript of Quinary drivers for product/service deconstruction 1
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i2b/1. Practice Deconstruction
Quinary drivers 1FundamentalsJosep Mª Monguet
Leo Messi. 2009
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Quinary drivers 1: FundamentalIntegrative thinking Leadership and valuesTendencies
Quinary drivers 2: Technical and commercialDifferentiation by design Acceleration with technologyEmbedded services and tasksConsultative selling
Summary
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Fundamental drivers
Integrative thinking
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
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How did I learn to think? If I ever did.
Did someone teach me to think? If anyone ever did.
Do I consider the possibility of improving my thinking skills?
Integrative thinking
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Integrative thinking
New and better idea
Bob Young. Founder & CEO
Production of Ideas
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Integrative thinking
Subbramanian Ramadorai, CEO of Tata Consultancy Services
Tim Brown, CEO of IDEO
Jeff Bezos, Founder and CEO of Amazon
Michael Dell,Founder and CEO of Dell Computers
Leading transformation
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Integrative thinking
Integrative thinking Creative resolutions
Causalities
Architecture
Relevance
How does great leaders think?
Considering all the relevant aspects of the problem
Multidirectional study of causalities, not just linear.
Not losing global and general view while working with parts of the problem or the possible solution
Looking for alternative solutions in order to obtain the necessary degree of quality
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Integrative thinkingHow does great leaders think?
Less or non relevant factors
Facilitate study and discussions
Relevant factors
Creative resolutions
Causalities Architecture
Relevance
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Integrative thinkingHow does great leaders think?
Creative optimisation considering multidirectionality
Creative resolutions
Causalities Architecture
Relevance
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Integrative thinkingHow does great leaders think?
Observing the whole thing and the parts at the same time in order to approach reality
Creative resolutions
Causalities Architecture
Relevance
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Conventional and current ideas vs. new ideas and
points of view
Galieo vs. Classical
Integrative thinkingHow does great leaders think?
Creative resolutions
Causalities Architecture
Relevance
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Fundamental drivers
Leadership & values
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
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Leadership & values
Is leadership based mainly in the capacity to impart orders to others?
Is leadership based on providing an example for the others ?
Is leadership reserved only to special people?
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Terciario
How to manage extraordinary people
Leadership & values
Jane Goodall Hellen KellerRosa Parks
Leo Messi
Ghandy
Nikola Tesla
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Self valued
easily Bored
Astute
ConnectedImpatie
nt
Attributes
Generous
Leadership & values
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Sergio Marchioni My work as CEO is
not to take decisions but
establish objectives and help executives
to discover how to get them.
Signposting goals
Gianni Agnelli “Big man” leadership
Leadership & values
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TerciarioStyles and charismas
Jan Carlzon, PedagogySAS
Jack Welch, Energy and pushGE
Louis Gerstern , StrategyIBM
Steve Jobs Inspiration and visionApple.
Leadership & values
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Fundamental drivers
Tendencies
Reference
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
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Tendencies
Is fashion dictated by some “big” creators from their ivory towers?
Are there some people who possess some kind of intuition to detect tendencies?
Is it possible to study and understand deep and strong tendencies?
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TendenciesCustomer - Consumer – User
Ask to your customers constantly Think carefully about your consumers. Work to understand your user.
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TendenciesDeep currents
Long tail
The small may be big
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TendenciesDeep currents
Oikonomy to the society
Aristotle circles
Ethics (I) – Economy (Family) - Politics (Sovereign City)
Oikos = home, Nomos = law or norm. Things are done by extrinsic and/or transcendent motivation.
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Who deserves to be analysed?
“Cool hunting”
What deserves to be analysed?
Critical &creative filter
New offer: seductive & unique
TendenciesEthnography
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Tendencies
Opinion makers and first followers
Ethnography
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TendenciesIdentifying white spaces.
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TendenciesWhy tendencies are so important for business?
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TendenciesWhy tendencies are so important for business?
I don’t want a buy clothes, I want to seduce
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Designers - Tendencies observers – Shop directors
TendenciesReal time fashion
From stationary to continuous fashionSystems that integrate selling, designing and inventory
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